Touchline Marketing

What Touchline Marketing does

Touchline Marketing is a boutique digital marketing agency founded in 2010 and headquartered in Saint Paul, Minnesota. The firm serves small and mid-sized businesses (SMBs) and B2B professional services and technology companies, providing subscription-based digital marketing plans, pay-per-click (PPC) management, website design, and more than 15 add-on services. The company operates with a small team of 1-10 employees and uses a consultative, sales-led go-to-market approach targeting industries such as financial technology, real estate, network infrastructure, and IT consulting.

Name

Touchline Marketing

Legal name

Touchline Marketing LLC

Website

https://touchlinemarketing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Boutique digital marketing agency founded in 2010 in Saint Paul, Minnesota, serving SMB and B2B professional services firms through subscription marketing plans, PPC management, and website design.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Digital marketing services
• SEO management
• PPC management
• Website design
• Email marketing

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Digital Marketing Plans: Monthly subscription model using a value-based points system. Clients select tiered plans (Basic through Platinum) that provide monthly point allocations for digital marketing activities. Points are allocated monthly with a strategist to create a Digital Marketing Blueprint. Annual contracts offer up to 20% discount.
2. Website Design Projects: One-time flat-rate website design and development projects. Clients are billed 50% at project start, 25% at requirements sign-off, and 25% before deployment. Additional costs for hosting, software, and media are passed through.
3. PPC Management Services: Monthly management fees plus onboarding fees based on client's monthly ad budget. Minimum management period of 3 months. Additional revenue from setup fees for additional PPC networks (Yahoo/Bing, YouTube, Facebook Remarketing).
4. Better Than Nothing Digital Marketing Starter Program: Entry-level monthly subscription program at $499/month providing pre-built digital marketing plan, monthly blog article, basic landing page, quarterly newsletter, and social media promotion. Includes one-time client onboarding fee.
5. Add-On Services: Individual services including website maintenance ($199/mo), social media accelerator ($399/mo), keyword research ($699/project), buyer persona survey ($1,999/project), logo development ($999), Google Analytics setup, landing pages, retargeting code setup, SEO refresh, drip email campaigns, blog setup, email marketing setup, social media setup, webmaster tools, and custom banner ads.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Touchline Marketing is a boutique digital marketing agency that partners with small and medium-sized businesses to build and operate their digital marketing foundations. The agency sells four core programs—a $499/month Digital Marketing Starter Program, website design projects from $6,950, Google AdWords/PPC management from $443/month, and Custom Digital Marketing Plans ranging from $2,277 to $12,765 per month using a proprietary value-based points pricing system—alongside approximately fifteen add-on services such as monthly website maintenance, landing pages, keyword research, buyer persona surveys, SEO refresh, and logo design.

Product overview

Touchline Marketing is a boutique digital marketing agency offering a portfolio of marketing services and subscription programs for small and medium-sized businesses. The core offerings consist of four main service tiers: the "Better Than Nothing" Digital Marketing Starter Program ($499/month), Website Design Projects (starting at $6,950), Paid Search Marketing/PPC management (starting at $443/month), and Custom Digital Marketing Plans using a value-based points pricing model (ranging from $2,277 to $12,765/month across Basic to Platinum tiers). These core programs are complemented by 15+ add-on services including Monthly Website Maintenance, Social Media Accelerator, Keyword Research, Buyer Persona Survey, Google Analytics Setup, Logo Development, Landing Pages, Retargeting Pixel/Code Setup, On-Site SEO Refresh, Drip Email Campaign, Blog Setup, Email Marketing Setup, Social Media Setup/Refresh, Search Engine Webmaster Tools, and Custom Banner Ads. The company specializes in B2B professional services and technology-focused companies, leveraging platforms including WordPress, HubSpot, Squarespace, MailChimp, Unbounce, and various CRM/marketing automation systems.

Differentiator

Problem solved

Functional benefit

Products and services

• "Better Than Nothing" Digital Marketing Starter Program

Quantifiable outcome

• Delivered over $20M in additional revenue from marketing-generated opportunities (plus $120M indirect)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationTouchline Marketing operates as a Google Premier Partner for AdWords management. The company utilizes Google Analytics, Google Tag Manager, Google Search Console, and YouTube advertising as part of its service offerings. Google Premier Partner status indicates certified expertise in Google advertising products.
• UnbouncecoreTechnology or IntegrationTouchline Marketing is an agency partner of Unbounce for landing page technology. All landing pages created by Touchline are built using Unbounce's platform. The partnership enables custom landing page development, custom domain hosting, and multivariate A/B testing capabilities.
• MailChimpcoreTechnology or IntegrationTouchline Marketing is a Certified MailChimp Expert. The company provides MailChimp setup services including account configuration, contact upload (up to 2,000), list configuration, and domain verification. Integrates landing pages with MailChimp for automated list segmentation and email marketing campaigns.
• WordPresscoreTechnology or IntegrationWordPress is the primary CMS platform used by Touchline Marketing for website development. WordPress powers around 25% of all websites. Touchline develops flexible and customizable websites to modern standards with SEO fundamentals built-in.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Single Grain: Single Grain is a digital marketing agency focused on B2B and SaaS clients, offering SEO, PPC, content, and CRO services with a subscription-style engagement model. Directly comparable as a mid-sized, performance-oriented agency serving professional services and tech companies similar to Touchline's core ICP.
• KlientBoost: KlientBoost is a digital marketing agency focused on PPC, paid social, and conversion rate optimization for SaaS and B2B clients. Comparable as a performance-driven agency offering subscription retainers with managed paid-media execution similar to Touchline's PPC offering.
• Siege Media: Siege Media is an SEO-focused content marketing agency offering content production, link building, and design services to B2B and enterprise clients. Comparable as a content-led boutique agency with subscription retainers and emphasis on SEO outcomes, similar to Touchline's content-heavy custom plans.
• Directive: Directive is a B2B digital marketing agency specializing in SaaS and tech clients, with core services in SEO, PPC, and content marketing delivered on retainer. Highly comparable to Touchline's B2B professional services focus and subscription-style delivery.
• Main Street ROI: Main Street ROI is a digital marketing agency focused on SEO, PPC, and website design for small businesses and professional services firms. Comparable in target market (SMBs, professional services), service mix, and value-based subscription structure mirroring Touchline's approach.
• Disruptive Advertising: Disruptive Advertising is a PPC and digital marketing agency serving mid-market and SMB clients with paid media management, SEO, and lifecycle marketing. Highly comparable in service mix and target customer size, with similar Google Premier Partner positioning.
• LYFE Marketing: LYFE Marketing is a digital marketing agency specializing in social media management, PPC, and SEO for small businesses. Directly comparable in SMB target market and social-media-led service offering similar to Touchline's Social Media Accelerator.
• SmartSites: SmartSites is a full-service digital marketing agency offering website design, SEO, PPC, and social media to SMBs across the U.S. Comparable in scale, SMB focus, and end-to-end service delivery model that overlaps with Touchline's full-stack offering.

Broad incumbents

• Power Digital Marketing: Power Digital Marketing is a large, full-service digital marketing agency offering SEO, paid media, content, and analytics to mid-market and enterprise clients. Comparable service mix but operates at materially larger scale than Touchline, serving as a broad incumbent.
• WebFX: WebFX is a large, full-service digital marketing agency offering SEO, PPC, web design, and marketing automation to mid-market clients. Comparable service portfolio to Touchline but at significantly greater scale, making it a broad incumbent in the same space.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TouchlineMktg
• Facebookfacebook.com/TouchlineMarketing
• LinkedInlinkedin.com/company/touchline-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touchline Marketing