The Artisan Drinks Company
- Company typePrivate
- Founded2017
- HeadquartersAlnwick, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
The Artisan Drinks Company firmographics
Firmographics- Name
- The Artisan Drinks Company
- Legal name
- Artisan Drinks Company Limited
- Website
- https://artisandrinks.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Artisan Drinks Company industry classification
Industry- Product category
- Premium Mixers and Craft Sodas
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
- akta.pro secondary industries
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)
Keywords
Where The Artisan Drinks Company is headquartered
LocationHeadquarters
- HQ city
- Alnwick
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Artisan Drinks Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales (B2C E-commerce): Direct-to-consumer sales through Shopify e-commerce storefront. One-time product purchases across mixer, tonic, and soda ranges with per-unit pricing.
- Wholesale & Trade Distribution: Supply to retail partners (Amazon, Ocado, Nisbets) and on-trade establishments (bars, restaurants) via wholesale distribution.
- International Export: Export sales to over 20 different countries worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Feel Good Sodas (12-pack cans) |
| Unit Pricing | Pay-as-you-go | Can Mixers Full Range (12-pack) |
| Unit Pricing | Pay-as-you-go | Bottle Mixers Full Range (12-pack) |
| Unit Pricing | Pay-as-you-go | Individual Bottles (24-pack) |
| Unit Pricing | Pay-as-you-go | Feel Good Hydration Mix Pack (6-pack) |
| Unit Pricing | Pay-as-you-go | Bubbly Soda Water (24-pack cans) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
The Artisan Drinks Company product offering
Product offeringCore offering
The Artisan Drinks Company manufactures and sells a premium range of mixers, flavoured tonics, craft sodas, and sparkling water sold in 200ml 'perfect serve' bottles and cans. The portfolio is designed to complement craft spirits for cocktails, G&Ts, highballs, and mocktails, and includes a Feel Good Sodas sub-range fortified with vitamins and electrolytes. Products are sold direct-to-consumer via Shopify e-commerce, through online marketplaces, and to on-trade hospitality venues.
Product overview
The Artisan Drinks Company offers a portfolio of premium mixers and craft sodas designed to complement fine spirits. The core mixer range includes ten flavoured tonics and mixers (Classic London Tonic, Skinny London Tonic, Pink Citrus Tonic, Violet Blossom Tonic, Agave Lemon Tonic, Yuzu Tokyo Tonic, Fiery Ginger Mixer, Barrel Smoked Cola, Smooth Ginger Ale, and Tailor Made Lemonade) plus the charitable J'adore Emily Tonic, all in 200ml 'perfect serve' bottles and cans. The Feel Good Sodas line features three craft sodas with added vitamins and electrolytes (Pink Grapefruit, Cloudy Lemon, and Spicy Ginger). The company also offers variety packs for sampling and distribution through retail and on-trade channels.
Differentiator
Problem solved
Functional benefit
Brands
- Feel Good Sodas: A range of craft sodas with vitamins and electrolytes, including Pink Grapefruit, Cloudy Lemon, and Spicy Ginger variants, designed for hydration and daytime drinking moments.
Products and services
- Classic London Tonic Premium tonic water made with a blend of three citrus flavours, low on quinine, designed to complement craft spirits. Sold in 200ml bottles and cans as part of the core mixer range.
- Skinny London Tonic Low-calorie tonic with aromatic botanicals and orange and lemon essences, featuring a crisp, clean aftertaste, designed as a low-sugar mixer for craft spirits.
- Pink Citrus Tonic Elegant pink-hued tonic with fresh pink grapefruit, blood orange, and lemon with a hint of basil. Great Taste Award winner.
- Violet Blossom Tonic Flavoured tonic combining elderflower, violet blossom, and apple with refreshing citrus notes.
- Agave Lemon Tonic Lightly clouded bitter lemon tonic with chilli and rock salt, providing a new twist on a classic, designed to pair with tequila.
- Yuzu Tokyo Tonic Oriental blend of yuzu, aromatic black pepper, and warming notes of coriander, inspired by Tokyo.
- Fiery Ginger Mixer Ginger mixer combining cloudy lemon flavours with a fiery finale of chilli.
- Barrel Smoked Cola Premium cola with classic cola taste, cinnamon, smoked oakwood notes, and vanilla and citrus finish.
- Smooth Ginger Ale Smooth-drinking ginger ale positioned as the perfect partner for dark spirits, made with 100% natural ingredients, launched in 2024.
- Tailor Made Lemonade Sophisticated lemonade with crisp lemon, aromatic bergamot, rosemary, and fragrant lemongrass.
- J'adore Emily Tonic Charitable tonic created to raise funds for artist Alan Walsh's wife Emily's visit to the Mayo Clinic for ALS treatment.
- Pink Grapefruit Soda with Vitamins & Electrolytes Craft soda with zesty pink grapefruit and blood orange, containing electrolytes, zinc, magnesium, and vitamin D3 to support hydration and energy. Sweetened with stevia.
- Cloudy Lemon Soda with Vitamins & Electrolytes Craft soda featuring cloudy lemon and bergamot with aromatic rosemary, fortified with electrolytes and essential vitamins.
- Spicy Ginger Soda with Vitamins & Electrolytes Craft soda combining spicy ginger and tangy lime with cooling mint notes, containing electrolytes and vitamins for hydration.
- Bubbly Soda Water Light and refreshing sparkling water with a pinch of bicarbonate of soda, zero calories per serving, designed to mix with or drink alongside spirits.
- Feel Good Hydration Mix Pack Mixed pack of craft sodas featuring lemon, pink grapefruit, and ginger flavours with added electrolytes and vitamins, approximately 50 calories per can.
- Tonic Taster Pack Sampler pack containing six 200ml bottles of tonic varieties including Classic London, Skinny London, Agave Lemon, Pink Citrus, Violet Blossom, and Yuzu Tokyo tonics.
- Pink Grapefruit Soda Mixer Zesty pink grapefruit soda mixer with hints of lime, designed to elevate premium spirits.
Quantifiable outcome
- 140,000 Craft Gin Club Members rated Artisan Drinks as Top 2 flavoured tonics and No.1 Classic/Unflavoured Tonic
- +2 more outcomes
Companies that use The Artisan Drinks Company
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
The Artisan Drinks Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Artisan Drinks Company partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- ZeverocoreCarbon accounting partner working with Artisan Drinks to measure, manage and reduce carbon emissions. Zevero provides the carbon emissions data platform and helps track environmental impact across the business and supply chain.
- B LabcoreB Lab is the non-profit network that certifies B Corps. Artisan Drinks is a B Corp certified business, independently assessed across governance, workers, community, environment and customers.
- Grocery AidminorSupporting the wellbeing of people across the grocery industry through Grocery Aid's welfare services.
- Living Wage FoundationcoreChampioning fair pay and Artisan Drinks' commitment to being a Living Wage employer. Partnership demonstrates commitment to eradicating in-work poverty.
- Better Business ActminorArtisan Drinks supports the Better Business Act to drive systemic change and embed purpose into UK business law. Part of collective impact advocacy.
- Amazon UKcoreAmazon UK marketplace listing for direct-to-consumer product sales, making Artisan Drinks products accessible to a broad online shopping audience.
- OcadocoreOnline grocery platform listing Artisan Drinks products for home delivery.
- NisbetscoreProfessional catering and hospitality supplier serving on-trade establishments with Artisan Drinks mixer products.
- Reflex (Label Supplier)coreLabel supplier whose mission is to 'become the world's most sustainable packaging company'. Partnership supports Artisan Drinks' sustainability objectives in packaging.
- Mermaid Gin (Isle of Wight Distillery)coreFeatured gin partner with cocktail recipe co-development. Artisan Drinks creates signature serves pairing Mermaid Gin with Skinny London Tonic and Bubbly Soda Water.
- Brockmans GincoreFeatured gin partner with signature 'Properly Improper G&T' recipe pairing with Classic London Tonic.
- Cygnet 22 GinminorAward-winning gin crafted by Katherine Jenkins OBE. Featured cocktail pairing with Tailor Made Lemonade.
- Don Papa RumcorePremium rum from the Philippines aged in ex-Bourbon and ex-Rioja American Oak casks. Featured with Fiery Ginger Beer in 'Hot Rum Symphony' recipe.
- Mermaid Spiced RumcoreCraft spiced rum from Isle of Wight Distillery. Featured with Fiery Ginger Beer in 'Fire n Spice Mojito' recipe.
- The Kraken (Black Spiced Rum)coreCaribbean black spiced rum. Featured with Fiery Ginger Beer in 'Dark n Stormy n Spicy' signature serve.
- Vivir Tequila BlancocoreAward-winning 100% Agave Tequila Blanco. Featured with Agave Lemon Tonic in Agave Margarita recipe.
- KAH Tequila BlancocoreDouble distilled 100% blue agave tequila from Jalisco. Featured with Pink Citrus Tonic in Pink Citrus Paloma recipe.
- Neurita TequilaminorAward-winning, fruit-infused tequilas from Jalisco. Co-branded Margarita Spritz Starter Kits using Pink Citrus Tonic and Agave Lemon Tonic.
- 1800 Silver Tequilaminor100% blue agave tequila from highland ranches in Jalisco. Referenced for Paloma serves with Pink Citrus Tonic.
- Jose Cuervo Especial SilvercoreMexico's largest agave holder producing clean, crisp tequila. Featured with Yuzu Tokyo Tonic in Yuzu Margarita recipe.
- Mermaid Salt VodkacoreHand-crafted contemporary vodka with locally sourced Isle of Wight sea salt. Featured with Fiery Ginger Beer in 'Artisan Mule' signature serve.
- The Sexton Single Malt Irish Whiskeycore100% Irish malted barley, triple distilled single malt. Featured with Bubbly Soda Water for classic highball and 'Bubbly Whiskey Julep' recipe.
- Suntory Toki WhiskycoreSilky Japanese whisky with subtle sweet and spicy finish. Featured with Yuzu Tokyo Tonic in Yuzu Highball recipe.
- Reverend Hubert Summer CupminorAward-winning all-natural liqueur from the Cotswolds with plums, pomegranates, rhubarb and cranberries. Featured with Skinny London Tonic and Bubbly Soda Water in 'London Summer Cup' recipe.
Scale indicators4 records
Recent moves7 records
Expansion highlights2 records
The Artisan Drinks Company competitors and assessment
Company assessmentDirect peers
- Fever-Tree: Fever-Tree is the dominant premium tonic and mixer brand globally, with deep UK and international on-trade penetration. Most directly comparable competitor to Artisan Drinks in craft/premium mixers, though at substantially larger scale.
- Fentimans: Fentimans is a UK heritage premium mixer brand offering botanical mixers, tonics, and ginger beer with a similar craft and natural-ingredient positioning. Comparable target market and product overlap.
- Q Mixers: Q Mixers is a US premium tonic and mixer brand emphasizing real ingredients, less sugar, and craft cocktail positioning. Closely comparable business model and consumer base to Artisan Drinks.
- Thomas Henry: Thomas Henry is a German premium mixer brand offering tonics, ginger beer, and other mixers with a strong on-trade presence. Comparable craft positioning and bar/restaurant customer base.
- East Imperial: East Imperial is a New Zealand-origin premium mixer brand targeting craft cocktail bars and on-trade globally. Highly comparable positioning to Artisan Drinks, particularly in craft spirit partnerships.
Emerging players
- Double Dutch Drinks: Double Dutch is a UK-based premium mixer startup offering unique flavor combinations to complement craft spirits. Smaller scale but directly overlapping product concept and target consumer.
- Cawston Press: Cawston Press is a UK-based premium and functional soft drinks brand offering pressed juices and sparkling drinks in retail and foodservice. Comparable craft beverage positioning and UK distribution channels.
Broad incumbents
- Britvic: Britvic is a major UK and international soft drinks manufacturer and distributor with mixer brands (e.g., own-label and branded mixers). Broad incumbent with overlapping channels and customer base though focused on mass-market rather than premium craft.
- Schweppes (Keurig Dr Pepper): Schweppes is a global legacy mixer brand owned by Keurig Dr Pepper, dominating mass-market tonic and ginger ale. Broad incumbent in the same product category serving on-trade and retail, though lacking Artisan Drinks' craft positioning.
Regional players
- Aqua Monaco: Aqua Monaco is a German premium mixer brand with a craft and natural-ingredient positioning, primarily serving the German and European on-trade market. Comparable product range and brand ethos, with regional scope difference.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Artisan Drinks Company social profiles
Digital presenceThe Artisan Drinks Company compliance and trust
Trust signalCompliance1 record
The Artisan Drinks Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Artisan Drinks Company leadership team
Management profileNumber of profiles
Profiles3 records
The Artisan Drinks Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Artisan Drinks Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Artisan Drinks Company
What does The Artisan Drinks Company do?
The Artisan Drinks Company manufactures and sells a premium range of mixers, flavoured tonics, craft sodas, and sparkling water sold in 200ml 'perfect serve' bottles and cans. The portfolio is designed to complement craft spirits for cocktails, G&Ts, highballs, and mocktails, and includes a Feel Good Sodas sub-range fortified with vitamins and electrolytes. Products are sold direct-to-consumer via Shopify e-commerce, through online marketplaces, and to on-trade hospitality venues.
Is The Artisan Drinks Company a public or private company?
The Artisan Drinks Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Artisan Drinks Company founded?
The Artisan Drinks Company was founded in 2017. It employs 11 to 50 people.
Where is The Artisan Drinks Company based?
The Artisan Drinks Company is headquartered in Alnwick, United Kingdom, in the Europe region.
How does The Artisan Drinks Company make money?
Three revenue lines are on record. Direct Product Sales (B2C E-commerce) is the primary driver. The others are wholesale & Trade Distribution and international Export.
Who are The Artisan Drinks Company's main competitors?
Direct peers on record are Fever-Tree, Fentimans, Q Mixers, Thomas Henry and East Imperial. Emerging players are Double Dutch Drinks and Cawston Press. Broad incumbents are Britvic and Schweppes (Keurig Dr Pepper). Aqua Monaco is listed as a regional player.
Does The Artisan Drinks Company have an API?
No public API is recorded for The Artisan Drinks Company.
What industry is The Artisan Drinks Company in?
The Artisan Drinks Company's product category is Premium Mixers and Craft Sodas. Its primary akta.pro industry code is CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic), with a secondary code of AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases). Its NAICS code is 3121 and its SIC code is 2080.