Cooperflora

Name

Cooperflora

Legal name

Cooperflora - Cooperativa dos Floricultores

Website

https://cooperflora.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales – Oferta (Spot Sales): Daily sales of flowers, foliage, and ornamental plants from cooperative producers listed in real time on the SINC platform. Approximately 6,000 boxes received daily. Buyers purchase at listed prices with delivery handled by Cooperflora's own logistics network.
2. Encomenda Direta ao Produtor (EDP): Forward-order model where customers place orders directly with producers for short-term (0–4 days), medium-term (5–7 days), or long-term (up to 12 months) delivery. Allows price and volume commitments in advance, with up to 1-year forward pricing capability.
3. Assinatura Cooperflora (Subscription): Annual, seasonal (summer/winter), or variable-price subscription contracts between customers and producers, guaranteeing minimum weekly volumes. Ideal for customers with predictable demand seeking year-round supply assurance.
4. Florescer Loyalty / Cashback Program: Points-based loyalty program rewarding customers for purchase frequency, product mix diversity, subscription usage, EDP orders, rose/alstroemeria mix share, and financial compliance. Points translate into progressive cashback (0.25%–1.00%) redeemable on future purchases, capped at 10% of order value.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Cooperflora is a Brazilian producer cooperative that aggregates cut flowers, foliage, and ornamental plants from 115+ member growers across eight Brazilian states and distributes them in B2B mode to supermarkets, wholesale distributors, garden centers, and event decorators. Commercial transactions are executed primarily through the proprietary SINC trading platform (24/7 web and mobile ordering), with sales structured as Oferta spot sales, EDP forward orders, and Assinatura subscription contracts. Logistics is performed via Cooperflora's own refrigerated fleet serving 20+ Brazilian states, supplemented by the Florabox air freight service for distant regions.

Product overview

Cooperflora is a cooperative ecosystem connecting flower producers to the Brazilian retail market. The core offering centers on the SINC (Sistema Integrado Cooperflora) B2B ordering platform, supplemented by the Floralista mobile catalog app. Logistics solutions include own delivery routes and the Florabox air freight service for distant regions. The Florescer loyalty program incentivizes customer engagement. The product portfolio includes cut flowers (roses, alstroemerias, ranunculus, garden roses, carnations, lisianthus), foliage, and ornamental plants, with exclusive varieties developed through international breeder partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• SINC (Sistema Integrado Cooperflora): 24/7 integrated trading platform connecting cooperative producers with wholesale buyers, retailers, and florists
• Floralista
• Florabox
• Florescer
• Ecoar

Products and services

• SINC – Sistema Integrado Cooperflora Proprietary 24/7 B2B e-commerce platform enabling wholesale purchasing from cooperative producer partners. Lets customers browse real-time Oferta spot listings, place EDP forward orders (up to 12 months ahead), or activate Assinatura subscription contracts, with delivery handled by Cooperflora's own refrigerated logistics network. Targets supermarkets, wholesalers, distributors, and event decorators.
• Floralista Mobile App Mobile catalog application (iOS and Android) giving access to 1,000+ flower and foliage items. Lets buyers browse collections, compose orders, and share with their own customers. Designed for florists, decorators, and wholesale buyers who want inspiration and assortment browsing on the go.
• Florabox Air Freight Logistics Service Specialized air freight logistics service for regions beyond Cooperflora's traditional delivery routes. Orders are organized in specialized Florabox containers with manual quality selection, with pickup at enabled airports. Targets florists, wholesalers, and decorators located in distant or hard-to-reach markets, enabling Cooperflora to expand its geographic reach while maintaining quality standards.
• Florescer Programa de Vantagens (Loyalty & Cashback Program) Customer loyalty program offering progressive cashback (0.25% Raiz tier, 0.50% Botao tier, 1.00% Flor tier) redeemable on future purchases, capped at 10% of order value. Rewards customers for purchase frequency, product mix diversity, subscription usage, EDP orders, rose/alstroemeria mix share, and financial compliance. Expires after 4 weeks if unused. Targets Cooperflora's B2B customer base.
• Rosas Garden (Garden Rose Product Line) Premium garden rose category with 60-140 petals per stem, evolved floral architecture, and progressive opening. Over 15 varieties commercialized exclusively in Brazil through license agreements with European breeders (Nirp International, Schreurs). Targets event decorators, florists, and high-end retailers seeking differentiated roses.
• Ranunculos Italianos (Biancheri Ranunculus Line) Italian-bred ranunculus varieties with national exclusivity from Biancheri Creazioni, cultivated at 1,200-1,600m altitude in southern Minas Gerais. Available seasonally May-September. Targets event decorators, florists, and high-end retailers seeking premium ranunculus not available through commodity channels.
• Alstroemeria Product Line Core flower product line with 16 specialized producers and 80+ varieties, featuring up to 15-day post-harvest durability and year-round supply stability. All varieties operate under active licensing agreements with KONST Alstroemeria (Netherlands) for genetic material and royalty compliance. Targets supermarkets, wholesalers, florists, and decorators needing consistent year-round supply.

Quantifiable outcome

• 5.1 million stems processed and distributed in a 10-day Valentine's Day peak period (2026)
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• Bruno Flores DistribuidoracoreChannel Partner/ Reseller/ Distributor · 19 August 2025Authorized and exclusive Cooperflora distributor in Maceió (AL), responsible for bringing the Cooperflora ecosystem to flower professionals in the Maceió region. Partnered on the Cooperflora Conecta Maceió event held at SEBRAE Maceió.
• SEBRAEcoreGTM or Marketing Partner · 19 August 2025Strategic partner for Cooperflora Conecta regional events. SEBRAE Maceió hosted the Conecta Maceió event, and SEBRAE participates in regional events across Brazil (Dourados, Aracaju, Belo Horizonte) as a co-organizer supporting small business development in the floral sector.
• Mais FlorescoreChannel Partner/ Reseller/ Distributor · 16 June 2025Broker/distributor partner for the Cooperflora Conecta Dourados/MS event, representing Cooperflora in the Centro-Oeste region. Collaborated with SEBRAE and partners Oasis and Xingó on the regional event.
• Oasis & XingóminorGTM or Marketing Partner · 16 June 2025Event partners for the Cooperflora Conecta Dourados/MS event, contributing to the regional networking and market development agenda alongside Mais Flores and SEBRAE.
• Biancheri Creazioni (Italy)flagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2018Exclusive national partnership (since 2018) for the production and commercialization of Ranunculus varieties developed by Biancheri Creazioni, the world's largest Ranunculus breeder based in Sanremo, Italy. Cooperflora maintains direct relationships with the breeder, with annual visits to Italy to select the next season's portfolio.
• KONST Alstroemeria (Netherlands)flagshipOEM/ Whitelabel/ Licensing PartnerDutch breeder partnership for Alstroemeria varieties. KONST Alstroemeria (80 years in the market, 51 years in genetic improvement) licenses varieties to Cooperflora's 16 Alstroemeria producer-members, with ongoing joint variety development adapted to Brazilian climate conditions.
• FloralifeminorStrategic or Co-development PartnerTechnical content partner participating in Cooperflora producer events. Floralife's director and a Colombian specialist delivered technical content on ethylene and post-harvest care for Alstroemeria at a producer exchange event in Andradas (MG).
• GS1 BrasilcoreStrategic or Co-development PartnerPartnership for GS1 traceability standards implementation across Cooperflora's supply chain. The cooperative pioneered GS1-based digital traceability in the Brazilian flower market and received the GS1 Brasil Automation Award 2025. GS1 comitivas have visited Cooperflora's headquarters for joint traceability development.
• Nirp International & Schreurs (Europe)flagshipOEM/ Whitelabel/ Licensing PartnerEuropean laboratories providing genetic material for Cooperflora's rose varieties. Vale das Flores site sources genetics from Nirp International and Schreurs for rose varieties including Avalanche, Samourai, Cool Water, and Freedom, as well as Garden Roses.
• CAISP (Cooperativa Agricola do Interior)minorStrategic or Co-development PartnerAgricultural cooperative that sent a 17-member delegation to Cooperflora's headquarters for a cooperative exchange visit, sharing best practices in cooperative management and flower production.
• Hensall Co-op (Canada)minorStrategic or Co-development PartnerInternational cooperative exchange delegation visit to Cooperflora's headquarters, sharing experiences in cooperative management and operations. Reinforces international dialogue in cooperative best practices.
• IbraflorminorOthersBrazilian Flower and Ornamental Plant Institute. Reference source for Brazilian flower market data (R$ 23.3 billion market size, 2025) cited in Cooperflora's traceability and origin communications.

Scale indicators15 records

Recent moves3 records

Direct peers

• Veiling Holambra: Brazil's largest flower and ornamental plant auction, also based in Holambra, SP. It is the most direct competitor to Cooperflora as both serve Brazilian B2B floral buyers from the same production region, though Veiling operates an auction model rather than a cooperative trading platform.
• Landgard: German producer cooperative for ornamental plants and flowers, operating both physical wholesale markets and digital B2B platforms. Highly comparable to Cooperflora as a vertically integrated cooperative with cold-chain logistics, breeding partnerships, and digital ordering infrastructure.
• Marginpar: Netherlands-based cooperative of chrysanthemum, solidaster, and other flower growers, exporting globally. Comparable as a specialized flower producer cooperative with international genetics partnerships and premium variety focus, though geographically distant.

Broad incumbents

• Royal FloraHolland: The world's largest flower auction cooperative based in the Netherlands, handling ~40% of global floriculture trade. While primarily serving European growers, it represents the global benchmark for cooperative flower trading platforms and is the structural analogue to what Cooperflora aspires to build at a national level in Brazil.
• Selecta One: German-based global breeder and producer of ornamental plants and cut flowers, with a strong international network. Comparable through its breeder-to-grower licensing model (similar to Cooperflora's Biancheri and KONST partnerships) and global variety portfolio.
• Danziger: Israeli-based flower and plant breeder with global distribution, supplying varieties to growers in 60+ countries. Comparable as a supplier-side analogue to Cooperflora's licensed genetics (Biancheri, KONST) partners, though operating on the breeding side rather than the cooperative distribution side.
• Florensis: European breeder and young plant producer for ornamental horticulture, with operations in the Netherlands, Germany, and beyond. Comparable as a high-end flower breeding and supply chain player integrated with grower partners, though not a producer cooperative.

Regional players

• Karuturi Global: One of the world's largest cut-flower producers, with operations in Ethiopia and Kenya serving European, Middle Eastern, and Asian markets. Comparable as a large-scale cut-flower producer with export orientation, though it competes with Brazilian flowers in the global trade rather than domestically.
• Cooperativa Veiling Holambra: Although Cooperflora itself is a cooperative, holambra-region producers also participate in the separate Veiling Holambra auction. The two systems (cooperative direct-trading vs. auction-based) represent the principal competing models for Brazilian flower distribution in the same producing region.

Others

• Ibraflor (Instituto Brasileiro de Floricultura): Brazilian flower and ornamental plant industry institute, which is Cooperflora's industry association partner and source of Brazil's R$ 23.3 billion market size data. Relevant as the industry's central reference and lobbying body, not a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cooperfloraoficial
• Facebookfacebook.com/Cooperfloraholambra
• LinkedInlinkedin.com/company/cooperflora
• Instagraminstagram.com/cooperflora

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooperflora