Plugg.To

What Plugg.To does

Plugg.To is a Brazilian e-commerce integration hub that connects online merchants to 70+ marketplaces (Amazon, Mercado Livre, Shopee, Magalu, Carrefour, iFood, TikTok Shop, Shein, among others), 45+ ERP systems (TOTVS, SAP, Bling, Tiny, Linx Commerce), and 100+ e-commerce platforms (VTEX, Shopify, Nuvemshop, WooCommerce, Magento) through a single web-based panel (painel.plugg.to). Founded around 2013–2016 in São Paulo, the platform synchronizes product catalogs, pricing, and inventory in real time across channels, automates order routing and shipping label generation, issues electronic invoices (NF-e), and exposes an open API for custom integrations. Modular capabilities include Sellercenter Plugg.To (a white-label solution for marketplace operators to onboard sellers and manage SLAs), Multi Lojas for franchise networks, vertical specializations for Fashion and Pharma, and 'Automações com IA' for AI-assisted catalog enrichment and product description generation.

The company operates a tiered SaaS subscription model: Basic at R$399/month for entry-level SMBs, Pro at R$799/month with dedicated customer success and GMV coverage up to R$100k, and a Premium/Enterprise tier with custom pricing sold via consultant for high-volume sellers. Billing is processed through Vindi (credit card, boleto, PIX). Go-to-market is hybrid: product-led self-serve with live demos and WhatsApp-assisted onboarding, augmented by an inside-sales motion for mid-market upgrades and an agency/reseller partner program. Enterprise accounts (o Boticário, Nike/Físia) are supported via field sales with dedicated CS.

Plugg.To is wholly owned by TOTVS, Brazil's largest enterprise software company, following TOTVS's acquisition of Linx (Plugg.To's prior parent) in 2020 and ongoing integration completed by 2025. The platform now operates as 'Plugg.To by TOTVS', leveraging TOTVS's ERP customer base, Nuvemshop e-commerce platform, and Linx Commerce assets as distribution channels. The company is led by CEO and founder André Fuhrman, employs 11–50 people, and serves the Brazilian market with no disclosed international expansion.

Name

Plugg.To

Legal name

Plugg.To

Website

https://plugg.to

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Plugg.To is a Brazilian SaaS integration hub, owned by TOTVS, that connects online merchants to 70+ marketplaces, 45+ ERPs, and 100+ e-commerce platforms, synchronizing catalog, pricing, and orders in real time for SMB to enterprise sellers.

Ownership category

akta.pro rank

Product category

Marketplace Integration Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

System Integration & Connectors (BPAMAOAC)

Keywords

• Marketplace integration hub
• E-commerce middleware platform
• Multichannel order management
• ERP marketplace connector
• Catalog synchronization software

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Assinatura de planos mensais/anuais: Monthly or annual subscription plans (Basic, Pro, Premium) providing access to the integration hub, marketplace connections, and platform features. No per-marketplace additional charges starting from the Pro plan.
2. Plano Basic — R$ 399/mês: Entry-level plan at R$399/month. Includes 2 users, integration with 80 marketplaces at no extra cost, and basic ERP/platform integrations.
3. Plano Pro — R$ 799/mês: Mid-tier plan at R$799/month. Includes same features as Basic plus dedicated CS, coverage of GMV up to R$100k, and lower take rate as revenue grows.
4. Plano Premium/Enterprise: Custom pricing for high-volume sellers, negotiated via sales consultant. Includes premium support and customized take rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Plugg.To operates an integration hub (Hub de Integração) that centralizes connections between online stores, marketplaces, ERPs, and e-commerce platforms, synchronizing product catalogs, inventory, prices, and orders in real time from a single panel. The platform also offers the Sellercenter for marketplace operators and specialized vertical solutions for fashion and pharmacy retailers, with tiered subscription plans (Basic, Pro, Premium/Enterprise).

Product overview

Plugg.To is a pioneering integration hub platform in Brazil that unifies multi-channel e-commerce operations. The core product is the Hub de Integração platform, which connects online stores to 80+ marketplaces, 45+ ERPs, and multiple e-commerce platforms, synchronizing inventory, orders, and pricing in real-time. Key modules include Sellercenter Plugg.To for marketplace operators, the fashion vertical (Hub de Integração para Moda), Multi Lojas for franchise networks, and AI-powered automation features. The platform offers tiered pricing plans (Basic, Pro, Premium) as well as an Enterprise tier. Complementary tools include free margin and pricing calculators, and the Universidade Plugg.To provides training and certification. The company also offers partnership programs for agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Seller Center Plugg.To: Solution for marketplaces to manage sellers, onboarding, and operations.

Products and services

• Plugg.To Hub de Integração Core integration hub platform that connects online stores to 70+ marketplaces, 45+ ERPs, and 100+ e-commerce platforms, synchronizing product catalogs, inventory, prices, and orders in real time from a single dashboard. Sold to SMB through enterprise e-commerce sellers via tiered subscription plans.
• Sellercenter Plugg.To White-label marketplace management solution for marketplace operators that enables onboarding of third-party sellers, product cataloging, order management, payment processing, analytics, SLA control, and product curation.
• Hub de Integração para Moda Vertical-specific integration solution tailored for fashion retailers to list clothing, footwear, and accessories across major fashion marketplaces including Dafiti, Netshoes, Zattini, Renner, Riachuelo, and C&A.
• Hub de Integração para Farma

Quantifiable outcome

• Centralized management of 70+ marketplaces in a single panel
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration198 records

AI capability1 record

Feature8 records

Partnerships

15 partnerships are on record, tiered core.

• TOTVS (Linx group)coreStrategic or Co-development PartnerTOTVS (Linx group) is the parent company of Plugg.To. The platform is branded as 'Plugg.To by TOTVS'. This relationship provides Plugg.To with deep ERP integration capabilities, access to TOTVS's extensive customer base of Brazilian businesses, and the backing of Brazil's largest ERP company. TOTVS acquired Linx (Plugg.To's former parent) in 2020.
• AmazoncoreTechnology or IntegrationPlugg.To is a certified Amazon marketplace integrator, enabling sellers to connect their Amazon Seller Central accounts to the hub for centralized product and order management. The platform supports Amazon's Self Delivery and FBA programs.
• Mercado LivrecoreTechnology or IntegrationDeep integration with Mercado Livre, one of Brazil's largest marketplaces. Plugg.To helps sellers manage listings, orders, and shipments on Mercado Livre's platform with automation support for Mercado Livre's specific requirements.
• Magazine Luiza (Magalu)coreTechnology or IntegrationPlugg.To is a certified Magalu marketplace integrator. Sellers can connect their Magalu accounts for centralized catalog and order management.
• ShopeecoreTechnology or IntegrationIntegration with Shopee, one of Brazil's fastest-growing mobile-first marketplaces. Plugg.To enables product listing, inventory sync, and order management for Shopee sellers.
• CarrefourcoreTechnology or IntegrationCertified integration with Carrefour Marketplace, enabling sellers to list products and manage orders on the retail giant's digital platform.
• iFoodcoreTechnology or IntegrationIntegration with iFood, Brazil's leading food delivery marketplace. Enables restaurants and food retailers to manage orders from iFood alongside other sales channels.
• Americanas S.A (Submarino, Shoptime)coreTechnology or IntegrationCertified integration with Americanas S.A marketplace (including Submarino and Shoptime brands), providing sellers access to the B2W marketplace ecosystem through the Plugg.To hub.
• VTEXcoreTechnology or IntegrationDirect integration with VTEX, a leading e-commerce platform in Latin America. Allows VTEX merchants to connect their stores to 70+ marketplaces via Plugg.To.
• ShopifycoreTechnology or IntegrationIntegration with Shopify, enabling Shopify store owners to list products and sync orders across 70+ marketplaces through Plugg.To.
• NuvemshopcoreTechnology or IntegrationIntegration with Nuvemshop (TOTVS Nuvens), a popular Brazilian e-commerce platform. Allows Nuvemshop sellers to expand to 70+ marketplaces via Plugg.To.
• TOTVS ERPcoreTechnology or IntegrationIntegration with TOTVS ERP systems, leveraging the parent company's ERP ecosystem to provide seamless data flow between TOTVS ERP and marketplace operations.
• SAPcoreTechnology or IntegrationIntegration with SAP ERP, enabling enterprise customers using SAP to connect their ERP data to marketplaces via Plugg.To.
• BlingcoreTechnology or IntegrationIntegration with Bling, a popular Brazilian ERP for SMBs. Plugg.To connects Bling's inventory, product, and order data to marketplace listings.
• TinycoreTechnology or IntegrationIntegration with Tiny ERP (Linx group), enabling small business ERP users to connect to 70+ marketplaces via Plugg.To.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mirakl: Enterprise marketplace platform provider enabling retailers and brands to launch their own third-party seller marketplaces. Comparable via the Sellercenter Plugg.To offering (marketplace operator tooling), though Mirakl targets much larger enterprise clients.
• VTEX: Brazilian-born, NYSE-listed composable commerce platform with marketplace orchestration capabilities. Overlaps with Plugg.To on marketplace connectivity (VTEX is itself an integration partner), but as a broader commerce platform rather than a dedicated integration hub.

Direct peers

• Lengow: French-headquartered e-commerce feed management and marketplace integration SaaS operating across Europe and Latin America. Comparable to Plugg.To in core functionality (catalog sync, order management, marketplace listing) and serves similar mid-market sellers.
• GoDataFeed: Multi-channel feed management and product listing platform for marketplaces and advertising channels. Direct comparable on the catalog/feed management side of Plugg.To's offering, particularly for SMB-to-mid-market sellers.
• Sellbrite: Multi-channel listing and inventory management platform (acquired by GoDaddy) for sellers listing on Amazon, eBay, Walmart and other marketplaces. Comparable SMB-focused marketplace integration SaaS, primarily serving North American merchants.
• Olist: Brazilian marketplace aggregator and seller enablement platform connecting SMB merchants to major marketplaces. Direct domestic peer with overlapping Brazilian customer base, though Olist focuses more on marketplace access while Plugg.To focuses on multi-channel integration.
• ChannelEngine: ChannelEngine is a global marketplace integration platform connecting brands and retailers to 700+ marketplaces, with direct overlap in the integration hub category. It serves as the closest international comparable to Plugg.To, though with broader geographic reach.
• CedCommerce: Marketplace integration solutions provider connecting sellers to Amazon, eBay, Walmart, Etsy and others. Comparable as a multi-channel marketplace integration specialist, though focused primarily on North American and European marketplaces.

Others

• LINX (TOTVS): Sister company within the TOTVS group (Plugg.To's parent) and the prior parent of Plugg.To before TOTVS acquired Linx in 2020. Provides ERP and retail management software to Brazilian retailers and indirectly distributes Plugg.To through its customer base.

Emerging players

• HotWax Commerce: Omnichannel order management system built on Apache OFBiz for mid-market and enterprise retailers. Comparable in multi-channel order routing and inventory sync, though HotWax targets larger retailers with custom deployments versus Plugg.To's SMB-to-enterprise SaaS model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/pluggto
• YouTubeyoutube.com/pluggto
• Facebookfacebook.com/pluggto
• LinkedInlinkedin.com/company/thirdlevel-consultoria
• Instagraminstagram.com/plugg.to

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plugg.To