CoreMedia Systems
CoreMedia Systems provides media management and analytics software for direct response advertisers, enabling agencies and brands to plan, buy, analyze, and optimize DRTV, radio, and print campaigns through its CoreDirect platform.
- Company typePrivate
- Founded1992
- HeadquartersFairfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CoreMedia Systems does
CoreMedia Systems, founded in 1992 and headquartered in Fort Worth, Texas, provides media management and analytics software purpose-built for direct response advertisers. The company's flagship product, CoreDirect, blends media buy data with ratings, airings, and sales results to deliver ROI-based analysis across short-form and long-form DRTV, Radio, and Print campaigns. The attribution engine analyzes all media alongside consumer responses (lead generation, orders, upsell, and per-inquiry), supporting reach and frequency analytics, overnight spot verification, and customizable client analytics. Optional modules include CoreBuy Next (enhanced TV, Radio, and Print research and buying capabilities) and CoreCompetitive (competitive intelligence tracking rival schedules and station compliance, with exclusive next-day competitive occurrence data via Kantar/BVS). The platform processes a broad set of ratings streams, including Local Spot DMA, National Syndication, Numeris (Canada), Comscore, and others.
The business operates as a horizontal, enterprise SaaS vendor targeting direct response agencies, performance marketing agencies, media buying organizations, and brand advertisers. Revenue is generated through subscription-based enterprise licensing on an annual billing cadence, with pricing quoted on a per-engagement basis through a field-sales motion and demo/tour-driven lead generation. CoreMedia's distribution is augmented by deep integrations across the agency technology stack, including Freewheel/Strata for media transaction processing, Mediaocean for holding-company clients, PremiumMedia360 for automated pre/post-log reconciliation, and Simpli.fi Advantage for affiliate accounting. In January 2022, CoreMedia was acquired by Simpli.fi, extending its omnichannel reach into CTV, mobile, video, display, OTT, native, and social programmatic advertising via a native DSP API integration. The company employs 11-50 people, is used by more than 100 direct response agencies and 1,800+ media professionals, and is led by CEO Glenn DeKraker and EVP of Product Strategy Kevin Gaffney.
CoreMedia Systems firmographics
Firmographics- Name
- CoreMedia Systems
- Legal name
- CoreMedia Systems, LLC
- Website
- https://coremedia-systems.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- CoreMedia Systems provides media management and analytics software for direct response advertisers, enabling agencies and brands to plan, buy, analyze, and optimize DRTV, radio, and print campaigns through its CoreDirect platform.
- Ownership category
- akta.pro rank
Where CoreMedia Systems is headquartered
LocationHeadquarters
- HQ city
- Fairfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CoreMedia Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses and Subscriptions: CoreMedia provides software solutions for direct response media management, selling licenses to agencies and marketers. Solutions connect with major data sources including ratings, broadcast verification, call center and web server results.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing for agencies and brands |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
CoreMedia Systems product offering
Product offeringCore offering
CoreMedia Systems designs, develops, and implements response management and analysis software for direct response advertisers. Its flagship CoreDirect® platform blends media buys with ratings, airings, and sales results to instantly analyze marketing performance and ROI across DRTV, Radio, and Print. Optional CoreBuy Next modules provide enhanced buying capabilities per channel, and CoreCompetitive tracks rival schedules using exclusive Kantar/BVS next-day competitive data.
Product overview
CoreMedia Systems offers a unified platform-plus-modules architecture centered on CoreMedia Software and its flagship CoreDirect® product. CoreDirect is the premier response management and analysis solution that blends media buys with ratings, airings, and sales results for instant marketing performance and ROI analysis. Optional CoreBuy Next modules (TV, Radio, Print) provide enhanced research and buying capabilities, while CoreCompetitive is a competitive intelligence add-on that tracks and analyzes rival schedules. The platform connects with major data sources including ratings streams (Local Spot DMA, National Syndication, National Cable, Numeris, Comscore), broadcast verification, call center, and web server results. All products are part of the Simpli.fi ecosystem following the January 2022 acquisition.
Differentiator
Problem solved
Functional benefit
Products and services
- CoreDirect® Premier response management and analysis software that blends media buys with ratings, airings, and sales results to instantly analyze marketing performance and ROI. Delivers results for short form and long form DRTV advertising, Radio, and Print to measure lead generation, orders, upsell, and per-inquiry. The attribution engine analyzes all media as well as responses for ROI-based analysis, and is built for direct response agencies and brand advertisers.
- CoreBuy Next (TV, Radio, Print modules) Optional enhanced research and buying capability modules for TV, Radio, and Print that allow users to set buying goals more easily and better analyze campaign results. Sold as add-on modules to CoreDirect.
- CoreCompetitive Competitive intelligence module that tracks and analyzes rival schedules while on air, showing how competitors' share of voice affects ad spot response rates. Supports competitive spot separation monitoring and station compliance checks, and provides exclusive access to next-day competitive occurrence data through an exclusive Kantar/BVS relationship.
Quantifiable outcome
- Overnight verification of spots enabling next-day performance optimization
- +1 more outcomes
Companies that use CoreMedia Systems
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
CoreMedia Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature7 records
CoreMedia Systems partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and key.
- Simpli.ficoreSimpli.fi acquired CoreMedia Systems in January 2022. The combination extends Simpli.fi's omnichannel capabilities and further automates purchasing and analysis of linear TV alongside CTV and other programmatic advertising. CoreDirect clients can access the full programmatic offerings of Simpli.fi including mobile, video, display, OTT/CTV, native and social.
- PremiumMedia360coreFirst-of-its-kind integration and partnership bringing automation solutions to direct response operations. CoreDirect integrates with PremiumMedia360's CLIR Logs, enabling direct response buyers to automatically receive pre- and post-log files within CoreDirect system. Automates data transmission and reconciliation between buyers and sellers.
- Kantar/BVSkeyCoreMedia has an exclusive relationship with Kantar/BVS giving clients who license CoreCompetitive module access to next day competitive occurrence data.
- Freewheel/StratakeyCoreMedia integrates media buy and accounting information from product suite to Freewheel/Strata platform.
- MediaoceankeyCoreMedia integrates media buy and accounting information between systems for shared holding company clients.
- Simpli.fi AdvantagekeyFifteen CoreDirect clients integrate buy and affidavit matching directly to Advantage agency accounting platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
CoreMedia Systems competitors and assessment
Company assessmentEmerging players
- Samba TV: TV/CTV measurement and outcome analytics provider focused on attribution across linear, CTV and digital — direct emerging competitor to CoreDirect's attribution and ROI analytics.
- Pathmatics (Sensor Tower): Advertising intelligence and analytics platform covering creative, spend and competitive intelligence across channels. Adjacent competitor to CoreCompetitive's competitive-monitoring use case for advertisers and agencies.
Direct peers
- Mediaocean: Media operations platform for agencies and advertisers that provides media planning, buying, workflow, and accounting tools — directly comparable to CoreDirect and CoreBuy Next across TV, radio and digital channels. CoreMedia even integrates with Mediaocean for holding-company clients.
- Analytic Partners: Marketing ROI and attribution analytics provider applying advanced modeling to advertising investment; comparable to CoreMedia's attribution and ROI-based analysis capabilities across media channels.
- iSpot.tv: TV/CTV ad measurement and attribution platform that competes with the attribution, ratings-integration and ROI-analytics capabilities of CoreDirect, particularly for outcome-based TV buyers and brands.
- Freewheel (Strata): TV ad buying, planning and media-transaction platform widely used by agencies. Comparable to CoreBuy Next for TV buying and to CoreDirect for media-buy and accounting workflows, with overlap in the same agency customer base that CoreMedia serves.
- Innovid (formerly TVSquared): TV and CTV attribution/measurement provider whose outcome-based analytics directly overlap with CoreDirect's ROI-based attribution engine. Both target performance-oriented TV advertisers and DR agencies.
Broad incumbents
- MediaMath: Programmatic DSP that competes with Simpli.fi's stack and competes for the same agency and brand buying workflows CoreMedia powers. Broad incumbent in digital media buying adjacent to CoreMedia's DRTV focus.
- Kantar: Global data, research and audience-measurement incumbent that supplies CoreMedia's exclusive competitive feed (via BVS) and competes in audience/ratings measurement — a partial competitor and partial data partner.
- The Trade Desk: Leading independent programmatic DSP that increasingly bundles attribution and measurement capabilities. Competes with CoreMedia on CTV and digital attribution while also serving many of the same agency and brand buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CoreMedia Systems social profiles
Digital presenceCoreMedia Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoreMedia Systems leadership team
Management profileNumber of profiles
Profiles2 records
CoreMedia Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoreMedia Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoreMedia Systems
What does CoreMedia Systems do?
CoreMedia Systems designs, develops, and implements response management and analysis software for direct response advertisers. Its flagship CoreDirect® platform blends media buys with ratings, airings, and sales results to instantly analyze marketing performance and ROI across DRTV, Radio, and Print. Optional CoreBuy Next modules provide enhanced buying capabilities per channel, and CoreCompetitive tracks rival schedules using exclusive Kantar/BVS next-day competitive data.
Is CoreMedia Systems a public or private company?
CoreMedia Systems is a private company. It is classified as corporate owned and is currently acquired.
When was CoreMedia Systems founded?
CoreMedia Systems was founded in 1992. It employs 11 to 50 people.
Where is CoreMedia Systems based?
CoreMedia Systems is headquartered in Fairfield, United States, in the North America region.
How does CoreMedia Systems make money?
One revenue line is on record: software Licenses and Subscriptions.
Who are CoreMedia Systems's main competitors?
Emerging players on record are Samba TV and Pathmatics (Sensor Tower). Direct peers are Mediaocean, Analytic Partners, iSpot.tv, Freewheel (Strata) and Innovid (formerly TVSquared). Broad incumbents are MediaMath, Kantar and The Trade Desk.
Does CoreMedia Systems have an API?
Yes. CoreDirect agency and brand clients can buy and analyze linear and CTV advertising through Simpli.fi's DSP via API integration. The integration provides near real-time funneling of spend and impression data into the CoreDirect system, enabling a single view of all media channels.