MicroGeo
MicroGeo is an Italian B2B distributor and integrator of professional 3D measurement hardware — laser scanners, drones, GNSS, georadar, and thermal sensors from FARO, RIEGL, DJI, Leica, and CHCNAV — serving surveyors, engineers, and industrial customers across civil engineering, cultural heritage, industrial, maritime, and infrastructure verticals, complemented by proprietary monitoring brands and rental services.
- Company typePrivate
- Founded1980
- HeadquartersCampi Bisenzio, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What MicroGeo does
MicroGeo S.r.l. is an Italian B2B distributor, integrator, and service provider of professional contactless precision-measurement technology, headquartered in Campi Bisenzio (Florence) with regional offices in Rome and Ancona (Falconara Marittima). The company distributes and supports globally recognized hardware brands — FARO and RIEGL terrestrial/airborne laser scanners, Leica BLK-series scanners, DJI Enterprise drones including Matrice 4 and Matrice 400 with LiDAR, CHCNAV GNSS receivers and total stations, Proceq georadar, Testo thermal cameras, Cubert hyperspectral sensors, Phase One aerial cameras, and others — bundled with related point-cloud, CAD, and metrology software (TerraSolid, PolyWorks, PointCab, ZWCAD).
MicroGeo overlays this third-party portfolio with proprietary Italian-developed brands — DIMOS for structural/geotechnical/environmental/topographic deformation monitoring, Basetime for continuous infrastructure and territory deformation control, and 3DEye for 3D scanning and monitoring — plus a rental program for laser scanners, drones, GNSS, and total stations on daily-to-annual terms, and a training and consulting practice serving forensic, insurance, and technical surveying customers. The end markets served span archaeology and cultural heritage (the founding application, dating back to 1980s photogrammetry work), civil engineering and infrastructure monitoring, industrial digital-twin and manufacturing, naval/maritime, oil and gas, railway networks, roads and highways, geology and subsurface diagnostics, medical/veterinary facility planning, forensic and insurance rapid damage assessment, and topography and land surveying.
The business model combines hardware resale (quote-based), usage-based equipment rental (daily-to-annual billing), and project/professional services (training courses, seminars, specialized consulting). Reach is Italy-only via direct enterprise field sales with technical demonstrations, supplemented by online content marketing (extensive blog) and social channels. The company is privately held with no disclosed institutional investors; ownership structure is opaque, and revenue is not publicly reported.
MicroGeo firmographics
Firmographics- Name
- MicroGeo
- Legal name
- Microgeo srl
- Website
- https://microgeo.it
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MicroGeo is an Italian B2B distributor and integrator of professional 3D measurement hardware — laser scanners, drones, GNSS, georadar, and thermal sensors from FARO, RIEGL, DJI, Leica, and CHCNAV — serving surveyors, engineers, and industrial customers across civil engineering, cultural heritage, industrial, maritime, and infrastructure verticals, complemented by proprietary monitoring brands and rental services.
- Ownership category
- akta.pro rank
MicroGeo industry classification
Industry- Product category
- Professional Geomatics and 3D Measurement Equipment Distribution
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Geophysical Surveying and Mapping Services (54136)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Optical Instruments & Lenses (3827), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness) (IMAGAFAD)
- akta.pro secondary industries
- Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination) (IMAGAFAB), Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM), Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging) (IMAHADAK)
Keywords
Where MicroGeo is headquartered
LocationHeadquarters
- HQ city
- Campi Bisenzio
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
MicroGeo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: Sale of professional laser scanners, drones, GNSS receivers, total stations, georadar systems, thermal cameras, and spectral sensors to surveyors, engineers, and construction professionals.
- Equipment Rental: Flexible rental service for laser scanners, drones, GNSS/GPS equipment, and total stations. Supports daily to annual rental periods with technical assistance included.
- Professional Services and Training: Technical training courses, seminars, and specialized consulting for operators in forensic, insurance, and technical surveying sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Laser Scanner Rental - FARO Focus S350 |
| Usage-based | Pay-as-you-go | Laser Scanner Rental - Leica BLK360 |
| Usage-based | Pay-as-you-go | Laser Scanner Rental - Trimble X7 |
| Usage-based | Pay-as-you-go | Drone Rental - DJI Matrice 4 |
| Usage-based | Pay-as-you-go | Drone Rental - DJI Matrice 400 with LiDAR |
| Usage-based | Pay-as-you-go | GNSS/GPS and Total Station Rental |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
MicroGeo product offering
Product offeringCore offering
MicroGeo srl is an Italian distributor and value-added reseller of professional 3D measurement technologies, marketing and selling drones, laser scanners, photogrammetry equipment, GNSS receivers, total stations, georadar, thermal imaging cameras, and spectral sensors to surveyors, engineers, archaeologists, and industrial customers. The company also supplies proprietary monitoring platforms (DIMOS, Basetime) for structural and infrastructure deformation control, distributes point cloud and CAD software, and offers technical training and equipment rental services from offices in Florence, Rome, and Ancona.
Differentiator
Problem solved
Functional benefit
Products and services
- Drones and Drone Sensors (Droni e Sensori) Professional-grade drones equipped with LiDAR, RGB cameras, thermal cameras, and bathymetric sensors for high-resolution 2D/3D photogrammetry and topographic mapping, distributed to surveyors, engineers, and infrastructure operators in Italy.
- Spectral Sensors (Sensori Spettrali) — Hyperspectral and Multispectral Hyperspectral and multispectral imaging sensors for vegetation analysis, material classification, and remote sensing applications, integrated with drone platforms for Italian professional users.
- 3D Laser Scanners (Static, Aerial LiDAR, Mobile Mapping, SLAM, Handheld) Comprehensive portfolio of 3D laser scanning hardware — static terrestrial scanners (e.g., FARO Focus S350, Leica BLK360, Trimble X7), aerial LiDAR (RIEGL VZ-600i), mobile mapping systems, SLAM-based scanners (GeoSLAM), and handheld 3D scanners — providing millimeter-grade precision measurement for surveying, architecture, infrastructure, and industrial applications.
- Monitoring Solutions (DIMOS, Structural, Geotechnical, Environmental, Topographic, Periodic, Permanent) Integrated monitoring solutions for structural, geotechnical, environmental, and topographic deformation tracking on bridges, tunnels, buildings, industrial sites, and territory, delivered via proprietary platforms (DIMOS, Basetime) and partner technologies, available as periodic campaigns or permanent installations.
- Georadar (GPR) Systems Ground-penetrating radar equipment for subsurface diagnostics, underground utility detection, and geological surveys, targeted at infrastructure inspectors, geologists, and engineering firms.
- Thermal Imaging Cameras (Termografia) — Entry Level, Professional, Top Level Thermal imaging cameras offered in entry-level, professional, and top-level tiers for building energy certification, non-destructive testing, electrical and industrial inspections, and drone-mounted thermography.
- Topography Equipment — GNSS Receivers and Total Stations Multi-frequency GNSS receivers with real-time corrections and automated total stations for precision topographic surveying, land mapping, and boundary determination by professional surveyors.
- Surveying and Point Cloud Software (PolyWorks, TerraSolid, PointCab, ZWCAD, UGCS) Specialized software for point cloud processing, 3D measurement inspection, drone flight planning, CAD drafting, and photogrammetry workflows, enabling complete data handling from field capture to CAD/BIM deliverables for surveying and engineering users.
- Equipment Rental Service (Noleggio) Rental service for professional laser scanners (e.g., FARO Focus S350, Leica BLK360, Trimble X7), drones (DJI Matrice 4, DJI Matrice 400 with LiDAR), and GNSS/total station equipment, offered on flexible daily to annual terms with technical assistance, targeting short-term project deployments and surge demand.
- Professional Training and Consulting Services Technical training courses, seminars, and specialized consulting services for operators in forensic investigation, insurance assessment, and technical surveying, provided alongside equipment sales and rentals.
Quantifiable outcome
- Millimeter-level accuracy achievable with professional laser scanners (1-2mm precision)
- +2 more outcomes
Companies that use MicroGeo
Customer profileNamed customers2 records
Segments11 records
Ideal customer profiles4 records
MicroGeo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MicroGeo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- GeoslamcoreSupplier of SLAM-based mobile laser scanning technology, including the Geoslam ZebGo scanner used for underground and complex environment surveys.
- DJIcoreAuthorized distributor of DJI professional drones including Matrice series for photogrammetry and LiDAR applications, DJI Enterprise solutions, and DJI Zenmuse sensors.
- FAROcoreDistribution partner for FARO laser scanners including Focus series for terrestrial scanning applications.
- RIEGLcoreDistribution partner for RIEGL laser scanners including the VZ-600i, recognized as the fastest laser scanner on the market for aerial and terrestrial applications.
- CHCNAVcoreDistribution partner for CHCNAV GNSS receivers, total stations, and Apache series bathymetric drones for marine surveying applications.
- Leica GeosystemscoreDistribution partner for Leica BLK360 and other precision measurement equipment.
- ItalNetminorPartnership for GNSS satellite positioning network infrastructure, selecting sites for satellite antenna installations to develop a more comprehensive Italian positioning network.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
MicroGeo competitors and assessment
Company assessmentBroad incumbents
- Trimble: U.S. provider of positioning, modeling, and analytics technology for surveying, construction, and agriculture (X7 scanner and other products distributed by MicroGeo). Broad incumbent whose own dealer network (SITECH) competes head-to-head with MicroGeo's offerings.
- RIEGL: Austrian manufacturer of airborne, terrestrial, and mobile laser scanning systems (including the VZ-600i distributed by MicroGeo). Upstream principal in the value chain; comparable as the broad incumbent whose products MicroGeo resells.
- FARO Technologies: U.S. manufacturer of 3D measurement and imaging solutions (Focus, Blink, and related product lines, distributed by MicroGeo). Upstream OEM peer whose direct-vs-channel strategy directly affects MicroGeo's economics.
- DJI Enterprise: Commercial drone and payload division of DJI (Matrice 4, Matrice 400, Zenmuse sensors distributed by MicroGeo). Upstream principal whose direct enterprise push and pricing policy is a critical driver of MicroGeo's drone revenue line.
- Leica Geosystems (Hexagon): Swiss manufacturer of surveying, geospatial, and measurement instruments (BLK360 and broader portfolio distributed by MicroGeo). Direct upstream principal and broad incumbent competitor in the same end markets.
Regional players
- AllTerra: UK- and Europe-based distributor of Trimble geospatial and construction technology. Same business model (premium-brand distribution + service) as MicroGeo, focused on northern Europe; useful comparable for what a scaled-up MicroGeo could look like in adjacent markets.
Direct peers
- Stonex: Italian designer and distributor of GNSS receivers, total stations, and mobile mapping systems. Direct competitor in the Italian professional surveying channel with overlapping product categories (GNSS, total stations, 3D scanning).
- Spektra Group: Italian distributor of Trimble and Spectra Precision positioning, scanning, and surveying equipment. Closest comparable to MicroGeo as a multi-brand Italian geomatics reseller serving construction, infrastructure, and survey professionals with sales, rental, and support services.
- SITECH: Global Trimble authorised dealer network for heavy civil construction, geospatial, and survey equipment. Operates the same business model as MicroGeo (multi-brand distribution + support + rental) across multiple geographies, serving as a direct model peer.
Emerging players
- GeoMax: Hexagon-owned European brand offering GNSS, total stations, and laser scanning at price points targeting the mid-market professional segment. Overlaps with MicroGeo's distribution portfolio and competes for similar surveying customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MicroGeo social profiles
Digital presenceMicroGeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
MicroGeo leadership team
Management profileNumber of profiles
Profiles1 record
MicroGeo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MicroGeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MicroGeo
What does MicroGeo do?
MicroGeo srl is an Italian distributor and value-added reseller of professional 3D measurement technologies, marketing and selling drones, laser scanners, photogrammetry equipment, GNSS receivers, total stations, georadar, thermal imaging cameras, and spectral sensors to surveyors, engineers, archaeologists, and industrial customers. The company also supplies proprietary monitoring platforms (DIMOS, Basetime) for structural and infrastructure deformation control, distributes point cloud and CAD software, and offers technical training and equipment rental services from offices in Florence, Rome, and Ancona.
Is MicroGeo a public or private company?
MicroGeo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MicroGeo founded?
MicroGeo was founded in 1980. It employs 11 to 50 people.
Where is MicroGeo based?
MicroGeo is headquartered in Campi Bisenzio, Italy, in the Europe region.
How does MicroGeo make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental and professional Services and Training.
Who are MicroGeo's main competitors?
Broad incumbents on record are Trimble, RIEGL, FARO Technologies, DJI Enterprise and Leica Geosystems (Hexagon). AllTerra is listed as a regional player. Direct peers are Stonex, Spektra Group and SITECH. GeoMax is listed as an emerging player.
Does MicroGeo have an API?
No public API is recorded for MicroGeo.
What industry is MicroGeo in?
MicroGeo's product category is Professional Geomatics and 3D Measurement Equipment Distribution. Its primary akta.pro industry code is IMAGAFAD, Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness), with a secondary code of IMAGAFAB, Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination). Its NAICS code is 33451 and its SIC code is 3823.