Purple Sage Group Pte Ltd

What Purple Sage Group Pte Ltd does

Purple Sage Group Pte Ltd is a Singapore-based boutique catering company founded in 2002 that provides event catering for corporate functions, weddings, and personal celebrations. The company operates from a central kitchen and headquarters at 159 Pandan Loop, Singapore, holding SFA Licence SW23166E000, and maintains preferred-caterer status at six landmark Singapore venues including Gardens by the Bay, National Gallery Singapore, JEWEL Changi Airport, Asian Civilisations Museum, Marina Bay Cruise Centre, and The Executive Centre, with over 5,000 MICE events reportedly hosted with venue partners. The product portfolio spans buffet catering (Indigo at S$28/pax, Iris at S$38/pax, Lilac at S$48/pax, all with 30-pax minimums), canapés, high tea, mini buffets, sit-down dinners (Western and Chinese), live stations, wedding buffets, seminar packages, and luxury bentos, with an e-commerce ordering platform built on WooCommerce and a WhatsApp Business contact channel. The business model is predominantly direct-to-consumer/event with no disclosed external funding, generating revenue on a per-pax or per-set basis with surcharges for delivery, setup, public holidays, and remote locations, and supplementing organic demand with bank-channel promotions (DBS/POSB) and a yuu/Advocado loyalty integration. A proprietary food waste valorisation system — converting organic waste into substrate for fish farms — supports the company's SFA Highest Tier Farm-to-Table recognition (2023) and sustainability positioning.

Name

Purple Sage Group Pte Ltd

Legal name

Purple Sage Group Pte Ltd

Website

https://purplesage.com.sg

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Purple Sage Group Pte Ltd is a Singapore-based boutique catering company founded in 2002 serving corporate events, weddings, and social functions via buffet, sit-down, and live-station formats from a central kitchen, with preferred-caterer status at six landmark Singapore venues.

Ownership category

akta.pro rank

Product category

Catering Services

NAICS

Caterers (722320), Special Food Services (7223)

akta.pro primary industry

VIP, Executive Dining & Hospitality Suites Catering (THAHAKAI)

akta.pro secondary industry

Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)

Keywords

• Catering services
• Event catering
• Wedding catering
• Corporate catering
• Buffet catering

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Catering Services: Primary revenue stream from providing catering services for events including buffets, canapés, sit-down dinners, weddings, corporate events, and mini buffets. Revenue is generated on a per-person or per-set basis with additional charges for delivery, setup, and customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Purple Sage Group Pte Ltd is a boutique catering company that prepares, delivers, sets up, and serves food for corporate events, weddings, and private celebrations in Singapore. Its menu spans buffet packages (Indigo $28/pax, Iris $38/pax, Lilac $48/pax), mini buffets (Oriental $288/set, Fusion $388/set), canapés, high tea, live cooking stations, luxury bento, Western and Chinese sit-down dinners, and seminar packages, supported by a central kitchen, SFA licensing, biodegradable serveware, and a WooCommerce-powered online ordering E-Shop.

Product overview

Purple Sage Group Pte Ltd is a boutique catering company operating since 2002, offering a unified catering service platform with multiple product lines. The core offerings include Buffet Catering (Indigo, Iris, Lilac tiers), Canapés Catering, High Tea Catering, Mini Buffet, Wedding Buffet, and Corporate Catering (Western/Chinese Sit-Down). Additional specialized services include Live Station Catering, Luxury Premium Bento, Seminar Packages, and Baby Full Month Catering. The E-Shop provides online ordering functionality. All services share common sustainability commitments, eco-friendly packaging, and dietary accommodation capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Buffet Catering Full-service buffet catering with professional setup including buffet tables, skirting, food warmers, biodegradable disposable ware, and serviettes. Available in three tiers — Indigo ($28/pax), Iris ($38/pax), and Lilac ($48/pax) — each featuring different menu selections, for a minimum of 30 pax per order.
• Canapés Catering Exquisite bite-sized appetizers for cocktail receptions and corporate events, featuring classic options such as Smoked Salmon Blinis and Rouge Foie Gras Parfait alongside Asian-inspired creations such as Hainanese Poached Chicken Roulade.
• High Tea Catering Refined high tea sets including the Refined Signature High Tea Set and Equable Petite High Tea Set, featuring finger sandwiches, hot selections, and bespoke confections designed for 8-10 guests.
• Mini Buffet Self-service buffet option for small gatherings of approximately 8-10 persons. Includes self-heating disposable trays and eco-friendly biodegradable ware; setup service is not included. Available in Oriental ($288/set) and Fusion ($388/set) varieties.
• Baby Full Month Catering Specialized catering package for baby full month celebrations, a traditional Chinese event marking a baby's first month, with menus suited to the cultural occasion.
• Live Station Catering Interactive food stations with chefs preparing dishes on-site, adding a theatrical culinary experience to events. Common stations include live cooking, pasta, and grill stations.
• Luxury Premium Bento Premium individual bento box meals including the Lacquer Bento and Luxury Premium Bento options, designed for corporate lunches and executive meetings.
• Seminar Packages Catering packages designed for corporate seminars and conferences, providing convenient meals for learning sessions and longer-format training events.
• Wedding Buffet Award-winning wedding catering featuring the Enchanted Buffet Catering with elegant canapés, gourmet dishes, and live stations. Includes solemnization reception, church wedding, and grand celebration options.
• Western Sit-Down Formal sit-down dining experience featuring refined Western cuisine for corporate events, weddings, and private celebrations.
• Chinese Sit-Down Chinese banquet-style dining featuring ZiYu Oriental Plated menus that blend tradition and innovation, suitable for Chinese wedding dinners and formal corporate or family affairs.

Quantifiable outcome

• Hosted more than 5,000 MICE events with venue partners
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Asian Civilisations MuseumcoreChannel Partner/ Reseller/ DistributorPreferred venue partner for corporate events and wedding receptions. Purple Sage provides catering services at this prestigious national museum venue, offering clients exclusive access to this iconic location for their events.
• JEWEL Changi AirportcoreChannel Partner/ Reseller/ DistributorPreferred venue partner providing catering services at the renowned JEWEL Changi Airport. Offers unique venue access for events seeking a distinctive Singapore landmark location.
• Gardens by the BaycoreChannel Partner/ Reseller/ DistributorPreferred venue partner for events at Gardens by the Bay. Purple Sage provides catering services at this world-renowned Gardens, featuring live station capabilities at the venue.
• National Gallery SingaporecoreChannel Partner/ Reseller/ DistributorPreferred venue partner at National Gallery Singapore, offering catering services for corporate and wedding events at this cultural landmark.
• Marina Bay Cruise CentrecoreChannel Partner/ Reseller/ DistributorPreferred venue partner providing catering services at Marina Bay Cruise Centre, suitable for large-scale corporate events and conferences.
• The Executive CentrecoreChannel Partner/ Reseller/ DistributorPreferred venue partner offering catering services for corporate events and meetings at The Executive Centre co-working spaces.
• DBS/POSBcoreGTM or Marketing PartnerCo-branded promotion offering 10% off catering orders (capped at S$300) for DBS/POSB credit and debit cardholders. Promotion valid until June 30, 2026. Drives customer acquisition through bank partnership.
• DBS/POSBcoreGTM or Marketing PartnerWedding catering promotion offering 10% off wedding catering orders (capped at S$800) for DBS/POSB cardholders. Valid for new bookings confirmed by June 30, 2026, for weddings held by December 31, 2026.
• yuu/AdvocadominorGTM or Marketing PartnerRewards partnership allowing yuu members to earn up to 900 points per transaction when ordering from Purple Sage. Members must link their yuu ID with Advocado for point crediting.
• LunaLabGlobalminorStrategic or Co-development PartnerCollaboration partner for wedding showcase events, providing personalized perfume bar experiences as part of Purple Sage's wedding catering offerings.
• Singapore Food Agency (SFA)coreStrategic or Co-development PartnerGovernment partnership through the Farm-to-Table Recognition Programme. Purple Sage received Highest Tier recognition in 2023 for commitment to incorporating local produce. Partnership supports Singapore's local agri-food industry sustainability goals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marriott Hotels Singapore (Banqueting): Major hotel groups in Singapore offer in-house banqueting and event catering at their venues, competing with Purple Sage for corporate events and weddings at hotel venues. Broader portfolio but overlapping catering functionality.
• Sodexo Singapore: Global contract foodservice and facilities management company operating in Singapore with corporate catering and workplace food services. Overlaps with Purple Sage in corporate event catering but operates at significantly larger scale across multiple verticals.

Regional players

• Huber's Butchery & Bistro Catering: Singapore-based premium caterer with Western cuisine focus, serving corporate and private events. Comparable in the high-end event segment and Singapore geography but with a narrower Western-cuisine specialisation.

Direct peers

• Shiok Kitchen Catering: Singapore caterer offering buffet, canape, and wedding catering packages. Operates in the same Singapore event catering market with overlapping product tiers and price points comparable to Purple Sage's Indigo/Iris/Lilac buffet structure.
• Catersmith: Singapore-based corporate catering specialist offering buffet, seminar, and office lunch catering with e-commerce ordering. Directly comparable to Purple Sage on customer segment (corporate), product mix (buffets, bento, seminar packs), and channel model.
• Neo Garden Catering: One of the largest caterers in Singapore, serving corporate events, weddings, and private functions with a multi-kitchen operation. Direct competitor to Purple Sage in the buffet, canape, and sit-down event catering segment.
• Abans Catering (Singapore): Singapore-based event caterer offering buffet and live station catering for corporate and private functions. Comparable product mix and target customer base within the Singapore event catering market.
• Stamford Caterers: Long-established Singapore caterer providing buffet, sit-down, and wedding catering services. Direct competitor with overlapping menu formats, customer segments, and Singapore operating geography.
• Foodline Catering: Singapore caterer specialising in buffet and event catering for corporate and private clients. Comparable on product mix (buffet tiers, canapes, mini buffets) and customer segments served.
• Rasel Catering Singapore: Halal-certified Singapore caterer serving corporate buffets, weddings, and events. Directly comparable in product offering and customer base but with the Halal positioning Purple Sage does not have.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/purplesagegroup
• Instagraminstagram.com/purplesagesg
• LinkedInlinkedin.com/company/purple-sage-group-pte-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Sage Group Pte Ltd