Uniting AgeWell

What Uniting AgeWell does

Uniting AgeWell is a non-profit aged care and support provider operating across Victoria and Tasmania, Australia, founded over 65 years ago as part of the Uniting Church in Australia and incorporated as Uniting AgeWell Limited (a company limited by guarantee). The organisation delivers a comprehensive continuum of services for older people, spanning residential care (24/7 nursing, dementia care, palliative care, and lifestyle programs at facilities including Camberwell Community Condare Court with 62 beds), retirement living (independent accommodation with entry contributions and ongoing fees), home and community care (in-home personal care, nursing, domestic assistance, respite, restorative care, care management, and government-funded programs including the Commonwealth Home Support Program and Support at Home), and health and wellness programs delivered through AgeWell Centres and a virtual platform called AgeWell Active Online. There is no proprietary technology platform disclosed; operational capability is built on a multi-site service network, a volunteer workforce (Meals on Wheels, Grampians Community Transport, Chat-A-Ring), and clinical governance under the Aged Care Act 2024 and Serious Incident Response Scheme.

The business model combines government-funded aged care revenue (accessed via the My Aged Care gateway through Home Care Packages, CHSP, and residential care subsidies) with private-pay streams, including the LiveWell Advantage premium lifestyle package at A$29.78/day (or A$9.95/day for fully government-supported residents) and privately-funded services for self-funded retirees. Retirement living generates entry contributions (RAD/DAP structures) and recurring fees, while philanthropic donations flow through programs such as Current Appeal, Wishing Well, Gift in Memory, and Music For David. Go-to-market is community-led: free in-person information sessions across regions (Ballarat, Mornington Peninsula), direct inquiry via a national phone line (1300 783 435) and website, referrals through the My Aged Care government gateway, and brand-building through The Ageing Ideal podcast, social media, email newsletters, and volunteer engagement. Customer segments include older adults (65+), Aboriginal and Torres Strait Islander people (50+), family carers, and socially isolated individuals. Uniting AgeWell was voted Most Trusted Brand in Home Care Vic/Tas in both 2025 and 2026 in the Reader's Digest Trusted Brands Survey.

Name

Uniting AgeWell

Legal name

Uniting AgeWell Limited

Website

https://unitingagewell.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Uniting AgeWell is a non-profit aged care provider serving older people across Victoria and Tasmania with residential care, retirement living, home and community care, and health and wellness services, funded through government programs, private pay, and philanthropy.

Ownership category

akta.pro rank

Product category

Aged Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Luxury / High-End Assisted Living Communities (HLADABAD), Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Meals, Nutrition & Congregate Dining Day Programs (HSABANAM), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Aged care services
• Residential nursing care
• Home care services
• Retirement living
• Community wellness programs

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government-funded aged care services: Home care packages, Commonwealth Home Support Programme, and residential care funded through government subsidies and personal contributions. Services accessed via My Aged Care assessment system.
2. Private pay services: Privately-funded services for self-funded customers not eligible for government subsidies. Includes premium LiveWell Advantage package and additional on-request services.
3. Retirement living: Independent living accommodation with varying entry costs and ongoing fees.
4. Donations and philanthropy: Donations through various programs including Current Appeal, Wishing Well Program, Gift in Memory, and Music For David. Volunteer-supported services including Meals on Wheels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Uniting AgeWell provides residential aged care, retirement living, home and community care, and health and wellness programs for older people across Victoria and Tasmania. Services include 24/7 clinical and dementia care in residential communities, in-home support through government-funded packages and private pay, independent retirement living units, and centre-based social and wellness activities.

Product overview

Uniting AgeWell operates a comprehensive aged care and support services platform across Victoria and Tasmania, serving older people through four core service lines: Residential Care (nursing homes with clinical, dementia, and palliative care), Retirement Living (independent accommodation), Home and Community Care (in-home support services), and Health and Wellness (centre-based programs). The platform architecture consists of government-funded programs (Commonwealth Home Support Program, Support at Home packages) supplemented by private pay options. Premium add-on services include LiveWell Advantage for enhanced residential living. Supporting programs include Community Transport, Meals on Wheels, Social Connections, and The Ageing Ideal podcast for community engagement. As an organisation of the Uniting Church in Australia with over 65 years of service, the company operates numerous residential communities and AgeWell Centres throughout Victoria and Tasmania.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Care Residential aged care accommodation providing 24/7 nursing care, clinical services, dementia care, palliative care, and lifestyle programs for older people in Uniting AgeWell residential communities in Victoria and Tasmania.
• Retirement Living Independent living accommodation for older people who want to maintain independence while having access to support services as needed, with locations in Victoria and Tasmania.
• Home and Community Care In-home support services including personal care, nursing, domestic assistance, meal preparation, transport, allied health, respite, restorative care, and Support at Home packages to help older people remain living independently at home.
• Health and Wellness Centre-based programs and activities promoting physical health, mental wellbeing, and social connection for older people, including AgeWell Active Online virtual wellness classes and group programs at AgeWell Centres.
• LiveWell Advantage Premium lifestyle experience package for residential care residents offering enhanced amenities including in-room comforts (fresh towels, smart TV, bar fridge), superior dining, wellness programs, social activities, WiFi, and entertainment for a daily fee.

Quantifiable outcome

• Most Trusted Brand in Home Care Vic/Tas for second consecutive year (2025 and 2026)

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fred Hollows FoundationminorOthersUniting AgeWell residents from Camberwell Community Condare Court and Preston Community held an art exhibition in 2024 and raised $1,400 for the Fred Hollows Foundation. The decision to support the foundation was meaningful as it links vision (the medium of art) with restoring sight to people who are vision impaired, particularly Aboriginal and Torres Strait Islander peoples.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Estia Health: One of Australia's largest for-profit residential aged care operators with national footprint. Comparable in residential aged care service delivery and dementia/palliative capabilities, though operates a for-profit model without Uniting AgeWell's home care and community service depth.
• Japara Healthcare: ASX-listed residential aged care operator with national footprint. Comparable in residential aged care service model and dementia/palliative offerings, but does not match Uniting AgeWell's home care and wellness centre breadth.
• Uniting (NSW/ACT): Larger Uniting Church-affiliated aged and community care provider operating across NSW and ACT with broader service scope. Comparable in faith-based heritage and not-for-profit model, though operating in different geographies.
• Regis Healthcare: ASX-listed residential aged care provider with national operations. Comparable in clinical and dementia care service delivery, though focused purely on residential care without home/community breadth.

Regional players

• ACH Group: South Australian not-for-profit aged care provider offering residential care, home care, and retirement living. Comparable in integrated service model but primarily serves South Australia rather than Vic/Tas.

Direct peers

• Bolton Clarke: One of Australia's largest not-for-profit aged care providers, operating residential care, retirement living, and home care across multiple states including Victoria. Directly comparable to Uniting AgeWell in service breadth and not-for-profit governance structure.
• Catholic Healthcare: Faith-based not-for-profit aged care provider offering residential care, home care, and retirement living across multiple Australian states. Comparable in care continuum breadth and reliance on government subsidised services.
• Southern Cross Care (VIC/TAS): Not-for-profit aged care provider with residential care, home care, and retirement living concentrated in Victoria and Tasmania. Operates in the same geography with overlapping service lines and comparable customer base.
• Mercy Health: Catholic not-for-profit operating residential aged care, home care, and retirement living in Victoria and other states. Directly comparable in mission-driven aged care delivery, government-funded service mix, and multi-site residential operations.
• Baptcare: Not-for-profit aged and community care provider operating residential aged care, home care, and retirement living across Victoria and Tasmania. Operates in the same two states with a comparable faith-based community heritage and integrated service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UnitingAgeWell
• LinkedInlinkedin.com/company/uniting-aged-care
• Instagraminstagram.com/unitingagewell
• Xx.com/unitingagewell

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniting AgeWell