CleverAds
CleverAds is a Vietnam-headquartered, publicly listed full-service digital marketing agency operating across Vietnam, Indonesia, the Philippines, and Myanmar, serving enterprise and mid-market clients with strategy, creative, multi-platform media buying, Google Workspace resale, and a proprietary ad-tech stack.
- Company typePublic
- Founded2008
- HeadquartersHanoi, Vietnam
- Headcount51–100
- GTM typeB2B
- OfferingServices
What CleverAds does
CleverAds is a full-service digital marketing and advertising agency headquartered in Hanoi, Vietnam, founded in 2008 and operating as Công ty Cổ phần Clever Group (Clever Group Joint Stock Company), publicly listed on the Ho Chi Minh Stock Exchange under ticker ADG since January 2021. The company serves enterprise and mid-market clients across Vietnam, Indonesia, the Philippines, and Myanmar with four integrated solution pillars: Marketing Solution (IMC planning, branding, performance marketing), Creative Solution (art & design, production, content marketing), Digital Media Solution (multi-platform paid media across Google, Meta, TikTok, Zalo, LinkedIn, programmatic, and influencer channels), and Business Solution (Google Workspace resale, Google Maps Marketing, website development). It also resells Google Workspace subscriptions as a recurring-revenue line.
Its core technology stack comprises a proprietary ad-tech platform with five named modules: C Alert (campaign KPI prediction and alerting), C Audience (audience targeting optimization), C Filter (automated negative-content detection for crisis prevention), C Report (real-time campaign reporting), and AI Weather (weather-conditioned ad delivery adjustment). The company holds Google Premier Partner, Meta Preferred Partner, and TikTok Authorized Reseller statuses, with a documented base of 20,000+ cumulative clients and 35,000+ cumulative campaigns across verticals including FMCG, finance, healthcare, retail, F&B, automotive, education, entertainment, and real estate.
The business model combines professional-services fees (strategy, creative, campaign management) with advertising media-buying fees and a smaller subscription-recurring stream from Google Workspace. Go-to-market is sales-led with dedicated Digital Marketing Consultants driving consultation-based enterprise and mid-market engagements across its physical offices in Hanoi, Ho Chi Minh City, Da Nang, Makati, and West Jakarta. Headcount is reported at 51–100 in firmographic data, while the recruitment page references 200+ employees; financial revenue is not publicly disclosed.
CleverAds firmographics
Firmographics- Name
- CleverAds
- Legal name
- Công ty Cổ phần Clever Group
- Website
- https://cleverads.vn
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CleverAds is a Vietnam-headquartered, publicly listed full-service digital marketing agency operating across Vietnam, Indonesia, the Philippines, and Myanmar, serving enterprise and mid-market clients with strategy, creative, multi-platform media buying, Google Workspace resale, and a proprietary ad-tech stack.
- Ownership category
- akta.pro rank
Where CleverAds is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices5 records
Markets served
CleverAds business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Digital Marketing Services: Comprehensive digital marketing services including IMC planning, branding solutions, performance solutions, and campaign management across multiple platforms. Revenue generated through service fees for campaign strategy, execution, and optimization.
- Creative Services: Creative and advertising production services including art and design, content marketing, and video production for advertising campaigns.
- Digital Media Solution: Media buying and advertising placement services across Google, Facebook, TikTok, Zalo, LinkedIn platforms. Revenue generated through media buying fees and management charges.
- Google Workspace Solutions: Resale and implementation of Google Workspace business solutions including Gmail, Drive, Meet, Calendar, Docs, Sheets, Slides and other productivity tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business Starter - Entry level Google Workspace plan |
| Subscription | Monthly | Business Standard - Mid-tier Google Workspace plan |
| Subscription | Monthly | Business Plus - Advanced Google Workspace plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
CleverAds product offering
Product offeringCore offering
CleverAds is a full-service digital marketing and advertising agency that plans, creates, and runs advertising campaigns for enterprise and mid-market clients across Southeast Asia. It delivers four integrated solution pillars—Marketing Solution (IMC planning, branding, performance), Creative Solution (art & design, video, content), Digital Media Solution (Google, Meta, TikTok, Zalo, LinkedIn, programmatic), and Business Solution (Google Workspace, websites)—supported by proprietary ad-optimization tools (C Alert, C Audience, C Filter, C Report, AI Weather).
Product overview
CleverAds is a full-service digital marketing and advertising agency offering four integrated solution pillars: Marketing Solution (IMC Planning, Branding, Performance), Creative Solution (Art & Design, Production, Content Marketing), Digital Media Solution (Google, Meta, TikTok, Zalo, LinkedIn, Programmatic, Influencer), and Business Solution (Google Workspace, Google Maps Marketing, Website Development). The company also provides proprietary ad optimization tools including C Alert (prediction and alerting), C Audience (audience targeting), C Filter (content filtering), C Report (real-time reporting), and AI Weather (weather-based ad optimization) to enhance campaign performance. CleverAds operates across Vietnam, Indonesia, and the Philippines; listed on HOSE under ticker ADG since January 2021.
Differentiator
Problem solved
Functional benefit
Brands
- C Alert: Prediction and advertising alert system to ensure campaigns achieve KPIs and optimize budget usage
- C Audience
- C Filter
- C Report
- AI Weather
Products and services
- Marketing Solution Tailored communication strategies covering IMC Planning, Branding Solution, and Performance Solution. Provides strategic planning, brand-building, and data-driven campaign optimization for enterprise and mid-market clients across diverse industries.
- Creative Solution Art & Design, Production, and Content Marketing services covering graphic design, video production (TVC, viral clips, social media videos), scenario writing, public relations, content advertising, social management, and seeding campaigns.
- Digital Media Solution Multi-channel, multi-platform advertising management across Google Marketing Platform, Meta Ads, TikTok Marketing, Zalo Ads, LinkedIn Ads, programmatic advertising, PR & booking, and influencer marketing.
- Business Solution Business management and digital infrastructure solutions including Google Workspace resale and support, Google Maps Marketing, and Website Design & Development services.
Quantifiable outcome
- 35,000+ campaigns successfully executed
- +5 more outcomes
Companies that use CleverAds
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles3 records
CleverAds technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
CleverAds partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- GooglecoreGoogle Premier Partner status with deep integration in Google Ads, Google Marketing Platform, and Google Workspace solutions. CleverAds is recognized as the first Premium Partner of Google in Vietnam, providing Google Workspace implementation services to 200+ enterprise clients.
- Meta (Facebook)coreFacebook Preferred Partner status enabling advanced advertising capabilities and certified expertise in Meta advertising solutions across Facebook and Instagram platforms.
- TikTokcoreAuthorized Reseller status for TikTok advertising and marketing solutions, enabling TikTok campaign management and optimization services.
- AmazonminorAccount Management Agency status for Amazon advertising services.
- VenturesminorStrategic partnership for startup and venture ecosystem development.
- FSNminorStrategic partnership for business development and solutions.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
CleverAds competitors and assessment
Company assessmentBroad incumbents
- Dentsu Inc. Japanese-headquartered global advertising holding group with a long-standing Vietnam presence through Dentsu Vietnam. Comparable to CleverAds because it offers integrated creative, media buying, and digital marketing services across the same enterprise client base in the same SEA markets, but at much greater global scale and with deeper platform relationships.
- WPP plc: World's largest advertising holding company, with GroupM, Mindshare, Ogilvy, and VMLY&R operating in Vietnam and across SEA. Directly comparable to CleverAds because GroupM agencies buy media on the same Google/Meta/TikTok platforms for the same enterprise advertisers, but WPP brings global-client mandates and substantially larger scale.
- Publicis Groupe: Global advertising holding group with operations in Vietnam and SEA through Publicis, Leo Burnett, Saatchi & Saatchi, and Starcom. Comparable to CleverAds across creative, media, and digital services for enterprise clients in overlapping markets, with the difference being much broader global capabilities and balance sheet.
- Hakuhodo Inc. Japanese advertising agency group with established Vietnam operations (Hakuhodo Vietnam). Comparable to CleverAds in providing full-service digital and integrated marketing to enterprise brands in Vietnam and SEA, but with deeper Japanese-client relationships and broader geographic scale.
- Omnicom Group: Global advertising holding group with BBDO, DDB, TBWA, and Hearts & Science operating in SEA. Directly comparable to CleverAds because it competes for the same enterprise media, creative, and digital mandates in Vietnam and the wider region, with the offset of a global network and significantly larger resources.
Direct peers
- GroupM: WPP's media investment group, operating Mindshare, Wavemaker, EssenceMediacom and mSix&Partners across SEA. Closely comparable to CleverAds because its core business is buying digital media on Google, Meta, TikTok, and Zalo for enterprise clients in Vietnam and the region, directly competing for the same enterprise marketing budgets.
- Dentsu X: Dentsu's performance and experience marketing brand, with operations across SEA. Directly comparable to CleverAds because it delivers multi-platform digital media buying, audience targeting, and campaign optimization on Google, Meta, and TikTok for enterprise brands in overlapping markets.
- Mindshare: WPP-owned global media agency with active operations in Vietnam and across SEA. Closely comparable to CleverAds because it manages enterprise media buying and planning across Google, Facebook, TikTok, and Zalo for similar client verticals (FMCG, F&B, banking, automotive, healthcare) in the same region.
- VMLY&R: WPP's global creative and digital agency brand with presence across SEA. Comparable to CleverAds because it offers integrated creative, digital, and commerce services to enterprise brands in overlapping verticals and geographies, competing for the same regional digital mandates.
Regional players
- Entropia (Universal McCann/Entropia): Malaysia-based digital-first agency network with regional SEA footprint and creative/media capabilities across the same platforms as CleverAds. Comparable because it serves enterprise and mid-market clients with similar digital advertising and content services across the SEA region, including Vietnam-adjacent markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CleverAds social profiles
Digital presenceCleverAds financial estimates
Financial estimateRevenue estimate
Valuation estimate
CleverAds leadership team
Management profileNumber of profiles
Profiles5 records
CleverAds funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CleverAds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CleverAds
What does CleverAds do?
CleverAds is a full-service digital marketing and advertising agency that plans, creates, and runs advertising campaigns for enterprise and mid-market clients across Southeast Asia. It delivers four integrated solution pillars—Marketing Solution (IMC planning, branding, performance), Creative Solution (art & design, video, content), Digital Media Solution (Google, Meta, TikTok, Zalo, LinkedIn, programmatic), and Business Solution (Google Workspace, websites)—supported by proprietary ad-optimization tools (C Alert, C Audience, C Filter, C Report, AI Weather).
Is CleverAds a public or private company?
CleverAds is a public company. It is classified as public and is currently operating.
When was CleverAds founded?
CleverAds was founded in 2008. It employs 51 to 100 people.
Where is CleverAds based?
CleverAds is headquartered in Hanoi, Vietnam, in the Asia region.
How does CleverAds make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are creative Services, digital Media Solution and google Workspace Solutions.
Who are CleverAds's main competitors?
Broad incumbents on record are Dentsu Inc., WPP plc, Publicis Groupe, Hakuhodo Inc. and Omnicom Group. Direct peers are GroupM, Dentsu X, Mindshare and VMLY&R. Entropia (Universal McCann/Entropia) is listed as a regional player.
Does CleverAds have an API?
No public API is recorded for CleverAds.