What Optimo does

Optimo Business Services B.V. is a Netherlands-based HR, payroll, and finance consultancy founded in 2014 by Daniël Ballijns and headquartered in Amersfoort. The firm operates as one of the most complete certified partners of AFAS Software, holding Implementation, Service, and Integration partner status since inception, and delivers its services exclusively on the AFAS Profit ERP platform across the HRM, Payroll, and Finance modules.

Optimo's offering spans four interlocking service lines: AFAS Consultancy (implementation, configuration, and optimization), Detachering (temporary placement of AFAS-certified specialists at client sites), Outsourcing (partial back-office process takeover), and full Business Process Outsourcing (BPO). The company has built proprietary tooling on top of AFAS Profit, including a seven-step Data Conversion tool, integration connectors for Active Directory/Azure AD, ONS Nedap, and Arbo Unie, and three diagnostic scans (HR-scan, Payroll-scan, ERP-scan). It holds ISO 27001, ISO 27701, and ISAE 3402 Type II certifications and is staffed by 140+ AFAS specialists.

Optimo targets large enterprises and the healthcare and welfare sector in the Netherlands, with named clients spanning hospitals, elderly care, childcare, construction, hospitality (AccorInvest), distribution (Bunzl), IT consulting (Xebia), and consumer (Consumentenbond). It serves 483-500+ organizations, markets exclusively through a direct sales force of six account managers supported by content marketing and case studies, and prices on custom project, hourly, or annual subscription models with no public rate cards.

Name

Optimo

Legal name

Optimo Business Services B.V.

Website

https://optimo.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Optimo is a Netherlands-based AFAS Profit consultancy offering HR, payroll, and finance implementation, staffing, outsourcing, and BPO services to 483-500+ large enterprises and healthcare organizations, delivered by 140+ certified specialists.

Ownership category

akta.pro rank

Product category

HR & Payroll Consulting Services

NAICS

Human Resources Consulting Services (541612), Professional Employer Organizations (56133)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Employment Agencies (7361)

akta.pro primary industry

Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)

akta.pro secondary industries

ERP Managed Services & AMS (Application Management) (BPAEAGAB), Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

Keywords

• HR payroll services
• AFAS consultancy
• HR administration outsourcing
• Business process outsourcing
• ERP implementation services

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. AFAS Consultancy: Implementation, optimization, and maintenance of AFAS Profit software. Includes functional management, system improvements, project guidance, analysis and advice, and change management.
2. Detachment / Staffing: Placement of AFAS specialists at client locations on temporary or longer-term basis. Specialists include HR administrators, payroll administrators, payroll advisors, financial administrators, and financial advisors.
3. Outsourcing: Taking over specific backoffice processes from clients while they retain control. Includes payroll administration and personnel administration services.
4. Business Process Outsourcing (BPO): Complete outsourcing of Payroll, HR, Functional Management, and Support & Service. Optimo takes over not only the work but also the management and results.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Optimo is an official AFAS Implementation, Service, and Integration Partner providing professional services around the AFAS Profit ERP platform. The company delivers four core service lines: AFAS Consultancy (implementation and optimization of HR, Payroll, and Finance modules), Detachering (temporary staffing of AFAS specialists at client sites), Outsourcing (taking over specific back-office processes such as payroll and personnel administration), and Business Process Outsourcing (full takeover of HR, Payroll, functional management, and support). The firm serves over 500 organizations across healthcare and large enterprise sectors in the Netherlands.

Product overview

Optimo is an official AFAS Implementation Partner, Service Partner, and Connector Partner offering a portfolio of professional services built around AFAS Profit ERP. The core offering spans four service lines: AFAS Consultancy (implementation, optimization, and managed services), Detachering (temporary staffing of AFAS specialists), Outsourcing (process takeover), and BPO (full business process outsourcing). The portfolio includes diagnostic tools (HR-scan, Payroll-scan, ERP-scan) and specialized integration services (Connectors) for third-party systems. All services use AFAS Profit as the operational platform, with specialization in HR/HCM, Payroll, and Finance modules.

Differentiator

Problem solved

Functional benefit

Products and services

• AFAS Consultancy

Quantifiable outcome

• Payroll scan ensures 95% certainty of error-free configured system, with automatic mutation processing preventing human errors
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

One partnership is on record.

• AFAS SoftwarecoreTechnology or Integration · 1 January 2014Optimo is an official AFAS Implementation Partner, Service Partner, and Integration Partner since 2014. As a certified partner, they receive early access to AFAS innovations and have deep system knowledge. They offer complete AFAS solutions including implementation, optimization, staffing, and outsourcing services. This is a strategic core partnership fundamental to Optimo's business model.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• AFAS Software: Vendor of the AFAS Profit ERP platform that underpins Optimo's entire service portfolio. Optimo is a certified Implementation/Service/Integration Partner, but AFAS's direct services and partner-program changes directly shape Optimo's economics and competitive set.

Direct peers

• Nmbrs: Dutch cloud HR and payroll platform with its own services ecosystem. Adjacent competitor for HR/payroll implementation and ongoing support, increasingly competing for the same Dutch mid-market deal flow as Optimo.
• ADP Nederland: Multinational HR/payroll outsourcing provider with Netherlands operations. Comparable in payroll BPO and HR administration outsourcing, though broader in scale and platform-agnostic versus Optimo's AFAS specialization.
• Loket: Dutch payroll and HR SaaS provider with built-in accounting features. Targets the SMB and lower mid-market with bundled software + services — overlapping Optimo's detachering and outsourcing customer profile at the smaller end.
• SD Worx: Belgium-headquartered HR and payroll outsourcing provider with strong Netherlands presence. Directly comparable to Optimo across payroll outsourcing, HR administration, and advisory services for mid-market and enterprise customers.
• Visma | Raet: Dutch HR and payroll software + services arm of Visma. Competes head-on with Optimo in HR/payroll SaaS, implementation consulting, and BPO for the same Dutch mid-market and enterprise customer base.

Broad incumbents

• PwC Nederland: Big Four advisory practice in the Netherlands providing HR transformation, payroll controls, and ERP implementation (Workday, SAP, Oracle). Competes for the same large-organization HR/finance consulting budgets as Optimo, with broader scale but shallower AFAS specialization.
• BDO Nederland: Mid-market accounting and advisory firm with HR/payroll outsourcing and systems implementation practices. Direct overlap with Optimo on mid-sized Dutch enterprises seeking payroll and HR administration support, though typically less AFAS-specialized.
• Unit4: Enterprise cloud ERP and HCM vendor with established Dutch footprint. Competes for large-organization HR/Finance transformation work alongside AFAS, with its own partner ecosystem that overlaps Optimo's enterprise customer base.

Emerging players

• Exact: Dutch-origin accounting and HR/payroll software provider now part of KKR-backed Exact Group. Competes for the small and mid-market HR/Finance stack with bundled SaaS + partner services — adjacent to Optimo's lower end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@optimogroep
• LinkedInlinkedin.com/company/optimogroep
• Instagraminstagram.com/optimo.nl
• Xx.com/OptimoGroep
• Facebookfacebook.com/profile.php

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimo