The Sports Utility Vehicle (SUV) & SUVtv

What The Sports Utility Vehicle (SUV) & SUVtv does

SUVtv is a privately held, Atlanta-based direct-to-consumer streaming platform that produces and distributes live and on-demand coverage of grassroots, high school, and college basketball events. Founded in 2013, the company operates a web-based streaming service built on Wix infrastructure, supplemented by a YouTube channel for promotional content. The core product portfolio consists of single-game streaming passes ($7.99–$9.99), all-access tournament passes ($15.99–$39.99), and full-game digital file downloads ($15.99) that are emailed to purchasers within 24 hours for use in highlight creation or distribution to college coaches.

The company generates revenue exclusively through transaction-based fees on passes and downloads, with no subscription tier or advertising monetization evident. Its primary customer segments are youth and high school basketball players and their families (seeking recruiting footage), college coaches (scouting regional talent), and basketball event organizers (seeking digital distribution and pay-per-view monetization for venues that exceed in-person capacity). Distribution occurs via the SUVtv website, supported by social media channels (YouTube, X, Instagram, Facebook) and an email newsletter list as the principal acquisition and retention channel.

SUVtv's event catalog includes flagship tournaments such as the Beacon Orthopaedics Flyin' to the Hoop (18 games), Grayson New Year's Classic (9 games), GBCA LIVE Sessions I and II, the Nike Elite Showcase, the Outback Steakhouse Classic, the Underclassman All-American Games, and The Way League. The company has integrated with Cerebro Sports and GAMEON AIO for analytics and event management, and is positioned as the official streaming partner for the Georgia Basketball Coaches Association (GBCA). Geographic coverage is concentrated in the Southeast US, with event participation from teams across more than ten states.

Name

The Sports Utility Vehicle (SUV) & SUVtv

Legal name

SUVtv

Website

https://thesuvtv.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

SUVtv is an Atlanta-based direct-to-consumer streaming platform that delivers live and on-demand coverage of grassroots, high school, and college basketball events across the Southeast US, serving athletes, families, college coaches, and tournament organizers through pay-per-view passes and digital game downloads.

Ownership category

akta.pro rank

Product category

Sports Streaming Services

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE)

akta.pro secondary industry

Sports Streaming Platforms (MPACAAAE)

Keywords

• Youth sports streaming
• Basketball live streaming
• Sports video on-demand
• High school sports media
• Tournament broadcasting

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Others

Revenue model

1. Single Game Purchases: Customers purchase individual game streams for live viewing or on-demand access. Prices range from $7.99 to $9.99 per game depending on the event.
2. All-Access Tournament Passes: Customers purchase multi-game tournament passes granting access to all games in an event. All-access passes range from $15.99 to $39.99 depending on the tournament.
3. Full Game Digital Downloads: Customers order full game video files delivered via email for $15.99. These files can be used to create highlights or send to college coaches.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SUVtv is a direct-to-consumer basketball streaming platform that provides live coverage and video-on-demand replays of youth, high school, and grassroots basketball games and tournaments. Customers purchase single game passes ($7.99-$9.99), all-access tournament passes ($15.99-$39.99), or one-time full game digital file downloads ($15.99) delivered via email for use in college recruiting highlight reels. The platform covers major regional events across the Southeast United States.

Product overview

SUVtv is a basketball-focused live streaming and video-on-demand platform that provides live event streams, original content, highlights, and game replays. The platform operates as a direct-to-consumer streaming service built on the Wix website platform, distributing content through its own website and YouTube channel. The core product consists of live event streaming and on-demand replays, supplemented by a full game digital download purchase option. The company hosts various basketball tournaments and events throughout the year, including the Flyin' to the Hoop tournament (18 games, $39.99 all-access), Grayson New Year's Classic (9 games, $19.99 all-access), GBCA Live events (multiple courts with $7.99 single game / $15.99-$19.99 all-access passes), Nike Elite Showcase (6 games, $19.99 all-access), Outback Steakhouse Classic (4-5 games, $19.99 all-access), The Way League, and GACA/GBCA All-Star Games. All-access passes provide comprehensive tournament coverage while single-game purchases offer flexibility for viewers interested in specific matchups.

Differentiator

Problem solved

Functional benefit

Products and services

• SUVtv Live Events Streaming Live streaming service for basketball games and tournaments, allowing users to watch events in real-time. Targeted at youth and high school basketball players, families, and college coaches.
• SUVtv On Demand Video-on-demand service for previously streamed basketball games and events available for replay. Targeted at players, families, and college recruiters who need to review specific games or matches.
• Full Game Digital Download Digital file purchase option for $15.99 allowing users to download full game recordings delivered via email within 24 hours, used for creating recruiting highlights or sharing with college coaches.
• Beacon Orthopaedics Flyin' to the Hoop Tournament Pass Annual basketball tournament streaming coverage featuring 18 games, available as single-day passes or an all-access pass for $39.99 covering all 18 games. Sponsored by Beacon Orthopaedics.
• Grayson New Year's Classic Tournament Pass Basketball tournament streaming coverage featuring 9 games, with single game passes at $9.99 or an all-access pass for all 9 games at $19.99.
• GBCA Live Events (Session I) Tournament Pass Georgia Basketball Coaches Association (GBCA) basketball event streaming held June 12-14 covering Courts 5 & 8; single game at $7.99 or all-access pass for both courts at $15.99 for the three-day session.
• GBCA Live Session II (SE) Tournament Pass Southeast regional GBCA basketball event streaming held June 26-28 with single game passes at $7.99 or all-access pass at $19.99 covering all games on Courts 5 & 8.
• Nike Elite Showcase Tournament Pass 2026 Nike Elite Showcase basketball event streaming coverage with all-access pass for 6 games at $19.99. Sponsored by Nike.
• Outback Steakhouse Classic Tournament Pass Outback Steakhouse Classic basketball event streaming coverage with all-access pass for 4-5 games at $19.99. Sponsored by Outback Steakhouse.
• GACA/GBCA All-Star Games Junior and Senior All-Star basketball games streaming coverage for GACA and GBCA.
• The Way League Streaming Coverage Streaming and on-demand coverage of The Way League, a faith, community, and basketball youth league featuring championship, quarterfinal, and semifinal games on demand.
• Underclassman All-American Games Streaming coverage of the All-American games event for underclassman basketball players.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and major.

• GBCA (Georgia Basketball Coaches Association)coreStrategic or Co-development PartnerSUVtv is the official streaming partner for GBCA events including GBCA LIVE Sessions I and II. The partnership covers multiple courts with comprehensive game coverage for on-demand viewing.
• Beacon OrthopaedicsmajorGTM or Marketing PartnerBeacon Orthopaedics is the title sponsor of the Flyin' to the Hoop event. SUVtv provides streaming coverage for this major basketball tournament.
• NikemajorGTM or Marketing PartnerNike is a sponsor of the Georgia Nike Elite Showcase event. SUVtv provides streaming coverage for this showcase tournament.
• Outback SteakhousemajorGTM or Marketing PartnerOutback Steakhouse is the title sponsor of the Outback Steakhouse Classic basketball event. SUVtv provides streaming coverage for this tournament.

Scale indicators1 record

Direct peers

• BallerTV: BallerTV is a direct-to-consumer live streaming platform focused on youth and high school basketball, charging per-game and subscription fees — the closest direct competitor to SUVtv in grassroots basketball streaming.
• NFHS Network: NFHS Network streams high school sports events nationwide via subscription, with rights deals with state high school associations — directly comparable to SUVtv's grassroots/event coverage model.
• PlayOn Sports: PlayOn Sports operates NFHS Network and produces/distributes live high school sports content including basketball — competes in the same grassroots high school sports streaming category as SUVtv.
• Hudl: Hudl provides team video and analytics tools widely used by high school basketball programs for highlight creation and recruiting — overlapping with SUVtv's recruiting-focused digital download offering.

Broad incumbents

• FloSports: FloSports is a subscription-based sports streaming platform covering multiple sports including high school and youth events, with a much broader portfolio and deeper funding than SUVtv.
• MaxPreps: MaxPreps is a leading high school sports content platform owned by Paramount, covering scores, stats, and video — overlapping with SUVtv's high school basketball audience.

Emerging players

• Overtime: Overtime produces original sports content and short-form video focused on elite high school and youth athletes, including basketball — a comparable audience and recruiting-content play.
• Whistle Sports: Whistle Sports creates digital sports content aimed at younger/family audiences including basketball, with a multi-platform distribution model similar to SUVtv's social + DTC approach.

Others

• Cerebro Sports: Cerebro Sports is a basketball analytics and data platform already integrated with SUVtv's GBCA LIVE coverage — a technology partner and adjacent ecosystem player.
• The Basketball Tournament (TBT): TBT operates a high-profile summer basketball tournament with live streaming coverage of elite games — comparable as an event-based basketball property that competes for viewer attention.

Market position

Strengths5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SUVtv
• YouTubeyoutube.com/channel/UC-3TfTCCJ2TABENMS15qstQ
• Facebookfacebook.com/SUVtv
• Instagraminstagram.com/suv.tv/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sports Utility Vehicle (SUV) & SUVtv