ooh wow nutrition

What ooh wow nutrition does

OOH WOW Nutrition is a virtual functional and clinical nutrition practice headquartered in Atlanta, Georgia, serving individual patients nationwide in the United States through telehealth. Founded by Stephanie Kuehne, an Advanced Clinical Nutritionist (ACN) and Certified Health Coach (CHC), the practice specializes in women's health and hormone support, with co-practitioner Dr. Dan Kuehne (DC, BS, ACN) — in practice since 2002 — handling metabolism and complex cases. The clinical team also includes Jessica Bruno (MS, CS, LDN), and operations are supported by a New Patient Care Coordinator. The company operates as a privately held, bootstrapped business with no external investment disclosed.

The practice delivers structured, multi-month care programs built on comprehensive diagnostic blood work processed through Labcorp and interpreted using functional optimal ranges rather than standard lab reference ranges. Scheduling, charting, and program delivery are run on the PracticeBetter.io platform, and the practice accepts HSA/FSA payments in addition to major credit cards, lowering friction for cash-pay patients.

The commercial model is a tiered, cash-pay direct-to-consumer offering: the New Patient Launch at $988 (two monthly installments of $494), Foundations Reset at $1,436 (four installments of $359), and Precision Reset at $1,988 (four installments of $497), plus a $390 Restart Nutrition Care Package for existing patients. Customer acquisition relies on practitioner referrals, an active blog, and Instagram-driven content marketing rather than enterprise or payer contracts.

Name

ooh wow nutrition

Legal name

OOH WOW Nutrition

Website

https://oohwownutrition.com

Company type

Private

Operating status

Operating

Short description

OOH WOW Nutrition is a bootstrapped, Atlanta-based virtual functional and clinical nutrition practice that serves individual patients nationwide via telehealth, offering tiered multi-month programs anchored by Labcorp blood work and functional-range interpretation, with a focus on women's health.

Ownership category

akta.pro rank

Product category

Functional Nutrition Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

Keywords

• Functional nutrition services
• Clinical nutrition programs
• Hormone balance therapy
• Personalized wellness plans
• Advanced lab testing

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Clinical Nutrition Programs: Three-tiered program structure (New Patient Launch $988, Foundation Reset $1,436, Precision Reset $1,988) sold as multi-month packages with payment plan options. Includes comprehensive visits, lab evaluations, and custom protocols.
2. Supplement Sales: Practitioner-grade nutritional supplements sold to active program members at 10-20% discount. Patients receive personalized supplement recommendations based on lab results.
3. Follow-up/Rebook Visits: Restart Nutrition Care Package at $390 for existing patients to rebook and adjust protocols as needed.
4. Lab Testing: Comprehensive Precision Elite Lab + specialty lab testing (Gut, Food Sensitivity, or Advanced Hormone panels) included within program packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

OOH WOW Nutrition is a virtual clinical nutrition practice that delivers personalized functional nutrition programs built around advanced diagnostic lab work. Its services combine comprehensive blood panels (Precision Elite Lab), specialty testing (GI-MAP, DUTCH, food sensitivities), and certified clinical nutritionist consultations to design customized supplement protocols and lifestyle strategies that address hormone imbalances, gut issues, energy, and chronic symptoms in individual patients nationwide.

Product overview

OOH WOW Nutrition is a functional nutrition clinic offering personalized, data-driven wellness programs centered on lab-based assessment and customized clinical nutrition protocols. Their core offerings consist of three tiered program packages: the entry-level New Patient Launch ($988), the mid-tier Foundations Reset Program ($1,436), and the comprehensive Precision Reset Program ($1,988). All programs combine advanced lab testing (Comprehensive Precision Elite Lab Panels via Labcorp), practitioner consultations, and personalized supplement protocols. Additional offerings include the Restart Nutrition Care Package for existing patient follow-ups and standalone lab testing and consultation services. The programs are designed to address hormone imbalances, energy issues, gut health, metabolism, and chronic symptoms through a root-cause functional nutrition approach.

Differentiator

Problem solved

Functional benefit

Products and services

• New Patient Launch
• Foundations Reset Program
• Precision Reset Program
• Restart Nutrition Care Package
• Lab Testing Services
• Consultations

Quantifiable outcome

• Patients report feeling significantly better within 1 month of starting protocol
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• LabcorpcoreTechnology or IntegrationPrimary diagnostic lab partner for blood work processing. Labcorp provides thousands of testing locations throughout the United States, enabling the company's virtual-first model to serve patients nationwide with convenient local lab access.
• PracticeBetter.iocoreTechnology or IntegrationScheduling and practice management platform used for booking appointments, managing patient intake, and delivering virtual consultations. Multiple booking links throughout the website point to PracticeBetter.io scheduling pages.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parsley Health: Parsley Health provides membership-based functional medicine that combines clinicians, diagnostic testing, and personalized health plans. It is closely comparable to OOH WOW Nutrition's lab-guided, practitioner-led virtual care model.
• The UltraWellness Center: The UltraWellness Center is an established functional-medicine practice focused on advanced testing, nutrition, and personalized root-cause care. It overlaps directly with OOH WOW Nutrition's clinical and laboratory-based approach, although it operates at a more established scale.
• Wild Health: Wild Health combines biomarker testing, physician care, and personalized health and nutrition plans. Its precision-medicine model is comparable to OOH WOW Nutrition's combination of functional testing, practitioner interpretation, and individualized protocols.
• Nourish: Nourish is a virtual nutrition-care platform connecting consumers with registered dietitians for personalized guidance. It serves a similar patient base and care-delivery model, though its core offering is less centered on functional and specialty laboratory testing.
• Season Health: Season Health provides personalized nutrition care through dietitians, health coaching, and condition-oriented programs. It is comparable to OOH WOW Nutrition in practitioner-delivered wellness programs and virtual patient support, but places more emphasis on food access and benefits.
• Zaya Care: Zaya Care offers online access to nutritionists and dietitians for individualized, insurance-friendly care. It competes for the same virtual nutrition needs and customer demographic, although OOH WOW differentiates through deeper laboratory analysis.

Emerging players

• Function Health: Function Health provides recurring laboratory testing and clinician-reviewed health insights through a membership. It overlaps with OOH WOW Nutrition's diagnostics-led positioning but is more self-service and does not center on multi-visit clinical nutrition programs.
• Viome: Viome combines at-home biological testing with personalized nutrition and supplement recommendations. Its test-to-protocol model is comparable to OOH WOW Nutrition's use of specialty diagnostics to individualize wellness plans, though Viome is more technology- and consumer-product-led.

Others

• Rupa Health: Rupa Health is a laboratory and workflow platform serving functional and integrative practitioners. It is not a direct care competitor, but it is relevant because it supports the same testing ecosystem around which OOH WOW Nutrition builds its protocols.
• Labcorp: Labcorp is OOH WOW Nutrition's core blood-testing partner and provides the physical laboratory footprint behind its nationwide virtual model. It is an ecosystem participant and enabling comparator rather than a direct clinical competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ooh wow nutrition