NowyMarketing

Name

NowyMarketing

Legal name

143Media Sp. z o.o.

Website

https://nowymarketing.pl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marketing Industry Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Digital Newsroom/CMS Platforms for Publishers (MPACAIAH)

akta.pro secondary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Digital marketing media
• Marketing industry news
• Marketing trend reports
• Marketing newsletters
• Advertising publishing

Headquarters

HQ city

Plock

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and sponsorships: Revenue generated through advertising space on the website, sponsored content, and branded partnerships with companies seeking access to the marketing professional audience in Poland.

Distribution channels1 record

Marketing channels10 records

Core offering

NowyMarketing is a Polish-language online media outlet covering the marketing and advertising industry. It publishes original articles, a weekly newsletter, a podcast series featuring interviews with industry leaders, thematic Playbook publications, and annual Trendbook reports. The platform also hosts webinars and covers major industry events such as Cannes Lions.

Product overview

NowyMarketing is a Polish marketing news and media portal offering a unified content platform that includes a newsletter, podcast series, thematic Playbook publications, and annual Trendbook reports. The portfolio also features extensive article coverage across categories including AI, social media, e-commerce, advertising campaigns, webinars, branding, email marketing, interviews, outdoor advertising, and press releases. The platform serves marketing professionals in Poland with news, insights, industry analysis, and expert commentary.

Differentiator

Problem solved

Functional benefit

Products and services

• NowyMarketing Newsletter A newsletter service that delivers marketing industry news and insights to subscribers, aimed at developing marketing knowledge among Polish marketing professionals.
• NowyMarketing Podcast Audio podcast series featuring expert interviews with marketing industry leaders covering retail strategies, packaging regulations, branding, e-commerce, and related topics.
• NowyMarketing Playbook Series Thematic publications covering specific marketing domains, including OOH (out-of-home) advertising, Sport and Marketing, and Gaming/e-sport.
• NowyMarketing Trendbook Annual trend report covering marketing forecasts for the upcoming year, including topics like cookieless marketing, AI as decision-maker, and human-technology strategies.
• NowyMarketing Website Online publication at nowymarketing.pl covering marketing categories including AI, social media, e-commerce, advertising campaigns, branding, email marketing, interviews, outdoor advertising, and press releases.
• NowyMarketing Webinars Webinar content covering marketing industry topics and reports, such as the KONSUMER 2026 report on generational trends.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• DIMAQ / IAB Polska / Szkoła Główna Handlowa w WarszawieminorGTM or Marketing Partner · 24 June 2026NowyMarketing serves as a media patron for the 15th edition of the DIMAQ UNI competition for best theses in digital marketing. The competition is organized by DIMAQ, IAB Polska, and SGH Warsaw School of Economics. NowyMarketing provides media coverage for the initiative.
• ClickMeetingminorGTM or Marketing PartnerClickMeeting is a webinar platform partner. NowyMarketing runs webinar content 'Webinary z ClickMeeting' - branded content collaboration for webinar coverage in the marketing category.
• GetResponseminorGTM or Marketing PartnerGetResponse is an email marketing platform partner. NowyMarketing runs email marketing category content 'Email marketing z GetResponse' - branded content collaboration.
• GremboxminorGTM or Marketing PartnerGrembox is an e-commerce platform partner. NowyMarketing runs e-commerce category content 'E-commerce z Grembox' - branded content collaboration.
• ERGO Hestia / Fundacja Artystyczna Podróż HestiiminorGTM or Marketing PartnerNowyMarketing covers the OBECNOŚĆ by Artystyczna Podróż competition organized by ERGO Hestia and Fundacja Artystyczna Podróż Hestii. The competition is an Instagram-based photography contest with a trip to New York as the grand prize.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brief.pl: Polish trade publication focused on the creative, marketing, and communications industry. Comparable in audience (Polish marketers/creatives) and monetization (advertising, sponsorships, events) to NowyMarketing.
• Marketing i Biznes: Long-running Polish B2B magazine and portal covering marketing, advertising, and media industry news. Closely comparable to NowyMarketing as a Polish-language trade publication serving marketing professionals with editorial, events, and research offerings.
• Nowa Sprzedaż: Polish B2B magazine and portal dedicated to sales, marketing, and retail. Comparable target audience (Polish sales and marketing managers) and similar trade-publication business model to NowyMarketing.
• Marketing i PR: Polish trade publication covering marketing, PR, and communications trends. Serves an overlapping audience of Polish marketing professionals with news, case studies, and industry analysis.
• Interaktywnie.com: Polish online media outlet covering digital marketing, e-commerce, and new technologies. Direct competitor for Polish digital marketing news, ad spend, and sponsored content targeting the same marketing professional audience.

Broad incumbents

• The Drum: Global marketing and media industry publication. Comparable as a trade publisher covering marketing, advertising, and creative industries; relevant as a larger international peer NowyMarketing competes with for senior marketer attention.
• Campaign (UK / Asia): Established global advertising and marketing trade publication covering agencies, brands, and campaigns. Comparable as a broader marketing trade title with international reach, providing a benchmark for editorial scale and sponsorship monetization.
• MarketingWeek: UK-based weekly publication serving senior marketers with news, analysis, and trend reports. Comparable business model (B2B trade media for marketing professionals) and trendbook-style editorial franchises (e.g., Marketing Week Awards, trends reports).
• Adweek: Major US advertising and marketing trade publication covering agencies, brands, and media. Comparable as a deep vertical publisher for the ad/marketing industry with diversified content (news, podcasts, events, reports) similar to NowyMarketing's portfolio.

Regional players

• Wirtualne Media: Polish online media outlet covering the media, advertising, marketing, and telecommunications industries. Comparable audience (Polish marketing and media professionals) and content overlap on advertising industry news and analysis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nowymarketing
• Facebookfacebook.com/NowyMarketing
• LinkedInlinkedin.com/company/nowy-marketing
• Instagraminstagram.com/nowymarketing.pl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NowyMarketing