AID Add Intelligence to data

What AID Add Intelligence to data does

AI&DATA is a privately held French data and AI consulting firm founded in 1972 and headquartered in Paris, with a 51–100 employee headcount and over 50 years of operating history. The firm delivers professional services across the entire data value chain — data quality management, single customer view (Référentiel Client Unique), data science, NLP, dataviz, and customer journey analytics — to large French enterprises across retail, energy, banking, insurance, mobility, telecom, luxury, media, and public sector accounts.

Its technology stack combines bespoke consulting methodologies (proprietary "4S" agile framework) with two SaaS platforms: UNIXIA®, a modular Customer Data Platform (CDP) that unifies customer data in three clicks, and datakili®, an omnichannel customer journey analytics solution spun off in 2018. Capabilities span ML/DL-based recommendation engines, churn/attrition scoring, predictive modeling, computer vision, NLP for verbatim analysis, and process automation. The firm invests more than 15% of annual revenue in R&D and holds an independent ScoreFact client excellence certification (96% satisfaction in 2025).

Revenue is generated almost entirely through bespoke professional services engagements (Data Scientists, Data Architects, Data Engineers, Data Managers, Data Marketers embedded in client teams), priced on a custom, multi-year contract basis with no public pricing or self-service channel. Go-to-market is exclusively direct enterprise field sales responding to inbound inquiries within 24 hours, supported by content marketing (articles, webinars), LinkedIn presence, and industry event participation (e.g., AI for CX seminars). Notable enterprise clients include SNCF, EDF, Bouygues Telecom, Auchan, Leroy Merlin, Fnac Darty, Intermarché, MAIF, GMF, Crédit Mutuel Arkéa, Cofidis, Harmonie Mutuelle, and Viktor & Rolf.

Name

AID Add Intelligence to data

Legal name

AID

Website

https://aid.fr

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

AI&DATA is a Paris-based data and AI consulting firm founded in 1972 serving large French enterprises with proprietary customer data and journey analytics platforms (UNIXIA CDP and datakili) across retail, banking, insurance, energy, and telecom sectors.

Ownership category

akta.pro rank

Product category

Data and AI Consulting Services

NAICS

Custom Computer Programming Services (541511), Other Scientific and Technical Consulting Services (54169), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

Advanced Analytics & Data Science Services (BPAEAHAE), Data Analytics & Business Intelligence Services (BPAHALAC), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB), Data Strategy & Governance Services (BPAEAHAA), Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

Keywords

• Data consulting services
• Customer data platform
• Customer journey analytics
• Data science consulting
• AI consulting services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting Services: Professional consulting services delivered by expert consultants (Data Scientists, Data Analysts, Data Architects, Data Engineers, Data Managers, Data Marketers) integrated into client teams. Services cover the entire data value chain: structuring, governance, activation, and valorization of client data.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AI&DATA is a French data and AI consulting firm that delivers professional services across the entire data value chain, from data quality management and customer data unification to data science, business intelligence, and customer journey optimization. The firm complements its consulting expertise with two proprietary SaaS platforms: UNIXIA®, a Customer Data Platform (CDP) that unifies customer data in three clicks, and datakili®, a customer journey analytics solution for omnichannel behavior analysis.

Product overview

AI&DATA is a data and AI consulting firm offering a portfolio of professional services and proprietary software platforms. The core offering consists of six consulting service lines (Data Quality & RCU, IA & Data Science, Dataviz, Customer Centric Strategy, Data Project Management, and Customer Journey & Experience) complemented by two proprietary SaaS platforms: datakili for customer journey analytics and UNIXIA for customer data platform (CDP) functionality. The consulting services provide the expertise layer while the software products deliver operational platforms for clients to deploy independently.

Differentiator

Problem solved

Functional benefit

Brands

• UNIXIA: CDP (Customer Data Platform) solution enabling unified customer data visualization in 3 clicks for data-driven marketing strategies
• datakili
• datakili

Quantifiable outcome

• 96% client satisfaction rate certified by ScoreFact
• +3 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

One partnership is on record.

• datakilicoreStrategic or Co-development Partnerdatakili is a customer journey analytics SaaS solution that was incubated within AI&DATA and spun off as an independent company in 2018. AI&DATA consultants are experts in datakili and use it as a primary tool for omnichannel customer journey analysis engagements. The partnership represents a deep integration where AI&DATA serves as both a user and promoter of the datakili platform.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ekimetrics: Paris-based AI and data science consulting firm serving large French and international enterprises across marketing, pricing, and supply chain. Highly comparable as a French AI/data consultancy with similar enterprise client profile.
• Tealium: Independent Customer Data Platform (CDP) vendor offering real-time customer data unification and activation. Direct software peer to AI&DATA's UNIXIA® CDP offering for enterprise marketing and customer intelligence use cases.
• Micropole: French data consulting firm specializing in data analytics, BI, and customer experience transformation for mid-market and large enterprises. Closely comparable to AI&DATA in service portfolio, French enterprise focus, and headcount scale.
• Devoteam: French-headquartered IT and digital transformation consultancy with a substantial data & AI practice serving large French accounts. Comparable in French enterprise focus and data/AI services offering, but significantly larger in scale.
• Contentsquare: French digital experience analytics SaaS platform for analyzing customer journeys across digital touchpoints. Directly comparable to datakili as a French-origin customer journey analytics platform serving enterprise digital teams.
• Treasure Data: Enterprise Customer Data Platform with customer journey analytics and AI-driven activation capabilities. Direct competitor to the UNIXIA® CDP and datakili® analytics components of AI&DATA's product stack.

Broad incumbents

• Wavestone: French-origin management and technology consulting firm with a data & AI advisory practice serving large French enterprises. Comparable in French enterprise focus and consulting model, but with a broader strategic transformation remit.
• Capgemini: Global system integrator headquartered in France with a large data, AI, and customer experience practice. Competes with AI&DATA for the same French enterprise data consulting RFPs, but as part of a vastly broader services portfolio.

Emerging players

• Kameleoon: Paris-based AI-driven personalization and A/B testing platform for enterprise digital teams. Comparable French origin and customer experience analytics focus, with partial overlap with AI&DATA's customer journey optimization engagements.
• AB Tasty: French-headquartered personalization and experimentation platform serving enterprise marketing and CX teams. Adjacent to AI&DATA's customer journey analytics practice with overlap in French enterprise marketing buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aid_agency
• LinkedInlinkedin.com/company/aid

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AID Add Intelligence to data