HornerXpress
HornerXpress is a B2B wholesale distributor of pool and spa supplies, operating 18+ US branches and global distribution to 100+ countries. It serves pool service dealers, residential builders, and commercial aquatic operators with thousands of SKUs and a portfolio of proprietary brands under Team Horner Group.
- Company typePrivate
- Founded1969
- HeadquartersFort Lauderdale, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What HornerXpress does
HornerXpress is a B2B wholesale distributor of swimming pool and spa supplies, operating 18+ physical warehouse/branch locations across the United States (predominantly Florida plus a Long Island, NY location) and a global distribution arm, HornerXpress Worldwide, reaching 100+ countries. The company sells thousands of SKUs sourced from 150+ manufacturer partners, including chemicals, equipment, replacement parts, hardscapes, pool tile, and outdoor living products, to pool and spa service dealers, residential pool builders, and commercial aquatic operators (hotels, waterparks, municipal pools, HOAs, aquatic centers, and commercial builders).
The company's proprietary technology stack centers on Xpressway 2.0, a B2B e-commerce ordering platform with real-time inventory, wish lists, customizable user permissions, and delivery notifications. It controls a portfolio of wholly-owned proprietary brands under Team Horner Group, including TropiClear (pool chemicals with 30+ years of proprietary formulation), AquaCal (heat pumps with PoolSync smart connectivity), AutoPilot (salt chlorine generators), Lo-Chlor (specialty chemicals), StoneHardscapes, TileXpressions, and BackyardXpo. The 2025 AquaClean cordless robotic pool cleaner with intelligent path planning extends the portfolio into connected equipment. Commercial Solutions adds project planning, site visits, and technical support for large-scale aquatic projects.
HornerXpress operates as a privately held, employee-owned company under Team Horner Group, Inc. Revenue is generated primarily through wholesale product sales with B2B quote-based pricing, supplemented by co-op advertising programs and commercial professional services. Credit and COD accounts are processed through the NUVO digital platform. The company employs 500+ people and serves a long-tail dealer base across the US with international reach through French subsidiaries Piscines Provence Polyester and Polyester Innovation Développement.
HornerXpress firmographics
Firmographics- Name
- HornerXpress
- Legal name
- Team Horner Group, Inc.
- Website
- https://hornerxpress.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- HornerXpress is a B2B wholesale distributor of pool and spa supplies, operating 18+ US branches and global distribution to 100+ countries. It serves pool service dealers, residential builders, and commercial aquatic operators with thousands of SKUs and a portfolio of proprietary brands under Team Horner Group.
- Ownership category
- akta.pro rank
HornerXpress industry classification
Industry- Product category
- Wholesale Pool & Spa Distribution
- NAICS
- Hardware Merchant Wholesalers (423710), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Pool Draining, Refill & Water Exchange Services (HSAIALAK)
- akta.pro secondary industry
- Pump, Well & Booster System Service for Irrigation (HSAIAEAI)
Keywords
Where HornerXpress is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices22 records
Markets served
HornerXpress business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wholesale Distribution of Pool Supplies: Wholesale distribution of swimming pool and spa supplies to pool professionals and dealers. Products include chemicals, equipment, replacement parts, and proprietary brands. Revenue generated through product sales with thousands of products stocked across multiple warehouse locations.
- Proprietary Brand Sales: Sales of proprietary brands including TropiClear (chemicals), AquaCal (heat pumps), AutoPilot (salt chlorine generators), Lo-Chlor (performance chemicals), StoneHardscapes (hardscapes), TileXpressions (pool tile), BackyardXpo (outdoor living). These exclusive brands drive margin advantage.
- Commercial Solutions Services: Specialized commercial pool project support including site visits, project planning, aftermarket products, and dedicated technical support for commercial aquatic projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Door Hangers - Digital File |
| Unit Pricing | Pay-as-you-go | Custom Door Hangers - Printed |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
HornerXpress product offering
Product offeringCore offering
HornerXpress is a wholesale distributor of swimming pool and spa supplies serving pool professionals, service dealers, and commercial aquatic clients. The company stocks thousands of products sourced from 150+ manufacturers across 18+ U.S. warehouse branches and also sells its own exclusive proprietary brands (TropiClear, AquaCal, AutoPilot, Lo-Chlor, StoneHardscapes, TileXpressions, BackyardXpo). It complements distribution with a commercial solutions service for large-scale aquatic projects and global distribution to 100+ countries via HornerXpress Worldwide.
Product overview
HornerXpress is a wholesale distributor of swimming pool and spa supplies, operating as a B2B platform with multiple proprietary brands and an e-commerce ordering portal. The core offering centers on Xpressway 2.0, their online B2B ordering platform, through which dealers access thousands of products from 150+ manufacturer partners. Their proprietary brand portfolio includes TropiClear (chemicals and equipment), AquaCal (heat pumps), AutoPilot (salt chlorine generators), Lo-Chlor (specialty chemicals), StoneHardscapes (hardscape materials), TileXpressions (pool tiles), and BackyardXpo (outdoor living products). They also offer dedicated Commercial Solutions for large-scale aquatic projects and global distribution through HornerXpress Worldwide to 100+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- AquaCal: Swimming pool and spa heat pumps
- AutoPilot
- Lo-Chlor
- StoneHardscapes
- TropiClear
- BackyardXpo
- TileXpressions
- Xpressway
- AquaClean
- ChlorSync
- HeatWave SuperQuiet
- TropiCal
Products and services
- Xpressway 2.0 Online B2B ordering portal for pool and spa professionals to browse real-time inventory, place orders, and manage accounts 24/7.
- TropiClear Exclusive pool chemical line and maintenance equipment brand offering balancers, sanitizers, algaecides, specialty chemicals, brushes, skimmers, vacuum heads, and other cleaning tools.
- AquaCal
- AutoPilot
- Lo-Chlor
- StoneHardscapes
- TileXpressions
- BackyardXpo
- HornerXpress Commercial Solutions
- AquaClean
- HornerXpress Worldwide
Quantifiable outcome
- Global distribution to 100+ countries
- +2 more outcomes
Companies that use HornerXpress
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
HornerXpress technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
HornerXpress partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- 150+ ManufacturerscoreHornerXpress partners with over 150 manufacturers to deliver top-quality pool and spa products. This extensive network enables the company to stock thousands of products across multiple warehouse locations and provide comprehensive solutions for pool professionals.
- AquaCalcoreExclusive manufacturing and distribution partner for AquaCal heat pump products including HeatWave SuperQuiet, TropiCal Inverter, and TropiCool water chillers. PoolSync technology enables smart pool control.
- AutoPilotcoreExclusive partner for AutoPilot salt chlorine generators including Pool Pilot Evolve with patented temperature compensation technology.
- Lo-ChlorcoreExclusive partner for Lo-Chlor performance pool chemicals including Aqua Blanket, Lo-Phos E+, FastStart-Tech, and other specialty formulations.
- StoneHardscapescoreExclusive partner for StoneHardscapes natural stone and porcelain pavers, veneers, and tiles for pool decks and outdoor living spaces.
- TileXpressionscoreExclusive partner for TileXpressions pool tile products including glass tiles and quality swimming pool surfaces.
- BackyardXpocoreExclusive partner for BackyardXpo outdoor living products including outdoor kitchens, appliances, fire features, pergolas, and backyard solutions.
- TropiClearcoreProprietary exclusive brand of concentrated pool maintenance chemicals and equipment for over 30 years. Includes balancers, sanitizers, algaecides, specialty chemicals, and maintenance equipment.
- HornerXpress WorldwidecoreGlobal distribution arm serving 100+ countries with international locations in France. Provides worldwide reach for HornerXpress products and proprietary brands.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
HornerXpress competitors and assessment
Company assessmentDirect peers
- Leslie's Pool Supplies: Publicly traded (NASDAQ: LESL) pool supplies retailer and distributor serving residential pool owners and service professionals. Comparable customer overlap with HornerXpress (pool service dealers and pool owners) and category overlap (chemicals, equipment), though with a retail storefront model rather than HornerXpress's B2B wholesale focus.
- Pool Corporation: Publicly traded (NASDAQ: POOL) wholesale distributor of pool and spa products with thousands of SCP Distributor locations across the US and internationally. Closest direct competitor to HornerXpress, operating in the same B2B pool supplies channel with similar supplier partnerships and customer segments, but at materially greater scale.
- Pinch A Penny: Franchise-based pool supplies retailer concentrated heavily in Florida and the Southeast, serving residential pool owners and service professionals. Strong geographic overlap with HornerXpress's Florida footprint and similar product mix (chemicals, equipment, parts).
- SCP Distributors: Wholly-owned B2B distribution subsidiary of Pool Corporation and one of the largest pool product distributors in North America. Operates in the same wholesale channel as HornerXpress serving pool builders, service companies, and retailers.
Broad incumbents
- Hayward Holdings: Publicly traded (NYSE: HAYW) large pool equipment manufacturer with broad product portfolio across pumps, filters, heaters, and automation. Functions as a key supplier to HornerXpress while also competing via direct manufacturer relationships with commercial accounts.
- Fluidra: Global pool and wellness equipment manufacturer and distributor with brands including Jandy, Polaris, and AstralPool. Operates both as a supplier partner and adjacent competitor with broader international footprint and manufacturing depth beyond HornerXpress's distribution focus.
- Pentair: Publicly traded (NYSE: PNR) global water treatment and pool equipment manufacturer with brands like IntelliFlo and Clean & Clear. Serves as both a supplier to and indirect competitor of HornerXpress, with broader industrial water solutions exposure.
Others
- NDS (Norma Diamond Supply): Manufacturer and supplier of water management, drainage, and irrigation products. Adjacent in the broader water management category but not a direct pool products competitor; serves landscape and construction professionals with overlapping customer profiles.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
HornerXpress social profiles
Digital presenceHornerXpress financial estimates
Financial estimateRevenue estimate
Valuation estimate
HornerXpress leadership team
Management profileNumber of profiles
Profiles14 records
HornerXpress subsidiaries and ownership
Company hierarchySubsidiaries9 records
HornerXpress funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HornerXpress M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HornerXpress
What does HornerXpress do?
HornerXpress is a wholesale distributor of swimming pool and spa supplies serving pool professionals, service dealers, and commercial aquatic clients. The company stocks thousands of products sourced from 150+ manufacturers across 18+ U.S. warehouse branches and also sells its own exclusive proprietary brands (TropiClear, AquaCal, AutoPilot, Lo-Chlor, StoneHardscapes, TileXpressions, BackyardXpo). It complements distribution with a commercial solutions service for large-scale aquatic projects and global distribution to 100+ countries via HornerXpress Worldwide.
Is HornerXpress a public or private company?
HornerXpress is a private company. It is classified as management employee owned and is currently operating.
When was HornerXpress founded?
HornerXpress was founded in 1969. It employs 251 to 500 people.
Where is HornerXpress based?
HornerXpress is headquartered in Fort Lauderdale, United States, in the North America region.
How does HornerXpress make money?
Three revenue lines are on record. Wholesale Distribution of Pool Supplies are the primary driver. The others are proprietary Brand Sales and commercial Solutions Services.
Who are HornerXpress's main competitors?
Direct peers on record are Leslie's Pool Supplies, Pool Corporation, Pinch A Penny and SCP Distributors. Broad incumbents are Hayward Holdings, Fluidra and Pentair. NDS (Norma Diamond Supply) is listed as an others.
Does HornerXpress have an API?
No public API is recorded for HornerXpress.
What industry is HornerXpress in?
HornerXpress's product category is Wholesale Pool & Spa Distribution. Its primary akta.pro industry code is HSAIALAK, Pool Draining, Refill & Water Exchange Services, with a secondary code of HSAIAEAI, Pump, Well & Booster System Service for Irrigation. Its NAICS code is 423710 and its SIC code is 5082.