What Unaide does

Unaide is a French digital coordination platform operating in the home care services sector, structured as a mandataire intermediary that connects individual employers (particuliers employeurs) with qualified life assistants (auxiliaires de vie). Founded in 2017 and headquartered in Calais, the company serves families across at least 11 French regions, with a particular focus on seniors wishing to remain at home, individuals with disabilities or chronic illness, and the family caregivers (proches aidants) who coordinate their care. The service offering spans personalized daily living assistance, administrative support (including help with APA benefits), caregiver respite/relayage, and housekeeping — delivered by a vetted national network of life assistants under the individual-employer model.

The core technology layer is the Unaide Connect mobile application (iOS and Android), which provides real-time visibility into care delivery, integrated scheduling, and a 'Cercle de Confiance' (Circle of Trust) communication hub that replaces paper communication books between caregivers, beneficiaries, families, and Unaide administrators. A complementary Bilan 360 assessment tool supports caregivers in evaluating their own situation and producing a personalized support roadmap. The company pairs each family with a dedicated Care Manager who handles needs assessment, assistant matching, and ongoing coordination.

Unaide operates a sales-led, direct-to-consumer GTM model where clients submit missions via the website or phone, are guided through a personalized consultation, and are matched with a local life assistant. Pricing is unit-based: the recommended hourly base rate is €18.56 (including salary and transport allowances for plans exceeding 30 hours weekly), with an effective client cost of €12.76 per hour after the French government's 50% Crédit d'Impôt — a benefit enabled by Unaide's 'Service à la Personne' certification. Unaide monetizes by taking a service fee from each mediated arrangement while handling administrative tasks (contracts, payslips, social declarations via IRCEM) on behalf of the individual employer.

Name

Unaide

Legal name

Unaide

Website

https://unaide.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Unaide is a French digital coordination platform operating as a mandataire intermediary that matches individual employers with vetted home care assistants across France, supporting seniors, disabled individuals, and family caregivers through its Unaide Connect mobile app and dedicated Care Manager network.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Private Households (8141)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industries

Respite In-Home Care (Short-Term Relief) (HLADAGAH), Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical) (HSABAAAG), Errand Running & Task Assistance (HSACAIAB)

Keywords

• Home care services
• Caregiver coordination
• Mandataire intermediary
• Elderly assistance
• Family caregiver support

Headquarters

HQ city

Calais

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Home Care Services (Mandataire Model): Unaide operates as a mandataire intermediary between individual employers (particuliers employeurs) and life assistants. The company facilitates employment relationships, handles administrative tasks (contracts, payslips, social declarations), and takes a service fee from the arrangement. Clients pay for home care services including help with daily living, administrative assistance, and caregiver respite care.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Unaide operates as a mandataire intermediary connecting individual households in France with home care life assistants (auxiliaires de vie) under a managed coordination model. The company delivers four core service categories — daily living assistance at home, administrative paperwork support, caregiver relief/relayage, and housekeeping — paired with the Unaide Connect mobile application that operates as a 'Cercle de Confiance' (Circle of Trust) digital coordination platform for real-time communication, care monitoring, and planning. Unaide acts as the legal employer of life assistants while the beneficiary family directs the care delivered in the home.

Product overview

Unaide operates as a mandataire (intermediary) home care service connecting private individuals with qualified life assistants (assistantes de vie/auxiliaires de vie). The core offering is a suite of personalized home care services — including daily living assistance, administrative support, caregiver relief, and housekeeping — delivered by a network of vetted professionals across France. The Unaide Connect mobile application serves as the digital coordination layer, providing real-time visibility into care delivery, integrated scheduling, and a 'Trust Circle' communication hub replacing traditional paper logs. A complementary Bilan 360 assessment tool supports caregivers in evaluating their own needs and developing personalized roadmaps.

Differentiator

Problem solved

Functional benefit

Brands

• Unaide Connect: A mobile application for real-time tracking of home care services, facilitating communication between caregivers, beneficiaries, families, and administrative managers through a 'Circle of Trust' feature.

Products and services

• Aide à domicile (Home Help Services) Personalized daily living assistance delivered at home by a life assistant (auxiliaire de vie), covering personal care and everyday support activities for elderly individuals, persons with disabilities, or those with chronic illness.
• Aide administrative (Administrative Assistance) Support with administrative paperwork and procedures related to employing a home life assistant, including declarations and financial-aid applications, provided by a Care Manager to the individual employer family.
• Aide aux aidants / Relayage (Caregiver Relief) Temporary relief for family caregivers through scheduled life assistant presence, allowing the primary family caregiver to rest, attend to other obligations, or address caregiver burnout.
• Aide ménagère (Housekeeping Services) Routine household tasks performed by a life assistant at the beneficiary's home, complementing personal care assistance with cleaning and domestic upkeep.
• Unaide Connect Mobile application that provides families, life assistants, and Care Managers with real-time care activity monitoring, secure messaging within a 'Cercle de Confiance' (Circle of Trust), and an integrated agenda/planning tool to coordinate care delivery.
• Bilan 360 Structured assessment tool used to evaluate a caregiver or care situation comprehensively, supporting personalized care planning.

Quantifiable outcome

• 50% tax credit on home care expenses
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Fédération des Services à la Personne MandatairescoreStrategic or Co-development PartnerUnaide is a member of the federation of mandataire home care service providers, participating in the Qualimandat certification program that ensures quality standards for intermediary home care services in France.
• IRCEMminorOthersIRCEM is a social protection institution for household employees. Unaide works with IRCEM for social declarations and employee protection management for individual employers.
• Crédit Agricole Sud-Rhône-AlpesminorGTM or Marketing PartnerRegional bank partner supporting Unaide's operations in the Sud-Rhône-Alpes region through potential co-marketing initiatives.
• AG2R La MondialeminorGTM or Marketing PartnerInsurance and social protection group. Unaide appears as a recommended partner/service provider for their policyholders needing home care assistance.
• Hauts-de-France RegionminorGTM or Marketing PartnerRegional government partnership supporting Unaide's presence and development in the Hauts-de-France region.
• Le Village by CA (Lille)minorGTM or Marketing PartnerAgricultural Bank's business incubator program. Unaide operates within this ecosystem supporting startups and local businesses in the Lille region.
• EurasantéminorGTM or Marketing PartnerHealth innovation cluster in Northern France. Eurasanité supports health-related businesses and may refer clients to Unaide for home care services.
• Bonjour SeniorminorGTM or Marketing PartnerPartnership since 2020 with Bonjour Senior, a portal dedicated to seniors and their families seeking information about aging-related services.
• IMT Nord EuropeminorOthersInstitut Mines-Télécom engineering school. Potential partnership for talent recruitment or collaborative projects in the digital health space.
• AESIOminorGTM or Marketing PartnerMutual insurance company. AESIO may recommend Unaide's services to members needing home care support.
• Réseau Entreprendre Côte d'OpaleminorGTM or Marketing PartnerBusiness network supporting entrepreneurs in the Côte d'Opale region. Supports Unaide's entrepreneurial development.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• O2 (Réseau O2): O2 is one of France's largest home services and personal assistance networks, operating both mandataire and prestataire models with national coverage. Directly comparable to Unaide as a mandataire intermediary offering aide à domicile across multiple French regions.
• Domidom: Domidom is a French network providing both mandataire and prestataire home care services for seniors and disabled individuals. Directly comparable to Unaide in business model, customer base (elderly and families), and national French footprint.
• Senior Compagnie: Senior Compagnie is a French franchise network specializing in senior home care services through the mandataire model. Closely mirrors Unaide's focus on elderly autonomy, family-caregiver support, and personalized matching of life assistants.
• ADHAP Services: ADHAP is a national French network of home care agencies providing aide à la personne services to elderly and disabled individuals. Comparable to Unaide as a multi-regional provider of ADL assistance and household support services.
• Petit-Fils: Petit-Fils is a French home care network specializing in aide à domicile for seniors, with a focus on qualified auxiliary-of-life assistants. Directly comparable to Unaide's elderly-ADL core offering and mandataire intermediary positioning.
• Azaé: Azaé (formerly Aadom) is a French network providing home care, housekeeping and life-assistant services nationwide. Comparable to Unaide across service mix (ADL + housekeeping + caregiver relief) and mandataire/prestataire dual model.

Emerging players

• Alenvi: Alenvi is a French home care startup using a tech-enabled, salaried-employee model with its own training academy for caregivers. Comparable to Unaide in targeting elderly and family-caregiver segments but differentiates through a full-employment (prestataire) rather than mandataire approach.

Broad incumbents

• ADMR (Aide à Domicile en Milieu Rural): ADMR is France's largest federated non-profit network for home care services, particularly in rural areas, providing aide à la personne under association status. Overlaps with Unaide in service scope and target population but operates as a non-profit federation rather than a commercial intermediary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/GbqE5Yoy2Vk
• Xx.com/unaide_officiel
• Facebookfacebook.com/unaidemaison
• LinkedInlinkedin.com/company/unaide

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unaide