The Center for Better Bones
The Center for Better Bones is a private East Syracuse practice founded by Dr. Susan Brown that provides natural, drug-free bone health care — consultations, supplements, exercise programs, and online courses — primarily for midlife and postmenopausal women seeking non-pharmaceutical alternatives to osteoporosis drugs.
- Company typePrivate
- Founded1980
- HeadquartersEast Syracuse, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Center for Better Bones does
The Center for Better Bones is a private, founder-led bone health practice founded in 1980 by Dr. Susan E. Brown, PhD, and headquartered in East Syracuse, NY. It sells a drug-free, alkaline-centered methodology for preventing and reversing bone loss, combining nutritional supplementation, targeted exercise (including weighted vests), and lifestyle coaching rather than pharmaceutical interventions. Its core technology is a proprietary 6-step 'Better Bones, Better Body' framework that identifies 20+ nutrients essential for bone health and ties them to an alkaline/acid dietary balance, supported by an extensive published content library and research conducted through its affiliated Better Bones Foundation nonprofit.
The business operates on a direct-to-consumer model with multiple revenue streams: (1) product sales via the company's e-commerce storefront shop.betterbones.com for supplements, minerals, vitamins (D3, K2, magnesium), and exercise equipment; (2) personal consultations by phone or in-person with Dr. Brown; and (3) online courses and workshops, including the multi-hour Better Bones Solution masterclass, the Alkaline Diet course, and the Osteo Lab Tests course, delivered through a proprietary community/tribe platform. Distribution is global online for products and digital courses, while consultations are gated to phone or in-person visits at the East Syracuse office.
Go-to-market is content-led, leveraging an educational blog, weekly email newsletter, five social media channels (Facebook, Instagram, YouTube, TikTok, X), and recurring flagship events such as the Strong Bones Month retreat at Kripalu. The customer base is overwhelmingly consumer, segmented around midlife and postmenopausal women seeking alternatives to osteoporosis drugs, with a smaller secondary segment of individuals with chronic joint/autoimmune concerns and a third, health-professional CME audience. The company has 1-10 employees, no outside capital, no M&A activity, and no disclosed pricing tiers, making it a small, founder-bottlenecked operation that has incrementally extended itself into digital and global channels over four decades.
The Center for Better Bones firmographics
Firmographics- Name
- The Center for Better Bones
- Legal name
- The Center for Better Bones
- Website
- https://betterbones.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Center for Better Bones is a private East Syracuse practice founded by Dr. Susan Brown that provides natural, drug-free bone health care — consultations, supplements, exercise programs, and online courses — primarily for midlife and postmenopausal women seeking non-pharmaceutical alternatives to osteoporosis drugs.
- Ownership category
- akta.pro rank
The Center for Better Bones industry classification
Industry- Product category
- Natural Bone Health Services
- NAICS
- Offices of Other Health Practitioners (6213), Diet and Weight Reducing Centers (812191)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro industry
- Metabolic Bone & Calcium Disorders (Osteoporosis/Parathyroid)Medical Nutrition Therapy (Registered Dietitian)Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight ManagementCorrective Exercise, Movement Screening & BiomechanicsHome & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise
Keywords
Where The Center for Better Bones is headquartered
LocationHeadquarters
- HQ city
- East Syracuse
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Center for Better Bones business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Product Sales: Sale of bone health supplements, vitamins, minerals (including alkalizing minerals, vitamin D, K, magnesium, calcium), exercise equipment (weighted vests, OsteoBall), DVDs and video courses, and educational materials.
- Consultation Services: Personal consultations with Dr. Susan Brown via telephone or in-person at the East Syracuse office. Covers osteoporosis, osteopenia, fracture healing, allergies, auto-immune problems, and joint health concerns.
- Online Courses and Workshops: Online educational programs including Dr. Brown's Better Bones Solution workshop, Alkaline Diet course, and Osteo Lab Tests course, available through the company's e-commerce platform.
- Shipping and Fulfillment: Domestic and international shipping of products with processing within 2 business days. Offers USPS First Class, Priority Mail, UPS Ground, and UPS Mail Innovations for international orders.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
The Center for Better Bones product offering
Product offeringCore offering
The Center for Better Bones delivers personal bone health consultations with founder Dr. Susan Brown, available by phone or in-person, addressing osteoporosis, osteopenia, fracture healing, joint health, allergies, and autoimmune concerns. It sells a proprietary line of bone-building nutritional supplements (alkalizing minerals, ionized magnesium, cellular D3, K2, CoQ10, and bone-targeted multi-vitamins) through its own e-commerce store, alongside exercise equipment such as weighted vests and OsteoBalls and instructional DVDs. Educational programs include the Better Bones Solution online masterclass, the Alkaline Diet course, and the Osteo Lab Tests course, all rooted in Dr. Brown's alkaline-centered, drug-free methodology covering 20+ essential bone nutrients, exercise protocols, and lifestyle modifications.
Product overview
The Center for Better Bones, founded by Dr. Susan Brown, offers a comprehensive bone health platform centered around its Better Bones Solution program—a 6-step natural approach to building stronger bones. The core offering includes an online masterclass workshop and personal consultations with Dr. Brown. The company also provides a line of bone-building nutritional supplements (including alkalizing minerals, D3, K2, magnesium, and multi-vitamins), exercise instructional materials (DVDs featuring Classical Stretch and bone health exercise programs), and weighted exercise equipment. The ecosystem is supported by the Better Bones Foundation, which conducts research on bone health topics including acid-alkaline balance, vitamin D, and vitamin K. The company takes a holistic, alkaline-centered approach combining nutrition, exercise, and lifestyle guidance for osteoporosis and osteopenia management.
Differentiator
Problem solved
Functional benefit
Products and services
- Better Bones Solution Online Masterclass
Quantifiable outcome
- Mayo Clinic study shows back-strengthening exercise reduced vertebral fracture risk by nearly 300% (2.7 times lower incidence) in postmenopausal women
- +4 more outcomes
Companies that use The Center for Better Bones
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
The Center for Better Bones technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Center for Better Bones partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights6 records
The Center for Better Bones competitors and assessment
Company assessmentEmerging players
- Dr. Mercola: Founder-led natural health platform with bone health content and supplements sold DTC; comparable model of doctor-led content authority driving supplement e-commerce, with a similarly skeptical stance on conventional pharmaceuticals.
- Midi Health: Telehealth clinic and DTC platform for perimenopause and menopause care, including bone health; represents a newer, venture-backed, clinician-staffed model targeting the same midlife/ postmenopausal female customer with both consultations and supplements.
Direct peers
- OsteoStrong: Service-based bone density improvement franchise using osteogenic loading equipment; competes in the same 'drug-free bone health' positioning for postmenopausal women and shares a non-pharmaceutical, exercise/equipment-led philosophy.
- AlgaeCal: Direct-to-consumer brand selling plant-based calcium and bone-health supplement stacks with educational content targeting women concerned about osteoporosis — overlapping positioning, customer base, and natural-supplement product model.
- Women's Health Network: DTC women's health education and supplement brand targeting midlife and postmenopausal women; closely overlapping audience, content-led funnel, and direct-to-consumer supplement model.
- Designs for Health: Practitioner-channel supplement company with bone health protocols; shares the model of clinician-developed formulations, education, and consultations targeting patients with osteoporosis/osteopenia concerns.
Broad incumbents
- Life Extension: Large, well-established supplement company with a dedicated bone health product line and heavy emphasis on clinical research; competes for the same natural-health-oriented consumer but at a much larger scale and with broader product portfolio.
- Solgar: Established supplement brand with bone health products (calcium, vitamin D, magnesium formulations) sold through practitioner and retail channels; competes for the same health-conscious supplement buyer with broader distribution.
- Garden of Life: Major whole-food supplement brand (Nestlé Health Science subsidiary) with bone health SKUs sold through DTC and retail; comparable consumer demographic and natural-product positioning, though vastly larger and broader in scope.
- Thorne: Premium practitioner-grade supplement brand with bone health formulations; comparable DTC + practitioner channel distribution and emphasis on clean, science-backed formulas targeting health-conscious consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Center for Better Bones social profiles
Digital presenceThe Center for Better Bones financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Center for Better Bones leadership team
Management profileNumber of profiles
Profiles1 record
The Center for Better Bones subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Center for Better Bones funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Center for Better Bones M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Center for Better Bones
What does The Center for Better Bones do?
The Center for Better Bones delivers personal bone health consultations with founder Dr. Susan Brown, available by phone or in-person, addressing osteoporosis, osteopenia, fracture healing, joint health, allergies, and autoimmune concerns. It sells a proprietary line of bone-building nutritional supplements (alkalizing minerals, ionized magnesium, cellular D3, K2, CoQ10, and bone-targeted multi-vitamins) through its own e-commerce store, alongside exercise equipment such as weighted vests and OsteoBalls and instructional DVDs. Educational programs include the Better Bones Solution online masterclass, the Alkaline Diet course, and the Osteo Lab Tests course, all rooted in Dr. Brown's alkaline-centered, drug-free methodology covering 20+ essential bone nutrients, exercise protocols, and lifestyle modifications.
Is The Center for Better Bones a public or private company?
The Center for Better Bones is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Center for Better Bones founded?
The Center for Better Bones was founded in 1980. It employs 1 to 10 people.
Where is The Center for Better Bones based?
The Center for Better Bones is headquartered in East Syracuse, United States, in the North America region.
How does The Center for Better Bones make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are consultation Services, online Courses and Workshops and shipping and Fulfillment.
Who are The Center for Better Bones's main competitors?
Emerging players on record are Dr. Mercola and Midi Health. Direct peers are OsteoStrong, AlgaeCal, Women's Health Network and Designs for Health. Broad incumbents are Life Extension, Solgar, Garden of Life and Thorne.
Does The Center for Better Bones have an API?
No public API is recorded for The Center for Better Bones.
What industry is The Center for Better Bones in?
The Center for Better Bones's product category is Natural Bone Health Services. Its primary akta.pro industry code is HLAKADAJ, Metabolic Bone & Calcium Disorders (Osteoporosis/Parathyroid), with a secondary code of HSADAFAE, Medical Nutrition Therapy (Registered Dietitian). Its NAICS code is 6213 and its SIC code is 3842.