SkillShow
SkillShow is a U.S. sports media company founded in 2001 that uses a 1,200+ videographer network to film and professionally edit amateur athletes for college recruitment, serving individual families, teams, and major showcase operators such as Perfect Game and the NFL International Player Pathway.
- Company typePrivate
- Founded2001
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SkillShow does
SkillShow is a U.S.-based sports media company founded in 2001 and headquartered in Seattle that provides professional video filming and editing services for amateur athletes seeking college recruitment and broader exposure. The company operates a distributed production model through a nationwide network of more than 1,200 contract videographers, enabling on-site filming at showcase events and team film days across at least nine sports including baseball, football, volleyball, basketball, soccer, wrestling, cheer, lacrosse, and water polo. Core service offerings include the Pro Editing Program (PEP), a $99/month subscription that delivers a new highlight reel each month from up to 20 uploaded clips; one-time edited highlight reels priced at $150; single-clip enhancements at $25 each; on-location Team Film Sessions priced by quote; and event-specific video products for partner showcases such as Perfect Game and UA Next. The SkillShow Video Vault serves as the personalized storage and distribution layer, allowing athletes to upload raw clips, receive edited output, and share recruiter-ready assets to college coach profiles and recruiting platforms.
The company's go-to-market combines event-driven sales (filming at major showcases, primarily as the official video partner of Perfect Game USA since 2001 and also for the NFL International Player Pathway, MLB Network, USA Baseball, IMG Academy, 3STEP Sports, Elite 11, and NXGN), a community-led motion anchored by parent networks and word-of-mouth, and a channel-partner motion via the Team Affiliate Program. Distribution is split between a self-serve web platform at events.skillshow.com, direct phone/email ordering, on-site event filming, and the affiliate channel. The business is privately held, founder-led by CEO and co-founder Tom Koerick Jr., and has not raised institutional funding.
Technology infrastructure combines the SkillShow Video Vault (athlete-facing video storage and sharing), the PEP editing workflow with consumer upload and editor handoff, and integration partnerships with recruiting platforms (FieldLevel) and AI feedback tools (GameRun / GameRunIQ, Athlete Narrative). Commercial moats draw on 25 years of brand equity, an extensive historical content library including footage of now-professional athletes as amateurs, exclusive anchor relationships with Perfect Game and NFL International Player Pathway, and a nationwide videographer footprint that lowers marginal cost of geographic expansion.
SkillShow firmographics
Firmographics- Name
- SkillShow
- Legal name
- SkillShow
- Website
- https://www.skillshow.com/
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SkillShow is a U.S. sports media company founded in 2001 that uses a 1,200+ videographer network to film and professionally edit amateur athletes for college recruitment, serving individual families, teams, and major showcase operators such as Perfect Game and the NFL International Player Pathway.
- Ownership category
- akta.pro rank
SkillShow industry classification
Industry- Product category
- Athlete Recruiting Video Services
- NAICS
- Other Spectator Sports (711219), Sports and Recreation Instruction (611620)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)
- akta.pro secondary industries
- Sports Combine, Tryout & Showcase Programs (MPAKAJAM), Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK), Performance Analysis & Video Coaching (HSADAEAG)
Keywords
Where SkillShow is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SkillShow business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pro Editing Program Subscription: Monthly subscription service at $99/month providing a new highlight reel each month from up to 20 uploaded video clips, keeping athlete videos up-to-date throughout their recruitment journey
- Athlete Highlight Reel: One-time purchase of a professionally edited highlight reel combining up to 20 drills and highlight clips into a recruiter-focused video for $150
- Single Clip Enhancement: Individual clip professional editing service at $25 per clip for standalone highlight moments optimized for social sharing
- Team Film Sessions: On-site professional filming services where SkillShow videographers come to teams/clubs to capture player introductions, fielding drills, pitching mechanics, and swings with customized output
- Event Video Services: Video filming services provided at major showcase events with various upgrade options including raw footage access, recruiting videos, and social media creative
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PEP Subscription - Monthly highlight reel editing service |
| One time/ perpetual license | Pay-as-you-go | Athlete Highlight Reel - Single professional edit |
| Unit Pricing | Pay-as-you-go | Single Clip Enhancement |
| Other | Multi-year contract | Team Film Session - Custom filming at team location |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
SkillShow product offering
Product offeringCore offering
SkillShow provides professional video filming and editing services for amateur athletes pursuing college recruitment. The company captures athlete footage on-site at major showcase events nationwide (including Perfect Game, NFL International Player Pathway, and USA Baseball events), offers on-location Team Film Sessions for clubs and academies, and produces recruiter-ready highlight reels through its Pro Editing Program (PEP) subscription and one-time purchase offerings. All content is stored and shared via the proprietary SkillShow Video Vault platform.
Product overview
SkillShow operates as a unified athlete video platform combining three core service layers: (1) professional on-location filming at major showcase events and team film sessions nationwide via a network of 1,200+ videographers; (2) professional video editing through the Pro Editing Program (PEP) subscription, one-time highlight reels, and single-clip enhancements; and (3) athlete recruitment support via SkillShow Video Vault for storage and sharing. Key product tiers include Athlete Recruiting Video Services (the primary consumer offering), the monthly PEP subscription, Team Film Sessions across multiple sports (baseball, football, volleyball, basketball, soccer, wrestling, cheer, lacrosse, water polo), and sport-specific event video products such as Perfect Game Showcase Videos and UA Next Football Videos. An additional Team Affiliate Program layer enables clubs and teams to resell SkillShow services at a discount while generating revenue.
Differentiator
Problem solved
Functional benefit
Brands
- Pro Editing Program (PEP): Subscription-based professional video editing service for athlete highlight reels at $99/month.
- SkillShow Video Vault
- Team Affiliate Program
Products and services
- Athlete Recruiting Video Services Professional videography and post-production services that capture athlete footage and produce recruiter-ready highlight reels for amateur athletes (and their parents) pursuing college athletic recruitment.
- Pro Editing Program (PEP) Subscription-based professional video editing service at $99/month that turns athlete-owned footage into polished, recruiter-ready highlight reels, with bundled access to the SkillShow Video Vault and subscriber benefits. Targeted at amateur athletes and parents pursuing college recruitment.
- Team Film Sessions On-location filming service for sports clubs, travel teams, and athletic programs, providing broadcast-quality video footage of every athlete in the program via SkillShow's nationwide videographer network. Targeted at head coaches, athletic directors, and program administrators.
- Perfect Game Showcase Videos Event videography and individual highlight video services delivered at Perfect Game showcase tournaments for amateur baseball athletes. Available to athletes and families attending Perfect Game events.
- UA Next Football Videos Event videography and athlete highlight video services delivered at UA Next football showcase events, providing participating athletes with professional footage for college football recruitment.
- Baseball Film Day On-location team filming service tailored for baseball programs, providing broadcast-quality video footage of every player in the program to support equitable recruiting exposure.
- Volleyball Film Day On-location team filming service tailored for volleyball programs, providing broadcast-quality video footage of every player in the program to support equitable recruiting exposure.
Quantifiable outcome
- Video is often the only way to get on a coach's radar and the right video can make all the difference when it comes to getting recruited
- +1 more outcomes
Companies that use SkillShow
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
SkillShow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SkillShow partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and moderate.
- IS NationminorSkillShow is a contributor to IS Nation's community and platform. Their nationwide network of creatives spent a year filming coaches, interviews, and tips, and assisted with editing videos for the platform launched in December 2024.
- NFL International Player PathwaycoreThe NFL International Player Pathway program, hosted at IMG Academy, contracted SkillShow as their video services provider annually since 2023 to film all players at their daily workouts. The on-field action video from drills and practice sessions is vital for their film room and education process.
- Perfect Game USAcoreSkillShow has provided video services to Perfect Game USA since 2001, filming EVERY showcase operated by PG in that time. They have produced hundreds of thousands of videos for player profiles and upgrade services, including content for broadcast, live streams, social media, recruiting, banquet videos, promos, sponsor videos and more.
- MLB NetworkcoreSkillShow has been a preferred video services provider to MLB Network for many years covering numerous amateur baseball events including MLB Draft Combines, Breakthrough Series events, USA Baseball PDPs, Dream Series, and tournament coverage. They also provide social media content production.
- USA BaseballminorSkillShow has been a video services provider to USA Baseball at a variety of events over the years from regional PDPs, NTIS events, Coaching Development Series video productions, and social media content.
- IMG AcademycoreSkillShow films both football and baseball events, recruiting/scouting videos for players, plus numerous 3rd-party events at IMG Academy facilities in Bradenton, Florida. They annually film the 10-week NFL International Player Pathway program on campus.
- FieldLevelmoderateSkillShow partners with FieldLevel to provide editing and filming services for athletes that need help with video for their profiles. Regional filming sessions are available on FieldLevel's website for teams or individuals to get professionally produced video.
- 3STEP SportscoreSkillShow has been aligned with 3STEP Sports since its inception, filming and editing numerous sports events including football, baseball, field hockey, lacrosse, basketball, and volleyball. Since 2017, they have filmed at Under Armour All-American combines and UC Report scout days.
- Elite 11moderateThe top high school QB prospects annually attend Elite 11 football combines and SkillShow films them all. Together with Stack Sports and 3STEP Sports, they cover all throws, drills, and measurements for these events.
- NXGNmoderateSkillShow has filmed every attendee and provided photo headshots at NXGN football camps and Pro Days by Adidas, and The Show by NXGN for many years, providing raw videos and upgraded editing services for recruiting and personal branding.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
SkillShow competitors and assessment
Company assessmentBroad incumbents
- Hudl: Hudl is the dominant sports video and analytics platform serving high school and collegiate teams across multiple sports. It competes with SkillShow in team-level video capture and sharing, though Hudl emphasizes team analytics and coaching workflows rather than individual athlete recruitment reels.
- NCSA (Next College Student Athlete): NCSA is one of the largest college athletic recruiting platforms, offering profile-building, recruiting coaches, and content services. It overlaps with SkillShow at the recruitment-content layer and targets the same amateur athletes preparing for college athletics.
- Stack Sports: Stack Sports is a large sports technology platform offering event management, registration, and video services. It partners with SkillShow on Elite 11 and other events and represents a broader incumbent that could absorb SkillShow's video offering into a unified suite.
Direct peers
- Krossover: Krossover provides video breakdown, highlight creation, and statistical analysis for amateur and youth athletes, directly overlapping SkillShow's editing and highlight reel services. Both serve the recruiting video use case for athletes seeking college exposure.
- FieldLevel: FieldLevel is an athlete-recruiting network that partners directly with SkillShow to offer filming and editing services to athletes and teams. Both compete for the same recruitment-focused video workflow and target youth athletes seeking college scholarships.
Others
- Perfect Game USA: Perfect Game is SkillShow's largest and longest-standing partner (since 2001), operating amateur baseball showcases nationwide. While not a direct competitor, Perfect Game is closely tied to SkillShow's volume and brand identity, and would be a peer in the broader amateur sports ecosystem.
Emerging players
- Athlete Narrative: Athlete Narrative is a technology partner of SkillShow that offers an app helping rising athletes promote themselves to college coaches. Both focus on athlete-driven content creation for college recruitment, making Athlete Narrative an adjacent and partially overlapping player.
- GameRun: GameRun provides AI-driven video analysis and feedback for athletes, integrating with SkillShow's footage to deliver coaching insights. It competes in the post-capture value layer where SkillShow traditionally relies on human editors.
- Sports Recruits: Sports Recruits is a recruiting platform serving high school athletes with profile, video, and college matching tools. It overlaps with SkillShow on the recruitment-video use case for individual athletes pursuing college athletics.
- CaptainU: CaptainU is a college athletic recruiting platform that supports athlete profiles, highlight videos, and coach connections. It targets the same youth athlete recruitment journey as SkillShow, with overlapping video and content offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SkillShow social profiles
Digital presenceSkillShow financial estimates
Financial estimateRevenue estimate
Valuation estimate
SkillShow leadership team
Management profileNumber of profiles
Profiles1 record
SkillShow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SkillShow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SkillShow
What does SkillShow do?
SkillShow provides professional video filming and editing services for amateur athletes pursuing college recruitment. The company captures athlete footage on-site at major showcase events nationwide (including Perfect Game, NFL International Player Pathway, and USA Baseball events), offers on-location Team Film Sessions for clubs and academies, and produces recruiter-ready highlight reels through its Pro Editing Program (PEP) subscription and one-time purchase offerings. All content is stored and shared via the proprietary SkillShow Video Vault platform.
Is SkillShow a public or private company?
SkillShow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SkillShow founded?
SkillShow was founded in 2001. It employs 11 to 50 people.
Where is SkillShow based?
SkillShow is headquartered in Seattle, United States, in the North America region.
How does SkillShow make money?
Five revenue lines are on record. Pro Editing Program Subscription is the primary driver. The others are athlete Highlight Reel, single Clip Enhancement, team Film Sessions and event Video Services.
Who are SkillShow's main competitors?
Broad incumbents on record are Hudl, NCSA (Next College Student Athlete) and Stack Sports. Direct peers are Krossover and FieldLevel. Perfect Game USA is listed as an others. Emerging players are Athlete Narrative, GameRun, Sports Recruits and CaptainU.
Does SkillShow have an API?
No public API is recorded for SkillShow.
What industry is SkillShow in?
SkillShow's product category is Athlete Recruiting Video Services. Its primary akta.pro industry code is HSADAEAL, College Recruiting & Scholarship Advisory / Athlete Placement, with a secondary code of MPAKAJAM, Sports Combine, Tryout & Showcase Programs. Its NAICS code is 711219 and its SIC code is 7812.