Sun Harvest Citrus

What Sun Harvest Citrus does

Sun Harvest Citrus, operated by parent entity Indrio Brands, LLC, is a family-farmer-owned Florida citrus grower and direct-to-consumer retailer founded in 1940 by Robert Edsall, Sr. in the Indian River growing region of Vero Beach, Florida. The company's commercial headquarters is in Vero Beach, and it runs a flagship destination retail store at 14601 Six Mile Cypress Pkwy in Fort Myers, Florida (open since 1990, daily 9am–8pm) that combines fruit sales with fresh-squeezed juice, homemade baked goods, local ice cream, and Florida souvenirs.

The product catalog centers on tree-ripened Florida citrus (navel oranges, Ruby Red grapefruit, honeybells, tangerines) and has been extended into summer stone fruits (peaches, white peaches, donut peaches, nectarines, plums, apricots), Florida mangos, and California Morro Bay avocados. Adjacent gourmet and gift categories — honeybell and cinnamon walnut cakes, marmalades and honey, locally roasted flavored coffee, Everglades-themed seasonings, the Orange Treasures gift box, the Catch Ya Later Gator alligator-themed gift pack, and orange lip balms — round out the basket and address the off-season months. All products are sold through sunharvestcitrus.com with free standard U.S. shipping, optional express shipping, and limited Canadian delivery (Quebec, Ontario, Maritimes). Pricing is unit-based, ranging from roughly $35.99 (sampler fruit trays) to $114.99 for premium specialty crates, with gift personalization (photo labels, gift messages) and a 100% satisfaction guarantee on every order.

The business model is direct-to-consumer e-commerce anchored by a physical destination store, operating under the multi-brand Indrio Brands umbrella (alongside sister brands Hale Groves, Pittman & Davis, Everglades Ranch, and Wyldr) — sharing cross-brand navigation, catalog marketing, email, social, and back-office operations. Customers are predominantly individual consumers (gift recipients, family households, Florida tourists, seasonal visitors) with a secondary business gift-buyer segment for corporate/employee gifting. The firm has 11–50 employees, is privately held with no disclosed outside funding, and was founded in 1940 per company history (the firmographic '1990' year refers to the Fort Myers retail store opening).

Name

Sun Harvest Citrus

Legal name

Indrio Brands, LLC

Website

https://sunharvestcitrus.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun Harvest Citrus is a family-farmer-owned Florida citrus grower and direct-to-consumer retailer that ships fresh Florida citrus, summer stone fruits, avocados, gourmet foods, and gift baskets nationwide via its e-commerce site, anchored by a flagship Fort Myers, Florida destination store.

Ownership category

akta.pro rank

Product category

Fresh Produce & Citrus

NAICS

Orange Groves (111310), Citrus (except Orange) Groves (111320), Noncitrus Fruit and Tree Nut Farming (11133), Fruit and Vegetable Retailers (445230)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Citrus Orchards (Oranges, Lemons, Limes, Grapefruit) (AFAGACAA)

akta.pro secondary industry

Citrus Packing Houses (AFAOAGAB)

Keywords

• Fresh citrus fruit
• Gift basket delivery
• Gourmet food gifts
• Stone fruit shipping
• Farm fresh produce

Headquarters

HQ city

Linden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Fresh Fruit Sales: One-time purchase of fresh fruit including peaches, nectarines, plums, mangos, citrus (oranges, grapefruit, tangerines, honeybells). Products ship seasonally with free standard shipping. Fruit counts vary by pack size from sampler trays (4-6 fruit) to 4-tray boxes (up to 48 pieces).
2. Gourmet Food & Gift Items: One-time purchase of value-added products including cakes (honeybell cake, cinnamon walnut cake), marmalades, honey, coffee, pecans, hot sauces, bath & body products, and Florida-themed gift packs. These items have longer shelf life and can ship year-round.
3. Gift Baskets & Specialty Packages: Pre-curated gift combinations including breakfast bundles, fruit samplers, gourmet gift boxes, and seasonal holiday baskets. Sold as one-time purchases with personalization options (photo labels, gift messages).
4. In-Store Experience: Physical retail store in Fort Myers offering fresh-squeezed orange juice, homemade baked goods, local ice cream, and Florida souvenirs. Customers can browse and purchase in-person with potential for impulse purchases beyond online offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sun Harvest Citrus is a family-farmer owned Florida citrus grower and direct-to-consumer retailer that cultivates, handpicks, packs, and ships fresh Florida citrus (Navel Oranges, Ruby Red Grapefruit, Honeybells, Tangerines) and seasonal stone fruits (Peaches, Nectarines, Plums, Mangos, Avocados) directly from its groves to customers' doors. The company complements its fresh-fruit offering with gourmet food products (cakes, marmalades, honey, coffee, seasonings), pre-curated gift baskets, personal-care items, and a flagship Fort Myers retail store providing fresh-squeezed juice, ice cream, baked goods, and souvenirs.

Product overview

Sun Harvest Citrus operates as a family-farmer owned citrus grower and retailer based in Fort Myers, Florida, founded in 1940 by Robert Edsall Sr. in the Indian River growing region. The company offers a diverse portfolio centered on fresh Florida citrus (Navel Oranges, Ruby Red Grapefruit, Honeybells, Tangerines), summer stone fruits (Peaches, Nectarines, Plums, Apricots), and gourmet food products including baked goods (Honeybell Cake, Cinnamon Walnut Cake), gift baskets (Orange Treasures, Everglades Adventure Seasonings, Catch Ya Later Gator Gift Pack), and specialty items (Flavored Coffees, Breakfast Bundles, Marmalades, Honey). The company also operates a flagship retail store offering fresh-squeezed juice, homemade ice cream, and Florida souvenirs. Products are available for direct online ordering with nationwide shipping, and the company maintains sister brands including Hale Groves, Pittman & Davis, Everglades Ranch, and Wyldr under parent company Indrio Brands, LLC.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% satisfaction guarantee - replacement or refund for any reason
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Melissa's Produce: Large specialty produce distributor with a strong consumer/gift channel. Sells premium fruit and gourmet gift assortments across multiple channels, including corporate gifting.
• Edible Arrangements: Larger, established fruit-gifting brand with national franchise footprint. Overlaps on fruit-based gift occasions but focuses on dipped/arranged fruit rather than whole premium citrus.

Direct peers

• Pittman & Davis: Sister brand under Indrio Brands, LLC. Runs a comparable Texas-rooted DTC fruit and gourmet gift business, sharing parent-company infrastructure and overlapping customer segments.
• Harry & David: Iconic premium fruit-by-mail and gourmet gift company. Closely comparable business model: tree-ripened fruit shipped directly to consumers alongside gourmet foods, gift baskets, and corporate gifting.
• The Fruit Company: Oregon-based DTC premium fruit and gourmet gift company. Competes head-to-head in mail-order fruit clubs, gift baskets, and corporate gifts with similar 'farm-fresh' positioning.
• Hale Groves: Sister brand under Indrio Brands, LLC. Operates an identical DTC citrus and fruit gift model from Florida, targeting the same customer base of gift buyers and seasonal consumers.
• Florida Fruit Shippers (Honeybells.com): Specialty Florida citrus-by-mail operator focused on the Honeybell season. Direct competitor for the same Indian River-grown citrus gift customers during the winter citrus window.
• Miami Fruit: Florida-based DTC exotic and tropical fruit shipper (mangos, jackfruit, dragon fruit). Direct competitor for premium online fruit, especially Florida-grown tropicals like the mangos Sun Harvest also sells.
• Jackson Hole Buffalo Meat Company / Jackson Citrus: Family-run Florida citrus DTC shipper focused on Indian River fruit. Closely comparable in heritage, sourcing region, and direct-to-consumer gifting model.
• Crown Orchards: Florida-based DTC premium citrus and tropical fruit shipper. Comparable direct-from-grove gift model targeting gift recipients and seasonal citrus buyers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SunHarvestCitrus
• Instagraminstagram.com/sunharvestcitrus
• Xx.com/SunHarvest_
• LinkedInlinkedin.com/company/sun-citrus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Harvest Citrus