Trusted Insurance

What Trusted Insurance does

Trusted Insurance Agency is a private independent insurance brokerage headquartered in Minnetonka, Minnesota, operating six office locations across Minnesota (Minnetonka, Cambridge, Glencoe, Norwood Young America, North Branch) and Florida (Fort Myers). The firm serves individual consumers, small-to-medium businesses, and employers, distributing personal insurance (home, auto, umbrella, watercraft, motorcycle, renters, condo, high-net-worth, travel, life, health, Medicare supplement), business insurance (business owners policy, general liability, commercial property, surety bonds, workers' compensation), and employee benefits (group health, dental, vision, disability, EAP) as an intermediary rather than a risk carrier.

The agency's operating model is commission-based: Trusted Insurance is appointed with approximately 20 national and regional insurance carriers (including Progressive, Travelers, Liberty Mutual, Chubb, MetLife, CNA, AAA, Auto Owners, Kemper, and regional mutuals such as Badger Mutual, Grinnell Mutual, and West Bend) and earns a percentage of premium on each policy placed or renewed. No proprietary technology stack is developed; the firm runs on standard agency tools supplemented by a client portal for claims reporting, policy changes, billing, and document requests, plus a website quote-request form and referral program for lead generation. Distribution is delivered through licensed advisors via in-person office visits, phone, and email.

The customer base is highly distributed across three primary segments — individual consumers, SMBs, and employers — with no disclosed named-account concentration. Revenue is not publicly disclosed, there is no external funding history, and the firm operates with 11–50 employees. Strategic positioning centers on multi-carrier choice, regional presence, bundled cross-line selling, and personalized service; the firm carries no patents, certifications, or AI-driven capabilities.

Name

Trusted Insurance

Legal name

Trusted Insurance Agency

Website

https://trustedinsurance.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Trusted Insurance Agency is a private independent insurance brokerage in Minnetonka, Minnesota, operating six offices across Minnesota and Florida. It places personal, commercial, and employee-benefits coverage as an intermediary for approximately 20 national and regional insurance carriers.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Personal insurance coverage
• Business insurance solutions
• Employee benefits plans
• Independent insurance agency
• Commercial insurance brokerage

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Trusted Insurance earns revenue through commissions paid by insurance carriers for policies placed with their customers. The agency represents multiple insurance companies and receives a percentage of premium payments as commission for each policy sold or renewed.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Trusted Insurance Agency is an independent insurance brokerage that places personal, business, and employee benefits coverage with customers across Minnesota and Florida. The agency represents approximately 20 insurance carriers and uses licensed advisors across six office locations to match customers with appropriate coverage from its carrier network. Distribution is delivered through office visits, phone/email consultations, an online quote request form, and a self-service client portal.

Product overview

Trusted Insurance Agency is an independent insurance agency offering a comprehensive suite of insurance solutions across three main categories: Personal Insurance, Business Insurance, and Employee Benefits. The agency operates as a broker representing over 20 different insurance companies, providing options from multiple carriers to find the best coverage and rates for clients throughout Minnesota and Florida. Personal insurance includes home, auto, umbrella, watercraft, motorcycle, renters, condo, and specialty coverages like high net worth, travel, life, health, and Medicare supplement insurance. Business insurance encompasses business owners policies, general liability, commercial property, surety bonds, workers' compensation, and specialized coverages such as cyber liability and employment practices liability. Employee benefits include group health, dental, vision, disability insurance, and employee assistance plans. The agency offers 6 physical locations and provides 24/7 client portal access for policy management, claims reporting, and document requests.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Line Personal insurance offerings placed by Trusted Insurance Agency across its carrier network, covering individual consumers for homes, vehicles, personal property, liability, life, health, travel, and specialty needs.
• Business Insurance Line Commercial insurance offerings for small and medium businesses including business owners policies, general liability, commercial property, surety bonds, and workers' compensation, placed with carrier partners.
• Employee Benefits Line Employer-sponsored benefits offerings including group health, group dental, group vision, disability insurance, and employee assistance plans, structured for employers across Minnesota and Florida.

Quantifiable outcome

• Clients report saving thousands on auto and home insurance compared to previous coverage

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core and minor.

• AAAcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Trusted Insurance Agency. AAA offers general insurance coverage through the agency.
• AcuitycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Trusted Insurance Agency for various commercial and personal lines coverage.
• American ModerncoreChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in specialty insurance products offered through the agency.
• Auto OwnerscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Trusted Insurance Agency for auto, home, and business coverage.
• ChubbcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering personal and commercial insurance products through the agency.
• CNAcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in business and commercial insurance coverage offered through the agency.
• KempercoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Trusted Insurance Agency for various insurance products.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering business and commercial insurance products through the agency.
• MetLifecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering employee benefits and other insurance products through the agency.
• ProgressivecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Trusted Insurance Agency for auto and home coverage.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering comprehensive personal and commercial insurance products through the agency.
• State AutocoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Trusted Insurance Agency for various insurance coverage needs.
• Badger MutualcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier partner offering coverage through the agency's Minnesota locations.
• Grinnell MutualcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier partner offering coverage through the agency.
• West BendcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering personal and commercial insurance products through the agency.
• HagertycoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier partner for classic and collector vehicles offered through the agency.
• American Collectors InsurancecoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier partner for collector vehicles and related coverage.
• ASI/Progressive HomecoreChannel Partner/ Reseller/ DistributorHome insurance carrier partner offering coverage through the agency.
• DairylandcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering specialty coverage through the agency.
• EncompasscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering personal insurance products through the agency.
• ForemostcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering specialty coverage products through the agency.
• Philadelphia InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering business and commercial coverage through the agency.
• SFMcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier partner offering coverage through the agency.
• UniversalcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering specialty insurance products through the agency.
• Hassan Lake Mutual Insurance CompanyminorChannel Partner/ Reseller/ DistributorRegional mutual insurance carrier partner serving Minnesota markets.
• New Sweden Mutual Insurance CompanyminorChannel Partner/ Reseller/ DistributorRegional mutual insurance carrier partner serving Minnesota markets.
• Young America Mutual Insurance CompanyminorChannel Partner/ Reseller/ DistributorRegional mutual insurance carrier partner serving Minnesota markets.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Lemonade: Public (NYSE: LMND) digital-first Insurtech selling renters, homeowners, auto, pet, and life insurance direct-to-consumer. Emerging competitor most relevant to Trusted Insurance's personal-lines book, where digital experience is increasingly table stakes.
• Policygenius: Digital insurance marketplace (owned by Zillow Group) that compares and sells life, home, auto, and disability coverage. Comparable on the personal-lines segment and relevant as a digital distribution alternative that may erode the agency's younger-consumer pipeline.

Direct peers

• TWFG Insurance: Public (NASDAQ: TWFG) independent personal-lines insurance agency representing multiple carriers across the southern U.S. Highly comparable model: multi-carrier independent agency serving individuals and small businesses with commission-based revenue.
• Higginbotham: Large independent insurance brokerage offering commercial, personal, and employee benefits across multiple states. Comparable independent agency model with broader specialty capabilities; relevant peer for evaluating the upper bound of the segment.
• Goosehead Insurance: Public independent insurance agency (NASDAQ: GSHD) operating a multi-carrier, multi-line model across personal and commercial lines via owned and franchise locations. Closest comparable in business model — representing many carriers and competing on advice/service — though materially larger and more geographically diversified.
• Brightway Insurance: Florida-headquartered independent insurance agency franchise offering personal, commercial, and specialty coverage via multi-carrier representation. Comparable on multi-carrier independent agency model and geographic footprint overlap (Florida).

Broad incumbents

• Brown & Brown: NYSE-listed national insurance brokerage (BRO) providing property & casualty, employee benefits, and specialty coverage through owned agencies. Operates in the same industry with overlapping capabilities but at materially larger scale.
• Hub International: Large North American insurance brokerage (privately held by Hellman & Friedman) offering commercial, personal, and employee benefits across the U.S. and Canada. Comparable end-markets and product breadth, but operates with substantially more scale and specialty expertise.
• Acrisure: Tech-enabled, rapidly consolidating insurance brokerage (privately held) with personal, commercial, and benefits lines. Useful incumbent peer given its explicit technology-led approach — contrasting with Trusted Insurance's lack of proprietary tech.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm (NYSE: AJG) serving commercial and personal clients across hundreds of offices. Highly relevant industry incumbent benchmarking risk-advisory and benefits capabilities against Trusted Insurance's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TrustedInsuran1
• Facebookfacebook.com/trustedinsurance
• Instagraminstagram.com/trustedinsuranceagency
• LinkedInlinkedin.com/company/trusted-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trusted Insurance