What CareDent does

CareDent (legal entity: Caredent Italia S.p.A.) operates one of Italy's largest dental clinic networks, branded jointly as Caredent and Centri Dentistici Primo, with more than 160 dental centers across 15 Italian regions and over 1,700 employees, dentists, and physicians. The group is headquartered in Turin and operates under the direction and coordination of parent Primo S.p.A. Service portfolio is organized across five patient pathways — prevention (first visit, periodic check-ups, professional hygiene, fluoridation), treatment (extractions, conservative and endodontics, implants, traditional and transparent orthodontics, periodontology, prosthetics), aesthetics (brillantino, veneers, LED-activated whitening, facial aesthetic medicine), pediatric dentistry, and an adjacent multi-specialty medical offering delivered via Centri Medici Primo.

Underlying technology is clinical-digital rather than AI-driven: digital intraoral scanners for orthodontics (with end-of-treatment simulation), Cone Beam 3D CT imaging for implant and surgical planning, LED-activated professional whitening, digitally-tracked implant placements with a "patentino" (implant passport) tied to a leading implant manufacturer, and a real-time multi-center clinical information system that shares patient records across all centers to enable continuity of care during travel or relocation. The group also operates Primo Lab, described as Italy's largest odontotechnical laboratory, supplying prosthetic and orthodontic technical work to the network.

The business model is predominantly fee-for-service dental care paid out-of-pocket or via insurance/corporate conventions (Convenzioni Attive with insurers and Convenzioni Aziende / 1Care with corporates), supplemented by a subscription-style Card Caredent loyalty/membership program, in-network dental laboratory revenue, and patient-acquisition promotional mechanics (Operazione Safe Smiles). Go-to-market combines direct-to-consumer channels (online booking via HubSpot, Numero Verde 800.583.998, WhatsApp, walk-in), an in-house B2B convention channel, and brand investment including a national TV campaign launched January 2023. The Primo Care Guarantee Program (November 2025) attaches explicit service guarantees to general contract terms. The group is privately held, with a December 2022 corporate restructuring that consolidated eight affiliated entities into Primo S.r.l. and Caredent Italia S.p.A.

Name

CareDent

Legal name

Caredent Italia S.p.A.

Website

https://care-dent.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

CareDent operates one of Italy's largest dental clinic networks — 160+ centers across 15 regions, 1,700+ staff — delivering preventive, curative, aesthetic, and pediatric dental services plus multi-specialty medical care. It is supported by Italy's largest in-house dental lab (Primo Lab), a loyalty program (Card Caredent), and a B2B insurance and corporate convention channel, all under parent Primo S.p.A.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (6212), Dental Laboratories (339116)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Dental Insurance (FSAIAHAA)

Keywords

• Dental care services
• Orthodontic treatments
• Dental implants
• Preventive dentistry
• Aesthetic dentistry

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Fee-for-service dental treatments: Revenue from dental services including prevention (visits, hygiene, fluorization), treatments (surgery, endodontics, implants, orthodontics, periodontics, prosthetics), aesthetics (whitening, veneers, brillantino), pediatric dentistry, and facial aesthetic medicine, delivered across 160+ owned/affiliated centers.
2. Card Caredent loyalty/membership program: "Card Caredent" branded card offering benefits/loyalty to recurring patients at the network's centers.
3. Insurance and corporate convention revenue: Revenue generated via "Convenzioni" with insurance companies ("Convenzioni Attive") and corporate partners ("Convenzioni Aziende / 1Care"), enabling patients covered by partner insurers/employers to access the network.
4. Primo Lab dental laboratory services: Revenue from Primo Lab, the in-network dental laboratory described as the largest odontotechnical lab in Italy, providing prosthetic/technical work for the centers and external demand with quality and rapid delivery.
5. Safe Smiles promotional operation: Promotional operation with prize-based mechanics ("Operazione Safe Smiles") governed by published conditions and regulations, supporting patient acquisition and engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Caredent operates one of Italy's largest branded dental care networks, delivering preventive, curative, orthodontic, implant, aesthetic, and pediatric dental services through more than 160 centers across 15 Italian regions. The offering is supported by an in-house dental laboratory (Primo Lab), standardized clinical protocols with real-time information sharing across centers, and adjacent multi-specialty medical centers (Centri Medici Primo) that broaden the patient care ecosystem.

Product overview

Caredent operates a unified dental service platform, branded as the Caredent / Centri Dentistici Primo network, which delivers a portfolio of preventive, curative, aesthetic, pediatric, and specialist medical services through more than 160 dental centers across 15 Italian regions. The core offering comprises service modules organized around patient pathways: prevention (Prima visita dentistica, Controllo odontoiatrico periodico, Igiene professionale, Fluorizzazione), treatment (Chirurgia – Estrazioni, Conservativa ed Endodonzia, Impianti, Ortodonzia tradizionale, Ortodonzia trasparente, Parodontologia, Protesi), aesthetics (Brillantino, Faccette dentali, Sbiancamento, Medicina estetica per il viso), pediatric care (Dentista per bambini), and the Card Caredent loyalty program. The network is supported by Primo Lab, the group's in-house dental laboratory, and Centri Medici Primo, an adjacent multi-specialty outpatient clinic offering specialist medical visits. Patient-facing programs include the Primo Care Guarantee Program (Programma di Garanzia) attached to the network's general contract terms, the Safe Smiles promotional operation, and the Servizio Pazienti feedback channel.

Differentiator

Problem solved

Functional benefit

Brands

• Centri Dentistici Primo: Network of dental centers operating jointly with Caredent under the Primo-Caredent group, providing dental prevention and care services.
• Primo Lab
• Centri Medici Primo

Quantifiable outcome

• Network of 160+ dental centers across 15 Italian regions with >1,700 staff.
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship / parent, flagship / core network asset, core network asset, core compliance partner, core acquisition channel and minor.

• Primo S.p.A. / Primo S.r.l. / Primo Groupflagship / parentStrategic or Co-development PartnerCaredent Italia S.p.A. operates under the direction and coordination of Primo S.p.A.; the Primo Group (Primo S.r.l., Primo Lab S.r.l., Caredent Italia S.p.A.) jointly runs the Whistleblowing platform and shared compliance framework (D.Lgs. 231/2001 and D.Lgs. 24/2023). The network ("Centri Dentistici Primo") is co-branded with Caredent.
• Primo Lab (in-network dental laboratory)flagship / core network assetStrategic or Co-development Partner"Primo Lab" is described as Italy's largest odontotechnical laboratory, providing prosthetic/technical work for the Caredent and Centri Dentistici Primo network to ensure quality and rapid delivery times; offers its own corporate site (primo-lab.com).
• Centri Medici Primo (multi-specialty medical centers)core network assetStrategic or Co-development PartnerCentri Medici Primo is the affiliated multi-specialty poliambulatorio providing nutrition, psychology, sports eligibility, osteopathy, and speech therapy; cross-linked from Caredent for "visite specialistiche."
• LLOYD'S INSURANCE COMPANY / Dual Italiacore compliance partnerOthersInsurer providing Caredent's RCT/RCO professional liability coverage, Policy HC-00MI372560, with a coverage limit of €2,000,000 per claim and Self Insurance Retention (SIR) of €50,000. Optional coverages include gross negligence (employee RC), medical director, radioactive substances, and SIR management.
• Insurance funds and corporate conventions (Convenzioni / 1Care)core acquisition channelChannel Partner/ Reseller/ DistributorCaredent runs "Convenzioni Attive" with insurance providers and corporate agreements (e.g., 1Care) to route insured/employee patients to its centers; the "Attiva una convenzione" page enables new B2B partnerships.
• TrustpilotminorGTM or Marketing PartnerPublic review platform used for social proof and patient feedback (it.trustpilot.com/review/care-dent.it), linked from the website footer.
• Primo Group Careers (careerspcg.it)minorImplementation/ SI/ Consulting PartnerExternal careers site used for talent acquisition across the Primo-Caredent network ("Lavora con noi").

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• DentalPro: Italian dental chain network offering prevention, orthodontics, implants and aesthetics across multiple regions with transparent online pricing. Directly comparable to Caredent as a large multi-center Italian dental retail brand.
• Centri Dentistici Primo (Primo Network): Co-branded sister brand of Caredent within the same Primo Group; operates dental centers across Italy under the same network infrastructure. Most directly comparable entity sharing brand, lab and back-office assets.

Broad incumbents

• Affidea Italia: European diagnostic and outpatient care network with Italian centers. Comparable as a multi-site outpatient healthcare operator, though anchored in diagnostics rather than dentistry.
• Humanitas: Italian private hospital and specialty clinic group with national presence. Comparable as a large private Italian healthcare network competing for the same insured and self-pay patient pool.
• San Donato Group (Gruppo San Donato): Italy's largest private hospital group, operating across specialties. Comparable as a major Italian private healthcare provider with scale, multi-site operations and insurance/corporate contracts.
• Vitaldent (Donte Group): Large Spanish-headquartered dental chain with presence in Italy, offering implants, orthodontics and aesthetic dentistry. Comparable as a multi-country dental retail chain targeting the same mid-market patient segment.
• Dentix: International dental clinic chain (Spain-headquartered, with Italian centers) focused on implants, orthodontics and aesthetic treatments. Comparable as a branded, multi-site dental retail operator in Italy.

Emerging players

• Smile Direct Club (and successor brands): Clear-aligner DTC brand with prior Italian activity. Comparable as a digitally-native competitor attacking Caredent's transparent-orthodontics service line on price and convenience.
• Impress: European clear-aligner DTC brand operating its own clinic network in several countries including Italy. Comparable as a digitally-led orthodontic chain competing for the same transparent-aligner demand Caredent serves.

Regional players

• Istituto Stomatologico Italiano: Long-standing Italian dental institution offering advanced and specialist dentistry. Comparable as a high-end Italian dental brand in the same clinical specialty, though with a more specialist/tertiary-care positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CareDent