Catersmith
Singapore-based B2B corporate catering marketplace connecting 1,000+ companies with 200+ restaurants and caterers for office meals, meetings, and events, earning commission revenue on bulk orders averaging over $700.
- Company typePrivate
- Founded2015
- HeadquartersJurong West, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Catersmith does
Catersmith is a Singapore-based B2B corporate catering marketplace that connects businesses with a curated network of over 200 restaurants and caterers for office meals, meetings, and corporate events. The platform aggregates 1,000+ menus spanning multiple cuisines (Thai, Chinese, Western, Japanese, Korean, Indian, Vietnamese, Peranakan) and dietary categories (Halal, vegetarian, healthier choice), offering formats ranging from full and mini buffets to sharing platters, lunch boxes, breakfast, tea breaks, seminars, and cocktail receptions. The company serves enterprise customers including Apple, Google, Twitter, Amazon, Airbnb, Bloomberg, Merck, Spotify, GIC, JPMorgan, and CBRE, and reports having delivered over 500,000 meals to date while feeding thousands of employees from 50+ companies weekly.
The product portfolio includes Team Meals for recurring corporate meal programs, Cloud Canteen (a virtual canteen with an employee-facing mobile app for self-selected daily, weekly, or monthly meals), Group Order for consolidated team checkout, Event Concierge for customized event catering planning, and a Corporate Account management platform with dedicated account managers. Underlying technology consists of a cloud-based catering marketplace with mobile app integration and a centralized order management system; Catersmith also operates its own delivery fleet covering islandwide Singapore including Sentosa and Jurong Island to support fulfillment reliability. Sub-brands include Team Meals, Cloud Canteen, Group Order, Event Concierge, and the Corporate Catering Platform for merchant onboarding.
Catersmith is wholly owned by Acacia Group Holdings Pte Ltd, a Singapore-based conglomerate. Revenue is generated primarily through transaction-based commissions on completed B2B orders, with disclosed average order sizes exceeding $700 and a pay-as-you-go billing cadence offering one-month termination notice. The company has no disclosed venture capital funding, no subsidiaries, and operates exclusively within Singapore, with no evidence of geographic expansion beyond the domestic market.
Catersmith firmographics
Firmographics- Name
- Catersmith
- Legal name
- Catersmith
- Website
- https://catersmith.com.sg
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Singapore-based B2B corporate catering marketplace connecting 1,000+ companies with 200+ restaurants and caterers for office meals, meetings, and events, earning commission revenue on bulk orders averaging over $700.
- Ownership category
- akta.pro rank
Catersmith industry classification
Industry- Product category
- Corporate Catering Marketplace
- NAICS
- Caterers (72232), Food Service Contractors (72231)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Corporate Catering & Office Food Programs (HSACAGAC)
- akta.pro secondary industries
- Corporate/Office Catering & Group Ordering Platforms (CRAFAFAJ), Corporate Catering & Refreshment Services (HSACADAD)
Keywords
Where Catersmith is headquartered
LocationHeadquarters
- HQ city
- Jurong West
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Catersmith business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Commission on Orders: Catersmith charges a commission on each completed order from the food and beverage portion. The average order size is over $700 (B2B bulk orders).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B Corporate Catering Orders |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Catersmith product offering
Product offeringCore offering
Catersmith is a B2B corporate catering marketplace and delivery platform based in Singapore that aggregates over 200 restaurants and caterers offering 1,000+ menus. It enables companies to order office meals, team meals, event catering, and buffets through a self-serve website, a Cloud Canteen mobile app, and dedicated account managers, charging a commission on each completed order.
Product overview
Catersmith operates as a B2B corporate catering marketplace and delivery platform based in Singapore. The platform aggregates over 200 restaurants and caterers, offering corporate clients a centralized portal to order diverse catering formats including full buffet catering, mini buffet catering, sharing platters, lunch boxes, bento boxes, breakfast catering, staff lunch delivery, tea break catering, seminar catering, and cocktail canapes. The core portfolio includes Team Meals for recurring company meal programs, the Cloud Canteen virtual canteen service with a mobile app for employee meal selection, and Group Order functionality for consolidating team meal choices with single checkout. Additional services include Event Concierge for customized event catering planning, a Corporate Account for unified ordering and payment management, and the Merchant Platform enabling restaurants and caterers to access B2B bulk orders. Dietary accommodation offerings include Halal Catering, Vegetarian Catering, and Healthier Choice Catering options. The company feeds thousands of employees from 50+ companies weekly, serving clients including major tech firms and financial institutions.
Differentiator
Problem solved
Functional benefit
Brands
- Team Meals: Recurring meal service for companies ordering daily, weekly or monthly employee meals
- Cloud Canteen
- Group Order
- Event Concierge
- Corporate Catering Platform
Products and services
- Full Buffet Catering
Companies that use Catersmith
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Catersmith technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Catersmith partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered minor.
- HaakonminorRestaurant partner on the Catersmith marketplace platform, providing food delivery services to corporate clients.
- Get Your Yellow (GYG)minorRestaurant partner on the Catersmith marketplace platform, providing food delivery services to corporate clients.
- AmiciminorRestaurant partner on the Catersmith marketplace platform, providing food delivery services to corporate clients.
- StreetsminorRestaurant partner on the Catersmith marketplace platform, providing food delivery services to corporate clients.
- GrainminorHealthy food restaurant partner on the Catersmith marketplace platform.
- Stamford CateringminorFeatured catering merchant partner on the platform.
- Deli Hub CateringminorFeatured catering merchant partner on the platform.
- BellyGood CatererminorFeatured catering merchant partner on the platform.
- The Plattering CominorFeatured catering merchant partner on the platform.
- Jumbo SeafoodminorFeatured restaurant partner on the platform.
- CaterCominorFeatured catering merchant partner on the platform.
- GourmetzminorFeatured catering merchant partner on the platform.
- DelifranceminorFeatured restaurant partner on the platform.
- Soup RestaurantminorFeatured restaurant partner on the platform.
- AONE ClaypotminorFeatured restaurant partner on the platform.
- PapparichminorFeatured restaurant partner on the platform.
- Kebabs FaktoryminorFeatured restaurant partner on the platform.
- Bali ThaiminorFeatured restaurant partner on the platform.
- So PhominorFeatured restaurant partner on the platform.
- CedeleminorFeatured restaurant partner on the platform.
- YayoiminorFeatured restaurant partner on the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Catersmith competitors and assessment
Company assessmentDirect peers
- CaterTrax: US B2B catering platform that provides online ordering, group ordering, and corporate catering tools for restaurants and corporate clients, overlapping with Catersmith's marketplace plus corporate account offering.
- Grubhub for Business: Corporate meal ordering product of Grubhub offering group ordering, individual meal programs, and catering for businesses; competes for the same office-manager buyer that Catersmith targets.
- ezCater: US-headquartered B2B catering marketplace connecting corporate buyers with thousands of restaurants and caterers, with dedicated account management and an enterprise platform - the closest global analog to Catersmith's model.
- ZeroCater: US corporate meal program provider offering recurring office meals, snacks, and catering, now part of ezCater - mirrors Catersmith's Team Meals and Cloud Canteen product lines.
- Fooda: US company running corporate pop-up cafeterias and recurring meal programs for businesses - directly comparable to Catersmith's Cloud Canteen and Team Meals recurring service lines.
Others
- Aramark: Global food services and uniform services provider serving corporate, healthcare, education, and sports clients with catering and managed food services - a large incumbent with overlapping corporate catering capabilities.
Broad incumbents
- Compass Group: World's largest contract foodservice and support services company, operating corporate dining, vending, and catering across multiple geographies; competes with Catersmith for large enterprise catering contracts.
- Sodexo: Global food services and facilities management company operating corporate cafeterias, catering, and meal programs worldwide; not a marketplace but a broad incumbent competing for the same corporate catering wallet.
Regional players
- GrabFood for Business: Grab's B2B food ordering product operating across Southeast Asia including Singapore; uses Grab's existing merchant network and logistics to serve corporate meal budgets - a regional incumbent that could compress Catersmith's Singapore economics.
- Deliveroo for Business: B2B arm of Deliveroo providing corporate meal programs and group ordering in markets including Singapore; comparable customer base and use case to Catersmith's Team Meals / Group Order offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Catersmith social profiles
Digital presenceCatersmith financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catersmith leadership team
Management profileNumber of profiles
Catersmith funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catersmith M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catersmith
What does Catersmith do?
Catersmith is a B2B corporate catering marketplace and delivery platform based in Singapore that aggregates over 200 restaurants and caterers offering 1,000+ menus. It enables companies to order office meals, team meals, event catering, and buffets through a self-serve website, a Cloud Canteen mobile app, and dedicated account managers, charging a commission on each completed order.
Is Catersmith a public or private company?
Catersmith is a private company. It is classified as corporate owned and is currently operating.
When was Catersmith founded?
Catersmith was founded in 2015. It employs 1 to 10 people.
Where is Catersmith based?
Catersmith is headquartered in Jurong West, Singapore, in the Asia region.
How does Catersmith make money?
One revenue line is on record: commission on Orders.
Who are Catersmith's main competitors?
Direct peers on record are CaterTrax, Grubhub for Business, ezCater, ZeroCater and Fooda. Aramark is listed as an others. Broad incumbents are Compass Group and Sodexo. Regional players are GrabFood for Business and Deliveroo for Business.
Does Catersmith have an API?
No public API is recorded for Catersmith.
What industry is Catersmith in?
Catersmith's product category is Corporate Catering Marketplace. Its primary akta.pro industry code is HSACAGAC, Corporate Catering & Office Food Programs, with a secondary code of CRAFAFAJ, Corporate/Office Catering & Group Ordering Platforms. Its NAICS code is 72232 and its SIC code is 5141.