What Wright Marshall does

Wright Marshall is a UK regional estate agency operating under the legal entity Real Big Estates Ltd (Company Registration No. 08574143), founded in 1842 and headquartered in Buxton, Derbyshire. The firm delivers residential property sales, lettings, full property management, property auctions, new home sales, and professional advisory services (valuations, planning, development consultancy) through four branches in Buxton, Knutsford, Nantwich, and Northwich, with stated service coverage extending across Cheshire, Derbyshire, North Wales, and the Peak District. The business is supported by 60+ staff including an Operations Director and qualified branch managers, and operates under Propertymark professional standards with Client Money Protection membership.

Revenue is generated through four primary streams: sales commissions on residential transactions (transaction fee), recurring letting and property management fees (subscription/recurring), auction fees covering both traditional and online auctions, and professional services including in-house conveyancing delivered through the Real Legal brand. Customer acquisition relies on a sales-led local field motion across the branch network, complemented by inside sales via phone and email, plus a self-serve online property search portal and a listing syndication layer through Rightmove, OnTheMarket, and IAMSold. Marketing channels include Facebook advertising, email newsletters, property alerts, downloadable area guides, and earned media (e.g., BBC Breakfast appearance).

The technology stack centres on a property listings platform featuring 360-degree virtual tours and 3D floorplans, augmented by VoiceAI for inbound call transcription and routing, and AI-powered email response automation for enquiry triage. The firm maintains cross-referral partnerships with Real Legal (conveyancing) and Real Financial Advice (mortgages/insurance) to capture ancillary transaction revenue, and participates in the Property Redress Scheme for consumer protection compliance.

Name

Wright Marshall

Legal name

Real Big Estates Ltd

Website

https://wrightmarshall.co.uk

Company type

Private

Founded year

1842

Operating status

Operating

Headcount range

101–250 employees

Short description

Wright Marshall is a UK regional estate agency offering residential sales, lettings, property management, auctions, conveyancing, and financial advice across Cheshire and Derbyshire through four branches and 60+ staff.

Ownership category

akta.pro rank

Product category

Residential Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Real Estate Valuation & Appraisal (BPAHANAC)

Keywords

• Residential estate agency
• Property sales
• Property lettings
• Property auctions
• Property management

Headquarters

HQ city

Tarporley

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sales Commission: Commission fees from residential property sales across Cheshire and Derbyshire
2. Lettings and Property Management: Letting fees and ongoing property management services for landlords
3. Auction Services: Property auction fees including traditional and modern online auction options
4. Conveyancing Services: In-house legal department providing competitive conveyancing quotes through Real Legal

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wright Marshall is a regional UK estate agency that sells, lets and manages residential properties across Cheshire and Derbyshire through four branches. Its core services include property sales (valuations, marketing, negotiation, sales progression), lettings and full property management for landlords, residential purchase assistance, property auctions (traditional and online), new homes sales, and professional consultancy covering valuations, planning and development. Complementary conveyancing and mortgage/insurance advice is delivered via in-house partner brands Real Legal and Real Financial Advice.

Product overview

Wright Marshall is a traditional estate agency offering a comprehensive property services portfolio through four regional branches. The core offering centers on residential sales and lettings with full-service property management. Additional services include property auctions (both traditional and online), new homes sales, professional consultancy (valuations, planning, development), plus partnered mortgage and conveyancing services. The product portfolio is unified under the Wright Marshall brand with select services delivered through partner brands Real Legal and Real Financial Advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Service End-to-end home selling service for homeowners covering professional valuations, marketing with photography and drone footage, auction options, negotiation support, conveyancing referral and sales progression through to completion.
• Property Purchase Service Home buying assistance for residential buyers covering property search, virtual viewings, mortgage advice referral, offer negotiation and support through the legal process to key handover.
• Lettings and Property Management Full landlord service including tenant sourcing, referencing, property marketing, viewings, tenancy management, property checks, maintenance coordination and emergency repair support via a 24-hour helpline.
• Rental Property Search Tenant-facing rental search service including registration, requirements discussion, viewing arrangement, application processing and move-in support.
• Property Auctions Auction service offering both traditional and modern online auction options for sellers, with marketing support, legal pack preparation and completion management.
• New Homes New build property sales featuring energy-efficient developments with lower maintenance costs, covering developer listings and new home search assistance.
• Professional Property Services Expert consultancy covering rural and residential valuations, planning and development advice, residential development project management and planning preparation services.
• Real Legal Conveyancing In-house conveyancing and legal services for property transactions, providing competitive quotes and sale progression support.
• Real Financial Advice Mortgage and insurance advice partnership providing access to a wide lender network and financial planning services.

Quantifiable outcome

• Tenants found for new properties within 21 days
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Realmove.comminorGTM or Marketing PartnerRealmove.com is a real estate partner providing customer review services and platform integration for Wright Marshall
• Property Redress SchemecoreOthersGovernment-approved redress scheme member providing consumer protection for property transactions
• Real Financial AdvicecoreGTM or Marketing PartnerExpert mortgage and insurance advice company referred to customers for financial services. Provides mortgage advice, protection products, and access to wide network of lenders.
• Real LegalcoreGTM or Marketing PartnerIn-house legal department providing conveyancing services for property transactions. Offers competitive quotes and seamless sale progression support.
• RightmovecoreGTM or Marketing PartnerMajor UK property portal used for listing properties and reaching house hunters across the UK
• OnTheMarketcoreGTM or Marketing PartnerProperty portal listing properties alongside Rightmove for extended reach to potential buyers
• PropertymarkcoreOthersIndustry regulatory body for property agents. Wright Marshall operates in accordance with Propertymark professional standards and conduct rules.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Purplebricks: UK hybrid/online estate agency offering residential sales and lettings with a lower fixed-fee model. Directly competitive in the brokerage layer Wright Marshall operates in, but with a fundamentally different cost structure and digital-first delivery model.
• Belvoir: UK franchised lettings and sales agency network. Comparable in its multi-service residential focus with particular strength in lettings and property management, mirroring Wright Marshall's recurring-revenue lettings book.
• Foxtons: Major UK estate agency combining residential sales, lettings, and property management across regional UK markets with a strong branch network. Comparable to Wright Marshall in its full-service brokerage model, though operating at significantly larger scale and geographic breadth.
• Martin & Co: UK-wide lettings and sales agency operating under a franchise model with a heavy focus on landlord services and property management. Comparable to Wright Marshall's letting and management offering with similar recurring-revenue dynamics.
• Hunters Property Group: UK-wide estate agency network operating a franchised branch model across regional markets. Comparable to Wright Marshall in its regional UK focus and multi-branch sales/lettings offering.

Broad incumbents

• Knight Frank: International real estate consultancy with UK residential sales, lettings, and valuation arms. Comparable through valuation, professional services, and premium residential brokerage, but serving primarily higher-value markets.
• Connells Group: One of the largest UK estate agency and property services groups, with extensive branch networks, lettings, financial services, and conveyancing. Comparable across most of Wright Marshall's service lines, operating as a multi-brand incumbent.
• Savills: Global real estate services firm with UK residential sales, lettings, valuation, and advisory operations. Comparable in offering valuation and advisory services alongside residential brokerage, though at far greater scale and with a more premium positioning.
• Countrywide: Large UK estate agency group offering residential sales, lettings, surveying, and mortgage services through multiple regional brands. Overlaps Wright Marshall's end-to-end property services model across many of its territories.

Emerging players

• Yopa: UK hybrid estate agency combining online technology with local agents, targeting lower fees than traditional branches. Direct competitor in residential sales, particularly relevant for cost-sensitive sellers in Wright Marshall's catchment areas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wrightmarshall4
• Facebookfacebook.com/wrightmarshallproperty
• LinkedInlinkedin.com/company/wright-marshall

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wright Marshall