AUCTIONFLIP
AUCTIONFLIP is a US online marketplace for land auctions, operated by LANDFLIP, Inc. since 2004. It serves sellers, auction companies, and brokers across 22 states via subscription listings, display advertising, and email marketing reaching 150,000+ subscribers.
- Company typePrivate
- Founded2004
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What AUCTIONFLIP does
AUCTIONFLIP is an online marketplace dedicated to land auctions in the United States, operated as a brand of LANDFLIP, Inc., a private company founded in 2004 by former land brokers. The platform serves sellers, auction companies, real estate brokers, and buyers of rural land, farmland, ranches, lots, and commercial parcels. AUCTIONFLIP is one of seven interconnected sites within the LANDFLIP network (LANDFLIP, FARMFLIP, RANCHFLIP, LOTFLIP, AUCTIONFLIP, COMMERCIALFLIP, and LANDTHINK), and currently features active listings across 22 US states reaching an audience of more than one million land buyers.
The platform's core technology stack is a web-based marketplace with a Listing Quality Score (LQS) algorithm intended to surface higher-quality auction listings, cross-listing functionality that propagates a single listing across the parent network of complementary land sites, and an integrated email marketing system delivering content to 150,000+ monthly subscribers. Pro+ accounts receive an additional listing feed capability for syndication to external systems. AUCTIONFLIP operates without a disclosed mobile app or public API.
The business model is built on three revenue streams, all explicitly commission-free: tiered subscription listings priced from $50 to $300 per month (Premium at $100/month is the most popular tier), display advertising starting at $100 per month, and email marketing campaigns. Named customers span institutional auction and land brokerage firms including United Country Real Estate, Williams & Williams, Fisher Auction Company, Auction Management Corporation, Max Spann Real Estate & Auction Co, and Mossy Oak Properties Bauer Real Estate Company.
AUCTIONFLIP firmographics
Firmographics- Name
- AUCTIONFLIP
- Legal name
- LANDFLIP, Inc.
- Website
- https://auctionflip.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AUCTIONFLIP is a US online marketplace for land auctions, operated by LANDFLIP, Inc. since 2004. It serves sellers, auction companies, and brokers across 22 states via subscription listings, display advertising, and email marketing reaching 150,000+ subscribers.
- Ownership category
- akta.pro rank
AUCTIONFLIP industry classification
Industry- Product category
- Online Real Estate Auctions
- NAICS
- Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)
- akta.pro secondary industries
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ), Residential Real Estate Auctions (BPAJAEAA), Commercial Real Estate Auctions (BPAJAEAB)
Keywords
Where AUCTIONFLIP is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Markets served
AUCTIONFLIP business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Seller Subscription Plans: Monthly subscription plans for auctioneers, brokers, and FSBO to list properties. Plans range from Entry ($50/mo, 1 listing) to Pro+ ($300/mo, 200 listings). No commissions or transaction fees on sales.
- Display Advertising: Display ads on the network of sites targeting land buyers and investors. Pricing starts at $100/month with run-of-network, run-of-site, location, and keyword targeting options.
- Email Marketing: Email marketing inclusion opportunities with display ad size and email for inclusion, reaching over 150,000 subscribers monthly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry Plan - Just Getting Started with Limited Exposure |
| Subscription | Monthly | Premium Plan - Best for New Land Sellers with Good Exposure |
| Subscription | Monthly | Pro Plan - Best for Land Pros with Better Exposure |
| Subscription | Monthly | Pro+ Plan - Best for Serious Land Pros with Best Exposure |
| Subscription | Monthly | Display Advertising |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
AUCTIONFLIP product offering
Product offeringCore offering
AUCTIONFLIP is an online land auction marketplace that connects land sellers (auctioneers, brokers, and FSBO owners) with land buyers through auction-style and fixed-price listings. The platform monetizes via tiered monthly seller subscriptions, display advertising, and email marketing, while leveraging the LANDFLIP network for cross-listing and buyer profiles are free.
Product overview
AUCTIONFLIP is a single-focus online marketplace platform for discovering and advertising land auctions across the United States. It operates as part of the LANDFLIP network of complementary land real estate sites, which also includes LANDFLIP (general land), FARMFLIP (farms), RANCHFLIP (ranches), LOTFLIP (lots), and COMMERCIALFLIP (commercial). The core AUCTIONFLIP offering includes four paid listing tier plans (Entry, Premium, Pro, and Pro+) ranging from $50 to $300/month with escalating exposure and features, plus a free Land Buyer Profile service that lets buyers save listings, searches, and set notification preferences. Optional paid add-ons include display advertising and email marketing services. The platform does not offer AI/ML capabilities, a public API, or formal third-party integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- AUCTIONFLIP Marketplace Online auction-style and fixed-price marketplace for land parcels where auctioneers, brokers, and FSBO sellers list properties and individual buyers browse, bid, and purchase.
- Land Buyer Profile Free profile feature for individual land buyers to specify their land preferences and receive targeted auction and listing email broadcasts.
- Display Advertising Paid display advertising slots on AUCTIONFLIP that allow sellers to promote specific land listings to platform visitors.
- Email Marketing Broadcasts Targeted email broadcast service enabling sellers to send their auction and listing announcements to qualified buyers in the LANDFLIP network.
- LANDFLIP Network Cross-Listing Automatic syndication of AUCTIONFLIP listings across the broader LANDFLIP network of land-focused sites, extending reach to additional qualified audiences.
Quantifiable outcome
- Reach over 1+ million land buyers and investors
- +2 more outcomes
Companies that use AUCTIONFLIP
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
AUCTIONFLIP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AUCTIONFLIP partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and major.
- LANDFLIPcoreAUCTIONFLIP is part of the LANDFLIP network of sites created by former land brokers. The network includes LANDFLIP (general land), FARMFLIP (farms), RANCHFLIP (ranches), LOTFLIP (lots under 20 acres), AUCTIONFLIP (land auctions), COMMERCIALFLIP (commercial property), and LANDTHINK (educational content). Listings are automatically distributed across relevant sites.
- FARMFLIPcorePart of the LANDFLIP network - farms 5+ acres are cross-listed on FARMFLIP for maximum exposure to farm-seeking buyers.
- RANCHFLIPcorePart of the LANDFLIP network - ranches 10+ acres are cross-listed on RANCHFLIP for maximum exposure to ranch-seeking buyers.
- LOTFLIPcorePart of the LANDFLIP network - lots 20 acres and less are cross-listed on LOTFLIP for maximum exposure to small parcel buyers.
- COMMERCIALFLIPcorePart of the LANDFLIP network - commercial property, industrial property, or businesses are listed on COMMERCIALFLIP.
- LANDTHINKminorEducational content platform providing land investment resources, Q&A, and market insights. Available to land buyers and investors for free.
- United Country Real EstatemajorMajor Pro land broker listing hundreds of properties across the LANDFLIP network. One of the largest volume sellers on the platform.
- Williams & WilliamsmajorNational land auction firm listing properties including HUD homes and residential land across multiple states.
- Fisher Auction CompanymajorAuction company listing commercial properties including bankruptcy auctions in Florida and other regions.
- Max Spann Real Estate & Auction ComajorNew Jersey-based real estate auction firm listing residential building lots in Hunterdon County.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AUCTIONFLIP competitors and assessment
Company assessmentEmerging players
- Crexi: Crexi is a venture-backed commercial real estate marketplace that has expanded into land and development sites. It overlaps with AUCTIONFLIP on land and auction-adjacent listings while bringing modern tech, mobile UX, and capital to a category AUCTIONFLIP has historically dominated.
Direct peers
- LandWatch: LandWatch is one of the largest online marketplaces for rural land, farms, ranches, and hunting properties in the U.S. It is a direct competitor for land-buyer traffic and a partial substitute for AUCTIONFLIP's auction listings.
- Hubzu: Hubzu is an online residential and land auction marketplace operated by a major real estate brokerage. It competes for the same pool of seller-broker accounts and online land-auction buyers as AUCTIONFLIP.
- Bid4Assets: Bid4Assets is an online auction platform specializing in real estate, tax-defaulted, and government-surplus properties. It overlaps with AUCTIONFLIP on online real estate auctions, particularly distressed/REO assets.
- Lands of America: Lands of America is a U.S. land-focused listing marketplace covering farms, ranches, hunting land, and rural properties for sale. It is a direct peer to AUCTIONFLIP's land-specialist positioning, though Lands of America is more skewed to traditional listings than auctions.
- LandHub: LandHub is an online marketplace focused on land listings across the U.S., including farms, ranches, and rural properties. It is a direct peer for land-buyer acquisition and competes for seller subscriptions in adjacent tiers.
Broad incumbents
- Auction.com: Auction.com is a large online real estate auction marketplace owned by CoStar Group, covering residential, commercial, and land auctions across the U.S. It is a broad incumbent competing for the same professional land auctioneers and brokers that AUCTIONFLIP serves, with deeper capital and broader property category reach.
- Zillow (Land category): Zillow is the dominant U.S. residential real estate portal with growing coverage of land and auction listings. As a broad incumbent with massive SEO authority, it represents indirect but material competition for land-buyer traffic that AUCTIONFLIP depends on.
- Xome (now part of Auction.com / CoStar): Xome is an online real estate auction platform historically focused on foreclosure and REO assets. It overlaps with AUCTIONFLIP's distressed and foreclosure auction listings and is now part of the CoStar/Auction.com ecosystem.
Others
- LANDTHINK (sister brand): LANDTHINK is the educational content hub within the LANDFLIP network that provides land investment education and resources. It is not a direct competitor but an adjacent ecosystem asset feeding top-of-funnel buyers into AUCTIONFLIP listings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AUCTIONFLIP social profiles
Digital presenceAUCTIONFLIP financial estimates
Financial estimateRevenue estimate
Valuation estimate
AUCTIONFLIP leadership team
Management profileNumber of profiles
AUCTIONFLIP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AUCTIONFLIP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AUCTIONFLIP
What does AUCTIONFLIP do?
AUCTIONFLIP is an online land auction marketplace that connects land sellers (auctioneers, brokers, and FSBO owners) with land buyers through auction-style and fixed-price listings. The platform monetizes via tiered monthly seller subscriptions, display advertising, and email marketing, while leveraging the LANDFLIP network for cross-listing and buyer profiles are free.
Is AUCTIONFLIP a public or private company?
AUCTIONFLIP is a private company. It is classified as unknown and is currently operating.
When was AUCTIONFLIP founded?
AUCTIONFLIP was founded in 2004. It employs 1 to 10 people.
Where is AUCTIONFLIP based?
AUCTIONFLIP is headquartered in Madison, United States, in the North America region.
How does AUCTIONFLIP make money?
Three revenue lines are on record. Seller Subscription Plans are the primary driver. The others are display Advertising and email Marketing.
Who are AUCTIONFLIP's main competitors?
Crexi is listed as an emerging player. Direct peers are LandWatch, Hubzu, Bid4Assets, Lands of America and LandHub. Broad incumbents are Auction.com, Zillow (Land category) and Xome (now part of Auction.com / CoStar). LANDTHINK (sister brand) is listed as an others.
Does AUCTIONFLIP have an API?
No public API is recorded for AUCTIONFLIP.
What industry is AUCTIONFLIP in?
AUCTIONFLIP's product category is Online Real Estate Auctions. Its primary akta.pro industry code is BPAJAEAD, Land & Farm/Ranch Real Estate Auctions, with a secondary code of BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its NAICS code is 519290.