1+1 media

What 1+1 media does

1+1 Media is a privately held Ukrainian media holding headquartered in Kyiv, founded in 1995 by Oleksandr Rodnyansky as the production company 'Студія 1+1'. It is one of the largest media businesses in Eastern Europe, operating a portfolio of 19 television channels (including 1+1 Україна, 1+1 Марафон, 2+2, ТЕТ, ПЛЮСПЛЮС, 1+1 International, KVARTAL TV, УНІАН Серіал, Бігуді, and Світ+), three major digital news portals (TSN.ua, UNIAN.ua, Glavred.info) reaching 50-55% of Ukrainian internet users, the proprietary 1+1 video streaming service, and joint-venture positions in the Kyivstar TV OTT platform and Viasat satellite platform.

The company's core technology stack includes full television production infrastructure (news, drama, reality, live events), a proprietary satellite uplink station commissioned in 2017, content management systems supporting 16:9 HD broadcasting across channels, and a multi-platform distribution architecture spanning broadcast, satellite, OTT, and digital. Dedicated subsidiaries handle production services (1+1 Production, 1+1 Production Fiction, Big Brave Events, FootballHub), equipment rental (1+1 Rental), dubbing and voice-over adaptation, and anti-piracy technology (Sudum). The 1+1 media school functions as an in-house talent pipeline, having produced 6,165 graduates over a decade.

1+1 Media generates revenue primarily through television and digital advertising, monetized via dedicated sales partners: Sirius Media (exclusive direct TV ad sales since January 1, 2021), Global Media Plus (sponsorship), 1+1 Digital Sales, and Dovira Outdoor. Additional revenue streams include subscription fees from the 1+1 video streaming service (8 live channels, 20,000+ hours of VOD), content licensing through Molodist Distribution and international channels (1+1 International, KVARTAL TV International), and production services for external clients. Following Russia's full-scale invasion in February 2022, the main 1+1 channel was repurposed for continuous news broadcasting as part of the national 'Edyni Novyny' (United News) telethon, with entertainment content migrating to the newly launched 1+1 Ukraine channel in December 2022.

Name

1+1 media

Legal name

ТРК «Студія 1+1»

Website

https://media.1plus1.ua

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

1+1 Media is one of the largest privately held media holdings in Eastern Europe, operating 19 TV channels, digital news portals reaching over half of Ukrainian internet users, OTT (Kyivstar TV), satellite (Viasat), and the 1+1 video streaming service, monetizing primarily through advertising, subscriptions, and content licensing.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industries

OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO), Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)

Keywords

• Television broadcasting
• Media production services
• Digital news publishing
• OTT streaming services
• Advertising sales

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Television Advertising Sales: Direct advertising sales on TV channels managed exclusively by partner Sirius Media since January 1, 2021. The company reaches multi-million audiences across all demographics through its TV channel portfolio.
2. Sponsorship Integration: Non-standard advertising placements and sponsorship integrations through partner Global Media Plus, including integrated sponsorship and direct client work.
3. Digital Advertising: Digital sales on web resources including tsn.ua, unian.ua, glavred.net, 1plus1.ua, 2plus2.ua, tet.ua, footballhub.com.ua, plus-plus.tv. Digital resources reach 50-55% of Ukrainian internet users, over 13.9 million users, more than 400 million page views per month.
4. Content Distribution Licensing: Licensing of television content to distribution partners including satellite (Viasat), OTT (Kyivstar TV), and international distribution of original Ukrainian formats.
5. Production Services: Full production services through 1+1 Production including TV content creation (series, reality shows, original formats), sports project broadcasting, streaming platform content, large concerts, events, and charitable performances. Also dubbing services through the TV Product Adaptation Group.
6. Subscription VOD Services: Subscription-based streaming service 1+1 video offering access to 8 live TV channels and over 20,000 hours of VOD content in HD quality.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

1+1 Media is a Ukrainian media holding that operates a portfolio of television channels, digital news portals, OTT and satellite distribution platforms, and in-house content production services. It generates revenue primarily by selling advertising and sponsorships across its broadcast and digital properties and by licensing original content for distribution in Ukraine and internationally.

Product overview

1+1 media is one of the largest media businesses in Eastern Europe operating a multi-platform media portfolio. The company offers a unified ecosystem of television channels (1+1 Україна, 1+1 Марафон, ТЕТ, 2+2, ПЛЮСПЛЮС, 1+1 International, KVARTAL TV, УНІАН Серіал, Бігуді, Світ+), digital news platforms (ТСН.ua, UNIAN.ua, Glavred.info), streaming and OTT platforms (Київстар ТБ, 1+1 video, Viasat), and production services (1+1 Production, FootballHub, 1+1 Rental). The portfolio also includes educational services (1+1 media school), advertising solutions (Sirius Media, Global Media Plus), and content protection services (Sudum). The company distributes content worldwide through its extensive distribution network and operates 24/7 to support Ukraine's informational needs.

Differentiator

Problem solved

Functional benefit

Brands

• 1+1 Production: Business unit of 1+1 media that produces original content and adapts international formats for the media holding and external clients.
• 1+1 Rental
• 1+1 Media School
• Big Brave Events
• 1+1 Digital Studios
• YouTube Production
• Sirius Media
• ТСН (Telesluzhba Novyn)
• ТСН.ua
• UNIAN.ua
• Glavred.info
• Київстар ТБ
• 1+1 video
• FootballHub
• ПроФутбол Digital

Products and services

• 1+1 Ukraine TV channel General entertainment TV channel broadcasting artistic and entertainment content to Ukrainian audiences.
• 1+1 Marathon TV channel Ukrainian news marathon channel providing continuous news coverage as part of the national Edyni Novyny (United News) telethon.
• TET TV channel First Ukrainian entertainment TV channel featuring variety shows, comedy programs, and youth-oriented content.
• 2+2 TV channel TV channel offering diverse entertainment and informational content.
• PlusPlus TV channel Channel that pioneered mass production of children's television content in Ukraine, broadcasting in HD quality.
• 1+1 International TV channel International Ukrainian TV channel providing Ukrainian content to diaspora audiences worldwide.
• KVARTAL TV channel TV channel featuring entertainment content from the Kvartal 95 studio. Started broadcasting in HD on September 6, 2021.
• UNIAN Serial TV channel Serial drama channel rebranded from UNIAN TV, featuring serialized content.
• Bihudi TV channel Children's TV channel.
• Svit+ TV channel

Quantifiable outcome

• 50-55% of Ukrainian internet users reached through digital resources
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Sirius MediacoreChannel Partner/ Reseller/ Distributor · 1 January 2021Sirius Media (TOV 'SYRIUS MEDIA') is the exclusive sales house handling direct advertising sales on all 1+1 media TV channels since January 1, 2021. The company provides both individual services and package offerings for advertisers.
• KyivstarflagshipStrategic or Co-development Partner · 11 December 2019Kyivstar is a joint venture partner for the OTT platform Kyivstar TV, established December 11, 2019. The platform provides access to 410+ TV channels and a VOD library of 20,000 titles. Available to all mobile operators and internet providers in Ukraine, representing a core strategic partnership for digital platform expansion.
• ViasatcoreStrategic or Co-development Partner · 21 April 2008Viasat is a satellite operator partner providing national satellite TV platform. Established April 21, 2008, Viasat has been the leader in Ukrainian satellite broadcasting for 15 years with recognized brand knowledge and customer loyalty among pay TV operators.
• Global Media PluscoreChannel Partner/ Reseller/ DistributorGlobal Media Plus provides sponsorship opportunities including integrated sponsorship and direct client work on 1+1 media TV channels. Specializes in non-standard advertising manifestations and custom sponsorship arrangements.
• Molodist DistributioncoreChannel Partner/ Reseller/ DistributorMolodist Distribution (TOV) is the exclusive distribution partner of 1+1 media, implementing all types of licensing rights for both national productions and foreign studios with worldwide reputation. Creates a unique multimedia content library through deep analysis of the media space.
• Viacom CBSminorChannel Partner/ Reseller/ DistributorViacom CBS is a content distribution partner contributing to the 19-channel distribution portfolio with diverse genre content.
• Kvartal 95minorChannel Partner/ Reseller/ DistributorKvartal 95 is a Ukrainian production company and content partner contributing to 1+1 media's distribution portfolio including KVARTAL TV channel.
• Film.uaminorChannel Partner/ Reseller/ DistributorFilm.ua is a major Ukrainian film and TV production company and content distribution partner in the 1+1 media channel portfolio.
• Dovira OutdoorminorChannel Partner/ Reseller/ DistributorDovira Outdoor (TOV 'Dovira Aoutdor') is the exclusive outdoor advertising partner of 1+1 media, providing billboard advertising placement in Kyiv and across Ukraine with extensive coverage options.
• UnitedContentHUBminorStrategic or Co-development PartnerUnitedContentHUB is a production partner for feature films including 'Вартові Різдва' (Guardians of Christmas), 1+1 media's first full-length feature film created in partnership.
• Initiative Chystne Nebo (Clear Sky)minorStrategic or Co-development Partner1+1 media participates in the 'Chystne Nebo' (Clear Sky) initiative established in summer 2013 to develop legal audiovisual products in Ukrainian internet and combat piracy. The initiative has 21 participants and 12 partners.

Scale indicators13 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Inter Media Group: Ukrainian media group operating national television channels and digital properties, competing in the same market as 1+1 Media for viewers, advertisers, and content.
• Suspilne (Public Broadcaster of Ukraine): Ukrainian public broadcaster operating multiple TV channels and digital platforms; competes for audience and advertising/donor revenue overlap with 1+1 Media in news and general entertainment.
• Starlight Media: Major Ukrainian broadcasting group operating multiple national TV channels and production services, competing head-to-head with 1+1 Media for audiences and ad budgets.
• Sweet.TV: Ukrainian subscription OTT platform launched by a major media group; competes head-to-head with Kyivstar TV and 1+1 video on streaming subscriptions and VOD catalog.
• Media Group Ukraine: Largest direct competitor in Ukrainian broadcasting, also a multi-channel portfolio with news, entertainment and sports assets, sharing the same Ukrainian advertising pool and talent market as 1+1 Media.
• MEGOGO: Leading Ukrainian OTT/streaming platform that competes directly with Kyivstar TV and 1+1 video for subscription streaming users and content rights in Ukraine.

Broad incumbents

• BBC Studios: Global broadcaster and production powerhouse — broad incumbent comparable to 1+1 Media as a vertically integrated broadcaster-producer-distributor with extensive content catalog and international distribution.
• Fremantle: Global television production and distribution group — a broad incumbent in content production services comparable to 1+1 Production and 1+1 Production Fiction, with international format licensing at scale.
• Endemol Shine Group: Global content producer and format licensor — broad incumbent comparable to 1+1 Media's proprietary format development and international realization activities.

Regional players

• TVN Group: Major Polish commercial broadcaster and streaming operator with comparable multi-channel and VOD strategy; useful regional benchmark for monetization and platform economics though operating in a different geography than 1+1 Media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/1plus1media
• Facebookfacebook.com/media.1plus1
• LinkedInlinkedin.com/company/media1plus1
• Instagraminstagram.com/media.1plus1
• TikToktiktok.com/@media.1plus1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1+1 media