Coleman Equipment
Coleman Equipment is a family-owned, fourth-generation Kubota authorized dealer operating four stores across the Kansas City metro area, selling, renting, servicing, and supplying parts for construction, agricultural, and turf equipment to contractors, farmers, landscapers, and property owners.
- Company typePrivate
- Founded1940
- HeadquartersBonner Springs, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Coleman Equipment does
Coleman Equipment, Inc. is a family-owned, multi-brand equipment dealer serving the Greater Kansas City Metropolitan Area across four physical locations: Bonner Springs, KS (headquarters); Lee's Summit, MO; Smithville, MO; and Easton, MO. Founded in 1940 by Jim and Golden Coleman as Coleman Coal and Feed and now in its fourth generation of family ownership, the company operates as an authorized dealer for Kubota (construction, agricultural, turf equipment, and industrial engines), Toro Dingo compact utility loaders, Scag Power Equipment, Stihl, Land Pride implements, Woods, Honda engines, and Stanley Hydraulics. It also supports multiple secondary brands through parts and service.
The business operates five integrated revenue streams: (1) new equipment sales across Kubota's tractor series (BX, B, L, Grand L, MX, M) and its construction and turf lines plus complementary brands; (2) used equipment sales sourced from trade-ins and its own rental fleet; (3) equipment rental of compact track loaders, excavators, skid steer loaders, tractors, utility vehicles, and Toro Dingo units on short- and long-term terms with rent-to-own options; (4) parts sales through local counters and one of the more prominent online parts platforms in the United States (Internet Parts Hotline 877-851-3647, [email protected]), serving customers nationally; and (5) repair, maintenance, field service, railroad tool service, and specialty services such as Rim Guard beet juice tire ballast installation.
Customers are segmented horizontally across construction contractors, farmers and agricultural operations (primary), turf and landscaping professionals, and residential property owners. Distribution combines territory-based field sales representatives across Kansas and Missouri counties, in-store sales at four locations, a national e-commerce parts channel, and a direct rental channel. The company markets via its website, E-Quip email alert program, and a Facebook page, with the Coleman Advantage extended warranty program (10-year powertrain on Kubota tractors, 5-year on excavators) acting as a key retention lever.
Coleman Equipment firmographics
Firmographics- Name
- Coleman Equipment
- Legal name
- Coleman Equipment, Inc.
- Website
- https://colemanequip.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Coleman Equipment is a family-owned, fourth-generation Kubota authorized dealer operating four stores across the Kansas City metro area, selling, renting, servicing, and supplying parts for construction, agricultural, and turf equipment to contractors, farmers, landscapers, and property owners.
- Ownership category
- akta.pro rank
Coleman Equipment industry classification
Industry- Product category
- Construction & Agricultural Equipment Dealership
- NAICS
- Outdoor Power Equipment Retailers (444230), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)
- SIC
- Farm Machinery & Equipment (3523), Construction Machinery & Equip (3531), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)
- akta.pro secondary industries
- ATV (All-Terrain Vehicle) Manufacturing (IMACAEAD), Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)
Keywords
Where Coleman Equipment is headquartered
LocationHeadquarters
- HQ city
- Bonner Springs
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Coleman Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Inventory and Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Equipment Sales: Sales of new construction, agricultural, and turf equipment including Kubota tractors, excavators, compact track loaders, skid steer loaders, and related machinery.
- Used Equipment Sales: Resale of quality used equipment sourced from rental fleet and trade-ins. Equipment includes used tractors, compact track loaders, zero turn mowers, and utility vehicles.
- Equipment Rental: Short-term and long-term rental of compact track loaders, excavators, skid steer loaders, tractors, utility vehicles, and Toro Dingo compact utility loaders with attachments. Rent-to-own option available with rent credit applied to purchase.
- Parts Sales: Sales of OEM and aftermarket parts including Kubota parts (tractor, mower, construction, engine), Honda engine parts, Land Pride implement parts, Woods parts, Toro Dingo parts, Stanley hydraulics parts, and industrial engine parts. Both counter sales and internet parts sales with e-commerce platform.
- Service and Repair: Repair and maintenance services including shop service, field service, railroad tool service. Additional services include Rim Guard beet juice tire ballast installation.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Coleman Equipment product offering
Product offeringCore offering
Coleman Equipment is a family-owned authorized Kubota dealership selling new and used construction, agricultural, and turf equipment—including tractors, excavators, skid steers, compact track loaders, zero-turn mowers, and utility vehicles. The dealership also provides short- and long-term equipment rentals, a national e-commerce parts platform, and full repair, maintenance, and field-service capabilities across four Kansas City metropolitan locations.
Product overview
Coleman Equipment is a family-owned equipment dealer serving the Greater Kansas City Metropolitan area since 1940. The company operates as a Kubota authorized dealer offering a comprehensive portfolio of equipment products and services organized into several interconnected categories: (1) New Equipment Sales featuring Kubota tractors across multiple series (BX Sub-Compact, B Compact, L Standard, Grand L Deluxe, MX Utility, and M Agricultural), Kubota construction equipment including excavators and compact track loaders, plus Toro Dingo compact utility loaders and Scag commercial turf equipment; (2) Used Equipment Sales providing pre-owned machines sourced from their rental fleet and trade-ins; (3) Equipment Rental Program offering short and long-term rentals of compact track loaders, excavators, skid steers, tractors, and utility vehicles with trailers and attachments; (4) Parts Sales with extensive inventory for Kubota equipment, Honda engines, Land Pride implements, Woods equipment, Toro Dingo, and Stanley hydraulics; (5) Service and Repair including shop service, field service, and railroad tool service; and (6) Exclusive Coleman Advantage warranty programs providing extended powertrain coverage on Kubota products. The company operates four locations across the Kansas City area.
Differentiator
Problem solved
Functional benefit
Products and services
- New Kubota Equipment Full line of new Kubota equipment including BX sub-compact, B compact, L standard, Grand L deluxe, MX utility, and M agricultural tractors, plus excavators, skid steer loaders, compact track loaders, and industrial engines sold to contractors, farmers, landscapers, and property owners.
- Used Equipment Sales Pre-owned compact track loaders, zero turn mowers, tractors, utility vehicles, and miscellaneous equipment sourced from the rental fleet and customer trade-ins, inspected and serviced before resale.
- Equipment Rental Program Short-term and long-term rental of compact track loaders, excavators, skid steer loaders, tractors, utility vehicles, and Toro Dingo compact utility loaders with trailers and attachments, including a rent-to-own option that applies rent credits toward purchase.
- Parts Sales Extensive OEM and aftermarket parts inventory covering Kubota tractor, mower, construction, and engine parts, Honda engine parts, Land Pride implement parts, Woods parts, Toro Dingo parts, and Stanley hydraulics parts, sold via counter service and a national e-commerce storefront.
- Equipment Repair and Maintenance Comprehensive repair and maintenance services performed in-shop, on-site via field service trucks, and at railroad customer locations, including specialized tire ballast installation and railroad tool servicing.
Companies that use Coleman Equipment
Customer profileSegments4 records
Ideal customer profiles4 records
Coleman Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coleman Equipment partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- KubotacoreKubota Authorized Dealer for construction equipment, agricultural equipment, turf equipment, and industrial engines. Offers exclusive extended warranties including 10-year limited powertrain warranty on Kubota tractors and 5-year warranty on excavators. Primary brand partner since 1992.
- Toro DingocoreAuthorized dealer for Toro Dingo compact utility loaders and attachments. Offers short-term and long-term rentals of tracked and wheeled Dingo units with various attachment options.
- Scag Power EquipmentminorAuthorized Scag commercial turf equipment dealer offering zero turn mowers and related equipment.
- Land PrideminorSells Land Pride implements including rotary cutters, overseeders, seeders, and broadcast spreaders. Parts also available.
- StihlminorSells Stihl outdoor power equipment including trimmers, chain saws, and blowers. Hiring Stihl mechanic for service.
- Stanley HydraulicsminorAuthorized dealer for Stanley hydraulic tools including mounted equipment and railroad tools, with associated parts and service capabilities.
- HondaminorSells Honda engine parts. Provides engines and engine parts for various equipment applications.
- WoodsminorSells Woods implement parts. Provides attachment options for tractor applications.
Scale indicators3 records
Recent moves10 records
Expansion highlights5 records
Coleman Equipment competitors and assessment
Company assessmentDirect peers
- KanEquip: Multi-location Case IH and Kubota equipment dealer headquartered in Kansas with similar product breadth across agriculture, construction, and turf plus parts and service operations.
- RDO Equipment Co. Largest John Deere construction and agricultural equipment dealer in North America, operating across multiple states with full sales, rental, parts, and service capabilities. Comparable diversified full-line dealer model.
- Heritage Tractor: Multi-state John Deere dealer operating across the central US with full-line new and used equipment, parts, service, and integrated precision agriculture offerings. Comparable multi-location full-line dealer model.
- Foley Equipment: Multi-location Caterpillar dealer serving Kansas and western Missouri with construction, agricultural, and turf equipment plus parts, service, and rental. Operates a comparable full-line dealer model in Coleman's overlapping geography.
- Papé Group: Multi-brand equipment dealer in the Pacific Northwest representing construction, agricultural, material handling, and turf lines with parts, service, and rental operations. Comparable multi-line, multi-location dealer model.
- Stotz Equipment: Multi-state John Deere dealer operating across the western US with full agricultural, construction, and turf equipment lines, plus parts and service. Comparable multi-location, multi-vertical dealership.
- Nortrax: John Deere construction and forestry equipment dealer with locations across the eastern US and Canada, offering sales, rental, parts, and service. Comparable full-line equipment distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Coleman Equipment social profiles
Digital presenceColeman Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coleman Equipment leadership team
Management profileNumber of profiles
Profiles5 records
Coleman Equipment subsidiaries and ownership
Company hierarchySubsidiaries2 records
Coleman Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coleman Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coleman Equipment
What does Coleman Equipment do?
Coleman Equipment is a family-owned authorized Kubota dealership selling new and used construction, agricultural, and turf equipment—including tractors, excavators, skid steers, compact track loaders, zero-turn mowers, and utility vehicles. The dealership also provides short- and long-term equipment rentals, a national e-commerce parts platform, and full repair, maintenance, and field-service capabilities across four Kansas City metropolitan locations.
Is Coleman Equipment a public or private company?
Coleman Equipment is a private company. It is classified as family owned and is currently operating.
When was Coleman Equipment founded?
Coleman Equipment was founded in 1940. It employs 101 to 250 people.
Where is Coleman Equipment based?
Coleman Equipment is headquartered in Bonner Springs, United States, in the North America region.
How does Coleman Equipment make money?
Five revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, equipment Rental, parts Sales and service and Repair.
Who are Coleman Equipment's main competitors?
Direct peers on record are KanEquip, RDO Equipment Co., Heritage Tractor, Foley Equipment, Papé Group, Stotz Equipment and Nortrax.
Does Coleman Equipment have an API?
No public API is recorded for Coleman Equipment.
What industry is Coleman Equipment in?
Coleman Equipment's product category is Construction & Agricultural Equipment Dealership. Its primary akta.pro industry code is IMAHAIAG, Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides), with a secondary code of IMACAEAD, ATV (All-Terrain Vehicle) Manufacturing. Its NAICS code is 444230 and its SIC code is 3523.