Propeller

What Propeller does

Propeller is a privately held, UK-headquartered digital agency founded in 1999, operating from London with additional offices in New York (opened 2024) and Manchester. The firm delivers a full-service digital proposition to enterprise and mid-market clients across hospitality, premium retail and e-commerce, luxury, property, and professional services, with deep vertical concentration in hotels, pubs, restaurants, and entertainment venues.

The agency's core technology stack is anchored by Gravity AI, a proprietary intelligence layer launched in 2025 that connects competitor intelligence, AI SEO, traditional SEO, paid media, CRO, social, and UX channels to a single conversion goal, with integrations into BigQuery, GA4, Google Search Console, Shopify Plus, VWO, Hotjar, Klaviyo, Oracle, and Gorgias. Service modules include AI SEO, web development (including headless architecture and Shopify Plus builds), CRO, analytics, social media marketing, paid media, UX/UI design, technical SEO, competitor intelligence, and kiosk innovation.

Propeller generates revenue through bespoke retainer contracts and project-based engagements sold via a consultative enterprise sales motion, with dedicated account directors, monthly strategy sessions, and outcome-based management. Notable enterprise clients include Young's (277 pubs, 20+ year relationship), Aman, Firmdale Hotels, Twinings, Boy Smells, Hall & Woodhouse, Sushi Samba, Incipio Group, National Television Awards, Collegiate, 200 Degrees, and Riverstone. The company is founder/management-owned with no disclosed institutional investors, no funding rounds, and operates as Propeller Ltd. in the United Kingdom.

Name

Propeller

Legal name

Propeller Ltd.

Website

https://propeller.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Propeller is a UK-based full-service digital agency, founded in 1999, that delivers web development, AI-driven SEO, CRO, paid media, and social media services primarily to enterprise clients in the hospitality, premium retail, and luxury sectors across the UK and US.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Agency Services: Full-service digital marketing agency revenue from retainer contracts and project-based engagements covering strategy, development, and campaign management. Services include AI SEO, web development, CRO, analytics, social media, and paid media.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Propeller is a full-service digital agency that designs, builds, and markets digital properties for enterprise and mid-market brands across hospitality, retail, luxury, property, and professional services. Its service portfolio spans web development, UX/UI design, technical and AI-driven SEO, paid media (PPC), social media marketing, CRO, analytics, and CRM, anchored by Gravity AI — a proprietary AI intelligence layer that connects every channel to a single conversion goal.

Product overview

Propeller is a full-service digital agency with over 25 years of experience, offering a comprehensive suite of digital marketing and development services. At its core is Gravity AI, a proprietary AI intelligence layer that connects every channel (AI SEO, CRO, paid media, social, web development, analytics) to a single conversion goal. The service portfolio is organized as interconnected modules: AI SEO handles search visibility optimization across AI platforms; Web Development builds bespoke, conversion-focused websites; CRO uses AI-powered experimentation to maximize conversions; Analytics provides data-driven insights; Social Media and Paid Media manage digital advertising; and UX/UI Design creates intuitive user experiences. Additional specialized offerings include Technical SEO, Kiosk solutions, and Competitor Intelligence. The agency primarily serves hospitality, travel, luxury, retail, and property sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Gravity AI: AI intelligence platform that steers Propeller's services, combining competitor intelligence, SEO, AI SEO, CRO, paid media, social, and web development into a single engagement model focused on conversion outcomes.

Products and services

• Gravity AI Proprietary AI intelligence platform that connects AI visibility, SEO, paid media, CRO, social, and UX channels into a single conversion-focused engagement model, using frontier AI models and automated agents to process performance data and track competitor and market shifts in real time.
• AI SEO Services AI-first search visibility service optimising brands for AI Overviews, zero-click answers, and LLM citations through entity optimisation, schema markup, conversational content formatting, and E-E-A-T signal building across ChatGPT, Perplexity, Google AI, and Gemini.
• Web Development Bespoke website design, replatforming, optimisation, and e-commerce build services specialising in headless architecture, Shopify Plus, WordPress, and conversion-focused website engineering for enterprise and mid-market brands.
• Conversion Rate Optimisation (CRO) AI-powered CRO services using data analysis, experimentation, and personalisation — including CRO audits, A/B testing, heatmap analysis, and user journey mapping — to identify conversion roadblocks and maximise conversions.
• Analytics AI-powered digital analytics services translating data into actionable insights, including web analytics, user behaviour mapping, data visualisation, and custom dashboards supported by AI agents for deeper user behaviour analysis.
• Social Media Marketing Social media management and advertising services including content strategy, community management, influencer marketing, and AI-powered competitor research across Meta, TikTok, Snapchat, LinkedIn, X, Reddit, and YouTube.
• Paid Media ROI-driven PPC and paid advertising services leveraging data, machine learning, and audience intelligence across Google Ads, Meta, TikTok, LinkedIn, and other paid social and influencer channels.
• UX & UI Design User experience and interface design services covering user research, service design, wireframing, accessibility, and AI-powered usability testing to create intuitive, conversion-optimised digital experiences.
• Kiosk Solutions Self-serve kiosk solutions driving efficiency, reducing queue times, and promoting upsells for hospitality venues; fully customisable with integrations, analytics, heat mapping, and user journey analysis.
• Competitor Intelligence Daily competitor monitoring across websites, ad libraries (Meta, Google, TikTok), social accounts, and AI search visibility, providing benchmark comparison against top performers in a category with an actionable decision framework.

Quantifiable outcome

• 200% increase in mobile conversion rate for Twinings
• +7 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability9 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Shopify PluscoreTechnology or IntegrationOfficial Shopify Plus agency partner specializing in e-commerce platform builds, migrations, and custom theme development. Key platform for serving retail and D2C e-commerce clients.
• MetacoreTechnology or IntegrationAdvertising partner for Meta Ads across Facebook and Instagram platforms. Enables paid social campaigns and influencer marketing services for clients.
• TikTokcoreTechnology or IntegrationAdvertising and content partnership for TikTok marketing campaigns and TikTok Marketplace influencer campaigns.
• GooglecoreTechnology or IntegrationPPC and paid search advertising partnership across Google Ads, with access to AI-powered bid optimization and measurement tools.
• VWOcoreTechnology or IntegrationCRO and A/B testing platform partnership for conversion rate optimization services and experimentation.
• HotjarsupportingTechnology or IntegrationUser behavior analytics and heatmap tool used for CRO analysis and session recording.
• KlaviyosupportingTechnology or IntegrationEmail marketing automation platform for e-commerce clients, supporting customer retention and personalized campaigns.
• OraclesupportingTechnology or IntegrationTechnology partnership for hospitality operations and data management solutions.
• BigQuerysupportingTechnology or IntegrationData analytics infrastructure partnership supporting Gravity AI intelligence layer and advanced analytics services.
• GorgiassupportingTechnology or IntegrationCustomer experience platform used for Boy Smells e-commerce client to manage customer service and support.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hallam: UK full-service digital agency providing web development, SEO, paid media and CRO to mid-market and enterprise clients; directly comparable in size, geography and service mix.
• Croud: UK-based global digital marketing agency offering paid media, SEO, content and programmatic; closest geography match to Propeller with similar multi-channel agency model.
• Wpromote: US digital marketing agency providing paid media, SEO and CRO with proprietary Polaris platform; competes with Propeller on enterprise digital transformation engagements.
• Brainlabs: Data-driven digital marketing agency with strong paid-media and SEO capabilities serving enterprise clients; comparable to Propeller's full-service, AI-augmented delivery model.
• Jellyfish: Global digital marketing agency owned by Brandtech Group; competes head-to-head with Propeller for multi-channel digital retainers across paid media, SEO, social and content for premium enterprise brands.
• Rise Interactive: Performance marketing agency focused on data-driven paid media, SEO and analytics for enterprise brands; comparable to Propeller's analytics-heavy, conversion-outcome approach.
• Dept: Global digital agency with end-to-end marketing, technology and creative services serving enterprise brands; competes with Propeller for premium multi-channel retainers at larger scale.
• Tinuiti: Performance marketing agency offering paid media, SEO and CRO across Amazon, retail and DTC; comparable customer segment and outcome-based delivery to Propeller's eCommerce practice.

Broad incumbents

• iCrossing: Hearst-owned global digital marketing agency with strong SEO, content and media capabilities; overlaps with Propeller's service mix but operates at larger enterprise scale and broader scope.
• Merkle: Large data-driven performance marketing agency within Dentsu; competes at the enterprise tier Propeller targets, but at far greater scale and across a much wider service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/propellercomms
• LinkedInlinkedin.com/company/propeller-digital
• Facebookfacebook.com/propellercomms

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propeller