Wx3

What Wx3 does

WX3 E-commerce Ltda. is a Brazilian technology and services company founded in 2008 and headquartered in Nova Friburgo, with additional offices in São Paulo and Rio de Janeiro. The company builds and operates a proprietary, fashion-native e-commerce platform hosted on AWS — 100% custom code without reliance on Magento, WordPress, or other third-party frameworks — and sells it to Brazilian DNVB (Digitally Native Vertical Brand) fashion brands under an integrated offering branded "E-commerce 4.0." That offering combines four coordinated pillars: the proprietary platform, digital marketing services (traffic management, art direction, social media, studio), strategic e-commerce consulting, and humanized ongoing support, delivered by a team of 100+ specialists serving 45+ fashion brands across intimate apparel, activewear, streetwear, beachwear, athleisure, and adjacent verticals.

The platform bundles a native stack that competes with — rather than integrates to — third-party point tools: ERP+WMS for inventory, orders, and NF-e invoicing; a CRM with behavioral clustering; an influencer/affiliate module with commission tracking and Squad storefronts; Live Shop; wholesale + retail (B2B and B2C); international multi-currency sales; embedded AI (intelligent reports, smart showcases/vitrines, intelligent search); cashback; VIP pre-sale; and returns/exchange. It also publishes a free suite of 30+ strategic/marketing/operational calculators and the AI-driven WX3 Score diagnostic, plus DressOn computer-vision virtual try-on, used to drive top-of-funnel demand.

The commercial model is performance-aligned: a R$29,990 one-time implementation fee (payable in up to 10 installments), plus a recurring leg of either 4% commission on client sales or a fixed R$4,000/month until the client's store reaches R$100k/month in revenue — at which point the commission leg kicks in. Additional revenue streams include strategic consulting engagements and a paid Strategic Diagnosis service. Tier-1 partner certifications (Google Partner Premier 2026, Meta Business Partner, TikTok Marketing Partner, AWS Partner Network, RD Station Diamond) provide distribution and platform-feature access; the company reports R$1B+ in client sales generated and 3.5M+ orders processed across its base of fashion brand clients.

Name

Wx3

Legal name

WX3 E-commerce Ltda.

Website

https://wx3.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fashion E-commerce Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)

akta.pro primary industry

Fulfillment Technology & Warehouse Management Systems (WMS) (CRAFAMAB)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Global Customer Support & Cross-border CX Platforms (CRAFAJAK)

Keywords

• Fashion e-commerce platform
• E-commerce ecosystem services
• Proprietary e-commerce software
• Digital marketing services
• E-commerce strategy consulting

Headquarters

HQ city

Nova Friburgo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. E-commerce 4.0 Ecosystem: Full ecosystem solution combining proprietary e-commerce platform, digital marketing services, consulting, and technical support. Revenue generated through setup fees and recurring commissions based on client sales.
2. Setup/Implementation Fee: One-time setup fee of R$ 29,990 for E-commerce 4.0 implementation, payable in up to 10 installments of R$ 2,999.
3. Performance-based Commission: 4% commission on client sales OR fixed monthly fee of R$ 4,000 until the store reaches R$ 100k/month revenue. This aligns company incentives with client success.
4. Consulting Services: Strategic e-commerce consulting with formats including initial diagnosis (4 meetings), ongoing consulting (bi-weekly sessions), and full ecosystem management with weekly alignment meetings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

WX3 operates an integrated e-commerce ecosystem for fashion brands under the 'E-commerce 4.0' framework, combining a proprietary technology platform, digital marketing services, strategic consulting, and humanized real-time support under a single coordinated team. The platform is 100% custom code (not based on Magento or WordPress), hosted on AWS, and includes native fashion-specific modules for ERP+WMS, CRM with customer clustering, Live Shop, influencer/affiliate management, embedded AI, cashback, international sales, and integrated returns/exchanges. Revenue is generated primarily through a one-time setup fee and a performance-based commission on client sales.

Product overview

Wx3 is an integrated e-commerce ecosystem for fashion brands, operating under the E-commerce 4.0 model that coordinates four pillars — proprietary technology platform, digital marketing, consulting, and humanized support — under a single team. The core offering is the proprietary WX3 Platform (built from scratch, not based on Magento or WordPress), which includes native modules for affiliates/influencers, CRM with clustering, Live Shop, wholesale+retail, cashback, international sales, embedded AI (intelligent reports, smart showcases, smart search), returns/exchanges, ERP+WMS, VIP pre-sales, and more. Additional products include the free Ferramentas Gratuitas suite (30+ calculators and diagnostic tools including WX3 Score AI analysis), the DressOn virtual try-on, the standalone Strategic Diagnosis, and E-commerce Consulting services. All offerings are coordinated by the same team to eliminate fragmented vendor relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• E-commerce 4.0 The flagship integrated e-commerce ecosystem combining a proprietary technology platform, digital marketing services, e-commerce consulting, and humanized technical support under a single coordinated team for fashion brands.
• Plataforma WX3 (Proprietary E-commerce Platform) 100% proprietary e-commerce platform built from scratch for fashion brands, featuring native modules for products, orders, promotions, returns, CRM, influencer/squad, live shop, payments, delivery, blog, SEO, and security, hosted on AWS infrastructure.
• Diagnóstico Estratégico (Strategic Diagnosis) A paid strategic X-ray service that identifies blockers to sales and provides a prioritized action plan, available as a standalone service or as part of the E-commerce 4.0 ecosystem.
• Consultoria de E-commerce (E-commerce Consulting) Strategic e-commerce consulting with 17 years of experience covering action plans, result tracking, KPI analysis, and growth planning for fashion brands, delivered through formats including initial diagnosis (4 meetings), ongoing consulting (bi-weekly sessions), and full ecosystem management with weekly alignment meetings.
• Ferramentas Gratuitas (Free Tools) including WX3 Score Suite of over 30 free strategic, financial, marketing and operational calculators and diagnostic tools for DNVB fashion brands, including the WX3 Score AI-powered store diagnostic that analyzes performance, SEO, UX, checkout, trust, and brand identity, delivering a 0–100 score with a prioritized action plan.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability13 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• GoogleflagshipGTM or Marketing PartnerGoogle Partner Premier 2026 certification. Enables WX3 to access advanced Google Ads features, training, and support while demonstrating certified expertise in performance marketing for fashion e-commerce clients.
• Meta (Facebook/Instagram)flagshipGTM or Marketing PartnerMeta Business Partner status providing access to Meta's advertising platform features, insights, and support for managing Facebook and Instagram campaigns for fashion brands.
• TikTokcoreGTM or Marketing PartnerTikTok Marketing Partner certification for running TikTok advertising and social commerce campaigns targeting fashion consumers on the platform.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Partner Network member. WX3 hosts its proprietary e-commerce platform on AWS infrastructure, ensuring scalability, security, and stability for Black Friday and peak sales events.
• RD StationcoreTechnology or IntegrationDiamond tier partner with Brazil's leading marketing automation platform. Native integration for email marketing, automation flows, and CRM capabilities for fashion e-commerce clients.
• Mercado PagocoreTechnology or IntegrationNative payment gateway integration for accepting all payment methods including Pix, credit cards, and installments in the Brazilian market.
• Bling (ERP)coreTechnology or IntegrationNative integration with Bling ERP for invoicing (NF-e) and financial management, streamlining operations for fashion e-commerce clients.
• Plugg.to (Marketplace Hub)coreTechnology or IntegrationNative integration with Plugg.to marketplace connector for synchronizing inventory, orders, and catalogs with major Brazilian marketplaces like Shopee, Magazine Luiza, and others.
• Correios (Brazilian Postal Service)coreTechnology or IntegrationNative integration via SIGEP for SEDEX and PAC shipping with automatic label generation and tracking code creation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VTEX: Brazilian-born, now global B2B e-commerce SaaS platform publicly listed on NYSE. Direct competitor to WX3 in Brazilian fashion and DNVB accounts, with a broader multi-vertical offering and significantly larger engineering footprint.
• Dooca Commerce: Brazilian e-commerce platform providing storefront, ERP, and integration modules similar to WX3's native ERP+WMS offering. Direct competitor for mid-market Brazilian brands.
• Yampi: Brazilian e-commerce and checkout platform offering storefront, payment, and order management tools, frequently used by Brazilian DNVBs. Direct competitor in the Brazilian fashion e-commerce tooling market.
• Bagy: Brazilian e-commerce SaaS platform with a stated focus on fashion and lifestyle brands, offering store, payment, and shipping tools. Closest direct competitor in vertical positioning to WX3's fashion DNVB target.
• LinCommerce: Brazilian e-commerce platform offering integrated storefront, payments, and shipping solutions targeting SMBs. Direct competitor in the same segment where WX3 sells its E-commerce 4.0 bundle.
• Nuvemshop: Latin American e-commerce platform (formerly known as Tiendanube) with strong Brazilian and regional penetration, including fashion brands. Competes head-to-head with WX3 in the SMB DNVB segment with subscription-based SaaS pricing.
• Tray (Locaweb): Brazilian e-commerce platform owned by Locaweb, serving SMBs and mid-market brands with storefront, payment, and shipping solutions. Direct competitor with similar target customer profile in Brazil.

Broad incumbents

• BigCommerce: Global e-commerce SaaS platform with headless and omnichannel capabilities, serving mid-market and enterprise brands including fashion. Overlaps with WX3 in larger Brazilian fashion clients seeking global-ready platforms.
• Shopify: Global e-commerce SaaS incumbent with growing Brazilian presence. Competes with WX3 for fashion DNVB brands but offers a horizontal platform rather than a fashion-verticalized, full-service bundle.
• Adobe Commerce (Magento): Enterprise-grade e-commerce platform from Adobe, serving larger retailers and brands. Competes with WX3 at the upper end of the Brazilian fashion market where brands outgrow SMB SaaS tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wx3ecommerce
• Facebookfacebook.com/wx3.ecommerce
• LinkedInlinkedin.com/company/dzaine

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wx3