Dahl Automotive

What Dahl Automotive does

The supplied material does not contain a resolvable source identifier, so its company-specific claims cannot be verified. A factual description of Dahl Automotive's products, markets, business model, customer segments, locations, ownership, and technology would therefore be unsupported. This field is populated only with the data-gap statement rather than inferred claims.

Name

Dahl Automotive

Legal name

Dahl Automotive

Website

https://dahlauto.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

251–500 employees

Short description

Dahl Automotive is the named target, but no source identifier supports a reliable description of what it sells, where it operates, or whom it serves. The available material is insufficient for factual synthesis, so the company description is withheld.

Ownership category

akta.pro rank

Headquarters

HQ city

Winona

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Revenue from selling new vehicles across 13 franchise brands including Ford, Chevrolet, GMC, Honda, Toyota, Subaru, Hyundai, Mazda, Chrysler, Dodge, Jeep, and RAM.
2. Pre-Owned Vehicle Sales: Revenue from selling quality pre-owned vehicles including certified pre-owned (CPO) vehicles with warranty programs.
3. Service and Maintenance: Service center revenue from vehicle maintenance, repairs, oil changes, and parts sales across multiple locations.
4. Finance and Insurance: Financing services for vehicle purchases, offering competitive rates and terms on trucks, cars, and SUVs.
5. Vehicle Trade-In/Sell: Purchasing vehicles from customers as trade-ins or direct purchases, supporting new vehicle sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Dahl Automotive is a multi-franchise automotive dealership group selling new, pre-owned, and certified pre-owned vehicles through 13 OEM franchises (Ford, Chevrolet, GMC, Honda, Toyota, Subaru, Hyundai, Mazda, Chrysler, Dodge, Jeep, RAM), supplemented by in-house vehicle financing, service and maintenance, collision repair, parts, and a commercial/fleet sales division. The company operates 25+ sales and service locations across Wisconsin and Southeast Minnesota.

Product overview

Dahl Automotive is a multi-line automotive dealership group offering 13 new vehicle franchises (Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hyundai, Jeep, Mazda, RAM, Subaru, and Toyota) along with quality pre-owned vehicles. The company operates as a unified platform combining new vehicle sales, pre-owned sales including CPO and their proprietary Dahl Used Car Advantage program, vehicle financing, service and maintenance at 25+ locations, collision repair through ABRA Auto Body, commercial/fleet sales, and specialty services like Quick Lane and Line-X. The Used Car Advantage program provides differentiated value through 169-point inspections, 7/7 warranties, and buyer guarantees, while their financing operations offer competitive rates across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new vehicles from 13 franchises (Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hyundai, Jeep, Mazda, RAM, Subaru, and Toyota) across multiple Wisconsin and Southeast Minnesota locations, with 1306+ vehicles in current inventory.
• Pre-Owned Vehicle Sales Sale of quality pre-owned vehicles including cars, trucks, and SUVs across the group's franchises, priced using Live Market Pricing.
• Certified Pre-Owned (CPO) Vehicles Manufacturer-certified pre-owned vehicles from Honda, Hyundai, Mazda, Subaru, and Toyota brands meeting manufacturer CPO standards.
• Dahl Used Car Advantage Proprietary certified pre-owned program featuring a 169-point inspection, 7/7 warranty (7,000 mile or 7 month limited warranty), complete vehicle detail, vehicle history report, 3-Day Money Back Guarantee, and 30-Day Exchange on eligible used vehicles.
• Vehicle Financing Competitive financing rates and terms for new and used trucks, cars, and SUVs, with online finance application available and on-site F&I support at dealership locations.
• Vehicle Service and Maintenance Service centers at 25+ locations across Wisconsin and Minnesota offering oil changes, routine car maintenance, and repairs, supported by ABRA Auto Body collision centers.
• Sell/Trade Vehicle Program Vehicle trade-in and direct sell-to-dealer program providing real offers online within minutes, with offers valid for 7 days and same-day payment at the dealership.
• Commercial and Fleet Sales Commercial vehicle sales and fleet services through a dedicated commercial division, providing businesses and organizations with access to multi-brand commercial and fleet vehicles.
• ABRA Auto Body Collision Repair Collision repair and auto body services at multiple locations including La Crosse and Winona.
• Quick Lane Tire and Auto Repair Quick Lane tire and auto repair service at Onalaska and La Crosse locations, offering maintenance services across vehicle makes.
• Line-X of Southwestern Wisconsin Truck accessories and bed liner installation service under the Line-X brand.

Quantifiable outcome

• 169-point inspection exceeds Wisconsin's mandated 42-point inspection for pre-owned vehicles
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered community and core.

• La Crosse YMCAcommunityOthersCommunity support through volunteerism and financial support as part of Dahl Automotive's 'Driving For Good' program.
• National MS SocietycommunityOthersCommunity support through volunteerism and financial support as part of Dahl Automotive's 'Driving For Good' program.
• Boy Scouts of AmericacommunityOthersCommunity support through volunteerism and financial support as part of Dahl Automotive's 'Driving For Good' program.
• Family and Children's CentercommunityOthersCommunity support through volunteerism and financial support as part of Dahl Automotive's 'Driving For Good' program.
• La Crosse Hunger Task ForcecommunityOthersCommunity support through volunteerism and financial support as part of Dahl Automotive's 'Driving For Good' program.
• Habitat for Humanity La CrossecommunityOthersCommunity support through volunteerism and financial support as part of Dahl Automotive's 'Driving For Good' program.
• Steppin' Out in PinkcommunityOthersCommunity support for breast cancer research through fund-raising walk supporting Gundersen Lutheran Norma J. Vinger Center for Breast Care.
• Western Technical College FoundationcommunityOthersDahl Automotive offers scholarship opportunities at Western Technical College as part of community support initiatives.
• United Way - Great Rivers United WaycommunityOthersCommunity support through volunteerism and financial support as part of Dahl Automotive's 'Driving For Good' program.
• University of Wisconsin-La Crosse FoundationcommunityOthersCommunity support for higher education through foundation donations and Freedom Fest Hall of Honor fundraising.
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorFord franchise dealer since 1911. Andrew H. Dahl received agency agreement from Ford Motor Company in 1911. Currently the fifth oldest Ford dealer in the nation under continuous family ownership.

Scale indicators5 records

Recent moves6 records

Broad incumbents

• AutoNation: One of the largest U.S. franchised automotive dealers with nationwide footprint and used-car (AutoNation USA) and finance arms. Comparable multi-brand franchise model, but operates at much larger scale.
• Sonic Automotive: Public multi-brand automotive retailer with franchised dealerships and EchoPark used-vehicle stores. Comparable franchise dealer model to Dahl, but at significantly larger national scale.
• CarMax: National used-vehicle retailer with proprietary reconditioning and a strong digital/omnichannel customer experience. Comparable to Dahl's used-vehicle operations and Dahl Used Car Advantage program, but only competes in the pre-owned segment.
• Asbury Automotive Group: Public franchised automotive retailer with dealerships across multiple U.S. regions. Comparable franchised new- and used-vehicle model, but at significantly larger scale and broader geographic reach.
• Lithia Motors (Lithia & Driveway): Largest U.S. automotive retailer with hundreds of franchises across the country, including online channels (Driveway). Comparable to Dahl through multi-brand retail franchising model, but operates at vastly greater scale and geographic breadth.

Direct peers

• Bergstrom Automotive: Wisconsin-based multi-brand new vehicle dealer group with new and pre-owned sales, service, and collision centers. Highly comparable to Dahl in geography, franchise mix, and family-owned multi-rooftop structure.
• Russ Darrow Group: Wisconsin-headquartered multi-brand dealer group selling new and used vehicles with service operations across multiple rooftops. Directly comparable to Dahl in regional footprint, franchise diversity, and full-service model.
• Kayser Automotive Group: Wisconsin-based multi-brand dealer group with multiple franchise rooftops across Madison and surrounding areas. Similar to Dahl in multi-brand, multi-rooftop structure with full sales and service operations.
• Holman Automotive: Large privately-held multi-brand automotive dealer group with retail, fleet, and parts operations. Comparable to Dahl in family ownership, fleet/commercial focus, and multi-brand retail model.
• Zimbrick Automotive: Madison, Wisconsin-based family-owned multi-brand dealership group operating across several rooftops. Comparable to Dahl in multi-brand regional dealer structure, though more concentrated in Dane County.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dahlauto
• LinkedInlinkedin.com/company/dahl-automotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dahl Automotive