CCF Brands

What CCF Brands does

CCF Brands is a Category Manager for fresh-shelled eggs serving major retail chains across the United States. Founded in 1998 in Rogers, Arkansas, the company operates as a category advisor providing sales, marketing, and supply chain services to the egg category. Revenue is generated through two streams: physical egg sales (conventional, enriched colony, cage-free aviary, free range, and certified organic) under a transaction-fee model, and category management services (assortment, space planning, plan-o-gram building, forecasting) under a professional services model. CCF supplies billions of eggs annually across all 50 states, distributing through a national warehouse program that restocks retail shelves approximately every other day.

The company's operational foundation rests on the first national warehouse egg program in the industry, which it pioneered in 1998. CCF's technology and process stack includes just-in-time inventory management, redundant offsite server infrastructure with bit-level real-time data mirroring, and syndicated-data-driven forecasting. It introduced the first mid-tier priced egg brand, Great Day Farms, and developed commodity egg cost-plus pricing that changed industry practice. The company coordinates with farms and retailers to ensure the appropriate mix of size, color, and type of egg, and maintains certifications with United Egg Producers (conventional), American Humane and Humane Farm Animal Care (organic and cage-free), and supports the USDA National Organic Program.

CCF Brands operates as a business unit of Fulcrum Collective and is led by CEO Justin Whaley, who succeeded founder Ron Whaley. The company maintains a sales-led, enterprise-field-sales GTM targeting major retail accounts with collaborative category management engagement. Distribution is exclusively domestic (all 50 U.S. states) via retail distribution centers. The certified organic, cage-free, and free-range product mix and welfare certifications position CCF within the higher-growth premium and compliance-driven segments of the egg category.

Name

CCF Brands

Legal name

CCF Brands, Inc.

Website

https://ccfbrands.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

CCF Brands is a U.S. Category Manager for fresh-shelled eggs, supplying billions of eggs annually to major retail across all 50 states via a proprietary national warehouse program and category advisory services, including the Great Day Farms sub-brand.

Ownership category

akta.pro rank

Product category

Egg Distribution and Category Management

NAICS

Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Eggs (Shell & Liquid) Wholesale (AFAIAEAD)

akta.pro secondary industry

Eggs & Egg Products (Shell, Liquid, Value-Added) (CRADACAJ)

Keywords

• Egg category management
• Fresh egg distribution
• Retail grocery supply
• Category advisory services
• Egg supply chain

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Egg Sales: CCF Brands supplies billions of eggs annually to major retail through its supply chain and logistics operations. Revenue is generated through the sale of fresh-shelled eggs across various types including conventional, enriched colony, cage-free aviary, free range, and certified organic eggs.
2. Category Management Services: CCF Brands serves as a Category Advisor for major retail, providing category management, strategic planning, assortment recommendations, plan-o-gram building, and forecasting services. Revenue is derived from consulting and advisory fees from retail customers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

CCF Brands is a Category Manager for fresh-shelled eggs in major retail, supplying billions of eggs annually across all 50 states. The company coordinates the fresh-shelled egg supply chain between farms and major retailers, providing category management, replenishment and logistics services, sales and marketing support, and just-in-time inventory management. CCF Brands owns the Great Day Farms mid-tier priced egg brand and was the first to build a national warehouse program for eggs, pioneering commodity cost-plus pricing in the egg industry.

Product overview

CCF Brands is a category management and sales/marketing company for the egg industry, operating as a unified platform offering multiple interconnected services. The core portfolio includes the Great Day Farms egg brand (a mid-tier priced egg brand, the first of its kind in the market) alongside fresh-shelled egg supply services. CCF Brands combines Sales & Marketing, Category Management, and Supply Chain & Egg Operations capabilities to serve major retail customers and strategic partners nationwide. The company pioneered innovations including the first national warehouse egg program, the first mid-tier priced egg brand, and commodity egg cost-plus pricing models.

Differentiator

Problem solved

Functional benefit

Brands

• Great Day Farms: First mid-tier priced egg brand introduced by CCF Brands, pioneered as an innovation in the egg industry.

Products and services

• Great Day Farms Egg Brand Mid-tier priced egg brand pioneered by CCF Brands as the first major mid-tier priced egg brand introduced to U.S. consumers, sold through major retail as a CCF-owned branded product.
• Fresh-Shelled Egg Supply Billions of fresh-shelled eggs supplied annually to major retail across all 50 states, including conventional, enriched colony, cage-free aviary, free range, and certified organic varieties, sourced from partner egg farms and distributed through CCF's national warehouse and replenishment network.
• Retail Category Management Services Category advisory services for major retail, including shopper management, category insight, assortment recommendations, plan-o-gram building, space planning, and strategic forecasting for the fresh-shelled egg division. Provided to retail buyers and category management teams through data-driven analysis of industry standard syndicated consumer data across U.S. markets.
• Supply Chain and Egg Operations National warehouse program for eggs that replenishes retail shelves approximately every other day across all 50 states, coordinating with egg farms and retailers to ensure the appropriate mix of size, color, and type of egg through just-in-time inventory management.
• Sales and Marketing Services Sales and marketing services for major retail and product partners, including collaborative engagement with retail buyers and category management teams to grow private label and branded egg business, supported by in-store promotions and consumer-targeted social media.

Quantifiable outcome

• Supplies billions of eggs annually to major retail across all 50 states
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

13 partnerships are on record, tiered core and minor.

• United Egg Producers (UEP)coreStrategic or Co-development PartnerCCF helped lead the egg industry to adopt UEP guidelines for animal welfare and pioneered active participation through engagement with suppliers. UEP conducts independent research to establish animal welfare guidelines and certifies conventional egg production.
• Coalition for Sustainable Egg Supply (CSES)minorStrategic or Co-development PartnerCSES is currently researching the impact of hen housing systems on animal health and well-being, the environment, food safety, worker safety and food affordability. CCF actively partners with CSES.
• American HumanecoreStrategic or Co-development PartnerAll of CCF's certified organic and cage free eggs are certified by American Humane, an independent third-party verification body for animal treatment and welfare.
• Humane Farm Animal CarecoreStrategic or Co-development PartnerAll of CCF's certified organic and cage free eggs are certified by Humane Farm Animal Care, an independent third-party verification body for animal treatment and welfare.
• Egg Farms and SupplierscoreChannel Partner/ Reseller/ DistributorCCF Brands maintains committed relationships with their supplier community. Their success is based on relationships with suppliers; they pride themselves on being available to supplier needs at a moment's notice and want to see suppliers grow their business.
• Single Parent Scholarship Fund – Benton Co.minorOthersCCF Brands supports this non-profit through volunteerism, in-kind donations, and cash contributions as part of the Improving Lives mission.
• Boys and Girls Club of Benton CountyminorOthersCCF Brands supports this non-profit through volunteerism, in-kind donations, and cash contributions as part of the Improving Lives mission.
• Children's Miracle Network / Arkansas Children's HospitalminorOthersCCF Brands supports this non-profit through volunteerism, in-kind donations, and cash contributions as part of the Improving Lives mission.
• Northwest Arkansas Children's ShelterminorOthersCCF Brands supports this non-profit through volunteerism, in-kind donations, and cash contributions as part of the Improving Lives mission.
• Samaritan Community CenterminorOthersCCF Brands supports this non-profit through volunteerism, in-kind donations, and cash contributions as part of the Improving Lives mission.
• The Farm Initiative / Cobblestone ProjectminorOthersCCF Brands supports this non-profit through volunteerism, in-kind donations, and cash contributions as part of the Improving Lives mission.
• Arkansas Athletes OutreachminorOthersCCF Brands supports this non-profit through volunteerism, in-kind donations, and cash contributions as part of the Improving Lives mission, including Youth Baseball Clinic at Arvest Park.
• Great Day FarmscoreStrategic or Co-development PartnerCCF Brands pioneered the introduction of Great Day Farms as the first mid-tier priced egg brand, representing a key product brand partnership and innovation in the egg industry.

Scale indicators3 records

Recent moves3 records

Broad incumbents

• Sysco: Largest U.S. broadline foodservice distributor with a substantial shell egg and egg products business. Comparable as a wholesale and category management competitor in egg distribution at scale, though its primary motion is foodservice rather than major grocery retail.
• US Foods: Major broadline foodservice distributor with broad egg and dairy product lines. Comparable to CCF Brands as a large-scale distributor and category partner in shell eggs, though primarily serving restaurants and institutions rather than grocery retail.
• Michael Foods (Post Holdings): A large producer of value-added egg products and refrigerated foods serving retail and foodservice. Comparable to CCF Brands as a broader incumbent in the egg category that competes for retail egg and egg-product dollars, though it spans more processed formats than CCF.

Direct peers

• Hillandale Farms: Shell egg producer and distributor supplying major retail across the eastern U.S. Comparable to CCF Brands because it manages a multi-tier egg portfolio (conventional, cage-free, organic) and works with retailer buyers on category and replenishment programs.
• Eggland's Best: A branded shell egg company with a national franchise model selling into major retail. Comparable to CCF Brands because it operates a branded shell egg portfolio in major retail with similar category management and shopper marketing support to retailer partners.
• Cal-Maine Foods: The largest U.S. shell egg producer, supplying retail and foodservice customers nationally. Directly comparable to CCF Brands because both move large volumes of shell eggs through major retail channels, with overlapping customer bases and product mix across conventional, cage-free, and organic eggs.
• Vital Farms: Pasture-raised shell egg brand sold through major U.S. grocery and natural channels. Comparable to CCF Brands because it competes for the same retail shelf space in premium and welfare-certified egg tiers, relying on retail category management relationships.
• Pete & Gerry's: Cage-free and organic shell egg brand distributed nationally through grocery retail. Comparable to CCF Brands because it competes across the same fresh-shelled egg category, with similar certifications (Certified Humane, USDA Organic) and a retail-driven GTM.

Emerging players

• Daybreak Foods: Egg producer focused on cage-free and organic shell eggs serving retail and foodservice. Comparable to CCF Brands through overlap in welfare-certified shell egg supply to retail customers, although Daybreak is more producer-led and less of a pure category manager.

Others

• Keystone Foods (Egg Division): A diversified protein supplier that includes egg products and shell eggs in its portfolio. Comparable to CCF Brands as an enabling supplier adjacent to the shell egg retail distribution ecosystem, though its primary motion is foodservice rather than grocery retail category management.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ccf-brands

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CCF Brands