What Cassioli does

Cassioli is an Italian industrial automation company, founded in 1943 in Torrita di Siena and operating as Cassioli Srl with 400+ employees, 4 production sites, and 5 corporate offices. It designs and manufactures custom semi-automatic and fully automatic systems for material handling, storage, retrieval, and transport, organized into seven vertical divisions: Intralogistics, Tire, Airport, Manufacturing, Ceramics Intralogistic, Paper & Board, and Service. The core technology combines proprietary in-house developed WMS/WCS/MES software with custom mechanical engineering spanning automated storage and retrieval systems (stackers, miniload, multi-level shuttles, vertical warehouses), automated guided vehicles (AGV, AMR, RGV, EMS), gantry crane manipulators, anthropomorphic and Cartesian robots, conveyor systems, and airport-specific products (FAST2CHECK ATRS, BHS baggage handling). Computer vision is integrated into robotic islands for quality control and automated handling.

Cassioli sells exclusively through direct B2B enterprise sales, targeting large manufacturers and multinationals across multiple sectors. Revenue is generated through project-based capital equipment contracts (hardware sales), bundled professional services (engineering, integration, installation, commissioning), and ongoing software licensing and maintenance for the proprietary WMS/WCS/MES suite. Pricing is project-specific and quote-based, varying with system complexity, capacity, and integration requirements, and is not publicly disclosed. Named enterprise customers include Continental (since 2018, multi-region tire automation) and Pirelli, with the company reporting 500+ global customers and over 2,000 installed systems across 10+ countries in Europe, the Americas, the Middle East, and beyond. Cassioli's competitive position rests on vertical domain specialization, vertically integrated software-hardware control, and high switching costs inherent to capital-intensive custom automation.

Name

Cassioli

Legal name

Cassioli Srl

Website

https://cassioli.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

251–500 employees

Short description

Cassioli is an Italian industrial automation company that designs and manufactures custom automated material handling, storage, and intralogistics systems for enterprise manufacturers across the tire, airport, intralogistics, manufacturing, ceramics, and paper & board verticals, combining proprietary WMS/WCS/MES software with custom mechanical engineering.

Ownership category

akta.pro rank

Product category

Industrial Automation Systems

NAICS

Material Handling Equipment Manufacturing (33392), Industrial Machinery Manufacturing (3332)

SIC

General Industrial Machinery & Equipment (3560), General Industrial Machinery & Equipment, Nec (3569), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM)

akta.pro secondary industries

Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK), Process & Batch Control Software (Recipe Management, ISA-88) (IMAGABAH)

Keywords

• Industrial automation systems
• Automated warehouse solutions
• Intralogistics automation
• Automated guided vehicles
• Baggage handling systems

Headquarters

HQ city

Torrita Di Siena

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Automated Systems Sales: Design, manufacture, and installation of custom semi-automatic or fully automatic systems for intralogistics, tire, airport, manufacturing, and ceramics sectors. Revenue is generated through project-based contracts with large enterprise customers. Systems are sold as capital equipment with associated engineering and integration services.
2. Professional Services and Integration: Custom engineering, system integration, installation, commissioning, and project management services bundled with system sales.
3. Software Licensing and Support: In-house developed intralogistics management software (WMS/WCS/MES) delivered as part of system deployments, with ongoing support and maintenance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Cassioli designs, manufactures, and integrates custom semi-automatic and fully automatic industrial systems for material handling, storage, transport, and assembly, together with a proprietary WMS/WCS/MES software suite to control them. Its offerings span seven divisions: Intralogistics (automated warehouses, picking/sorting, AGV/AMR/RGV/EMS, conveyors), Tire (tire warehouses, gantry manipulators, EMS monorail, tire palletizing), Airport (FAST2CHECK ATRS, BHS baggage handling, ULD stocking, check-in), Manufacturing (assembly lines, robotic workstations, CLS Cart Loop), Ceramics Intralogistic, Paper & Board, and Service (maintenance and support). The company delivers project-based, custom-engineered solutions to large multinational manufacturers, airports, and tire producers through direct enterprise sales.

Product overview

Cassioli is an industrial automation company offering a comprehensive portfolio of integrated systems for handling, storage, and automation across multiple industry divisions. The portfolio consists of a modular WMS/WCS/MES software suite as the central control system, complemented by specialized product lines: INTRALOGISTICS (automated warehouses, picking systems, AGV/AMR/RGV vehicles, conveyors), TIRE (automated tire warehouses, gantry cranes, palletizing robots, EMS systems), AIRPORT (FAST2CHECK ATRS, BHS baggage handling), MANUFACTURING (assembly lines, robotic workstations, CLS Cart Loop System), CERAMICS INTRALOGISTIC, PAPER & BOARD, and SERVICE divisions. The systems combine computer vision-enabled robotic islands with automated guided vehicles and conveyor systems, all controlled by proprietary modular software.

Differentiator

Problem solved

Functional benefit

Brands

• INTRALOGISTICS Division: Automated warehouses, distribution centers, picking systems, automated vehicles, and conveyors for intralogistics operations
• TIRE Division
• AIRPORT Division
• MANUFACTURING Division
• CERAMICS INTRALOGISTIC Division
• PAPER & BOARD Division
• SERVICE Division

Products and services

• Automated Warehouse Systems Semi-automatic and fully automatic storage systems controlled by Cassioli's WMS/WCS/MES software, including stacker cranes for pallet storage, pallet shuttles, Miniload for light loads, multi-level shuttle systems, vertical warehouses (Cartesio), special structures, and self-supporting warehouses. Designed for manufacturers, logistics providers, and distributors that need high-density storage and fast retrieval.
• Distribution Center Picking and Sorting Systems Order fulfillment picking solutions for distribution centers, including Pick to Belt for order sorting, Pick to Light guided picking, RGV-equipped picking bays, and sorter integration. Targeted at manufacturers, 3PLs, and distributors needing fast, accurate order picking.
• AGV — Automatic Guided Vehicles Laser- or inductive-guided automatic guided vehicles for automated material transport within industrial facilities, suited to repetitive fixed-route transport in plants and warehouses.
• AMR — Autonomous Mobile Robots Autonomous mobile robots that navigate without fixed guides for flexible automated handling and transport of materials across plants and warehouses.
• RGV — Rail Guided Vehicles Rail-guided vehicles for automated multi-unit mobile handling of loads along fixed rails, used in plants and distribution operations.
• EMS — Electrified Monorail System Electrified monorail systems with motorized shuttles for efficient material flow, including specialized configurations for green tire handling in tire plants.
• FAST2CHECK ATRS (Automatic Tray Return System) Automated tray return systems for airport security checkpoints, available in FAST2CHECK EASY, EASY PLUS, and ADVANCED variants for passenger flow optimization. Sold to airports and aviation operators.
• BHS — Baggage Handling System Automated airport baggage handling and sorting systems comprising flat plate carousels, inclined plate carousels, belt conveyors for suitcase transport, and check-in systems, plus ULD stocking and parking area solutions. Targeted at airport operators.
• Tire Industry Automation (Automated Tire Warehouses and Handling) Specialized automation for tire manufacturers, including automated warehouses for tires, green tires, and raw materials; gantry crane manipulators; anthropomorphic tire palletizing robots; EMS monorail systems for green tire transfer; and dedicated conveyors. Targeted at tire producers such as Continental and Pirelli.
• Industrial Assembly Lines Automated and semi-automated assembly lines for household appliances, car seats, the automotive sector, and sandwich panels, delivered to industrial manufacturers.
• Robotic Workstations (Anthropomorphic and Cartesian) Robotic workstations using anthropomorphic robots and Cartesian coordinate manipulators for palletizing, assembly, packaging, serving operations, and precise positioning in production lines. Used by industrial manufacturers across the Manufacturing division.
• CLS — Cart Loop System Automated cart loop system providing continuous material flow in manufacturing and assembly operations. Sold to industrial production sites.
• Conveyor Systems Material handling conveyor systems using rollers, chains, shutters, belts, and mats, deployed across intralogistics, tire, manufacturing, and airport applications.
• Cassioli Intralogistics Software Suite (WMS / WCS / MES) In-house developed modular and scalable software (WMS / WCS / MES) that optimizes logistics activities in production and distribution, managing warehouse operations, maintenance, testing, and analytical reporting. Delivered as part of system deployments and supports ERP integration, database interfaces, barcode and RFID tracking.
• Cassioli Service Division Maintenance, technical support, and service operations for installed Cassioli automated systems, sold as an ongoing service contract to existing customers across all divisions.

Quantifiable outcome

• Over 2000 automatic systems installed globally
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• Diamond PhoenixminorChannel Partner/ Reseller/ Distributor · 1 January 2022Diamond Phoenix is a UK-based partner collaborating with Cassioli for IMHX exhibitions. Diamond Phoenix operates in the UK logistics sector and works with Cassioli to showcase automated storage solutions at UK trade events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Swisslog: Swisslog (owned by KUKA) provides automated warehouses, AGVs, and intralogistics software, directly overlapping Cassioli's core stacker crane, miniload, AMR, and WMS/WCS offerings for distribution and manufacturing customers.
• Dematic: Dematic is the largest direct competitor in automated storage, material handling, and warehouse execution software. It competes head-to-head with Cassioli's Intralogistics division on AS/RS, WMS/WCS, and conveyor-based order fulfillment systems for large enterprise customers.
• TGW Logistics Group: TGW designs and implements automated warehouses, conveyor systems, and picking solutions; it competes directly with Cassioli's intralogistics stack across retail, e-commerce, and manufacturing distribution customers.
• Bastian Solutions: Bastian Solutions is a US-based integrator of automated material handling, robotics, and conveyor systems, competing with Cassioli especially in North American manufacturing and distribution accounts.
• Vanderlande: Vanderlande is a direct competitor in both intralogistics (automated warehouses, sortation) and airport baggage handling systems, overlapping Cassioli's Airport division BHS and FAST2CHECK ATRS lines.
• KNAPP: KNAPP is a direct peer in warehouse automation, with strong overlap on shuttle-based storage systems, WMS software (KiSoft), and intralogistics systems serving similar enterprise distribution customers as Cassioli.
• Beumer Group: Beumer Group provides intralogistics systems, conveying, palletizing, and airport baggage handling, directly competing with Cassioli across manufacturing end-of-line, airport, and distribution center installations.
• Systems Logistics (Fives Group): Fives' Systems Logistics business designs automated warehouses, conveyors, and handling systems, comparable to Cassioli's intralogistics division in scope and customer type (industrial and distribution enterprises).

Broad incumbents

• ABB: ABB is a broad incumbent in industrial automation and robotics. While not a direct competitor in Cassioli's narrow verticals, ABB's robotics, drives, and automation stack overlap with the robotic workstations and automation control layers Cassioli ships.
• Honeywell Intelligrated: Honeywell's Intelligrated division offers automated material handling, AS/RS, and warehouse execution software at large scale; an incumbent that overlaps with Cassioli in distribution-center and parcel-handling automation but operates as part of a broader industrial portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/CassioliGroup
• YouTubeyoutube.com/channel/UCTeyobk3xJ28mv3b0OXIHCg
• Facebookfacebook.com/cassiolisrl
• LinkedInlinkedin.com/company/cassioli-s-r-l-
• Instagraminstagram.com/cassioli_group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassioli