Georgia Association Of Realtors

What Georgia Association Of Realtors does

Georgia Association of REALTORS® (GAR), doing business as Georgia REALTORS®, is a Section 501(c)(6) voluntary professional trade association chartered in 1920 by the National Association of REALTORS® (NAR). It serves approximately 47,000-48,000 licensed real estate brokers and salespersons throughout Georgia through a federated structure of 50 local boards and councils. Primary membership is obtained through the member's local board, with secondary membership available directly to out-of-state REALTORS®; affiliate membership is offered to sympathetic non-practitioners. The organization's mandate centers on protecting private property rights and free enterprise, advocating for favorable real estate legislation at the Georgia Capitol, and enforcing the REALTOR® Code of Ethics through a Statewide Professional Standards apparatus.

GAR's product portfolio combines traditional association services with technology-enabled offerings. Core products include downloadable contract forms (with third-party software vendor integrations), the M1-authenticated Member Portal, the Graduate REALTOR® Institute (GRI) designation program, and the Partners in Education (PIE) network for affordable, locally delivered continuing education. Adjacent offerings include the Legal Helpline and Legal Article Archive, Georgia Housing Indicators monthly market reports, the Young Professionals Network (YPN), Leadership Academy, RPAC political action portal, scholarships, the GARE Health Benefits Center, member discounts through affinity partners, and a disaster relief fund. Event products include the Annual Conference & Expo, Inaugural & Legislative Conference, REALTOR® Day at the Dome, GRI Summit, and the Broker Live Series. GAR's technology footprint spans member portals at garportal.ramcoams.net, rpac.garealtor.com, gri.garealtor.com, and pie.garealtor.com, plus consumer-facing assets such as the 'Rooted in Georgia' campaign and the 'Find a REALTOR®' directory.

GAR is funded primarily through membership dues, which are split among the local board, GAR, and NAR, with non-dues revenue from continuing education and designation programs (GRI, PIE), contract forms (paid access available to non-members), event registration fees, voluntary RPAC contributions, and affinity partnerships. Marketing is conducted through a multi-channel mix including Facebook, Instagram, LinkedIn, X, and YouTube; email newsletters ('Plugged In'); the quarterly Georgia REALTOR® magazine; conferences; and a consumer-facing advertising campaign. The association is governed by an annually rotating elected president and member-elected board; on February 24, 2026, Brianne Drake was installed as the first Black president in the organization's history. GAR works closely with the Georgia Real Estate Commission (GREC) on licensing and continuing education matters and supports the Georgia Housing and Finance Authority on affordable homeownership legislation.

Name

Georgia Association Of Realtors

Legal name

Georgia Association of REALTORS®

Website

https://garealtor.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Georgia Association of REALTORS® is a 501(c)(6) voluntary professional trade association chartered in 1920 by NAR, serving approximately 47,000-48,000 licensed real estate brokers and salespersons across Georgia through 50 federated local boards and offering advocacy, education, and contract forms.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Business Associations (813910), Offices of Real Estate Agents and Brokers (53121)

SIC

Services-Membership Organizations (8600), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Real estate association
• Professional membership
• Continuing education
• Industry advocacy
• Contract forms

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Primary revenue stream from membership dues. Dues include local board dues, state (GAR) dues, and national (NAR) dues. Part of membership dues funds the local board, state association, and national association.
2. Education and Training Programs: Revenue from continuing education courses, GRI program, designations, certifications, and PIE (Partners in Education) program. Includes course fees and materials.
3. Contract Forms: Revenue from downloadable contract forms. Non-members may be charged for forms usage, creating a non-dues revenue stream.
4. Event Registration: Revenue from conferences and events including Annual Conference & Expo, Inaugural & Legislative Conference, REALTOR® Day at the Dome, GRI Summit, and various leadership events.
5. RPAC Contributions: Voluntary political action committee contributions from members used for advocacy and political representation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Georgia Association of REALTORS® is a voluntary professional trade association that provides membership services, advocacy, continuing education, and downloadable contract forms to approximately 47,000–48,000 licensed real estate brokers and salespersons in Georgia. Its core deliverables center on REALTOR® membership tiers, the GRI designation and PIE continuing education programs, the Legal Helpline, standardized contract forms with software vendor integrations, and political representation through Georgia RPAC at the state Capitol. The association is governed by elected leadership and operates through a network of 50 local boards and councils.

Product overview

Georgia REALTORS® is a voluntary professional association serving approximately 47,000-48,000 licensed real estate professionals in Georgia. The organization's core offerings center on membership with access to downloadable contract forms, the Legal Helpline, and legislative advocacy through Georgia RPAC. Education products include the Graduate REALTOR® Institute (GRI), Partners in Education Program (PIE) for affordable continuing education, online education, and various designations/certifications. Additional member services encompass the Member Portal for resource access, Young Professionals Network (YPN), Leadership Academy, Housing Indicators reports, scholarships, member discounts, health benefits, and disaster relief. The association also organizes major events including the Annual Conference & Expo, Inaugural & Legislative Conference, and regional events throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• Georgia REALTORS® Membership
• Contract Forms

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Atlanta Fine HomesminorOthersAnnual partner of Georgia REALTORS®, listed amongThank You to our Annual Partners section on the website.
• Gas SouthminorOthersAnnual partner of Georgia REALTORS®, listed among Thank You to our Annual Partners section on the website.
• NAVICAminorOthersAnnual partner of Georgia REALTORS®, listed among Thank You to our Annual Partners section on the website.
• WeissmanminorOthersAnnual partner of Georgia REALTORS®, listed among Thank You to our Annual Partners section on the website.
• FMLS (First Multiple Listing Service)minorOthersAnnual partner of Georgia REALTORS®, listed among Thank You to our Annual Partners section on the website.
• Georgia MLSminorOthersAnnual partner of Georgia REALTORS®, listed among Thank You to our Annual Partners section on the website.
• Atlanta REALTORS®minorOthersAnnual partner of Georgia REALTORS®, listed among Thank You to our Annual Partners section on the website.
• O'Kelley & SorohanminorOthersAnnual partner of Georgia REALTORS®, listed among Thank You to our Annual Partners section on the website.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerGAR is chartered by NAR (chartered in 1920). NAR provides the REALTOR® brand, Code of Ethics, designation programs, and national-level advocacy. GAR represents the state-level affiliate.
• Georgia Real Estate Commission (GREC)coreOthersGAR works with GREC on licensing, continuing education requirements, and regulatory matters affecting real estate professionals in Georgia.
• Georgia Housing and Finance AuthorityminorOthersGAR supported legislation to increase bond limits for the Georgia Dream Homeownership Program, providing affordable homeownership to lower income earners and first-time homebuyers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• North Carolina Association of REALTORS: Southeast regional NAR state affiliate with a similar membership/advocacy/education model serving North Carolina brokers. Comparable in scale and GTM to GAR.
• Texas Realtors: Large state-level NAR affiliate offering similar membership, advocacy, education, and forms services to Texas real estate professionals. Comparable scale and structure to GAR.
• Florida Realtors: Direct state-level peer in the NAR federation, serving Florida REALTORS® with a comparable mix of advocacy, education, contract forms, and member services. Closest structural analog to GAR.
• California Association of Realtors: One of the largest state REALTOR® associations with a parallel offering of standard forms, advocacy, education, and member benefits. Highly comparable in mission and product mix to GAR.
• Tennessee Realtors: Adjacent Southeast state REALTOR® association with overlapping advocacy, education, and member service offerings. Directly comparable structure and regional positioning.

Broad incumbents

• National Association of REALTORS: National umbrella trade association that charters GAR and 50+ other state associations. Directly comparable as the parent body providing the REALTOR® brand, Code of Ethics, and national advocacy framework.

Regional players

• Atlanta REALTORS®: Major local board within GAR's 50-board ecosystem. Provides comparable services (advocacy, education, MLS coordination) at the metro level and is an annual partner of GAR.

Others

• First Multiple Listing Service (FMLS): Regional MLS provider and annual GAR partner offering listing infrastructure to Georgia REALTORS®. Adjacent ecosystem participant rather than a competitor.
• National Association of Home Builders (NAHB): Adjacent national trade association serving home builders rather than brokers. Comparable as a parallel state/national federation model for a related real estate vertical.
• Georgia MLS: Georgia-based MLS provider serving GAR members with listing data and transaction tools. Adjacent enabling partner in the Georgia real estate ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/garealtors
• YouTubeyoutube.com/user/GeorgiaREALTORS
• Facebookfacebook.com/garealtor
• LinkedInlinkedin.com/company/georgia-realtors
• Instagraminstagram.com/garealtors1920/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Association Of Realtors