Jalapeno

What Jalapeno does

Jalapeno (operating as "Jalapeno Employee Engagement") is a Vancouver, Canada-based professional services firm founded in 2016 that provides consulting, coaching, and counselling services to small and midsize businesses. The firm focuses on organizational and leadership development, helping clients build healthy, high-performing teams by aligning people, purpose, and strategy, and addressing pain points such as low productivity, disengagement, leadership gaps, cultural dysfunction, and change-management challenges. Expertise areas span organizational and team performance, strategic planning, employee engagement, on-demand consultation, culture design, meeting and communication effectiveness, change and transformation, and leadership and talent development.

The company is service-based rather than technology-based: no proprietary software product, AI capabilities, APIs, or integrations are disclosed. Delivery is led by a small team of organizational psychology consultants (Samin Saadat, Karlee Dragos, Imaima Robert) using a structured four-step engagement process. The firm cites an evidence-based methodology grounded in organizational psychology research and highlights expertise in EDI, psychological safety, leadership development, and communication.

Revenue is generated through customized consulting, coaching, and counselling engagements priced on a quote basis with multi-year contract cadence. Go-to-market is sales-led and consultation-driven, with direct outreach ([email protected], phone, LinkedIn) as the primary acquisition channel. The only publicly named client reference is Pace Creative Group (creative/advertising SMB). Operating geography is limited to Vancouver, BC, with no disclosed funding rounds, partnerships, parent company, or public-market indicators.

Name

Jalapeno

Legal name

Jalapeno

Website

https://jalapeno.app

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Jalapeno is a Vancouver-based organizational psychology consulting firm offering consulting, coaching, and counselling services to small and midsize businesses to improve employee engagement, leadership effectiveness, culture, and organizational performance through customized engagements.

Ownership category

akta.pro rank

Product category

Organizational Consulting Services

NAICS

Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

Organization Design & Operating Model Consulting (BPAHAGAB), Strategy & Corporate Development Consulting (BPAHACAA), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Organizational consulting
• Leadership coaching
• Employee engagement
• Team performance
• Organizational psychology

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services (Consulting, Coaching, Counselling): Revenue generated through customized consulting engagements, leadership coaching sessions, and employee counselling services. Services are tailored to each client's organizational needs and delivered through a collaborative engagement model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Jalapeno is a Vancouver-based organizational psychology consulting firm that delivers Consulting, Coaching, and Counselling services to small and midsize businesses. The firm helps organizations build healthy, high-performing teams by aligning people, purpose, and strategy, addressing issues such as low productivity, disengagement, leadership gaps, and change management through a four-step engagement process (Start the Conversation, Explore the Possibilities, Co-Create a Plan, Take Action).

Product overview

Jalapeno is a consulting services firm offering a portfolio of three core services—Consulting, Coaching, and Counselling—alongside eight expertise areas including Organizational and Team Performance, Strategic Planning, Employee Engagement, On-Demand Consultation and Coaching, Culture Design and Development, Meeting and Communication Effectiveness, Change and Transformation, and Leadership and Talent Development. The company operates as a services-based organization rather than a software product platform, delivering organizational and leadership development solutions for small and midsize businesses through a four-step process: Start the Conversation, Explore the Possibilities, Co-Create a Plan, and Take Action.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Provides clear, values-driven guidance tailored to organizations. Helps align efforts with what matters most and create lasting impact for tackling challenges or building long-term capacity. Delivered through a four-step engagement process.
• Coaching Builds clarity, confidence, and self-awareness to lead with purpose. Supports individuals and teams in navigating complexity and stepping into their strengths.
• Counselling Provides support for working through stress, burnout, and personal challenges in a supportive environment. Helps individuals show up fully and thrive in both life and work.

Quantifiable outcome

• 100% adoption rate for implemented solutions
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Reboot: Management consulting firm focused on building healthy, high-performing organizations through coaching and culture work. Closest direct competitor to Jalapeno in niche organizational psychology consulting for SMBs and mission-driven companies.
• Humu: People-science platform that uses organizational psychology and AI to improve employee engagement and manager behavior. Directly comparable to Jalapeno's evidence-based, psychology-grounded approach to culture change, though Humu is productized at greater scale.
• Torch: Coaching and leadership development platform for managers and teams. Overlaps with Jalapeno's coaching and leadership development services, though delivered through a tech platform rather than consultants.
• TinyPulse: Employee engagement software targeting SMBs with lightweight pulse surveys and peer feedback. Competes for SMB employee-engagement budget that Jalapeno also targets through consulting.

Broad incumbents

• Culture Amp: Employee engagement survey and analytics platform used by mid-market and enterprise HR teams. Competes for the same budget as Jalapeno's engagement work but via self-serve software rather than hands-on consulting.
• BetterUp: Largest coaching and mental health platform combining 1:1 coaching, AI, and behavioral science. Overlaps with Jalapeno's coaching pillar at greater scale and with a technology-enabled delivery model Jalapeno lacks.
• Lattice: People management platform combining performance, engagement, and goal tracking. Competes for HR/people-ops budget at SMBs and competes with Jalapeno's organizational and team performance work.
• Great Place to Work: Global authority on workplace culture offering certification, benchmarking, and consulting services. Overlaps with Jalapeno's culture design and employee engagement expertise at much broader scale.
• The Ken Blanchard Companies: Leadership development and organizational consulting firm with decades of brand equity. Directly comparable to Jalapeno's leadership development and culture design expertise at significantly larger scale.
• FranklinCovey: Global leadership and organizational performance consulting firm with established content (e.g., 7 Habits). Represents the scaled, enterprise version of what Jalapeno aspires to deliver to SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInca.linkedin.com/company/jalapenoapp
• Xx.com/JEngagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jalapeno