FoodLine.sg

What FoodLine.sg does

FoodLine.sg operates a two-sided online marketplace that aggregates Singapore's fragmented catering industry, connecting 511+ caterers, bakeries, and venue operators with 477,200+ household and corporate buyers who have collectively ordered 19,088,000+ meals through the platform. The company's core product is a web-based platform with a Progressive Web App mobile interface and WhatsApp ordering integration, organizing a broad catalog (4,251 catering menus, 4,819 cake items, 335 venue spaces) into searchable categories spanning buffet catering, mini catering, bento/packed meals, tingkat (daily meal subscriptions), restaurant food delivery, and specialty offerings such as halal, confinement, wedding, and festive-season catering. The platform's central feature is a verified review system holding 118,584+ customer reviews with photos, which functions as both social proof and a switching-cost barrier for merchants.

The business operates primarily on a marketplace-commission model, charging caterers for access to its customer base, augmented by corporate-account services (30-day credit terms, Gebiz/e-invoice compatibility, dedicated account management) and subscription-style savings plans (Catering Savings Plan and Tingkat Savings Plan) that provide up to $60 and $40 respectively in recurring-customer discounts. FoodLine's go-to-market blends product-led growth (SEO, the FL Discover editorial blog, organic social across Facebook/Instagram/TikTok/Telegram/YouTube) with a dedicated corporate sales motion supported by partnerships with government procurement (QuickBuy@SGov), community/member organizations (SAFRA, PAssion Card), and Shop.com.

The company is a privately-held Singapore-incorporated entity (GST Reg. 201334361E) with 11-50 employees, founded circa 2015-2016, and recognized by The Straits Times as one of Singapore's Fastest Growing Companies in 2026. Recent strategic activity in 2026 includes expansion into adjacent product categories (Office Pantry, Frozen Food Delivery), AI-powered team-building (FunJelly), and institutional channels (government procurement), suggesting a deliberate pivot from a pure event-catering marketplace toward a broader corporate food-services and event-services platform.

Name

FoodLine.sg

Legal name

FoodLine

Website

https://foodline.sg

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

FoodLine.sg is a Singapore-based online marketplace aggregating 511+ caterers, bakeries, and venues, serving 477,200+ household and corporate buyers across catering, tingkat daily meals, cakes, and event services via a commission-based platform with WhatsApp and PWA ordering.

Ownership category

akta.pro rank

Product category

Online Catering Marketplace

NAICS

Mobile Food Services (72233), Special Food Services (7223)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

akta.pro secondary industries

Corporate & Office Catering (THAFAIAA), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Online catering marketplace
• Tingkat daily meals
• Corporate catering platform
• Cake delivery Singapore
• Event catering ordering

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Marketplace Transaction Commission: FoodLine charges commission from caterers and merchants listed on the platform for each transaction completed through the platform. Merchants pay to access FoodLine's customer base of 477,200+ households and corporate clients.
2. Corporate Account Services: Dedicated corporate accounts with 30-day credit terms, Gebiz/e-invoice compatibility for government procurement, and office food programs for enterprise customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

FoodLine.sg operates a Singapore-based online catering and Tingkat marketplace that aggregates 511+ caterers, 4,251+ catering menus, 4,819+ cake items, and 335 venues onto a single platform for ordering event catering, daily Tingkat meals, bento, cakes, vouchers, and corporate food programs. It monetizes primarily through commissions charged to listed caterers per transaction, supplemented by corporate account subscriptions with credit terms and savings/loyalty plans for repeat customers.

Product overview

FoodLine.sg is Singapore's largest catering and tingkat platform operating as a multi-sided marketplace that connects customers with 511+ caterers and 4,819+ cake items. The core platform comprises the Catering Platform (main marketplace), complemented by specialized vertical modules including Tingkat/Daily Meals (subscription meal delivery), Cakes Delivery (dessert ordering), Vouchers & Gift Cards (digital gifting), and Corporate Account (B2B services). Add-on modules include the Catering Savings Plan and Tingkat Savings Plan for subscription-based savings, FL Coins Rewards for loyalty, Office Pantry for corporate snack services, and Venues for event space booking. The platform supports various catering types including Buffet Catering, Mini Catering, Bento/Packed Meals, and Food Delivery across multiple cuisines and dietary requirements (Halal, non-Halal, vegetarian).

Differentiator

Problem solved

Functional benefit

Brands

• FunJelly: Corporate team bonding initiative powered by AI, supported by FoodLine.sg

Products and services

• Catering Platform Singapore's biggest catering marketplace platform connecting customers with 511 caterers offering 4,251+ menus across categories including buffet, mini catering, bento, event-specific catering, and party sets for individuals, corporates, and government buyers.
• Tingkat / Daily Meals Subscription-based daily meal delivery service offering home-cooked style Tingkat meals delivered on weekdays, with 219+ menus from 24 caterers and meal plans ranging from 5 to 20 days for Singapore households.
• Cakes Delivery Marketplace for ordering cakes and desserts from Singapore bakeries with 4,819+ items including birthday cakes, chocolate cakes, cheesecakes, durian cakes, gluten-free cakes, and specialty items.
• Vouchers & Gift Cards Digital gift vouchers and e-gift cards for catering orders, birthday celebrations, baby full month events, and corporate staff benefits that can be redeemed against FoodLine merchant offerings.
• Corporate Account Dedicated B2B service for corporate customers offering 30-day credit terms, corporate quotations, office food programs, GST/e-invoice compatibility, and referral incentives for Singapore companies and government agencies.
• Venues Event venue booking platform listing 335 spaces for weddings, corporate functions, and celebrations across Singapore, integrated with FoodLine's catering marketplace.

Quantifiable outcome

• 477,200+ households served
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• QuickBuy@SGovcoreGTM or Marketing Partner · 1 January 2026Integration with government procurement platform QuickBuy@SGov making FoodLine accessible to public officers and government agencies for catering orders with proper documentation and e-invoicing capabilities.
• PAssion Card (Black, Platinum, Silver)minorGTM or Marketing Partner · 1 January 2026Partnership with PAssion Card offering exclusive promo codes for Black Card, Platinum, and Silver members with verification required for discount redemption.
• FunJellyminorStrategic or Co-development Partner · 1 January 2026FunJelly is a dedicated team-building initiative supported by FoodLine.sg. AI-powered team bonding platform for corporate team building accessible via WhatsApp or desktop.
• Shop.comminorGTM or Marketing Partner · 1 January 2026SHOP.COM July & August Deals Campaign 2026 cross-promotional partnership offering deals and rewards for FoodLine orders placed through Shop.com platform.
• SAFRAminorGTM or Marketing Partner · 1 January 2025SAFRA members exclusive promotion offering $20 off catering orders and free delivery for all cake orders. Partnership targets SAFRA's member base with exclusive discounts.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Foodpanda: Singapore-operating food delivery platform owned by Delivery Hero. Provides broad food delivery services to Singapore consumers and corporate clients, representing potential competitive overlap with FoodLine's group and corporate catering segments.
• Deliveroo: Regional food delivery platform operating in Singapore with corporate catering offerings (Deliveroo for Work). Competes in adjacent catering and group order segments with significant marketing budgets and enterprise partnerships.
• GrabFood: Singapore-headquartered super-app food delivery service backed by deep capital. Competes indirectly by offering broader food delivery and increasingly event/group ordering, with superior logistics infrastructure and pricing power.

Direct peers

• Oddle: Singapore-based F&B platform offering online ordering, reservations, and catering for restaurants. Operates a similar marketplace model in Singapore targeting the same customer segments.
• CaterSpot: Singapore-based online catering marketplace connecting corporate and individual customers with caterers. Directly comparable as both are Singapore catering aggregators competing for the same merchant and customer base.
• Cater2.me: US-based corporate catering marketplace specializing in office meal programs. Comparable business model with corporate account focus, recurring meal programs, and marketplace commission structure.
• Chope: Singapore-based restaurant booking and management platform. Comparable as a Singapore F&B marketplace serving both consumers and corporate clients, with overlapping vendor relationships in the restaurant and catering space.
• ezCater: Largest online catering marketplace in the United States connecting businesses with local caterers. Direct functional peer with comparable marketplace commission model, corporate account focus, and breadth of supplier network.
• Yeminite: Singapore-based corporate catering platform connecting companies with caterers for office meals. Directly competes for the same corporate account segment with similar credit terms and procurement integrations.
• Grain: Singapore-based daily meal subscription service similar to FoodLine's tingkat offering. Directly competes in the recurring daily meal delivery segment with subscription-based pricing models targeting Singapore households.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xt.me/foodlinesg
• YouTubeyoutube.com/c/FoodlineSg
• Facebookfacebook.com/FoodLine.sg
• Instagraminstagram.com/foodline.sg
• TikToktiktok.com/@foodline.sg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FoodLine.sg