Hawaiian Pools

What Hawaiian Pools does

Hawaiian Pools is a privately held custom swimming pool design and construction company founded in 1983 and headquartered in Holland, Ohio. The company serves residential homeowners and commercial clients in Northwest Ohio and Southeast Michigan, having completed more than 1,000 pools over its operating history. Its product portfolio centers on two pool types: custom Shotcrete pools built on-site using pneumatically applied reinforced concrete, and Thursday Pools fiberglass shells manufactured in an ISO-9001 certified facility in Fortville, Indiana. Beyond construction, the company offers ongoing maintenance, seasonal opening and closing, equipment installation and repair, and a catalog of pool features and accessories including automatic covers, water features, LED lighting, and outdoor living structures.

The business model combines one-time project-based construction revenue with recurring service revenue from maintenance contracts and seasonal work. Pricing is quote-based and determined through consultation, with financing facilitated through HFS Financial. Go-to-market is sales-led and consultative, beginning with free estimates and 3D design visualization using Pool Studio software, supported by a physical showroom, a content marketing blog, and a customer testimonial program. The company holds PHTA Certified Advanced Pool Builder Professional credentials and is an authorized warranty service center for both Jandy and Pentair equipment lines, while also carrying BBB accreditation. Operations are anchored by a small team (11-50 employees) led by President Mike Kerr, and the company shows no public-company ownership, no M&A activity, and no external funding rounds in the available data.

Name

Hawaiian Pools

Legal name

Hawaiian Pools Inc.

Website

https://hawaiianpoolbuilders.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Hawaiian Pools is a privately held custom swimming pool construction and service company founded in 1983 in Holland, Ohio, serving residential and commercial customers across Northwest Ohio and Southeast Michigan with Shotcrete and fiberglass pools.

Ownership category

akta.pro rank

Product category

Pool Construction Services

NAICS

Residential Building Construction (2361), Commercial and Institutional Building Construction (236220)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pool Decking & Surrounds (HSAPALAK), Pool Opening & Seasonal Startup (HSAIALAD)

Keywords

• Custom swimming pools
• Pool construction services
• Fiberglass pool installation
• Shotcrete pool construction
• Pool maintenance services

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Pool Construction: One-time project-based revenue from designing and building custom in-ground swimming pools. Customers select between Shotcrete (fully custom) or Fiberglass (predefined shapes with customization options) pool types. Pricing is quote-based following consultation and design work.
2. Pool Maintenance Services: Ongoing service revenue from pool maintenance including cleaning, equipment installation/repair, automation systems, heater/pump services, and chemical systems. Services are provided to both residential and commercial pool owners on an as-needed or contract basis.
3. Seasonal Opening and Closing: Recurring seasonal revenue from pool opening in spring and winterization/closing services in fall. Includes options for different cover types (mesh safety cover, tarp/solid cover, autocover).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hawaiian Pools designs, builds, and services custom in-ground swimming pools for homeowners and commercial clients in Northwest Ohio and Southeast Michigan. The company offers two primary construction types — on-site Shotcrete pools (fully custom shapes via pneumatically applied reinforced concrete) and pre-engineered Thursday Pools fiberglass shells — supported by a 3D design studio (Pool Studio) and ongoing maintenance, seasonal opening/closing, and repair services.

Product overview

Hawaiian Pools is a custom swimming pool construction company offering two primary pool types: Shotcrete (custom concrete) pools built on-site for complete design freedom, and Thursday Pools Fiberglass pools as pre-manufactured one-piece shells. The company operates a design studio for 3D visualization, provides commercial pool services, and offers ongoing maintenance and repair services including seasonal opening/closing, equipment installation, and cleaning. Additional products include pool features and accessories such as automatic covers, water features, lighting, and outdoor living structures.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Shotcrete Pools
• Fiberglass Pools (Thursday Pools)
• Commercial Pool Construction
• Pool Studio 3D Design Service
• Pool Services & Maintenance
• Pool Features & Accessories

Quantifiable outcome

• Over 1,000 custom pools built since 1983
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Thursday PoolscoreTechnology or IntegrationThursday Pools is a fiberglass pool manufacturer that Hawaiian Pools installs for customers. Thursday Pools are handcrafted one-piece shells built in an ISO-9001 certified facility located in Fortville, IN. The partnership provides Hawaiian Pools customers with fiberglass pool options featuring smooth gel coat surfaces and long-term durability.
• Pool & Hot Tub Alliance (PHTA)coreStrategic or Co-development PartnerPHTA is a non-profit organization with nearly 4,000 members established in 1956 to support the pool, hot tub and spa industry. Hawaiian Pools President Mike Kerr earned the Certified Advanced Pool Builder Professional (ACBP) designation through PHTA. The company is also a PHTA member and displays their certifications.
• HFS FinancialminorChannel Partner/ Reseller/ DistributorHFS Financial provides home improvement financing options for Hawaiian Pools customers, enabling flexible payment options for pool construction projects.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Premier Pools & Spas: Large national network of residential custom pool builders operating Shotcrete and fiberglass construction across multiple U.S. regions. Direct comparable to Hawaiian Pools in product offering, target customer (mid-to-upper income homeowners), and consultative sales process, though operating at significantly greater scale.
• Anthony & Sylvan Pools: One of the largest residential pool builders in North America, offering custom in-ground pool design and construction plus service. Comparable to Hawaiian Pools on the core residential pool construction business model, though substantially larger and national in scope.
• Blue Haven Pools & Spas: Residential pool builder with branches across multiple U.S. states offering custom in-ground pool design, construction, and renovation. Comparable to Hawaiian Pools on residential custom pool construction, design consultation, and recurring service revenue model.
• River Pools and Spas: Fiberglass pool manufacturer and installer network serving the Eastern U.S. with custom pool installation, features, and service. Comparable to Hawaiian Pools on the fiberglass pool offering and consultative regional builder model, and a direct source of competitive pressure on Hawaiian Pools' fiberglass business.
• California Pools & Landscape: Regional custom pool and landscape builder in the Western U.S. offering design, construction and outdoor living enhancements. Comparable to Hawaiian Pools on the integrated pool-plus-outdoor-living value proposition and residential custom-build sales model.
• Shasta Pools: Large regional pool builder headquartered in Phoenix serving residential and commercial customers across the Southwest. Comparable to Hawaiian Pools on custom residential and commercial pool construction, design awards recognition, and long operating history.
• All Seasons Pools & Spas: Regional residential pool builder offering custom pool design, construction, service, and retail across multiple U.S. markets. Comparable to Hawaiian Pools on the bundled construction-plus-service model and consultative homeowner sales approach.
• Parrot Bay Pools & Spas: Regional custom pool builder offering in-ground pool construction, features, and ongoing service to homeowners. Comparable to Hawaiian Pools on residential custom pool construction, recurring service offerings, and consultative design sales motion.

Emerging players

• Thursday Pools: ISO-9001-certified fiberglass pool shell manufacturer that supplies Hawaiian Pools and operates an authorized installer network. Comparable on fiberglass pool technology and brand positioning; partial competitor via its installer network and direct upstream supplier relationship to Hawaiian Pools.

Broad incumbents

• Latham Pool Products: Largest U.S. manufacturer and distributor of vinyl-liner and fiberglass pool shells and pool components, supplying the broader pool construction industry. Comparable as a broad industry incumbent whose products feed into Hawaiian Pools' supply chain and whose installer partners compete with Hawaiian Pools for homeowners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hawaiianpoolsoh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawaiian Pools