Florida Sportsman

What Florida Sportsman does

Florida Sportsman is a Florida-focused outdoor media publication founded in 1996 and headquartered in Stuart, Florida, operated under the Outdoor Sportsman Group conglomerate. The company produces a monthly print magazine, a multi-format digital content platform (website, iOS and Android mobile apps, weekly podcast, and multiple video series), and organized its editorial coverage around 11 Florida fishing regions with regularly updated forecasts from local captains. Core content pillars include regional fishing forecasts, how-to guides, gear and boat reviews, conservation reporting, tournament calendars, and seafood/wild-game recipes, with branded video series such as Best Boat, Project Dreamboat, Watermen, Kayak Fishing Fun, Gale Force Experience, Saltwater Pro Tips, and Boat Maintenance Basics.

The company's go-to-market is sales-led for subscriptions and content-driven across marketing channels. The primary revenue model combines recurring magazine subscriptions (print bundled with digital access at $15/year) and advertising (display on the website and in print issues), with ancillary revenue from sponsored/partner-produced content (e.g., Pure Fishing's Saltwater Pro Tips, Star brite's Boat Maintenance Basics) and single digital issue purchases via the mymagnow.com platform and app stores. Distribution is domestic (Florida) for editorial coverage, with digital distribution globally via app stores and third-party magazine platforms.

The business serves Florida fishing enthusiasts as its primary vertical, with secondary audiences in boating, hunting, and outdoor cooking. The publication operates with a small team of 1-10 employees, indicating a lean editorial operation that leverages a network of regional captains, hosts, and partner brands to produce content. The parent conglomerate structure (Outdoor Sportsman Group, which also publishes Guns & Ammo, Hunting, Bowhunter, North American Whitetail, Wildfowl, and other titles) provides shared back-office scale, cross-title advertising relationships, and distribution synergies that a standalone niche publisher would not achieve.

Name

Florida Sportsman

Legal name

Florida Sportsman

Website

https://floridasportsman.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Florida Sportsman is a 1996-founded, Florida-focused outdoor media publication producing a monthly print and digital magazine, mobile apps, a weekly podcast, and video series covering 11 regional fishing forecasts, gear and boat reviews, and conservation content, serving Florida fishing, boating, and hunting enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions with digital access included. Subscribers receive monthly issues plus full digital access to magazine content on phones and tablets through mymagnow.com platform.
2. Advertising: Display advertising on website and in magazine issues, including advertisement placements within content pages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Florida Sportsman is a Florida-focused outdoor recreation media brand that publishes a monthly print and digital fishing magazine covering regional forecasts, how-to guides, gear and boat reviews, conservation content, and recipes. Subscribers receive monthly print issues plus full digital access via mobile apps (iOS and Android), supported by a weekly podcast (Action Spotter), multiple video series, and a forecast network covering 11 Florida fishing regions.

Product overview

Florida Sportsman is a fishing-focused media company offering a print and digital magazine with digital access included for subscribers. The company operates a multi-platform content network including a mobile app (iOS and Android), a weekly podcast (Action Spotter), and multiple video series (Best Boat, Project Dreamboat, Watermen, Kayak Fishing Fun, Gale Force Experience, Saltwater Pro Tips, Boat Maintenance Basics). Content is organized around 11 regional fishing forecasts covering all major Florida fishing areas, complemented by gear reviews, how-to articles, recipes, and conservation content.

Differentiator

Problem solved

Functional benefit

Products and services

• Florida Sportsman Magazine Subscription

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Outdoor Sportsman Groupparent companyOthersFlorida Sportsman is published by Outdoor Sportsman Group, a leading outdoor recreation media company that publishes multiple outdoor sports magazines including Guns & Ammo, Hunting, North American Whitetail, Bowhunter, Wildfowl, and others. The group operates careers, contact, and advertising pages through the outdoorsg.com domain.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Fishidy: Digital fishing platform combining crowd-sourced fishing reports, maps, and forecasts with social/community features. Represents the digital-native competitive threat to traditional fishing magazines and a potential partner or acquisition target for Florida Sportsman's digital pivot.

Direct peers

• In-Fisherman: Long-established fishing publication covering freshwater species with how-to content, gear reviews, and regional fishing reports. Comparable subscription + advertising model targeting passionate anglers and serving the same brand advertisers (Pure Fishing, tackle brands).
• Bassmaster: Premier bass fishing media brand combining magazine, website, video, and major tournament circuits. Direct peer in editorial format (forecasts, gear, how-to) and target advertiser base, with a heavier event-driven monetization layer that represents a potential expansion path for Florida Sportsman.
• Coastal Angler Magazine: Largest distributed fishing magazine in the US with franchised regional editions, including Florida. Competes for the same Florida saltwater angler audience and the same advertiser categories (boats, marinas, tackle).
• On The Water: Northeast-focused saltwater fishing publication offering editorial content, gear reviews, and regional fishing reports. Comparable as a state/region-specialized fishing media brand with similar subscription business model and boat/gear advertiser base.
• Salt Water Sportsman: National saltwater fishing magazine also published by Outdoor Sportsman Group, with overlapping audience (saltwater anglers), similar editorial format (regional forecasts, how-to, gear reviews), and multi-platform content strategy. Most directly comparable peer given shared parent and category.
• Sport Fishing Magazine: Competitor saltwater fishing magazine covering offshore and big-game fishing with editorial content, gear reviews, and destination reports. Comparable business model (subscription + advertising) and overlapping advertiser categories (boats, tackle, electronics).

Regional players

• Texas Saltwater Fishing Magazine: State-specific saltwater fishing publication covering Texas Gulf Coast, with parallel regional forecast and how-to content model. Comparable as a state-focused saltwater fishing media brand, but does not compete in Florida.

Broad incumbents

• Outdoor Life: Established outdoor recreation magazine with coverage spanning hunting, fishing, and adventure. Competes for outdoor enthusiast attention and shared advertiser categories, but lacks Florida-specific regional depth.
• Field & Stream: Iconic generalist outdoor recreation publication covering hunting, fishing, and conservation. Overlaps in fishing content and advertiser base but with a much broader editorial remit and national footprint; serves as a scale benchmark for outdoor media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FL_Sportsman
• YouTubeyoutube.com/user/FLSportsman
• Facebookfacebook.com/FloridaSportsman

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Sportsman