RANCHFLIP
RANCHFLIP is a US-focused online marketplace, part of the LANDFLIP network, where buyers discover ranches for sale, auction, and lease, and sellers list via tiered subscriptions ($20-$300/mo). It serves ranch investors, brokers, FSBO sellers, and auctioneers with automatic cross-network syndication and search-based discovery.
- Company typePrivate
- Founded2004
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What RANCHFLIP does
RANCHFLIP is a specialized online real estate marketplace for ranches and ranchland in the United States, operated as a brand of LANDFLIP, Inc. (founded 2004, Madison, MS, 1-10 employees). The platform connects ranch buyers and investors with sellers — including professional land brokers, FSBO sellers, and auctioneers — supporting sale, lease, auction, and FSBO transaction formats. Listings are organized with acreage-tiered navigation and syndicated automatically across the LANDFLIP network of six sister sites (LOTFLIP, FARMFLIP, AUCTIONFLIP, COMMERCIALFLIP, and the LANDTHINK editorial blog) based on property type and acreage criteria. A proprietary Listing Quality Score algorithm ranks search results to surface higher-quality listings.
The core product surface comprises (i) a free buyer profile with saved searches, saved maps, and email alerts; (ii) tiered seller subscription plans ranging from Entry ($20/month, 1 listing) to Pro+ ($300/month, 200+ listings with feed capability); (iii) self-serve display advertising starting at $100/month; and (iv) email-marketing placements reaching 150,000+ subscribers across the LANDFLIP network. The business is bootstrapped and privately held under LANDFLIP, Inc., generating revenue through subscriptions and advertising rather than commissions on completed transactions, with month-to-month contracts and no fees on sales.
Scale metrics disclosed on the platform include over $8.44 billion in ranch listings, 1.73 million acres of listed ranchland, 6,383 active ranch listings, a US-wide footprint across all 50 states, and a 1+ million buyer and investor reach via search, email, and social channels. The platform serves as a low-friction, self-serve, product-led growth marketplace for a niche vertical (land brokerage) that is fragmented across small brokerages and individual sellers.
RANCHFLIP firmographics
Firmographics- Name
- RANCHFLIP
- Legal name
- LANDFLIP, Inc.
- Website
- https://ranchflip.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RANCHFLIP is a US-focused online marketplace, part of the LANDFLIP network, where buyers discover ranches for sale, auction, and lease, and sellers list via tiered subscriptions ($20-$300/mo). It serves ranch investors, brokers, FSBO sellers, and auctioneers with automatic cross-network syndication and search-based discovery.
- Ownership category
- akta.pro rank
RANCHFLIP industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Ranches & Livestock Properties Brokerage (BPAJADAB)
- akta.pro secondary industries
- Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA)
Keywords
Where RANCHFLIP is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RANCHFLIP business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Listing Subscription Plans: Monthly subscription plans for sellers to list properties with varying exposure levels and feature limits. Plans range from Entry ($20/mo, 1 listing) to Pro+ ($300/mo, 200 listings)
- Display Advertising: Prominent display ad placement throughout the network with pricing starting at $100/month, targeting by location or keyword
- Email Marketing: Email marketing inclusion opportunities sized by display ad dimensions, reaching over 150,000 monthly subscribers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry - $20/month - 1 listing, limited exposure |
| Subscription | Monthly | Premium - $100/month - 50 listings, good exposure |
| Subscription | Monthly | Pro - $200/month - 100 listings, better exposure |
| Subscription | Monthly | Pro+ - $300/month - 200+ listings, best exposure |
| Subscription | Monthly | Display Ads - Starting at $100/month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
RANCHFLIP product offering
Product offeringCore offering
RANCHFLIP operates an online real estate marketplace where ranchers, brokers, agents, and for-sale-by-owner sellers can list ranches, ranchettes, and hunting properties for sale, lease, or auction. Buyers can search listings, create free profiles with saved searches and email alerts, and connect directly with sellers. The platform is part of the LANDFLIP network of six specialized land marketplaces, automatically syndicating listings across related sites based on property type and acreage.
Product overview
RANCHFLIP is a specialized online real estate marketplace for ranches and ranchland, operating as part of the LANDFLIP network of land listing sites. The core offering consists of the RANCHFLIP Marketplace where users can browse, buy, and sell ranches, enhanced by a Free Ranch Buyer Profile for saving searches and receiving notifications. Sellers can purchase Listing Plans at four subscription tiers (Entry, Premium, Pro, Pro+) ranging from $20 to $300 per month, with exposure increasing at higher tiers. Additional revenue streams include Display Advertising and Email Marketing services targeting the network's 150,000+ subscribers. The platform also offers a proprietary Listing Quality Score algorithm and cross-network listing distribution, automatically posting qualifying properties to other LANDFLIP family sites based on property type and acreage.
Differentiator
Problem solved
Functional benefit
Brands
- RANCHFLIP: Online marketplace for ranches for sale, ranch auctions, ranches for lease, and ranches for sale by owner (FSBO).
- RANCHFLIP Network
Products and services
- RANCHFLIP Marketplace Online real estate marketplace for buying, selling, leasing, and auctioning ranches across the United States. Connects ranch buyers and investors with sellers including brokers, agents, auctioneers, and for-sale-by-owner listings.
- Display Advertising
Quantifiable outcome
- Over $8.44 billion in ranch listings on platform
- +3 more outcomes
Companies that use RANCHFLIP
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
RANCHFLIP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
RANCHFLIP partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- LANDFLIPcoreParent company and sister platform; LANDFLIP is the general land for sale marketplace that spawned the entire network including RANCHFLIP. Founded by former land brokers, providing the foundational platform and brand trust.
- LOTFLIPcoreSister site for lots under 20 acres; Listings 20 acres and less are automatically syndicated to LOTFLIP
- FARMFLIPcoreSister site for farms and farmland; Farms 5+ acres are automatically listed on FARMFLIP
- AUCTIONFLIPcoreSister site for land auctions; Land auctions are automatically syndicated to AUCTIONFLIP
- LANDTHINKminorEducational blog and resource site providing land investing content, market insights, and Q&A to attract buyers to the network
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
RANCHFLIP competitors and assessment
Company assessmentDirect peers
- LANDFLIP: Parent and sister platform of RANCHFLIP, providing the general land marketplace that anchors the network. Same operating company, business model, and customer base, but broader land-type scope.
- Land And Farm: National marketplace for land, ranches, farms, and rural properties. Competes head-to-head with RANCHFLIP for ranch listings and buyers, with broader land-type coverage and a tiered subscription model.
- Whitetail Properties Real Estate: Niche real estate brokerage and listing platform focused on hunting, recreational, and ranch properties. Comparable to RANCHFLIP in buyer persona and property category, with integrated brokerage services.
- Lands of America: Online marketplace specializing in rural land, ranches, and hunting properties. Operates a similar subscription listing model and serves the same broker and FSBO seller segments as RANCHFLIP.
- LandWatch: One of the largest online marketplaces for rural land, ranches, farms, and hunting properties in the U.S. Directly comparable to RANCHFLIP in target audience, listing model, and category focus, but with substantially larger inventory and marketing reach.
- Mossy Oak Properties: Franchised rural land and ranch real estate network using the Mossy Oak brand. Competes for ranch buyers and seller relationships in the same recreational/agricultural land segment.
Regional players
- United Country Real Estate: National franchise network specializing in country, rural, and lifestyle properties including ranches, farms, and auctions. Competitor for ranch broker relationships and auction listings across the U.S.
Emerging players
- AcreTrader: Online farmland and ranchland investment platform enabling fractional ownership. An emerging player in ranch real estate with a tech-enabled investment model that overlaps with RANCHFLIP's ranch buyer audience.
Broad incumbents
- Zillow: Dominant generalist real estate marketplace with broad rural land coverage and massive organic traffic. Competes indirectly for ranch listings and buyer attention but does not specialize in the niche.
- Realtor.com: Major generalist real estate portal operated by Move, Inc. Includes land and ranch listings within a much broader residential focus; competes for organic search visibility and listing inventory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RANCHFLIP social profiles
Digital presenceRANCHFLIP financial estimates
Financial estimateRevenue estimate
Valuation estimate
RANCHFLIP leadership team
Management profileNumber of profiles
RANCHFLIP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RANCHFLIP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RANCHFLIP
What does RANCHFLIP do?
RANCHFLIP operates an online real estate marketplace where ranchers, brokers, agents, and for-sale-by-owner sellers can list ranches, ranchettes, and hunting properties for sale, lease, or auction. Buyers can search listings, create free profiles with saved searches and email alerts, and connect directly with sellers. The platform is part of the LANDFLIP network of six specialized land marketplaces, automatically syndicating listings across related sites based on property type and acreage.
Is RANCHFLIP a public or private company?
RANCHFLIP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RANCHFLIP founded?
RANCHFLIP was founded in 2004. It employs 1 to 10 people.
Where is RANCHFLIP based?
RANCHFLIP is headquartered in Madison, United States, in the North America region.
How does RANCHFLIP make money?
Three revenue lines are on record. Listing Subscription Plans are the primary driver. The others are display Advertising and email Marketing.
Who are RANCHFLIP's main competitors?
Direct peers on record are LANDFLIP, Land And Farm, Whitetail Properties Real Estate, Lands of America, LandWatch and Mossy Oak Properties. United Country Real Estate is listed as a regional player. AcreTrader is listed as an emerging player. Broad incumbents are Zillow and Realtor.com.
Does RANCHFLIP have an API?
No public API is recorded for RANCHFLIP.
What industry is RANCHFLIP in?
RANCHFLIP's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAJADAB, Ranches & Livestock Properties Brokerage, with a secondary code of BPAJADAD, Recreational Land Brokerage (Hunting, Fishing, Wildlife). Its NAICS code is 5312 and its SIC code is 6531.