Naturaltein

What Naturaltein does

Naturaltein is a privately held Indian direct-to-consumer health and nutrition supplements brand operating under Naturaltein LNG Pvt Ltd, founded in 2012 and registered in Pune, Maharashtra (firmographic headquarters listed as Chandigarh). The company sells a diversified supplement portfolio of approximately 15+ active SKUs through its owned e-commerce site naturaltein.in, with no presence on third-party marketplaces or physical retail. The product mix spans four whey protein variants (Concentrate, Isolate, ISO BOOST with BC30 probiotics, and Max), a plant-based pea-and-rice protein, a precision-fermented yeast protein (YES Protein) with added digestive enzymes, creatine monohydrate (CREA BOOST, certified by Cologne List) plus a creatine-magnesium combination (CREAMAG BOOST), multiple omega-3 SKUs including a vegan algae-sourced variant, and lifestyle gummies (melatonin, sea buckthorn + biotin) and vitamins (liposomal Vitamin C, magnesium glycinate, ZMA). Underlying technology is formulation- and sourcing-led rather than software-led: precision fermentation for yeast protein, liposomal delivery for vitamin C, triglyceride-form omega-3 processing, and third-party banned-substance and glyphosate residue testing protocols differentiate the product line.

The business model is a pure-play D2C e-commerce operation with revenue generated through one-time unit sales of consumable supplements at INR prices ranging from ₹299 (magnesium glycinate) to ₹4,790 (whey protein isolate 1 kg), supplemented by bundle/value-deal SKUs priced ₹899-₹3,845 that combine protein, creatine, omega-3 and multivitamins. Manufacturing is fully outsourced to third-party contract manufacturers across Pune (Saipro Industries, MIRTILLO International), Nalagarh (Anuttama Wellness), and Indore (Bliss Lifesciences), with a single warehouse in Kondhwa Budruk, Pune handling fulfillment. Customer acquisition runs through social media (Facebook, Instagram, YouTube), content/SEO marketing via the website blog, and influencer partnerships including celebrity Milind Soman, with promotional discount codes (e.g., DOCTOR for 15% off) driving conversion. Listed SKUs carry heavy promotional discounts of 40-75% off MRP, indicating realized ASPs well below sticker price.

Naturaltein targets four persona segments: fitness enthusiasts and athletes (primary), general health-conscious consumers (primary), vegetarians and vegans, and general wellness seekers seeking sleep, hair, skin and immunity support. The company is founder-operated, with Kawaljeet Singh serving as Director and Grievance Officer, and shows no external investor ownership, no disclosed funding rounds, and no parent company in the source data. The company's competitive positioning rests on third-party certifications (Cologne List, glyphosate residue-free, Informed Sports) and clean-label formulations using natural sweeteners and no artificial additives, rather than on technology, distribution scale, or AI capabilities.

Name

Naturaltein

Legal name

NATURALTEIN LNG PVT LTD

Website

https://naturaltein.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Naturaltein is a privately held Indian D2C supplements brand selling whey, plant, and yeast proteins, creatine, omega-3, and wellness gummies directly to fitness enthusiasts and health-conscious Indian consumers via its e-commerce website, with no retail or marketplace distribution.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Whey protein supplements
• Plant protein powders
• Sports nutrition products
• Omega-3 supplements
• Vitamin gummies

Headquarters

HQ city

Chandigarh

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: Naturaltein generates revenue through direct-to-consumer sales of protein supplements and health products via their e-commerce website. Products include whey proteins (concentrate, isolate, max), plant proteins, yeast proteins, omega-3 supplements, vitamins, creatine, and gummies. The company offers bundle deals and value deals to increase average order value.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Naturaltein is an Indian direct-to-consumer health and nutrition brand that designs, formulates, and sells sports nutrition and daily wellness supplements including whey protein, plant-based protein, yeast-based protein, creatine monohydrate, omega-3 fish oil, multivitamins, and functional gummies. The company markets its products exclusively through its own e-commerce website naturaltein.in and outsources manufacturing to third-party production facilities in India under FSSAI-compliant processes with third-party lab testing for quality assurance.

Product overview

Naturaltein is an Indian health and nutrition supplements brand offering a diversified portfolio of protein powders and supplements. The product line centers on protein supplements including multiple whey protein variants (Whey Protein Isolate, Whey Protein ISO BOOST, Whey Protein Concentrate, Whey Protein Max), plant-based protein, and yeast protein (YES Protein). The portfolio extends to performance supplements (CREA BOOST Creatine Monohydrate, CREAMAG BOOST), omega-3 supplements in various formulations (Ultimate Omega 3, Pro Strength Omega 3, Algae Source Vegan Omega 3), vitamins and supplements (Magnesium Glycinate, Liposomal Vitamin C, ZMA, Melatonin Gummies, Sea Buckthorn + Biotin Gummies), and value combo bundles. The brand emphasizes natural ingredients, third-party testing for banned substances and glyphosate residue, and certifications including Cologne List and Informed Sports.

Differentiator

Problem solved

Functional benefit

Products and services

• Whey Protein Supplements

Quantifiable outcome

• Products certified free from banned substances by Cologne List (Germany)
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GNC: Global vitamins and supplements retailer with India presence. Comparable in supplement breadth (protein, vitamins, omega-3) and certification-led trust signals, though much larger and omnichannel.
• Optimum Nutrition: Global category leader in whey protein (Gold Standard) and sports supplements with established India distribution. Comparable in core whey offering and aspirational positioning for fitness consumers.
• MyProtein: Global sports nutrition brand (THG) with a wide whey, creatine, and supplement portfolio and active India DTC presence. Comparable in product breadth and DTC-first go-to-market.

Direct peers

• Oziva: Indian plant-based nutrition and clean-label supplement brand sold DTC. Comparable in clean-label positioning and India-centric DTC model targeting health-conscious consumers.
• MuscleBlaze: India's leading sports nutrition brand across whey, creatine, and mass gainers, sold direct and through marketplaces. Closest like-for-like competitor to Naturaltein in whey protein and certified-clean positioning.
• HealthKart: India's leading online health and supplements marketplace and parent of MuscleBlaze. Directly comparable as an Indian supplement retailer/DTC operator addressing the same customer segments.
• TrueBasics: Indian supplement brand focused on clean-label vitamins and sports nutrition sold DTC. Comparable in India-centric DTC model and clean-label, third-party-tested positioning.
• Bold Care: Indian men's wellness and supplements brand operating primarily DTC. Comparable in India-only DTC supplement model and influencer-driven customer acquisition.
• Plix: Indian plant-based wellness brand offering proteins, beauty, and gut-health supplements via DTC. Comparable as an Indian digital-first, multi-category wellness brand.
• WOW Nutrition: Indian wellness brand with apple cider vinegar, plant proteins, and beauty supplements sold via DTC and marketplaces. Comparable as an Indian multi-category DTC wellness brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtTbjMyfJO2mZOZvPIiARug
• Facebookfacebook.com/naturalteinindia
• Instagraminstagram.com/naturaltein_india
• Xx.com/naturaltein
• LinkedInlinkedin.com/company/naturaltein-lng-pvt-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturaltein