What Sketchin does

Sketchin is a Swiss-headquartered advanced design studio founded in 2006 and operating today as a wholly-owned subsidiary of BIP Group. The firm delivers end-to-end design services — digital product and service design, brand experience and identity, UX/UI design and engineering, connected products and HMI design, content strategy, industrial design, spatial and retail design, accessibility, strategy and business design, venture design, futures research, and educational consulting — through 6 studios in Switzerland (Lugano, Zurich), Italy (Milan, Rome), the United States (San Francisco), and the United Kingdom (London). Three specialized practices anchor differentiation: AI-Enabled Experiences (agentive technologies, proactive AI, adaptive interfaces), Hybrid Retail Experiences (50+ international projects across six countries), and Immersive Design (AR/VR/Mixed Reality, Metaverse, NFTs, phygital). Its underlying methodology is the proprietary DOT (Design Over Time) framework and a systemic design approach refined over 18+ years of practice.

The studio operates a professional services business model, generating revenue through project-based engagements with multidisciplinary teams assigned to enterprise and government clients. Pricing is not publicly disclosed; rather, value is captured through long-horizon transformation deals that combine strategy, design system creation (e.g., the INPS Sirio design system, the Politecnico di Milano 170-page brand guidelines, the FederlegnoArredo design system and Figma library), and connected product or AI feature delivery (Fastweb NeXXt with Alexa; Nexi with Microsoft Copilot; Treedom mobile app). Across its history Sketchin has completed 1,000+ projects for 117 global brands, 221 SMEs, and 113 startups, spanning 12 industry verticals including Energy & Utilities, Fintech & Insurtech, Healthtech, Luxury & Consumer Goods, Retail & E-commerce, Technology, Industrial & Manufacture, Public Service & Institutions, and Travel. Marquee clients include Enel, Sky, Allianz, Vodafone, Eni, Endesa, Mediolanum, Axa, Generali, Fendi, Lenovo, Motorola, Flos, Cassina, Benetton, MediaMarkt, Eataly, Fastweb, Treedom, and Nexi.

Commercial positioning rests on enterprise field sales with dedicated multidisciplinary teams, complemented by thought-leadership content (Medium blog, case studies, foresight articles) and a referral channel through BIP Group's network of 400+ innovators. The studio has secured consecutive iF Design Awards (2022, 2023, 2024), ADI Design Index entries (2022, 2024), and GOV Design Awards (2022), and it operates in compliance with GDPR under Swiss (Sketchin SAGL) and Italian (Sketchin Italia S.r.l.) legal entities. Revenue is not publicly disclosed.

Name

Sketchin

Legal name

Sketchin SAGL

Website

https://sketchin.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Sketchin is a Swiss-headquartered advanced design studio and BIP Group subsidiary providing strategic, digital, retail, AI-enabled, and immersive design services to enterprise and public-sector clients across 12 industries from 6 studios in Switzerland, Italy, the US, and the UK.

Ownership category

akta.pro rank

Product category

Design Consulting Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Design consultancy
• Strategic design services
• UX design studio
• Brand experience design
• Product design firm

Headquarters

HQ city

Manno

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design Consulting Services: End-to-end design projects including digital product design, brand experience, strategy, venture design, and transformation services for enterprises and institutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sketchin is an advanced design studio that provides end-to-end design services for enterprises, governments, and institutions. The studio delivers strategic design, digital product and service design, brand experience design, UX/UI design and engineering, connected product/HMI design, immersive design (AR/VR/metaverse), AI-enabled experiences, hybrid retail experiences, venture design, and futures research. Services are delivered via dedicated multidisciplinary project teams operating across studios in Switzerland, Italy, the US, and the UK.

Product overview

Sketchin is an advanced design studio offering end-to-end design services across multiple disciplines. The company operates a portfolio of specialized practices including Hybrid Retail Experiences, AI-Enabled Experiences, and Immersive Design Practice. Services span digital product and service design, brand experience and identity, UX/UI design and engineering, strategy and business design, venture design, accessibility, sustainability design, futures research, and education and consulting. The studio works across industries including Energy & Utilities, Fintech & Insurtech, Healthtech, Industrial & Manufacture, Luxury & Consumer Goods, Public Service & Institutions, Retail & E-commerce, Technology, and Travel & Tourism. Notable client projects include the Fastweb NeXXt connectivity ecosystem, Nexi generative AI virtual assistant, Treedom mobile application, and brand ecosystem work for Politecnico di Milano and FederlegnoArredo.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Product & Service Design
• Brand Experience & Identity
• UX/UI Design & Engineering
• Connected Products & HMI Design
• Strategy & Business Design
• Venture Design
• Immersive Design Practice
• AI-Enabled Experiences
• Hybrid Retail Experiences
• Sustainability Design & Consulting
• Futures Research & Scenario Design
• Education and Consulting

Quantifiable outcome

• 1000+ design projects completed since 2006
• +3 more outcomes

Named customers26 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• BIP Group (Business Integration Partner)parent companyStrategic or Co-development PartnerSketchin is proudly part of BIP Group, which provides access to 400+ innovators and enables broader consulting and digital transformation capabilities. BIP Group includes Creative Technology Studio (BIP Red) offering intelligent solutions from concept to market launch.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• IDEO: Pioneering global design consultancy offering end-to-end product, service, and brand design across multiple verticals. Directly comparable to Sketchin in service breadth, human-centered design methodology, and enterprise client base, though IDEO has larger global scale and broader geographic footprint.
• Frog Design: International design and innovation consultancy now owned by Capgemini Invent, offering strategy, product design, and brand experience services. Highly comparable to Sketchin in design capabilities and enterprise client mix, with the added advantage of Capgemini's parent distribution network.
• Fjord: Global design and innovation consultancy owned by Accenture Song, specializing in service design, digital product design, and brand experience. Directly competes with Sketchin for enterprise digital transformation mandates and shares a similar multidisciplinary, human-centered approach.
• Artefact Group: Design strategy and research consultancy operating across the US and Europe with a focus on futures research, product strategy, and brand experience. Closely comparable to Sketchin's blend of strategic foresight methodology and end-to-end design delivery.
• Livework: International service design consultancy with strong presence in Europe and Latin America, focused on service design, customer experience, and organizational transformation. Shares Sketchin's emphasis on systemic design and operationalizing customer-centric approaches for enterprise and government clients.
• Pentagram: Independent design consultancy with multiple partner-led studios in the US, UK, and Germany offering graphic design, brand identity, and digital product design. Comparable as a peer design consultancy, though Pentagram is more brand-identity focused while Sketchin is broader in digital and strategic services.
• Method (GlobalLogic): Digital product design and engineering consultancy now part of GlobalLogic (Hitachi), offering end-to-end experience design and development. Comparable to Sketchin's UX/UI engineering and digital product practice, with Method benefiting from GlobalLogic's engineering scale.
• Work & Co: Independent digital product design and engineering agency known for shipping world-class digital experiences for major brands. Compares to Sketchin on UX/UI craft and brand-level digital product work, primarily serving enterprise clients with high-complexity engagements.

Broad incumbents

• Huge: Large digital experience and innovation agency serving Fortune 500 clients across strategy, design, marketing, and technology. Comparable to Sketchin on enterprise digital transformation and brand experience mandates, though Huge operates at a substantially larger scale as part of the IPG network.

Emerging players

• Manual: Boutique strategy and design consultancy focused on brand experience, service design, and innovation for forward-thinking organizations. Closely comparable to Sketchin's positioning as a strategic-design hybrid, though with smaller scale and concentration in Latin American and European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sketchinux
• LinkedInlinkedin.com/company/sketchin
• Instagraminstagram.com/sketchinstudio
• Xx.com/sketchin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sketchin