What Diamond Phoenix Automation does

Diamond Phoenix Automation is a UK-based specialist integrator of automated material handling systems, headquartered at 100 Avebury Boulevard, Milton Keynes. Founded in 2000 and operating for 25+ years, the company designs, integrates, and installs conveyor systems, automated storage and retrieval systems (AS/RS), picking and sortation solutions, and bespoke warehouse automation projects. Its customer base spans e-commerce, retail distribution, automotive, food and beverage, furniture, and airport baggage handling, with named enterprise clients including IKEA, DHL, Rolls-Royce, Marks & Spencer, Bodybuilding.com, CEVA Logistics, Lear Corporation, Ajinomoto, and Becton Dickinson. Project scope ranges from simple 5-meter gravity roller conveyors to complete multi-million pound turnkey warehouse facilities.

The company's product portfolio is delivered primarily through exclusive distribution partnerships: it has been Cassioli's sole UK and Ireland agent since 2013 (access to stacker cranes, AS/RS, satellite systems, and the iSAT semi-automatic pallet shuttle), became a certified Qimarox System Partner in April 2026 (palletizing and vertical transport), and works with Conveyor Units Limited/Uni-xu (over 1 million rollers and 30+ km of conveyors produced annually) and ConveyXpress (3,000+ telescopic boom units supplied since 2013). Proprietary and partner-enabled solutions include FAST2CHECK (airport baggage checkpoint), F.A.ST. (furniture automatic storage), M1 Panel Warehouse, Next Generation Boom Conveyors, and a growing line in AGVs/AMRs and warehouse control systems.

Diamond Phoenix operates an enterprise field-sales model with project-based custom pricing, an account-manager-led consultative selling motion, and a 24/7 UK & Ireland engineer support network offering under 4-hour breakdown response. Revenue streams comprise hardware sales (project installations), professional services (design, installation, project management), and managed after-sales service and maintenance. The company is privately held with no disclosed institutional investors, parent company, or external funding rounds, and participates in trade associations including AMHSA and SafeContractor.

Name

Diamond Phoenix Automation

Legal name

Diamond Phoenix Limited

Website

https://diamondphoenix.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Diamond Phoenix Automation is a UK-based integrator that designs, installs, and services automated material handling systems — conveyors, AS/RS, palletizing, and warehouse control — for enterprise customers in retail, e-commerce, automotive, logistics, food, and airports, operating as Cassioli's sole UK and Ireland agent.

Ownership category

akta.pro rank

Product category

Automated Material Handling Systems

NAICS

Support Activities for Transportation (488)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL)

akta.pro secondary industry

Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

Keywords

• Automated material handling
• Conveyor systems
• Warehouse automation
• Pallet handling solutions
• Intralogistics systems

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automated Material Handling Systems: Design, integration, and installation of complete automated material handling systems ranging from simple conveyor installations to full turnkey multi-million pound warehouse or manufacturing facilities. Projects span carton conveyors, pallet conveyors, crane stores, and picking solutions.
2. Professional Services & Installation: Consultancy services, system design, installation, and project management for automation projects. Includes collaboration with universities and research facilities for innovation.
3. After-Sales Service & Maintenance: 24/7 support packages including planned maintenance service visits, 24/7 breakdown callout response, residential engineers, spare parts supply, system training, and system enhancements. Multiple service plan levels available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Diamond Phoenix Automation designs, integrates, and installs automated material handling systems for warehouses, distribution centres, and manufacturing facilities across the UK and Ireland. Offerings span from simple gravity roller conveyors to complete turnkey multi-million pound automation projects, including carton, pallet, telescopic boom, vertical and spiral conveyors, AS/RS stacker cranes, AGVs/AMRs, and bespoke conveyor systems. The company serves as the sole UK agent for Cassioli and a certified Qimarox system partner, complemented by 24/7 nationwide service and maintenance support.

Product overview

Diamond Phoenix Automation offers a comprehensive portfolio of automated material handling systems and warehouse automation solutions. The core offering consists of conveyor systems (carton/tote conveyors, powered roller conveyors, gravity roller conveyors, pallet conveyor systems, telescopic boom conveyors, belt conveyors, modular belt conveyors, and vertical/spiral conveyors) complemented by advanced automation components including AS/RS systems (stacker cranes for pallets, iCRANE stacker crane, automated warehouses for light loads, carousel storage systems), satellite systems (iSAT semi-automatic pallet shuttle, iCRANE stacker crane), picking and sortation systems, warehouse control systems, AGVs and AMRs. The company also offers bespoke/custom conveyor systems design and partners with Qimarox for palletizing solutions. For airports, they provide the FAST2CHECK automated checkpoint system. All products can be integrated as complete turnkey solutions ranging from simple gravity roller conveyors to full multi-million pound automated warehouse facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Carton Conveyors And Tote Conveyors Range of lineshaft, chain, belt, motorised driven roller, and gravity carton/tote conveyors designed for varied throughputs and loads, including gravity roller, line shaft, belt-under-roller, zero line pressure, interfloor, telescopic boom, modular belt, vertical, and pallet conveyors, plus curves, merge units, switch units, gates, mobile conveyors, pop-up wheel diverts, and controls.
• Powered Roller Conveyors Powered roller conveyors providing zero-pressure accumulation for totes, cartons, and boxes, with independently adjustable and controlled speed, used when products are heavy or bulky.
• Pallet Conveyor Systems Complete range of pallet conveyor systems in roller, chain, plastic modular, and gravity configurations, with accessories including transfers, turntables, shuttle cars, vertical conveyors, weight/sizing checking stations, palletising equipment, pallet labelling, wrapping, lifts, transport carts, and de-stacking.
• Telescopic Boom Conveyors CE-compliant telescopic conveyors that streamline loading and unloading in warehouses, distribution centres, and logistics hubs; the Next Generation model adds enhanced safety features, improved operator platforms, and traversing chassis options, typically priced 30-40% below standard market rates with 12-week delivery.
• Gravity Roller Conveyors Gravity-powered roller conveyors for transportation and buffer storage, usable as standalone manual systems or as elements within powered transportation systems, with components including turntables, ball tables, transfers, gates, flexible conveyors, and workstations.
• Vertical Conveyors & Spiral Conveyors Conveyor systems that transport cartons, totes, or pallets between floor levels from 2m to 30m in height, providing cost-effective inclining or declining product movement and maximising floor space utilisation.
• iSAT Semi-Automatic Pallet Shuttle Cassioli semi-automatic pallet shuttle enabling high-density storage at depths exceeding 40 meters from the loading front; remote-control operation, real-time display monitoring, LED indicators, operating range -30°C to 45°C, 1500 kg maximum load (up to 2000 kg on request), and up to 1.22 m/s empty speed.
• Bespoke Conveyor Systems Custom-designed conveyor solutions for virtually any conveyable product shape or size, including site survey assessment, custom design proposals, on-site installation, training, and scheduled maintenance, spanning carton/tote, gravity roller, modular belt, pallet, spiral, and vertical conveyors.
• Qimarox Palletising Systems Certified Qimarox palletising modules including low-level palletisers for floor-level loading and high-level palletisers for high-throughput environments, delivered via Diamond Phoenix's certified system partnership for UK warehouses.
• Stacker Cranes For Pallets Automated Storage and Retrieval Systems (AS/RS) using stacker cranes for pallet handling within high-bay warehousing solutions.
• iCRANE Stacker Crane Stacker crane system for automated warehouse operations and satellite-based storage and retrieval applications.
• AGVs & AMRs Automated Guided Vehicles and Autonomous Mobile Robots for material handling and transportation within warehouses and manufacturing facilities.
• Warehouse Picking Systems Automated and semi-automated picking solutions for warehouse order fulfilment operations.
• Shuttle Loop System (SLS) Conveyor-based shuttle loop system for efficient material handling and transportation across warehouse and airport environments.
• Carousel Storage System Carousel-based storage systems for efficient order picking and storage operations, including inclined planes used for baggage return in airport applications.
• Automated Warehouse for Light Loads Automated Storage and Retrieval Systems designed specifically for handling and storing light loads in automated warehouse environments.
• Belt Conveyor Systems Belt conveyor systems for transportation of cartons, boxes, and irregularly shaped items including polybags and jiffy bags.
• Modular Conveyor Belts Modular belt conveyor systems suitable for various applications including pallet and carton handling.
• Warehouse Sortation Systems Automated sorting systems for efficient distribution of packages and goods in warehouse and logistics operations.
• Warehouse Control Systems Software systems for controlling and managing automated warehouse and conveyor operations, sold as a standalone offering to coordinate Diamond Phoenix and partner-supplied equipment.
• FAST2CHECK Airport Baggage Checkpoint Automated airport baggage checkpoint system ensuring high safety standards with automatic tray recovery, separate management of suspicious baggage, minimum footprint, easy integration with X-ray control systems, and automatic detection of objects left in trays.
• F.A.ST. (Furniture Automatic Storage) Innovative automated storage solution for the furniture industry from partner Cassioli, automating the process between production lines and vehicle loading, including training and customer order management, reducing logistics costs and improving service levels.
• M1 Panel Warehouse System Intensive warehouse system for automated panel storage, designed for work contexts requiring frequent handling of semi-finished products with 'lot size of one' operations, managing single panels and stacks and featuring hybrid capability to retrieve single panels from stacks automatically.

Quantifiable outcome

• Loading/unloading time reduced by over 50% with telescopic boom conveyors
• +5 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• QimaroxcoreTechnology or Integration · 1 April 2026Certified Qimarox System Partner since April 2026, providing advanced palletizing solutions including low-level and high-level palletizers, vertical conveyors for small goods and pallets, and machine fencing. Qimarox focuses on standardized components for material handling systems sold through OEMs and system integrators.
• CassiolicoreStrategic or Co-development Partner · 1 January 2013Sole UK and Ireland agent since 2013. Cassioli is a major international manufacturer of intralogistics equipment including conveyors, stacker cranes, automated storage systems, and robotic solutions with turnover approaching 50 million Euros and over 75 years of experience. Diamond Phoenix partners with Cassioli on all large scale projects for complete manufacturing or warehouse facilities.
• Conveyor Units Limited (Uni-xu)coreTechnology or IntegrationTrusted partner for decades specifying and installing Uni-xu equipment. Conveyor Units Limited is the largest conveyor and conveyor roller manufacturer in the UK, producing over 1 million rollers and more than 30km of conveyors each year from their 150,000 sq ft facility in Stourport-on-Severn, Worcestershire.
• ConveyXpresscoreTechnology or IntegrationPartner supplying high-quality telescopic conveyors to the European materials handling industry. Proven machines manufactured since 2013 with over 3,000 units supplied. Products comply with all Health & Safety requirements and are CE compliant. Diamond Phoenix offers these conveyors at 30-40% below standard market rates.
• SafeContractorminorOthersDiamond Phoenix is a SafeContractor approved installer. SafeContractor is the UK's leading Health and Safety Accreditation provider with over 33,000 member contractors.
• AMHSA (Automated Material Handling Systems Association)minorOthersLong-standing member of AMHSA, the internationally recognised trade organisation for the automated material handling industry. AMHSA promotes excellence, defines best practice, and plays a significant role in drafting CEN and ISO standards affecting the sector.

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Dematic: Global intralogistics integrator owned by KION Group offering AS/RS, conveyors, sortation, AMRs, and warehouse execution software for retail, e-commerce, and manufacturing customers — directly comparable to Diamond Phoenix across the same core product set and verticals.
• Swisslog: KUKA-owned automated warehouse and distribution-centre specialist delivering AS/RS, conveyors, palletizing, and AutoStore-style solutions to retail, food, and pharmaceutical clients — a directly comparable systems integrator in the same niche Diamond Phoenix serves.
• Knapp AG: Austrian-headquartered intralogistics specialist providing AS/RS, shuttle, picking, and conveyor systems to retail, healthcare, and food customers — competes head-to-head with Diamond Phoenix for UK and European warehouse automation mandates.
• Vanderlande: Toyota Industries-owned material handling automation integrator (acquired by Toyota in 2024) supplying AS/RS, parcel sortation, and baggage handling — directly comparable to Diamond Phoenix's airport and DC automation offerings.
• TGW Logistics Group: Austrian provider of integrated warehouse and distribution-centre automation including conveyors, pallet AS/RS, and OmniPick robots — comparable mid-sized integrator serving retail and 3PL customers overlapping Diamond Phoenix's segments.
• SSI Schaefer: German family-owned intralogistics company offering conveyors, AS/RS, shuttle systems, and WMS — a directly comparable integrator with a similar product portfolio and multi-vertical customer approach.
• Honeywell Intelligrated: Honeywell's material handling automation business providing conveyors, sortation, AS/RS, and warehouse execution software to retail, e-commerce, and 3PL customers — overlaps with Diamond Phoenix across UK enterprise DC work.
• Beumer Group: Family-owned German manufacturer and integrator of intralogistics systems including conveyors, palletizers, and loading/unloading solutions — directly comparable to Diamond Phoenix's telescopic boom conveyors and palletizing portfolio.
• Bastian Solutions: Toyota Industries-owned US-based material handling integrator delivering conveyors, AS/RS, robotic order fulfillment, and sortation — comparable integrator profile though primarily North American, useful as a regional peer benchmark.

Emerging players

• Lödige Industries: German family-owned material handling and elevator company offering AS/RS, automated parking, and warehouse automation with growing UK presence — a relevant emerging competitor for Diamond Phoenix's high-bay warehouse and airport-adjacent projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DPAlimited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Phoenix Automation