Sabart

What Sabart does

Sabart S.r.l. is an Italian B2B distributor of spare parts, accessories, equipment, and protective clothing for the forestry, gardening, agriculture, and professional workshop sectors, operating from its headquarters in Reggio Emilia. Founded in 1963 by Ariello Bartoli and Nello Salsapariglia, the company has held exclusive Italian distribution rights for Oregon — the global leader in chainsaw guide bars, chains, and sprockets — since 1968, and more recently secured exclusive distribution of Zonsen 4-stroke engines across Italy, Spain, and Portugal. Its catalog spans more than 70,000 items across 23 product families (including its AgriRicambi tractor-parts line), distributed exclusively through a national network of authorized dealers (rivenditori) rather than direct to end users.

The business model is a wholesale distribution model built on multi-brand, multi-SKU breadth. Sabart acts as the Italian (and partially Iberian) conduit between upstream principals — Oregon, Zonsen, Fiskars, Briggs & Stratton, 3M, NGK, Walbro, and others — and downstream resellers serving professional forestry operators (boscaioli), garden maintenance contractors, and agricultural end users. The company supplements third-party brands with two owned sub-brands: Forestal (battery-powered pruning shears, chainsaws, brush cutters, and the 'Extreme Line' for garden professionals) and Strong (alkylate fuels and chain oils). Order capture is conducted through a B2B web portal (sabart.ev-portal.com), with value-added services including technical advisory, express delivery, and the Sabart School training program for dealer and end-customer skill development.

Sabart is operationally independent but affiliated with the Emak Group, a major European outdoor power equipment manufacturer. Governance is led by President Guerrino Zambelli and CEO Ruggero Cavatorta. The company has 51-100 employees, share capital of €1.9 million, and a multi-language digital presence (eight European languages), with no external equity funding, no disclosed revenue figures, and no recent M&A activity in the source material.

Name

Sabart

Legal name

Sabart S.r.l.

Website

https://sabart.it

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

Sabart is an Italian B2B distributor of forestry, gardening, and agricultural spare parts and equipment, operating a 70,000+ item catalog through an authorized dealer network with exclusive Italy distribution rights for Oregon and Italy/Spain/Portugal rights for Zonsen engines.

Ownership category

akta.pro rank

Product category

Forestry and Garden Equipment Distribution

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB)

akta.pro secondary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Forestry equipment distribution
• Chainsaw accessories
• Gardening tools wholesale
• Agricultural spare parts
• Workshop protective equipment

Headquarters

HQ city

Reggio Nell'emilia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Distribution of branded products: Sabart generates revenue by distributing branded products (Oregon, Fiskars, Forestal, and many other brands) to a network of dealers in Italy. The company acts as exclusive distributor for key brands including Oregon for Italy since 1968. Revenue comes from the margin between wholesale purchase and resale to dealers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sabart distributes more than 70,000 branded products for the forestry, gardening, agriculture, and workshop sectors, including exclusive Italian distribution of Oregon chainsaw components since 1968 and exclusive distribution of Zonsen 4-stroke engines for Italy, Spain, and Portugal. The company also markets its own Forestal line of green maintenance equipment and Strong fuel products, selling exclusively through authorized Italian dealers via a B2B portal.

Product overview

Sabart is a distributor of spare parts and accessories for forestry, agricultural, and gardening sectors, operating a catalog of more than 70,000 items. The company distributes multiple brands including Oregon (chainsaw components - exclusive distributor for Italy since 1968), Zonsen 4-stroke engines (exclusive for Italy, Spain, Portugal), Agriricambi (tractor parts), Fiskars gardening tools, and its own Forestal sub-brand (battery-powered pruning tools, brush cutters, chainsaws). Sabart also offers the Strong brand (alkylate fuels and chain oils) and distributes products from brands like 3M, Briggs & Stratton, Comet, Loctite, NGK, Walbro, Zama, and others. The company provides B2B ordering through its web portal, Sabart School training courses, and maintains a network of dealers across Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Oregon Products Distribution Distribution of Oregon branded cutting chains, guide bars, sprockets, and accessories for chain saws and harvesters, including the Cordless Tool System range with 36V PowerNow lithium-ion battery packs, the Forest and Garden catalogue, and clothing/equipment for forestry and gardening sectors. Sold to authorized Italian dealers.
• Zonsen 4-Stroke Engines Distribution Distribution of the full range of Zonsen 4-stroke engines with vertical and horizontal shafts. Sabart is the exclusive distributor for Italy, Spain, and Portugal.
• Agriricambi Spare Parts and Accessories
• Fiskars Gardening Tools Distribution
• Forestal Professional Green Maintenance Line
• Strong Brand Fuel Products
• Sabart B2B Ordering Portal
• Sabart School Training Program

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• G.A.S.T. OnlusminorGTM or Marketing Partner · 16 April 2024Sabart and Oregon partnered with G.A.S.T. Onlus during a Pallacanestro Reggiana basketball match to support the association that promotes sporting activities for children and young people with disabilities.
• TreedomminorStrategic or Co-development Partner · 1 January 2022Sabart partners with Treedom on the 'Emissione Ossigeno' (Oxygen Emission) project, a sustainability initiative where the company plants trees to offset their environmental impact. This is part of their corporate social responsibility and sustainability efforts, renewed annually.
• Centro di Formazione Vittorio TadiniminorStrategic or Co-development Partner · 1 January 2022Partnership between Sabart and the Centro di Formazione Vittorio Tadini for the professional qualification of forestry operators. The collaboration focuses on training and developing skills for professional forestry workers.
• Emak GroupcoreOthersSabart is part of the Emak Group, a major manufacturer and distributor of outdoor power equipment. Being part of this group provides Sabart with access to group's products, resources, and market presence.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kramp: Kramp is the largest European agricultural and forestry parts wholesaler, distributing multi-brand spare parts to dealers across dozens of countries. It mirrors Sabart's business model most directly: multi-brand B2B wholesale distribution of parts and accessories to a dealer network.
• Granit Parts: Granit Parts is a German-based multi-brand distributor of agricultural, forestry and garden equipment parts and accessories sold to specialist dealers across Europe. It competes head-to-head with Sabart in catalog breadth, multi-brand strategy and B2B dealer fulfillment.
• BayWa: BayWa is a large German-headquartered agricultural, forestry and construction equipment supplier with significant parts distribution across Europe. It is comparable to Sabart in serving professional forestry, agricultural and garden customers via wholesale channels.

Broad incumbents

• STIHL: STIHL is the global leader in chainsaws and a major outdoor power equipment manufacturer. It overlaps with Sabart's core categories (chainsaws, forestry equipment) and its brand is sold through competing Italian dealer networks, making it both a supplier-adjacent incumbent and a competitive threat.
• Husqvarna Group: Husqvarna Group is a leading Swedish manufacturer of outdoor power equipment including chainsaws, robotic mowers and garden tools. Its products overlap directly with Sabart's distribution categories, and Husqvarna sells both through independent distributors and direct dealer programs in Europe.
• MTD Products: MTD Products is a US-based manufacturer of outdoor power equipment including lawn mowers, garden tractors and snow blowers. Its product categories overlap with Sabart's garden and agriculture assortment, and MTD distributes through European dealer networks.
• AGCO Corporation: AGCO is a global manufacturer and distributor of agricultural machinery and equipment with a significant parts and aftermarket business serving professional farmers. It is comparable to Sabart in serving professional agricultural equipment users through multi-brand parts distribution.

Others

• Emak Group: Emak Group is the publicly-listed Italian parent of Sabart and a manufacturer of outdoor power equipment, garden machinery and related components. As the parent, it is not a competitor but the corporate ecosystem in which Sabart operates.
• Oregon Tool: Oregon Tool is the US-based manufacturer of Oregon-brand chainsaw guide bars, chains, sprockets and cutting systems — Sabart's flagship exclusive supplier since 1968. Comparable as the upstream supplier whose product mix and distribution strategy directly shape Sabart's portfolio.
• Briggs & Stratton: Briggs & Stratton is a major US-based manufacturer of small engines for outdoor power equipment and a Sabart-distributed brand. It is comparable as a supplier whose product line is resold by Sabart through Italian dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SabartSrl
• LinkedInlinkedin.com/company/sabart-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sabart