Sendspark
Sendspark is an AI-powered video personalization platform that lets B2B sales teams record one video and generate thousands of personalized versions using voice cloning and dynamic website backgrounds, sold via tiered SaaS subscriptions to SMB, mid-market, and enterprise customers.
- Company typePrivate
- Founded2019
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sendspark does
Sendspark, Inc. is a Delaware-incorporated, privately held SaaS company founded in 2019 and headquartered in San Antonio, Texas. The company operates an AI-powered video personalization platform designed primarily for B2B sales teams. Its core technical proposition is to allow a user to record one video and, through AI voice cloning, dynamic website background composition, and variable substitution (prospect name, company, etc.), generate thousands of personalized video versions without re-recording. Underlying capabilities include generative AI for voice synthesis (Voiceprint-based), speech-and-audio personalization, computer-vision-driven dynamic backgrounds, and process automation through agentic workflows that integrate with CRM and sales engagement systems.
The product is delivered through a web application, a Chrome browser extension, and Mac/Windows desktop applications. The platform integrates natively with over 50 sales and marketing tools including HubSpot, Salesforce, Outreach, SalesLoft, Apollo, Smartlead, Gmail, Outlook, and LinkedIn, and supports API/webhook access plus Model Context Protocol (MCP) integration for AI-assistant workflows. Pricing follows a tiered subscription model: Solo at $49/month, Growth at $99/month billed annually, Team at $299/month billed annually, and Business at $699/month billed annually, with usage-based overage charges for Dynamic Video Minutes and Agentic Workflow Tasks. Agency and Enterprise tiers carry custom pricing and multi-year contracts, and the company maintains SOC 2 Type II certification and GDPR compliance to support enterprise and EEA sales.
Go-to-market is hybrid: a product-led growth motion with a 14-day free trial and self-serve signup anchors acquisition for individuals and SMBs, while a sales-assisted demo and dedicated account management motion serves Agency and Enterprise accounts. The company claims 50,000+ companies use Sendspark, holds a 4.8/5 G2 rating across 350+ reviews, and lists enterprise customers including Deel, Paddle, Udemy, Apollo, HubSpot, Indeed, Superside, and Dreamdata alongside named startup case studies (UpdateAI, Userpilot, Warmly). The company has raised disclosed funding of approximately $1M ($300K in 2019, $700K in 2020) and undisclosed seed extension rounds in 2023 and 2024 from CS Angel, Everywhere Ventures, Purple Sage Ventures, and Telegraph Hill Capital. Co-founders Bethany Stachenfeld (CEO) and Brandon Escalante (CPO) lead the organization.
Sendspark firmographics
Firmographics- Name
- Sendspark
- Legal name
- Sendspark, Inc.
- Website
- https://sendspark.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sendspark is an AI-powered video personalization platform that lets B2B sales teams record one video and generate thousands of personalized versions using voice cloning and dynamic website backgrounds, sold via tiered SaaS subscriptions to SMB, mid-market, and enterprise customers.
- Ownership category
- akta.pro rank
Sendspark industry classification
Industry- Product category
- AI Video Personalization Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
Keywords
Where Sendspark is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sendspark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Solo Plan: Monthly or annual subscription for individuals at $49/month (monthly) or $39/month (annual at $468/year). Includes 1 seat, 5,000 video storage, 100 Dynamic Video Minutes, AI voice cloning, dynamic backgrounds, and basic integrations.
- Subscription - Growth Plan: Annual subscription at $69/month ($828/year) for growing sales teams. Includes 3 seats, 20,000 video storage, 250 Dynamic Video Minutes, plus multiple AI variables, agentic workflows, advanced integrations, API/webhook access, and custom logo/domain.
- Subscription - Team Plan: Annual subscription at $199/month ($2,388/year) for sales organizations. Includes 10 seats, 100,000 video storage, 1,000 Dynamic Video Minutes, guided workflow setup, dedicated onboarding, and admin dashboard.
- Subscription - Business Plan: Annual subscription at $499/month ($5,988/year) for enterprise. Includes 25 seats, unlimited video storage, 3,000 Dynamic Video Minutes, live Slack support, dedicated account manager, and video boot camp.
- Additional Seats: Per-seat pricing for additional users beyond base plan inclusions: $49/seat/month (Solo), $45/seat/month (Growth), $39/seat/month (Team), $29/seat/month (Business).
- Dynamic Video Minutes Overage: Overage charges when Dynamic Video Minutes are exceeded: $0.39 (Solo), $0.29 (Growth), $0.24 (Team), $0.19 (Business) per additional minute.
- Agentic Workflow Tasks Overage: Overage charges for workflow tasks beyond plan limits: $10/1,000 tasks (Solo), $7/1,000 tasks (Growth), $5/1,000 tasks (Team), $2/1,000 tasks (Business).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AI-personalized video outreach for individuals |
| Subscription | Annual | AI video personalization at scale for growing sales teams |
| Subscription | Annual | Full AI video personalization platform for sales organizations |
| Subscription | Annual | Enterprise AI video personalization with advanced security |
| Subscription | Multi-year contract | Agency tier for managing multiple client teams |
| Subscription | Multi-year contract | Enterprise-grade security for AI video personalization at scale |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Sendspark product offering
Product offeringCore offering
Sendspark operates an AI-powered video personalization SaaS platform that enables B2B sales teams to record a single video and automatically generate thousands of personalized versions using AI voice cloning, dynamic prospect-website backgrounds, and personalized thumbnails. The platform integrates with 50+ sales and marketing tools (HubSpot, Salesforce, Outreach, SalesLoft, Apollo, Gmail, Outlook, LinkedIn) and supports agentic workflow automation, viewer analytics, custom landing pages, and embedded calendars to drive reply rates, meeting bookings, and revenue.
Product overview
Sendspark is an AI-powered video personalization platform designed for B2B sales teams. The core product allows users to record one video and uses AI to generate thousands of personalized versions that speak each prospect's name in the sender's cloned voice with dynamic website backgrounds. The platform consists of the AI Personalized Video Platform as the core offering, enhanced by AI Voice Cloning, Dynamic Video Backgrounds, and Personalized Thumbnails features. Additional capabilities include Automated Workflows for end-to-end automation, Scripts & Teleprompter for script generation, Custom Landing Pages with embedded calendars, and Detailed Viewer Analytics. The product is accessible via the main platform, Chrome Extension, and Desktop App for Windows/Mac. Pricing is structured across Solo ($49/mo), Growth ($99/mo), Team ($299/mo), and Business ($699/mo) tiers, plus Agency and Enterprise plans for larger organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Personalized Video Platform Cloud-based SaaS platform that enables B2B sales teams to record a single video and use AI to generate thousands of personalized versions with cloned voice, dynamic prospect-website backgrounds, and personalized thumbnails. Includes agentic workflow automation, viewer analytics, custom landing pages with embedded calendars, and integrations with 50+ sales and marketing tools. Delivered via web browser, Chrome extension, and Windows/Mac desktop app with SOC 2 Type II compliance and GDPR adherence.
- Sendspark Chrome Extension Browser extension available on the Chrome Web Store that allows users to record and send personalized videos directly from Chrome, including camera-only recording with effects, internet-connection warnings, and LinkedIn integration for in-platform recording and sending.
- Sendspark Desktop App Standalone desktop application for Windows and Mac that supports single-window recording, screen capture, virtual backgrounds, filters, blur and mirror camera effects, and improved Windows recording performance for Sendspark users.
- Sendspark API and Webhooks Programmatic developer interface providing API and webhook access for custom integrations, available on Growth plans and above, enabling enterprises to embed Sendspark's personalized video generation into their own systems and workflows.
Quantifiable outcome
- 2x more LinkedIn replies
- +2 more outcomes
Companies that use Sendspark
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles2 records
Sendspark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability7 records
Feature11 records
Sendspark partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HubSpotcoreHubSpot workflow integration allows adding Sendspark steps to any HubSpot workflow to generate dynamic, personalized videos automatically. Users can pick workspace and campaign from dropdowns inside HubSpot with no exports or manual steps required.
- SalesforcecoreSalesforce integration available on Growth plans and above for CRM synchronization and workflow automation.
- OutreachcoreOutreach integration available on Growth plans and above for sales engagement and sequence automation.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Sendspark competitors and assessment
Company assessmentDirect peers
- Vidyard: Vidyard is a leading video platform for sales and marketing teams, offering AI-powered script generation and personalized video messaging. It directly competes with Sendspark in B2B video outreach and shares the same target buyer (sales reps, RevOps).
- BombBomb: BombBomb is a video messaging and email tool purpose-built for sales and relationship-building teams. It targets the same use case of personalized video in sales sequences and competes head-on with Sendspark.
- Loom: Loom (acquired by Atlassian) is a dominant asynchronous video messaging platform widely used for sales prospecting, customer success, and internal communication. It overlaps heavily with Sendspark's core use cases and benefits from substantially greater distribution and capital.
- Tavus: Tavus is an AI video personalization platform that generates personalized videos from a single recording using voice and face cloning, overlapping almost exactly with Sendspark's core AI personalization offering for sales and marketing teams.
Emerging players
- Hippo Video: Hippo Video is an AI-powered video platform offering personalized video messaging and sales engagement workflows. It competes with Sendspark in B2B video outreach but with stronger emphasis on sales engagement integration.
- Bonjoro: Bonjoro enables teams to send personalized video messages to customers and prospects, addressing a similar use case to Sendspark at a smaller scale, primarily serving SMB and customer success teams.
- Dubb: Dubb is a video messaging and screen recording platform with built-in CRM, marketing automation, and sales engagement features, overlapping with Sendspark's personalized video for sales use cases.
Broad incumbents
- Synthesia: Synthesia is a leading AI video generation platform with avatar-based video creation that, while focused on training and corporate communications, expands into personalized sales and marketing video adjacent to Sendspark's territory.
- Salesloft: Salesloft is a major sales engagement platform that Sendspark integrates with; it competes indirectly by offering its own multichannel outreach (email, call, social) and could in theory bundle or build video personalization into its workflow.
Others
- Lavender: Lavender is an AI sales email coaching and personalization platform that addresses a closely adjacent problem (personalizing outbound at scale) using text-based AI, and is frequently adopted by the same RevOps buyers as Sendspark.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sendspark social profiles
Digital presenceSendspark compliance and trust
Trust signalCompliance2 records
Sendspark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sendspark leadership team
Management profileNumber of profiles
Profiles3 records
Sendspark funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sendspark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sendspark
What does Sendspark do?
Sendspark operates an AI-powered video personalization SaaS platform that enables B2B sales teams to record a single video and automatically generate thousands of personalized versions using AI voice cloning, dynamic prospect-website backgrounds, and personalized thumbnails. The platform integrates with 50+ sales and marketing tools (HubSpot, Salesforce, Outreach, SalesLoft, Apollo, Gmail, Outlook, LinkedIn) and supports agentic workflow automation, viewer analytics, custom landing pages, and embedded calendars to drive reply rates, meeting bookings, and revenue.
Is Sendspark a public or private company?
Sendspark is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sendspark founded?
Sendspark was founded in 2019. It employs 11 to 50 people.
Where is Sendspark based?
Sendspark is headquartered in San Antonio, United States, in the North America region.
How does Sendspark make money?
Seven revenue lines are on record. Subscription - Solo Plan is the primary driver. The others are subscription - Growth Plan, subscription - Team Plan, subscription - Business Plan, additional Seats, dynamic Video Minutes Overage and agentic Workflow Tasks Overage.
Who are Sendspark's main competitors?
Direct peers on record are Vidyard, BombBomb, Loom and Tavus. Emerging players are Hippo Video, Bonjoro and Dubb. Broad incumbents are Synthesia and Salesloft. Lavender is listed as an others.
Does Sendspark have an API?
Yes. Sendspark provides API and webhook access for custom workflows, available on Growth plans and above. The API enables developers to integrate Sendspark's video personalization capabilities into their own systems. Additionally, Sendspark supports MCP (Model Context Protocol), allowing AI assistants to pull campaign analytics, prospect status, and video data directly. Developer documentation is at apiv2.sendspark.com/api/v1/auth/callback.
What industry is Sendspark in?
Sendspark's product category is AI Video Personalization Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of MPAAAIAK, Direct Response & Database Marketing (Mailing Lists, Data Hygiene). Its NAICS code is 513210 and its SIC code is 7370.