Equicty

What Equicty does

Equicty NV is a Belgian private limited company headquartered in Waregem that develops SaaS software for the equestrian industry. The company's product portfolio centers on two cloud-based platforms: Equstable, aimed at professional stables (performance yards, boarding facilities, breeding operations) with team coordination, horse health tracking, breeding, competition scheduling, and financial administration; and Equclub, aimed at riding clubs and equestrian centers with member management, lesson registrations, arena reservations, payments, and e-commerce. The platform is complemented by the Smart Stable Board, a 32-inch touchscreen hardware device, and by integrated Peppol e-invoicing designed to meet the January 2026 Belgian B2B e-invoicing mandate. In 2025 the company launched Hoofy AI, an AI assistant embedded in the platform that combines generative text, predictive analytics on training and health data, knowledge retrieval over horse records, and process automation to advise owners, trainers, grooms, breeders, veterinarians, farriers, and finance staff. Equicty monetizes primarily through tiered SaaS subscriptions, with ancillary revenue from hardware sales and a two-tier partner program (Promotor referral and Expert resale) that pays recurring commissions and professional services fees. Distribution combines a self-serve 21-day free trial, a multilingual website (English, Dutch, French, German, Hungarian), Olympic-rider ambassador marketing, and direct enterprise outreach for larger equestrian operations. The company is founder-operated by CEO Bram Balcaen, has fewer than ten employees, and discloses no institutional funding.

Name

Equicty

Legal name

Equicty NV

Website

https://equicty.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Equicty is a Belgian SaaS company that builds cloud-based horse management software (Equstable for professional stables and Equclub for riding clubs), augmented by an AI assistant (Hoofy), a touchscreen hardware product, and Peppol e-invoicing, serving equestrian businesses and professional riders primarily in Europe.

Ownership category

akta.pro rank

Product category

Equine management software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Training, Stables & Equine Services (MPAEADAI)

akta.pro secondary industry

Yearling/Weanling Raising & Sales Prep (AFAEAGAD)

Keywords

• Equine management software
• Stable management platform
• Riding club software
• Horse breeding software
• Equestrian business software

Headquarters

HQ city

Waregem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: SaaS subscription model for Equstable (stable management) and Equclub (riding club management) platforms. Recurring subscription revenue with tiered pricing based on features and organization size.
2. Smart Stable Board Hardware: Optional 32-inch touchscreen hardware sale complementing the software platform.
3. Partner Commissions: Recurring commission for Promotor and Expert Partners on software license sales. Partners can also earn from professional services including first-line support, training, and implementation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Equicty develops cloud-based SaaS software for the equine industry, providing two main platforms: Equstable for professional stable management (horse records, breeding, competition scheduling, team coordination, invoicing) and Equclub for riding clubs and equestrian centers (member management, lesson registration, arena reservations, payments, e-commerce). The core software is augmented by the Hoofy AI assistant, Peppol-compliant e-invoicing, and an optional Smart Stable Board touchscreen hardware device.

Product overview

Equicty offers a portfolio of digital horse management solutions consisting of two core platforms (Equstable for professional stable management and Equclub for riding clubs), enhanced by AI capabilities through Hoofy AI, hardware integration via the Smart Stable Board touchscreen, and Peppol-compliant e-invoicing. The Equstable platform serves sport stables, boarding facilities, and breeding operations with features for horse management, team coordination, breeding activities, competition scheduling, and financial administration. Equclub extends similar capabilities to riding clubs with member-focused features including lesson registrations, arena reservations, and self-service portals. All platforms share common infrastructure for real-time collaboration, cloud access, and integration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Equstable: Digital stable management software platform offering horse management, team coordination, breeding, competition scheduling, invoicing, and e-invoicing via Peppol.
• Equclub
• Hoofy AI
• Smart Stable Board

Products and services

• Equstable Comprehensive cloud-based digital stable management platform for professional equestrian businesses, enabling remote team engagement, horse planning, breeding activities, competition scheduling, financial administration, and real-time collaboration with stakeholders including vets, farriers, and owners.
• Equclub Digital management solution for riding clubs and equestrian centers, providing member management, lesson registrations, arena reservations, payment processing, e-commerce capabilities, and a self-service member portal.
• Hoofy AI AI-powered virtual assistant embedded in the Equicty platform that provides strategic analysis, personalized insights, training optimization, breeding management, predictive health analytics, and administrative automation for stable owners, trainers, grooms, breeders, veterinarians, farriers, and finance teams.
• Smart Stable Board 32-inch touchscreen display installed on stable walls serving as a central management interface, offering remote access, real-time updates, unlimited organizing space, history tracking, and glove-compatible editing.
• Peppol E-Invoicing Integrated e-invoicing module within Equstable that enables compliant B2B e-invoicing via the Peppol network, preparing stables for mandatory Belgian B2B e-invoicing regulations effective January 2026 at no additional cost.

Quantifiable outcome

• Drastically reduces physical interactions, calls, and chats by bringing all stakeholders on one collaborative tool
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Global Equestrian GroupcoreStrategic or Co-development Partner · 28 March 2024Press release announced March 28, 2024 - Equicty teams up with Global Equestrian Group to enhance stable operations. Strategic partnership to expand reach in professional equestrian market segment.
• Flanders Investment and TrademinorOthersGovernment agency supporting Belgian companies with international expansion. Listed as supporter of Equicty.
• Start it @ KBCminorOthersBelgian startup accelerator program. Listed as supporter of Equicty.
• Flanders State of the ArtminorOthersFlemish innovation initiative. Listed as supporter of Equicty.
• EsportterminorOthersListed partner on sitemap.
• Baucher MarketingminorOthersListed partner on sitemap.
• EqunewsminorOthersListed partner on sitemap.
• Trot ExtraminorOthersListed partner on sitemap.
• HDP - Horse Design PerformanceminorOthersListed partner on sitemap.
• 4STABLESminorOthersListed partner on sitemap.
• SBT Business ManagementminorOthersListed partner on sitemap.
• Julia PringleminorOthersListed partner on sitemap.
• Equi-ManagementminorOthersListed partner on sitemap.
• EquiCommminorOthersListed partner on sitemap. Hungarian equestrian communication/media partner.
• EQUIKNOWLEDGEminorOthersListed partner on sitemap.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BarnManager: US-based stable management SaaS offering horse records, scheduling, invoicing, and team coordination for equestrian facilities. Direct vertical competitor serving professional stables with similar SaaS functionality to Equicty's Equstable platform.
• Stable Secretary: Stable management SaaS for equestrian operations covering horse records, health, scheduling, and billing. Closely overlaps Equicty's core Equstable use cases in the North American market.
• Hippomundo: Equestestrian performance data and results platform with breeding, competition, and horse management features. Already an Equicty integration partner, indicating direct functional overlap in competition scheduling and breeding data.
• Equisense: France-based connected equestrian company combining horse activity sensors with analytics dashboards for training and stable management. Comparable to Equicty's analytics and Hoofy AI vision for data-driven stable operations.
• Equestic: German company offering horse activity monitoring wearables with cloud analytics for training and health. Adjacent to Equicty's stable management data stack, focused on sensor-driven equine performance insights.
• Arioneo: Connected equestrian hardware and software platform focused on horse health, performance, and recovery analytics. Overlaps with Equicty's predictive analytics and stable data centralization capabilities.
• Equestrian Manager: Equestrian facility management software covering lessons, billing, horse records, and member management. Directly comparable to Equicty's Equclub riding-club platform.
• Horsely: Equestrian management mobile app for horse owners and stables covering health, training, and scheduling. Comparable mobile-first stable management experience targeting individual horse owners and small operations.

Regional players

• Bitstable: Brazilian equestrian management platform offering horse and stable management features. Geographic non-overlap with Equicty's European focus, but functionally analogous vertical SaaS serving professional stables.

Broad incumbents

• Mindbody: Broad club and appointment management SaaS serving fitness, wellness, and boutique studios with scheduling, payments, and member portals. Represents the horizontal threat to Equicty's Equclub riding-club use case if it adds equestrian-aware features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0OvXhUgS36Z0zax-QLYBpA
• Facebookfacebook.com/equicty
• LinkedInlinkedin.com/company/equicty
• Instagraminstagram.com/equicty
• Xx.com/equicty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equicty