Soccernews.nl

What Soccernews.nl does

Soccernews.nl is a Dutch-language football (soccer) news and media platform operating as a wholly-owned subsidiary of Copenhagen-based Better Collective A/S, a publicly listed Danish iGaming and sports media holding company. Founded in May 2005 and headquartered in Utrecht, Netherlands, the platform publishes daily coverage of Dutch and international football competitions — including the Eredivisie, Premier League, Champions League, and FIFA World Cup — across news articles, transfer rumors, match previews, predictions, and video content. The technology stack is built on a WordPress-based content management system with custom theme development, and the platform operates an integrated video hub featuring original formats such as SN Mixed Zone (post-match interviews), SN Update (news updates), SN Exclusive, SN Matchday, and the "Twee Viertje met Aad" weekly podcast hosted by Eimert Pruis with Aad de Mos. The site claims hundreds of thousands of daily visitors and 850,000+ social media followers across YouTube, Instagram, TikTok, Facebook, and X.

The business model is dual-stream: (1) display advertising and sponsored content across the platform, and (2) affiliate referral commissions from 11+ licensed Dutch bookmaker partners including bet365, Unibet, TOTO, LeoVegas, BetMGM, ComeOn!, Circus, JACKS.NL, Vbet, 711, and Betnation. Content is free to access with no subscription tier. The platform targets two primary personas — Dutch football enthusiasts seeking comprehensive domestic and international football coverage, and Dutch sports betting enthusiasts seeking bookmaker reviews, bonus codes, and betting information. Editorial output is substantial, with over 52,728 articles attributed to the editorial team. As a single branded media asset within Better Collective's larger portfolio of gambling-adjacent properties, Soccernews.nl functions as a content-driven audience acquisition and conversion funnel for the Dutch regulated sports betting market.

Name

Soccernews.nl

Legal name

Better Collective A/S

Website

https://soccernews.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Soccernews.nl is a Dutch football news and media platform, founded 2005 and owned by Better Collective A/S, publishing daily news, video content, and betting-related editorial to Dutch football fans and sports betting audiences, monetized via advertising and bookmaker affiliate partnerships.

Ownership category

akta.pro rank

Product category

Sports Media / Digital Football News

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)

Keywords

• Dutch football news
• Sports media website
• Football video content
• Match previews predictions
• Bookmaker affiliate content

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising Revenue: The website generates revenue through display advertising and sponsored content placements throughout the news platform.
2. Affiliate Marketing - Bookmaker Partnerships: Soccernews.nl operates as an affiliate partner for licensed Dutch bookmakers including BetMGM, bet365, Unibet, ComeOn!, Vbet, 711, Betnation, LeoVegas, JACKS.NL, Circus, and TOTO. The site earns commission for referred customers through tracking links and promotional content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Soccernews.nl is a free Dutch-language digital football news platform that publishes daily editorial coverage of Dutch and international football (transfers, match previews, breaking news, predictions, exclusive scoops) and produces original video content (SN Video, SN Mixed Zone, SN Update, SN Extra, SN Matchday, SN Exclusive) plus the weekly podcast "Twee Viertje met Aad". The site monetizes through display advertising and bookmaker affiliate links to licensed Dutch operators including Bet365, Unibet, TOTO, and others.

Product overview

Soccernews.nl is the largest Dutch football news website, operated by Better Collective A/S, offering a unified platform of news content and video products. The core product includes daily football news coverage across competitions (Eredivisie, Premier League, Champions League, etc.), complemented by video sub-products: SN Video hub (featuring SN Mixed Zone for post-match interviews, SN Update for news updates, SN Extra for exclusive content, SN Matchday for match day coverage, and SN Exclusive for premium content). Additional offerings include 'Twee Viertje met Aad' podcast and bookmaker affiliate services through reviews and bonus comparisons for licensed Dutch gambling operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Soccernews.nl (main website) The largest Dutch football news website providing daily football news from domestic and international competitions, including transfer news, match previews, predictions, breaking news, and exclusive scoops, aimed at Dutch-speaking football fans.
• SN Video Video hub bringing together all original production formats including interviews, press conferences, fan interviews, podcasts, and vlogs that bring Dutch and international football stories to life through visual content.
• SN Mixed Zone Post-match interview series where Soccernews.nl journalists interview footballers immediately after matches, capturing raw emotions and reactions for Dutch football fans.
• SN Update Video series providing breaking football news updates, with hosts discussing current events and standings with various guests.
• SN Extra Special video content featuring transfer shows, exclusive interviews with major football names, and Dutch national team coverage.
• SN Matchday Match day video coverage featuring fan interviews at stadiums and predictions from known (former) footballers about expected match outcomes.
• SN Exclusive Premium exclusive video content featuring behind-the-scenes access and special interviews with major football personalities.
• Twee Viertje met Aad (Podcast) Weekly podcast hosted by Eimert Pruis featuring football analysis and discussions with legendary Dutch coach Aad de Mos, covering football news and weekend match previews.
• Bookmaker Reviews and Bonuses Affiliate marketing offering providing reviews, bonus codes, and comparisons of licensed Dutch bookmakers including Bet365, Unibet, Circus, Vbet, LeoVegas, JACKS.NL, 711, and Betnation, targeting Dutch sports betting users.
• Voetbal Voorspellingen (Football Predictions) Football prediction service providing match previews and betting predictions for various competitions, targeted at Dutch-speaking football fans and sports bettors.
• Voorbeschouwingen (Match Previews) Match preview articles providing analysis and betting insights for upcoming football matches across European competitions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor.

• BetMGMminorGTM or Marketing PartnerAffiliate partnership for sports betting content. Soccernews.nl features BetMGM bonus codes and promotional offers for Dutch users, earning commission for referred customers.
• bet365minorGTM or Marketing PartnerAffiliate partnership for sports betting content. Bet365 is featured with reviews and bonus information for Dutch betting enthusiasts.
• UnibetminorGTM or Marketing PartnerAffiliate partnership featured with detailed reviews and welcome bonus information for the Swedish-founded bookmaker operating in the Netherlands.
• ComeOn!minorGTM or Marketing PartnerAffiliate partnership for sports betting and casino content, featuring promotional offers for Dutch users.
• JACKS.NLminorGTM or Marketing PartnerAffiliate partnership with the Dutch betting operator founded in 1958, featuring sportsbook and casino bonus codes.
• CircusminorGTM or Marketing PartnerAffiliate partnership with the Belgian-founded bookmaker and casino operator, featuring welcome bonuses and promotional codes.
• LeoVegasminorGTM or Marketing PartnerAffiliate partnership featuring the Swedish-founded mobile gaming company's sportsbook and casino offerings for Dutch players.
• VbetminorGTM or Marketing PartnerAffiliate partnership for the Armenian-origin international bookmaker licensed in the Netherlands since June 2023.
• 711minorGTM or Marketing PartnerAffiliate partnership featuring the Belgian-founded bookmaker operating in the Netherlands with competitive odds offerings.
• BetnationminorGTM or Marketing PartnerAffiliate partnership with the Dutch bookmaker active since October 2022, featuring casino and sportsbook promotions.
• TOTOminorGTM or Marketing PartnerAffiliate partnership for the Dutch betting operator featured with welcome bonus information.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Goal.com: Goal.com is a global football media network with a dedicated Dutch-language edition, competing for Dutch-fan attention on transfer news, match reports, and video — serving a similar digital-first football audience as Soccernews.nl but with international scale.

Others

• Raketech: Raketech is a publicly listed affiliate marketing company in the iGaming and sports media vertical; comparable to Soccernews.nl's parent Better Collective as a competing operator of bookmaker-affiliated content sites in regulated European markets.
• Catena Media: Catena Media is a publicly listed iGaming and sports media affiliate operator with a multi-brand portfolio of sports and casino content sites — a structural industry peer to Soccernews.nl's parent, Better Collective A/S, in the affiliate-driven sports media model.
• Gambling.com Group: Gambling.com Group is a publicly listed performance marketing company for online gambling with sports and casino content sites across multiple markets — an industry peer of Better Collective in the regulated-market sports affiliate space that Soccernews.nl operates within.

Broad incumbents

• NU.nl Sport: NU.nl is the Netherlands' largest news site; its Sport section covers football news and results, competing with Soccernews.nl for Dutch football-news traffic and ad revenue at a much larger scale.
• AD Sportwereld: AD Sportwereld is the sports section of Algemeen Dagblad, one of the Netherlands' largest newspaper groups; it provides broad Dutch sports news including football, with a much larger newsroom and broader advertiser relationships than Soccernews.nl.
• ESPN Netherlands: ESPN Netherlands is a major Dutch sports broadcaster and digital platform covering football and other sports; while broader than Soccernews.nl, it overlaps on football news, video highlights, and Dutch-fan attention.

Direct peers

• Voetbal International: Voetbal International is a long-established Dutch football magazine and website covering Eredivisie and international football news, transfer rumors, and match analysis — a direct content and audience competitor to Soccernews.nl.
• Sportnieuws.nl: Sportnieuws.nl is a Dutch sports news portal covering football and other sports with an editorial focus on match reporting and live coverage; it competes for the same Dutch sports-news audience and ad/affiliate budgets.
• Voetbalzone: Voetbalzone is one of the largest Dutch-language football news and live-scores websites, directly competing with Soccernews.nl for the same Dutch football-fan audience and bookmaker-affiliate revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/soccernews_nl
• YouTubeyoutube.com/@soccernews_nl
• Facebookfacebook.com/soccernews.nl
• Instagraminstagram.com/soccernews__nl
• TikToktiktok.com/@soccernews.nl
• LinkedInlinkedin.com/company/soccernews.nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soccernews.nl