LANDFLIP

What LANDFLIP does

LANDFLIP, Inc. is a privately held, bootstrapped online marketplace founded in 2004 and headquartered in Madison, USA, that connects land buyers and sellers across the United States and select international markets. The platform aggregates land for sale, auctions, lease, and for-sale-by-owner (FSBO) listings, and automatically cross-syndicates those listings across a network of six specialized sister sites — LOTFLIP (lots under 20 acres), FARMFLIP (farms 5+ acres), RANCHFLIP (ranches 10+ acres), AUCTIONFLIP (land auctions), and COMMERCIALFLIP (commercial property) — plus LANDTHINK, an educational content site. The platform is built on a web-based listing management system featuring a proprietary Listing Quality Score algorithm that ranks higher-quality listings in search results, automated network syndication based on property type and acreage, and a bulk listing data feed for top-tier subscribers.

LANDFLIP operates a self-serve, sales-led go-to-market targeting land sellers — including brokers, agents, auctioneers, and FSBO individuals — through tiered monthly subscription plans: Entry ($20/month, 1 listing), Premium ($100/month, 50 listings), Pro ($200/month, 100 listings), and Pro+ ($300/month, 200+ listings). All plans are month-to-month with no contracts or commissions. Land buyers access the platform for free and can save searches, maps, and listings via a buyer profile with email alerts. Display advertising ($100+/month with run-of-network, run-of-site, location, or keyword targeting) and email marketing (to 150,000+ subscribers) provide a secondary revenue stream targeted at land-related businesses. As of input, the platform hosts 14,759+ listings totaling 1.75 million acres with a combined listing value of over $11.29 billion and a claimed reach of more than one million land buyers and investors. The company operates with 1-10 employees, has no disclosed external funding, and is led by founder and CEO Ryan Folk.

Name

LANDFLIP

Legal name

LANDFLIP, Inc.

Website

https://landflip.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

LANDFLIP is a bootstrapped online marketplace, founded in 2004, that connects US land buyers with sellers (brokers, agents, auctioneers, FSBO) via tiered subscription listings and cross-syndication across six specialized land sites.

Ownership category

akta.pro rank

Product category

Land Real Estate Marketplace

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

akta.pro secondary industries

Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

Keywords

• Land marketplace
• Rural real estate listings
• Land auction platform
• Vacant land sales
• Farm ranch listings

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Listing Plans: Monthly subscription plans for land sellers (brokers, agents, auctioneers, FSBO) with tiered exposure levels and listing limits. Entry ($20/mo, 1 listing), Premium ($100/mo, 50 listings), Pro ($200/mo, 100 listings), Pro+ ($300/mo, 200+ listings). Month-to-month with no contracts.
2. Display Advertising: Display advertising placements on the LANDFLIP network of sites with targeting options (run of network, run of site, location, keyword). Pricing starts at $100/month depending on placement. Email marketing inclusion also available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

LANDFLIP operates a web-based land marketplace that connects land sellers (brokers, agents, auctioneers, and for-sale-by-owner landowners) with land buyers and investors across the United States and abroad. The platform hosts searchable listings of land for sale, land auctions, land for lease, and FSBO land, syndicated across a network of six specialized sister sites (LOTFLIP, FARMFLIP, RANCHFLIP, AUCTIONFLIP, COMMERCIALFLIP, LANDTHINK) based on property type and acreage.

Product overview

LANDFLIP operates a multi-platform land marketplace ecosystem centered on the LANDFLIP.com marketplace, which aggregates over $11.29 billion in land listings across 1.75 million acres. The platform spans seven specialized sites: LANDFLIP (general land), LOTFLIP (lots under 20 acres), FARMFLIP (farms 5+ acres), RANCHFLIP (ranches 10+ acres), AUCTIONFLIP (auctions), COMMERCIALFLIP (commercial property), and LANDTHINK (educational content). Property listings are automatically cross-posted across the network based on type and size criteria. For sellers, LANDFLIP offers four subscription tiers (Entry, Premium, Pro, Pro+) ranging from $20 to $300/month, with exposure priority increasing at higher tiers. A listing feed service is available for PRO+ accounts. For buyers, a free Land Buyer Profile enables saving listings, searches, and map views with email alerts. Display advertising and email marketing are available as paid add-ons.

Differentiator

Problem solved

Functional benefit

Brands

• FARMFLIP: Farms and Farmland for Sale - sister site specializing in farm and farmland listings
• RANCHFLIP
• LOTFLIP
• AUCTIONFLIP
• COMMERCIALFLIP
• LANDTHINK

Products and services

• LANDFLIP Marketplace The primary land marketplace connecting buyers with land for sale, auction, and lease across the United States and internationally. Features searchable listings with filtering by acreage, price, type, and location.
• Land Buyer Profile A free user account that allows land buyers to save favorite listings, searches, and maps; set preferences for location, acreage, and budget; and receive email notifications when new properties match their criteria.
• Display Advertising Targeted display ad placements across the LANDFLIP network with options for run-of-network, run-of-site, location-based, and keyword-based targeting. Pricing starts at $100/month with responsive ad sizes.
• Email Marketing Email marketing campaigns reaching over 150,000 subscribers monthly across the LANDFLIP network, with pricing determined by display ad size and email inclusion.
• LOTFLIP Specialized marketplace for lots and parcels under 20 acres, automatically listing qualifying properties from the main LANDFLIP network.
• FARMFLIP Specialized marketplace for farms and farmland of 5+ acres, automatically listing qualifying properties from the main LANDFLIP network.
• RANCHFLIP Specialized marketplace for ranches and ranchland of 10+ acres, automatically listing qualifying properties from the main LANDFLIP network.
• AUCTIONFLIP Dedicated platform for land auctions, listing properties being sold at auction across the LANDFLIP network.
• COMMERCIALFLIP Marketplace for commercial property, industrial property, and businesses of any size, automatically listing qualifying properties from the main LANDFLIP network.
• LANDTHINK Educational content platform with articles, resources, and insights for land buyers and investors, including blog posts on land purchasing, due diligence, and land management topics.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LOTFLIPcoreStrategic or Co-development Partner · 1 January 2004Sister site specializing in lots for sale (properties under 20 acres). Part of LANDFLIP network of land-focused marketplaces. Listings 20 acres and less automatically listed on LOTFLIP.
• FARMFLIPcoreStrategic or Co-development Partner · 1 January 2004Sister site for farms and farmland listings. Part of LANDFLIP network. Farms 5+ acres automatically listed on FARMFLIP.
• RANCHFLIPcoreStrategic or Co-development Partner · 1 January 2004Sister site for ranches and ranchland listings. Part of LANDFLIP network. Ranches 10+ acres automatically listed on RANCHFLIP.
• AUCTIONFLIPcoreStrategic or Co-development Partner · 1 January 2004Sister site for land auctions. Part of LANDFLIP network. Land auctions automatically listed on AUCTIONFLIP.
• COMMERCIALFLIPcoreStrategic or Co-development Partner · 1 January 2004Sister site for commercial property, industrial property, and business listings. Part of LANDFLIP network. Commercial/industrial properties of any size accepted.
• LANDTHINKminorStrategic or Co-development Partner · 1 January 2004Related site providing land investing education and resources. Connected through advertising and content marketing relationship with LANDFLIP.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LandWatch: CoStar-owned vertical marketplace for land, ranches, farms, and rural properties for sale. Directly competes with LANDFLIP for the same buyer and seller audience and offers tiered agent/broker subscriptions.
• Lands of America: CoStar-owned land marketplace focused on rural land, farms, ranches, and hunting properties. Highly comparable business model with listing subscriptions serving brokers, agents, and FSBOs.
• Land And Farm: Land listing aggregation site covering farms, ranches, acreage, and rural property for sale. Directly competes with LANDFLIP's FARMFLIP and RANCHFLIP sister sites and serves the same land-broker customer base.
• Land.com: Vertical land marketplace that aggregates rural land, farms, ranches, and hunting property listings. Closely comparable to LANDFLIP in audience and inventory, and a likely competitor for the same broker advertising dollars.

Broad incumbents

• Zillow: Largest U.S. residential real estate portal that has expanded into land and rural listings. Overlaps with LANDFLIP at the buyer-discovery layer but lacks LANDFLIP's land-vertical depth and broker subscriptions.
• Realtor.com: Major generalist residential real estate marketplace operated by Move, Inc. Includes a growing land-for-sale category and competes for organic search demand against LANDFLIP on land-keyword queries.
• Auction.com: Large online real estate auction platform (residential, multifamily, land). Overlaps with LANDFLIP's AUCTIONFLIP sister site on the land-auction sub-vertical but at a much larger institutional scale.

Emerging players

• Crexi: Venture-backed commercial real estate marketplace that has expanded into land listings. Comparable subscription/marketplace model targeting brokers and investors, with greater capital and a broader CRE scope.
• Facebook Marketplace: Free, general-purpose C2C listings platform widely used by FSBO land sellers and small investors. Directly competes with LANDFLIP's FSBO and Entry-tier segment on price, though it lacks land-specific tooling.

Others

• Houzz: Home design and real estate marketplace that includes lot and land listings alongside residential properties. Adjacent platform with overlapping buyer intent but a much broader home-improvement focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LANDFLIP
• Facebookfacebook.com/landflip
• LinkedInlinkedin.com/company/landflip
• Instagraminstagram.com/landflip

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LANDFLIP