World Risk Management

What World Risk Management does

World Risk Management (WRM) is a privately held insurance brokerage and risk management advisory firm headquartered in Orlando, Florida, founded in February 2007 by Michele Jones. The firm specializes in providing insurance and risk management services to public entity and governmental agencies, with a particular focus on Florida governmental entities and school districts in Ohio and Kentucky. WRM operates as the exclusive broker and program manager for Public Risk Management of Florida (PRM), a public entity insurance pool covering approximately $2 billion in Florida property exposures and active for 30 years. The firm is a member of the Ballator Insurance Group and maintains a small leadership team of senior executives with over 40 years of combined risk management experience.

WRM's product offering centers on the PRM program, which provides all lines of coverage at competitive prices to public entities, supplemented by an Excess Property Coverage (EPC) program. The combined suite spans property and casualty, public officials liability, law enforcement liability, cyber, crime, pollution, equipment breakdown, excess liability, and terrorism/active shooter coverage. Beyond placement, WRM delivers Proactive Solutions advisory services including policy analysis, risk management assessment, exposure identification, customized program design, claims monitoring, contractual reviews, and loss control support. The technology stack is non-proprietary; the firm's differentiation rests on relationships, expertise, and program management rather than software or platform assets.

The business model is commission-based: WRM receives compensation from insurers as a percentage of premiums placed, with additional revenue from contingents, overrides, profit-sharing, premium finance fees, expense reimbursements, and interest income on premiums held before remittance. Distribution is direct, with the senior executive team engaging public entity and school district clients across Florida, Ohio, and Kentucky. There are no disclosed funding rounds, technology products, or app-based customer interfaces, and pricing is not publicly disclosed.

Name

World Risk Management

Legal name

World Risk Management, Inc.

Website

https://wrmllc.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

World Risk Management is an Orlando-based insurance brokerage and risk management advisory firm that serves as the exclusive broker and program manager for Public Risk Management of Florida (PRM), providing specialized coverage and advisory services to public entities and school districts in Florida, Ohio, and Kentucky.

Ownership category

akta.pro rank

Product category

Public Entity Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Public entity insurance
• Risk management services
• Insurance brokerage services
• Governmental risk coverage
• Public officials liability

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Commissions: WRM receives commissions from insurers as a percentage of premiums due to insurance companies. Commission rates vary by insurance company, volume of business placed with that company, and profitability. The firm also receives other forms of compensation from insurers, insurance intermediaries, premium finance companies, and other vendors including contingents, overrides, profit-sharing, premium finance fees, expense reimbursements, producer subsidies, award trips, meetings and other incentives. Interest income is also earned on premiums held until paid to insurance companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

World Risk Management is an insurance brokerage and risk management advisory firm that serves as the exclusive broker and program manager for Public Risk Management of Florida (PRM), a public entity pool insuring approximately $2 billion in Florida property exposures. The firm delivers property and casualty insurance placement, customized risk management programs, claims monitoring, contractual reviews, and advisory services to state, county, and municipal government entities, as well as school districts in Florida, Ohio, and Kentucky. Revenue is generated primarily through insurance commissions paid by carriers as a percentage of premiums placed.

Product overview

World Risk Management (WRM) offers a risk management and insurance advisory service for public entity and governmental sectors. WRM serves as the exclusive broker and program manager for Public Risk Management of Florida (PRM), a public entity pool insuring approximately two billion in Florida property exposures. Their core product offering is the PRM program, which provides all lines of coverage at competitive prices. Complementing this, WRM provides Proactive Solutions services including property and casualty insurance products, policy analysis, risk management assessment, exposure identification, customized program design, and claims monitoring. WRM also provides member-accessible policy documents under both the EPC (Excess Property Coverage) and PRM programs covering cyber, liability, property, pollution, crime, equipment breakdown, and terrorism risks.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Risk Management of Florida (PRM) Program WRM serves as the exclusive broker and program manager for Public Risk Management of Florida (PRM), a public entity insurance pool insuring approximately $2 billion in Florida property exposures. PRM has been a premier provider of public entity risk management services in Florida for 30 years, providing all lines of coverage at competitive prices for state, county, and municipal government entities.
• Proactive Solutions Risk Management Advisory Comprehensive suite of risk management advisory services for public entity and governmental clients, including property and casualty insurance placement, policy analysis, risk management assessment, exposure identification, customized program design, marketing to insurance carriers, certificates of insurance, automobile ID cards, claims monitoring, contractual reviews, and coverage inquiries.
• EPC (Excess Property Coverage) Policy Products Member-accessible excess property and specialty coverage policies available to EPC members, including CRIM Special Violence Kidnap Ransom Policy, CYBR Cyber Policy, EPLI SBL Policy, EXCS Excess Liability Policy, EXCS Excess Property BM Policy, EXCS XS Cyber Policy, PCKG Package Policy, and POLL Pollution Policy.
• PRM Member Policy Products Member-accessible insurance policies available to PRM members, including Airport Liability Policy, Crime Fidelity Policy, Cyber Policy, Equipment Breakdown Policy, Pollution Policy, and Property Terrorism Sabotage Active Shooter Malicious Attack Policy.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Public Risk Management of Florida (PRM)coreStrategic or Co-development PartnerWRM is the exclusive broker and program manager for Public Risk Management of Florida (PRM). PRM is a public entity pool insuring approximately $2 billion in Florida property exposures. PRM provides all lines of coverage at competitive prices and has been a premier provider of public entity risk management services in Florida for 30 years.
• Ballator Insurance GroupcoreStrategic or Co-development PartnerWRM is a distinguished member of the Ballator Insurance Group. WRM collaborates with Ballator to deliver exceptional, quality-focused insurance solutions. As a member firm, WRM benefits from the group's resources and market positioning while maintaining its focus on public entity and governmental sectors.
• Preferred Insurance CarriersminorChannel Partner/ Reseller/ DistributorWRM has preferred carrier relationships providing broad market access. These carriers are paramount to insuring the risks of public entity/governmental agencies, especially in Florida. The combined experience of the WRM team and ongoing relationships in the insurance marketplace positions WRM to offer a wide variety of carriers and programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lockton Companies: Large independent insurance brokerage with a public-entity and education practice. Larger and broader than WRM but competes for the same specialty public-sector placements and program-manager mandates.
• Brown & Brown: Florida-headquartered publicly traded insurance broker with a strong public-entity and governmental practice. Operates at far greater scale than WRM but competes for the same Florida municipality, county, and school district RFPs.
• Arthur J. Gallagher & Co. Large publicly traded global insurance brokerage with a dedicated public entity and K-12 school practice. Notably, WRM's own website links to AJG's privacy policy (ajg.com/global-privacy-notice), indicating a likely affiliation/membership relationship — making AJG the closest large-incumbent reference point for a Florida public-entity specialist.
• Aon: Global insurance brokerage with a public-sector and public-entity practice. Competes with WRM primarily on the largest Florida governmental accounts and increasingly on cyber/liability placements for school districts.
• USI Insurance Services: Middle-market U.S. insurance broker with public entity and education specialty teams. Comparable in customer segment to WRM, but operates nationally with broader carrier access.
• Marsh McLennan: Global insurance brokerage leader with a dedicated public-sector practice. Sets the upper-end competitive benchmark for public-entity risk advisory and acts as incumbent on many of the largest governmental accounts WRM targets.

Others

• Florida League of Cities: Municipal association operating its own insurance pool for Florida cities — analogous in function to PRM. Functions as both an indirect competitor (alternative risk pool) and a potential partner/channels ecosystem for WRM's brokerage services.

Direct peers

• RPS (Risk Placement Services): Specialty insurance brokerage and program manager serving public entities, schools, and niche commercial risks. Operates as a wholesale/retail broker with program-manager capabilities analogous to WRM's PRM role.
• McGriff Insurance Services: U.S. insurance brokerage (formerly part of Marsh) with deep public entity, governmental, and K-12 specialty practice. Highly comparable to WRM in segment focus and willingness to act as exclusive program manager for risk pools.
• Hub International: Mid-market-focused insurance brokerage with an active public entity and school district practice across the U.S. Most direct competitor in size and segment focus to WRM, particularly for Ohio and Kentucky K-12 placements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/WorldRiskMgmt
• Facebookfacebook.com/wrmllc
• LinkedInlinkedin.com/company/wrmllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Risk Management