Cerebro Sports

What Cerebro Sports does

Cerebro Sports is a Dallas-based, venture-backed basketball analytics company founded in 2021 that has compiled what it describes as the largest box score database in basketball, covering 1.3M+ player profiles, 4,500+ events, and 10.3M+ unique performances from high school, AAU, college, the transfer portal, international leagues, the NBA, and the WNBA. Its flagship product, Cerebro SCOPE, transforms box-score statistics into standardized player evaluations using proprietary metrics — RAM (Rating of Athletic Merit, 0–1000+), C-RAM (Contextual Rating of Athletic Merit, 0–10+), and the 5-Metric Suite (PSP, 3PE, FGS, ATR, DSI) — and applies a vetting process that rejects self-submitted stats in favor of operator-vetted data.

The company serves four primary buyer groups: professional scouts and college recruiters, NBA/professional teams and agencies (with all 30 NBA teams reportedly using Cerebro), athletes, and fans, plus event operators and a certified vendor ecosystem supplying data into the platform. Distribution blends self-serve SaaS, enterprise account requests, event operator partnerships (three models: Box Score Submission, Full Boxscore Stats Service, DIY), and a Certified Vendor Program across Live Statting, Stat by Video, and Video Streaming. In October 2024 it announced a Google Cloud collaboration to launch an AI-powered basketball chatbot on November 15, 2024, and added former NBA EVP Kiki VanDeWeghe as investor/advisor and former WNBA SVP Renee' Brown as advisor.

Cerebro Sports monetizes primarily through tiered SCOPE subscriptions ($7 seven-day trial, $200/month, $2,000/annual), custom enterprise/team licensing for NBA and college programs, and a Small College Discount Program that prices access at $100/year for ~1,100 non-NCAA Division I schools and donates 100% of those proceeds to the Small College Basketball Foundation. Consumer extensions are in development: the Athlete mobile app and Fan mobile app are both in pre-launch / 'coming soon' status with waitlists open.

Name

Cerebro Sports

Legal name

Cerebro Sports

Website

https://cerebrosports.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Cerebro Sports is a Dallas-based basketball analytics company operating Cerebro SCOPE, a subscription platform built on the world's largest box-score database (1.3M+ player profiles, 10.3M+ performances) serving NBA teams, college programs, scouts, athletes, and fans with proprietary RAM/C-RAM metrics and a Google Cloud-powered AI chatbot.

Ownership category

akta.pro rank

Product category

Sports Analytics Software

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

akta.pro secondary industry

Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

Keywords

• Basketball analytics
• Player evaluation
• Sports statistics
• Scouting platform
• Performance metrics

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SCOPE SaaS Subscription: Cloud-based subscription access to Cerebro SCOPE platform providing statistical, contextual, and objective player evaluation tools. Tiered pricing from $7 trial to $200/month to $2,000/year with team and enterprise options.
2. Freemium Model: Free account tier offering access to basic data on 1.5M+ player records at all levels globally, with premium upsell to paid SCOPE subscriptions for full features.
3. Enterprise & Team Licensing: Custom pricing for organizations requiring multiple seats or custom invoicing, targeting NBA teams, college programs, and event operators.
4. Small College Discount Program: Special $100/year pricing for non-NCAA Division I schools (90% discount), with 100% of sales donated to Small College Basketball Foundation.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Cerebro Sports operates Cerebro SCOPE, a cloud-based basketball analytics platform that compiles the world's largest box score database (1.3M+ player profiles, 4,500+ events, 10.3M+ unique performances) and converts raw box score statistics into standardized player evaluation metrics (RAM, C-RAM, 5-Metric Suite) for use by professional scouts, college recruiters, event operators, athletes, and fans. The platform spans youth, high school, AAU, college, transfer portal, international leagues, NBA, and WNBA competitions, supported by a data verification process that rejects self-submitted stats, and is being extended with an AI chatbot built on Google Cloud technology launching November 15, 2024.

Product overview

Cerebro Sports operates as a unified platform company offering Cerebro SCOPE as its core basketball analytics product, supplemented by consumer mobile applications (Athlete App and Fan App, both in development), an AI chatbot feature launching November 2024, and supporting services including a Certified Vendor Program and Event Operator Partnerships. The platform is distinguished by its proprietary metric suite (RAM, C-RAM, and 5-Metric Suite) that transforms box score statistics into standardized player evaluations scalable across all basketball levels from youth to professional.

Differentiator

Problem solved

Functional benefit

Brands

• SCOPE: Statistical, Contextual, Objective Player Evaluation platform - Cerebro's proprietary player evaluation and analytics platform.

Products and services

• Cerebro SCOPE
• Cerebro AI Basketball Chatbot
• Cerebro Certified Vendor Program
• Cerebro Athlete Mobile App
• Cerebro Fan Mobile App

Quantifiable outcome

• Track 1.5M+ basketball players at all levels globally with verified box score data
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature6 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Google CloudflagshipTechnology or Integration · 25 October 2024Strategic collaboration to launch AI-powered basketball chatbot on Google Cloud platform. Mark Cuban facilitated connection. Chatbot delivers real-time, stats-driven insights to players, fans, and decision-makers at all levels. Launch scheduled for November 15, 2024.
• NCAAflagshipStrategic or Co-development Partner · 15 September 2022Formal agreements signed to promote meritocracy and expand access to analytics across collegiate basketball levels.
• NBAflagshipStrategic or Co-development Partner · 15 September 2022Formal agreements signed to expand analytics adoption across professional basketball. All 30 NBA teams reportedly using Cerebro in some capacity.
• International Sports AgenciescoreStrategic or Co-development Partner · 15 September 2022Partnerships with international sports agencies to expand access to analytics globally across basketball markets outside US.
• TheTB5ReportsminorStrategic or Co-development Partner · 9 March 2022Partnership to boost TheTB5Reports' premium exposure events with Cerebro's player evaluations. Events featured for college coaches' global searches. Player Event Breakdowns available within 24 hours.
• HoopHallcoreStrategic or Co-development Partner · 8 March 2022Partnership with Naismith Basketball Hall of Fame's high school event series for 2021-22 season. Includes box score data, top performer leaderboards, and in-depth written coverage.
• SUVTVminorStrategic or Co-development Partner · 7 March 2022Partnership pairing SUVTV's broadcast coverage with Cerebro's player evaluations. All broadcast events featured on Cerebro platform with full collegiate box scores and player ratings.
• The Grind SessioncoreStrategic or Co-development Partner · 3 March 2022Partnership with premier high school basketball showcase league providing platform access for full 2021-22 season. Players gain visibility with thousands of others being discovered on Cerebro.
• Les Schwab Invitational (LSI)coreStrategic or Co-development Partner · 3 March 202225th anniversary partnership providing player evaluations using proprietary metrics. Features '25 Memorable Performances for 25 Years' content series. Live leaderboards on social media throughout event.
• Alabama Community College Conference (ACCC)coreStrategic or Co-development Partner · 3 March 2022Partnership with NJCAA Division I conference (21 institutions, 120 teams, 2,400+ athletes) providing stats-based player evaluations for player development and scouting within ACCC, NCAA, and NAIA divisions.
• Transfer TapesminorStrategic or Co-development Partner · 3 March 2022Partnership bringing context and numbers-based player evaluation to Transfer Tapes' content showcasing NCAA transfers and Junior College players seeking scholarships.
• Small College Basketball FoundationcoreStrategic or Co-development Partner · 16 November 2021Partnership serving approximately 1,100 non-NCAA Division I colleges. Cerebro contributes 100% of sales to non-D1 schools to SCB Foundation with special $100/year pricing (90% discount).
• Sunshine Independent Athletic Association (SIAA)coreStrategic or Co-development Partner · 12 November 2021Partnership with SIAA (13 member schools) providing platform access for entire 2021-22 basketball season. All players gain ability to be seen alongside thousands of other players worldwide on Cerebro platform.
• ESPNminorStrategic or Co-development PartnerPartner logo displayed on Cerebro SCOPE platform indicating media relationship.
• USA TodayminorStrategic or Co-development PartnerPartner logo displayed on Cerebro SCOPE platform indicating media relationship.
• USA BasketballcoreStrategic or Co-development PartnerPartner logo displayed on Cerebro SCOPE platform indicating national governing body relationship.
• WNBAcoreStrategic or Co-development PartnerPartner logo displayed on Cerebro SCOPE platform indicating professional women's league relationship.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Catapult Sports:
• Sportradar:
• Hudl: Hudl is the dominant sports video and data platform for amateur and youth sports, with deep penetration in high school and college basketball after acquiring Krossover. It overlaps with Cerebro's youth and college data business and benefits from much larger scale and reach.
• Stats Perform: Stats Perform is a major sports data and AI company providing official data feeds, predictive analytics, and content to leagues, media, and sportsbooks. It is a broad incumbent in sports data and a potential competitor in basketball statistics distribution and AI.
• Second Spectrum: Second Spectrum is the official tracking and analytics partner for the NBA and several other leagues, providing advanced spatial and player-tracking analytics. It is a broad incumbent in elite basketball analytics and a potential competitor for top-tier customer contracts.

Emerging players

• HomeCourt:

Direct peers

• Krossover: Krossover (now part of Hudl) was a basketball and team-sports video breakdown and analytics service used by college and high school programs. It is a direct precedent in box-score-driven player evaluation and analytics workflows for basketball coaches.
• Synergy Sports: Synergy Sports is a leading basketball video and analytics platform used by NBA, NCAA, and international teams for scouting and player evaluation. It directly competes with Cerebro's SCOPE platform in the same customer base and use case.
• PlaySight: PlaySight offers AI-driven sports video and analytics for basketball, tennis, and other sports, used by teams, federations, and broadcasters. It overlaps with Cerebro in basketball video and data analytics and serves similar professional and amateur customers.
• ShotTracker: ShotTracker provides AI-powered basketball player and ball tracking via wearable sensors and cameras, generating real-time analytics for teams, broadcasters, and fans. It is a direct peer in basketball-specific data collection and performance analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CerebroSports
• LinkedInlinkedin.com/company/cerebro-sports
• Instagraminstagram.com/cerebrosports/?hl=en
• Facebookfacebook.com/cerebrosports

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cerebro Sports