Lo-Chlor Chemicals

What Lo-Chlor Chemicals does

Lo-Chlor Chemicals (DBA Lo-Chlor Specialty Chemicals) is a U.S.-based specialty chemical manufacturer and distributor focused on pool and spa water treatment. Founded in 1979/1980 and headquartered in Fort Lauderdale, Florida, the company formulates and sells a portfolio of more than 20 specialty products including enzyme-based treatments (Ultra Zyme, Ultra Zyme Pro), phosphate removers (Lo-Phos E+, Lo-Phos Max), copper-based algaecides (90-Day Algicide), metal sequestrants (Metal Gone, Multi-Stain Remover), water clarifiers (Miraclear), scale prevention products (FastStart-Tech, Scale Gone), flocculants (Knockdown), a liquid evaporation retardant (Aqua Blanket), and ancillary maintenance SKUs. The company's core chemistry differentiates on proprietary enzyme formulations that break down organic contaminants, phosphate-removal technology that eliminates algae food sources, and a copper-based algicide that provides extended-duration algae prevention not degraded by chlorine or sunlight.

Lo-Chlor generates revenue by manufacturing these chemicals and distributing them through a network of authorized pool dealers and pool stores across the United States, supplemented by a consumer-facing 'Find a Pool Store' locator and an active 'Become a Lo-Chlor Dealer' recruitment program that supports a dealer portal for B2B partners. Pricing is unit-based at the dealer/retail level and is not publicly disclosed. Target customer segments are residential pool owners, commercial pool operators, and pool service professionals — all of whom are reached via the dealer channel rather than direct enterprise contracts. The company markets through a content-led approach including an educational blog, YouTube instructional videos, social media channels, and a Spanish-language version of its website targeting Hispanic markets in the U.S.

Lo-Chlor operates as a subsidiary within Team Horner Group, an employee-owned conglomerate of complementary pool and spa industry brands including HornerXpress, AquaCal, AutoPilot, TropiClear, and StoneHardscapes, which provides shared distribution, marketing, and back-office infrastructure. The company is privately held, employs 11-50 people, manufactures in the U.S., and has operated continuously for over 40 years with no disclosed funding rounds, acquisitions, or public listing activity.

Name

Lo-Chlor Chemicals

Legal name

Team Horner Group, Inc.

Website

https://lo-chlor.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Lo-Chlor Chemicals is a U.S. specialty chemical manufacturer and distributor that formulates and sells pool and spa water treatment products — including enzymes, algicides, phosphate removers, and clarifiers — to residential pool owners, commercial operators, and pool service professionals through an authorized dealer network across the United States.

Ownership category

akta.pro rank

Product category

Pool & Spa Specialty Chemicals

NAICS

Chemical Manufacturing (325), Chemical and Allied Products Merchant Wholesalers (4246), Other Chemical and Allied Products Merchant Wholesalers (42469)

SIC

Chemicals & Allied Products (2800), Miscellaneous Chemical Products (2890), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

akta.pro secondary industries

Water Treatment & Process Specialty Chemicals (IMAEABAN), Water Testing & Chemical Balancing (HSAIALAB)

Keywords

• Pool chemicals
• Spa water treatment
• Enzyme pool products
• Phosphate remover
• Pool algaecide

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Specialty Chemical Product Sales: Lo-Chlor generates revenue through the manufacture and sale of pool and spa water treatment specialty chemicals. Products are sold through authorized dealers and directly to pool stores. The company is both manufacturer and distributor.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lo-Chlor Chemicals manufactures and distributes a specialty portfolio of pool and spa water treatment chemicals, including enzyme-based cleaners, phosphate removers, algaecides, metal sequestrants, water clarifiers, scale preventers, flocculants, and liquid pool covers. The company sells wholesale through an authorized network of pool chemical dealers and pool retail stores across the United States, with a dedicated dealer portal for professional pool service operators.

Product overview

Lo-Chlor Specialty Chemicals is a manufacturer and distributor of specialty pool and spa water treatment chemicals with over 40 years of experience. The company produces a comprehensive portfolio of pool water treatment products made in the USA and headquartered in Fort Lauderdale, FL. The product lineup centers on enzyme-based treatments (Ultra Zyme®, Ultra Zyme Pro®) that destroy organic contaminants and reduce chlorine demand, complemented by phosphate removers (Lo-Phos® E+, Lo-Phos® Max) that prevent algae growth by eliminating algae food sources, algicides (90-Day Algicide) for algae control, and metal stain management products (Metal Gone, Multi-Stain Remover). Additional products include scale prevention (Scale Gone, FastStart-Tech®), water clarification (Miraclear® Blue, Miraclear® Pool Clarifier Tab), leak repair (Leak Sealer), water conservation (Aqua Blanket®), tile and filter cleaning (Tough Tile, Filter & Tile Cleaner), chlorine stabilizers (EZ-Pour Stabilizer, Fast Dissolve Stabilizer), and specialty treatments (Chlor-Nix®, Complete, Salt Master®, Season Ready). The company also manufactures Knockdown®, a flocculant for pool recovery. Products are distributed through authorized pool dealers with dealer portal access.

Differentiator

Problem solved

Functional benefit

Brands

• Aqua Blanket: Liquid pool cover product for heat and water conservation
• Lo-Phos
• Ultra Zyme
• Metal Gone
• Miraclear
• 90-Day Algicide
• Knockdown
• FastStart-Tech

Products and services

• 90-Day Algicide

Quantifiable outcome

• Ultra Zyme Pro reduces filter cleaning from weekly to every five weeks for commercial pools
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Team Horner GroupcoreOthersLo-Chlor Chemicals is affiliated with Team Horner Group, described as 'An Employee Owned Company.' Team Horner Group encompasses multiple pool and spa industry companies including Team Horner, HornerXpress, HX Worldwide, AquaCal, AutoPilot, StoneHardscapes, BackyardXPO, TileXpressions, TropiClear, and Piscines Provence Polyester.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Natural Chemistry: Natural Chemistry is a direct competitor focused on enzyme-based and 'natural' pool care products (Pool Magic, METALfree, Phosphate Remover), overlapping Lo-Chlor's Ultra Zyme, Lo-Phos, and Metal Gone lines and competing for the same pool-service professional channel.
• Poolife (Innovative Water Care): Poolife is a recognized brand of pool-care chemicals (chlorine, algaecides, balancers, specialty treatments) sold through retail and pro channels, competing directly with Lo-Chlor across multiple categories.
• Jack's Magic: Jack's Magic is a specialty manufacturer of metal-stain and sequestrant products for pools and well water, directly competing with Lo-Chlor's Metal Gone and Multi-Stain Remover lines in the same professional and dealer channel.
• HASA: HASA is a long-established US manufacturer of specialty pool and spa chemicals (chlorine, algaecides, balancers), with a similar specialty-chemicals positioning and dealer/distributor model — a close direct competitor to Lo-Chlor.

Others

• TropiClear: TropiClear is another Team Horner Group pool-chemicals brand, making it a same-parent peer that competes for internal resources and shared distribution while validating the parent's specialty-chemicals strategy.
• HornerXpress: HornerXpress is Team Horner Group's wholesale distribution arm for pool and spa professionals — it serves as both a key sales channel for Lo-Chlor and a related peer in the pool-chemicals distribution ecosystem.
• AquaCal AutoPilot: AutoPilot (salt chlorine generators) is a sister brand under Team Horner Group and a complementary pool-water-treatment provider; it shares Lo-Chlor's distribution ecosystem through the parent conglomerate.

Emerging players

• Orenda Technologies: Orenda Technologies sells specialty pool water-treatment chemicals (enzymes, phosphate removers, scale treatments) targeted at professional pool service companies — a similar niche, premium-positioning approach to Lo-Chlor's product philosophy.

Broad incumbents

• Clorox Pool & Spa: Clorox's pool & spa division (including the brand formerly known as BioLab) is the dominant national player in residential pool chlorine, algaecides, and balancers, competing head-on with Lo-Chlor across most product categories but at far greater scale.
• BioLab (KIK International): KIK International owns the BioLab pool-chemicals business and competes directly with Lo-Chlor in algaecides, sanitizers, and specialty pool treatments, leveraging much broader distribution and manufacturing scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lochlorchemical
• YouTubeyoutube.com/channel/UC6GFxJCP0cqMkh0Se35z2Lw
• Facebookfacebook.com/pages/Lo-Chlor-Chemicals/431762843601919
• LinkedInlinkedin.com/company/lo-chlor-pool-chemicals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lo-Chlor Chemicals