Dixie Chopper

What Dixie Chopper does

Dixie Chopper designs and manufactures zero-turn radius (ZTR) lawn mowers and adjacent outdoor power equipment from facilities in Coatesville, Indiana and Gibson City, Illinois. Founded in 1980 by Art Evans, the company organizes its portfolio into five tiers — Residential (Zee 2, Zee 2 HP, Falcon HP), Commercial (Falcon HPX, BlackHawk, BlackHawk HP, Eagle, Eagle HP), Industrial (Classic, Xcaliber), Remote Control (Talon R/C slope mower), and Mini-Skid Steer (Talon M/S) — spanning 23 to 40 horsepower engines, 42- to 74-inch decks, and hydrostatic drivetrains sourced from Parker and Hydro-Gear. Proprietary features include the X2 "Wind Tunnel" deck, Turbinator pre-cleaner, bulletproof steel baffles, and a foot-operated Operator Controlled Discharge Chute.

The company monetizes primarily through wholesale hardware sales to a network of 300+ locally-owned independent U.S. dealers, supplemented by OEM parts and accessories via shop.dixiechopper.com and retail financing arrangements with Sheffield Financial. Pricing is dealer-determined and not publicly disclosed; rebate programs (Hometown Heroes for first responders; AgPack for truck-bundled purchases) and government purchasing via Sourcewell and BuyBoard supplement the core channel. Revenue and headcount are not disclosed. Dixie Chopper is a privately held operating company owned by RhinoAg, LLC, a subsidiary of Alamo Group Inc. (NYSE: ALG), following Alamo's 2019 acquisition from Textron Outdoor Power Equipment; the Evans family retains an operational presence including founder Art Evans as Chairman and Wes Evans as Business Unit Manager.

Name

Dixie Chopper

Legal name

Dixie Chopper

Website

http://www.dixiechopper.com/

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Dixie Chopper manufactures zero-turn radius lawn mowers (23-40 HP, 42-74 inch decks) for residential, commercial, industrial, and government customers, distributed exclusively through 300+ independent U.S. dealers. Privately held under RhinoAg, an Alamo Group (NYSE: ALG) subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Coatesville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mower Sales: Primary revenue from selling zero-turn lawn mowers across residential, commercial, and industrial segments through independent dealer network
2. Parts and Accessories: Genuine OEM parts, accessories, and attachments sold through online parts ordering system (shop.dixiechopper.com)
3. Financing Programs: Retail financing through Sheffield Financial partner, offering 0% APR programs and standard financing options. The company earns revenue through dealer participation in financing arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dixie Chopper manufactures zero-turn radius riding lawn mowers, remote control slope mowers, and mini skid steers across residential, commercial, industrial, and government/municipal segments. The company sells exclusively through a network of 300+ locally-owned independent dealers across the United States, supported by parts, accessories, and retail financing through Sheffield Financial. Dixie Chopper is positioned as 'The World's Fastest Lawn Mower' with products offering up to 40 HP engines, 42"-74" deck widths, and ground speeds up to 15 mph.

Product overview

Dixie Chopper manufactures a comprehensive portfolio of zero-turn riding lawn mowers and outdoor power equipment, organized into five distinct product categories: Residential (Zee 2, Zee 2 HP, Falcon HP), Commercial (Falcon HPX, BlackHawk, BlackHawk HP, Eagle, Eagle HP), Industrial (Classic, Xcaliber), Remote Control (Talon R/C slope mower), and Mini-Skid Steer (Talon M/S). The product lineup spans deck widths from 42" to 74" and horsepower from 23 HP to 40 HP, serving residential homeowners, commercial contractors, and industrial operators. Dixie Chopper is known as 'The World's Fastest Lawn Mower' and operates as part of RhinoAg, an Alamo Group company. The company offers financing through Sheffield Financial and maintains a dealer network of locally-owned independent businesses across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Zee 2 Best residential mower in its class with 23 HP Kawasaki engine, available in 42", 48", and 54" deck widths. Features Hydro-Gear ZT-2800 transaxles, 10 gauge deck shell, and up to 3.1 acres per hour mowing capacity. Designed for homeowners with large acreage or light commercial use.
• Zee 2 HP Redefines residential mowing with 24 HP Kawasaki engine, Hydro-Gear ZT-3100 transaxles, OCDC chute control, plush seat with armrests, and 48" or 54" Elite Cutting System. Targeted at homeowners demanding commercial-grade features in a residential mower.
• Falcon HP Newest residential mower with 24 HP Kawasaki FR engine, Hydro-Gear ZT-3100 drivetrain, deep deck shell, 22" rear tires, PEER maintenance-free spindles, dual USB charging ports, and 60" deck width.
• Falcon HPX Entry-level commercial mower with 24 HP Kawasaki FT engine, Hydro-Gear ZT-3200 transaxles, suspension seat, 22" rear tires, removable floor pan, fuel gauge, and 48"-60" deck options. Designed for professional commercial contractors stepping into commercial mowing.
• BlackHawk Ultimate commercial mowing experience with Parker HTE transaxles (1000 hour oil change intervals), 48", 54", and 60" decks with 7 gauge shell, standard class 1 hitch, foot-operated OCDC, electric deck lift, and up to 4.3 acres per hour. Designed for professional commercial contractors.
• BlackHawk HP Superior commercial mowing with Kawasaki FX engines (23.5 HP), Parker HTJ transaxles (10 mph speed), Peer spindles with Contamination Exclusion Technology, 7 gauge deck with bulletproof steel baffles, and full suspension seat. Designed for higher-end commercial mowing operations.
• Eagle Commercial mower with 27 HP Kawasaki FX engine, Parker HTG transmissions (1000 hour oil change intervals), Turbinator pre-cleaner, flat-free tires, 54" and 60" deck options, and up to 5.8 acres per hour. Designed for professional commercial contractors.
• Eagle HP Ultimate commercial mower with Kawasaki FX or Vanguard Big Block EFI engines up to 40 HP, Hydro-Gear ZT-5400 (14 mph ground speed), 60" or 72" deep 7-gauge steel deck with bulletproof baffles, and slope indicator kit. Designed for professional commercial contractors and large property owners.
• Classic Ultimate mowing machine with commercial quality and industrial features. Features Kawasaki engines up to 35 HP, Hydro-Gear 16cc pumps, Parker DG280 wheel motors, 50", 60", and 72" Elite X Deck, Turf Boss reversed ATV tires, and up to 7 acres per hour. Designed for professional commercial contractors and large property owners.
• Xcaliber Toughest mower in the industry for professional commercial contractors. Features X2 Wind Tunnel deck, Kawasaki FX 35 HP or Vanguard Big Block EFI 40 HP engines, Hydro-Gear 21cc pumps, Parker DG335 wheel motors, 66" or 74" deck options, cooling fans, and up to 7.8 acres per hour.
• Talon R/C Safest and most productive solution for steep hills, ditches, and wet terrains. Features 28 HP Vanguard EFI engine, 48V electric drive system, 492' remote range, 55-degree slope operation, 44" mulching deck with twin-spindle design, and bi-directional cutting capability.
• Talon M/S Heavy-duty mini-skid steer for commercial contractors. Features 24.8 HP Kubota diesel engine, expandable tracks (34.5"-43.5" width), 700 lb operating capacity, and full compatibility with attachments including pallet forks, buckets, augers, and grapples.

Quantifiable outcome

• Up to 6.6 acres per hour mowing capacity
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Lucas Oil SpeedwayminorGTM or Marketing Partner · 1 January 2020Dixie Chopper signed as 'Official Mower of Lucas Oil Speedway' - using Dixie Chopper mowers to maintain the racing facility grounds throughout the season. Partnership emphasizes shared values of speed, power, performance, and quality.
• RhinoAg / Alamo GroupcoreStrategic or Co-development Partner · 1 January 2019In fall 2019, Alamo Group Inc. (NYSE: ALG) acquired Dixie Chopper business assets from Textron Outdoor Power Equipment. RhinoAg, an Alamo Group company, incorporated manufacturing and business functions into Gibson City, IL facility. This acquisition positioned Dixie Chopper within Alamo Group's Agricultural Division alongside Jacobsen.
• Jacobsen / TextroncoreStrategic or Co-development Partner · 1 January 2014In 2014, Jacobsen (a Textron Inc. company) acquired Dixie Chopper, expanding reach into consumer and commercial sectors including municipalities. Dixie Chopper operated under Jacobsen until 2019 when Alamo Group acquired the brand.
• Sheffield FinancialminorChannel Partner/ Reseller/ DistributorSheffield Financial provides retail financing programs for Dixie Chopper products through participating U.S. dealers. Offers 0%-11.99% APR programs with online prequalification and digital buying experience.
• SourcewellminorChannel Partner/ Reseller/ DistributorGovernment purchasing cooperative providing contract #070821-BHG for Road Right-of-Way Maintenance Equipment, enabling federal, state, and local government entities to purchase Dixie Chopper products.
• BuyBoardminorChannel Partner/ Reseller/ DistributorNational purchasing cooperative with contract #706-23 for Grounds Maintenance, allowing government customers to purchase Dixie Chopper equipment through established procurement processes.
• Make-A-Wish FoundationminorGTM or Marketing PartnerPartnership with Make-A-Wish Foundation of Ohio, Kentucky and Indiana to grant wishes for children with life-threatening medical conditions. Example: 15-year-old Dakota Barker helped build and received a BlackHawk mower.
• AgPackminorGTM or Marketing PartnerAgPack certification allows customers to save $500 on new Dixie Chopper mower when purchasing a truck from certified AgPack dealer. Customer receives $500 in VISA gift cards.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Exmark: Exmark is a direct competitor in commercial and residential zero-turn mowers with overlapping deck sizes (48"-72"), comparable Honda/Kawasaki engine options, and a similar independent dealer distribution model; backed by parent Briggs & Stratton, giving it overlapping supply and dealer economics with Dixie Chopper.
• Hustler Turf Equipment: Hustler is one of the original commercial zero-turn mower innovators (founded by the Heslop family), offering residential and commercial ZTR models across similar horsepower and deck size ranges to Dixie Chopper and competing head-to-head through independent dealer channels.
• Scag Power Equipment: Scag is a direct commercial-grade zero-turn competitor emphasizing heavy-duty construction and high ground speeds; product lineup and dealer channel strategy closely mirror Dixie Chopper's commercial and industrial offerings.
• Bad Boy Mowers: Bad Boy Mowers is a direct ZTR competitor offering residential, commercial, and industrial models at generally lower price points; competes with Dixie Chopper's Zee, BlackHawk, and Eagle series through an overlapping independent dealer network and similar horsepower/deck combinations.
• Gravely (Ariens Company): Gravely, owned by Ariens Company, offers residential and commercial zero-turn mowers that compete directly with Dixie Chopper's Zee and BlackHawk lines; similar deck widths, engine options, and dealer-led distribution.

Broad incumbents

• Toro Company: Toro is a broad incumbent in professional turf maintenance, offering commercial zero-turns (Z Master) alongside a much wider portfolio of mowers, irrigation, and snow equipment; competes with Dixie Chopper in commercial and municipal accounts but is significantly larger and more diversified.
• John Deere: John Deere is the dominant broad incumbent in turf and grounds care, offering ZTrak zero-turn mowers for residential, commercial, and municipal customers; its extensive dealer network and brand reach dwarf Dixie Chopper, but product category and customer segments overlap directly.
• Kubota: Kubota is a broad incumbent in compact tractors, turf equipment, and skid steers; its Z700/Z400 series zero-turn mowers compete with Dixie Chopper's residential and commercial lines, and Kubota supplies the diesel engine used in Dixie Chopper's Talon M/S mini-skid steer.
• Cub Cadet (MTD Products): Cub Cadet is a broad incumbent offering residential and prosumer zero-turn mowers through big-box and dealer channels; competes with Dixie Chopper primarily at the entry and mid residential tiers, with overlapping engine and deck specifications.

Emerging players

• Bobcat Company: Bobcat is the most relevant emerging competitor for Dixie Chopper's Talon M/S mini-skid steer line; as the established leader in compact and skid-steer equipment, Bobcat overlaps directly in the commercial contractor segment that Dixie Chopper is targeting with its 2022 mini-skid steer launch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dixiechoppermow

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dixie Chopper