Habita

What Habita does

Habita is a Finnish-founded international real estate brokerage operating under parent company Maija International Software Oy LTD, headquartered in Helsinki. Founded in 1989, the firm sells, rents, and brokers residential, commercial, and business properties across 40+ countries through a hybrid model of directly operated and franchise offices, supported by 350+ real estate professionals and 60+ office locations. The company's customer base consists primarily of individual property buyers and sellers, supplemented by investment-property buyers and commercial clients, and Habita reports 120,000+ cumulative properties sold since inception and 4,000+ active listings at present.

The core operating platform is the proprietary Maija Real Estate Software Platform, developed by parent Maija International Software Oy LTD, which handles property listings, sales pipeline coordination, and brokerage operations across all offices. Habita layers on consumer-facing tools including free property valuation, automated Property Alert email notifications, syndication through 80+ international housing portals, and integrations with OpenStreetMap, OpenWeatherMap, WhatsApp, and Google Maps. Distribution is split between a self-service property search portal on habita.com, a franchise network in which local entrepreneurs run Habita-branded brokerages with brand and IT support, direct broker representation for higher-touch transactions, and portal-based reseller channels for global visibility.

Habita's revenue is generated almost entirely from transaction-based brokerage commissions, with rates varying by jurisdiction (for example, 3-6% seller commissions and 2-6% buyer commissions in Croatia, and 5% in Indonesia and The Gambia). Pricing is pay-as-you-go per transaction, with free valuation and Property Alert services functioning as a funnel into the commissioned brokerage engagement. No disclosed revenue, funding, or transaction volume figures are available; the company is privately held and does not publish financials.

Name

Habita

Legal name

Maija International Software Oy LTD

Website

https://habita.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

Habita is a Finnish-founded international real estate brokerage operating 60+ offices across 40+ countries with 350+ brokers, using a franchise and direct-office model powered by its proprietary Maija software platform to serve individual buyers, sellers, and commercial clients.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate brokerage
• Property sales
• Residential property
• Commercial property
• Property valuation

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Brokerage Commissions: Habita charges commission fees for property sales and rentals. Commission rates vary by country. For Croatia: Establishment of sales contract 5-12% (min 2000 EUR), Brokerage commission seller 3-6% (min 1000 EUR), Buyer commission 2-6% (min 1000 EUR). For Indonesia and Gambia: 5% brokerage commission. The buyer or seller pays the commission depending on the transaction arrangement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Habita is a global real estate brokerage that sells, rents, and values residential and commercial properties for individual buyers, sellers, tenants, and investors. The brokerage is delivered through 60+ offices in 40+ countries and supported by free property valuation, Property Alert notifications, and end-to-end transaction management.

Product overview

Habita operates as a global real estate brokerage platform offering property buying, selling, and renting services. The core Habita Platform enables property search and transactions, supplemented by Maija Real Estate Software for internal property management and sales coordination. Additional services include free property valuation tools, franchise opportunities for international expansion, and Property Alert notifications for prospective buyers. The platform covers residential and commercial properties across 36+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Brokerage End-to-end brokerage service in which Habita represents individual property owners to market and sell their residential real estate to qualified buyers, supported by professional brokers and the Maija platform.
• Residential Property Rental Brokerage Brokerage service for residential rentals, providing landlords and tenants with listing exposure, lead handling, and broker-assisted rental transactions across Habita markets.
• Commercial Property Brokerage Brokerage service for commercial premises, supporting business clients in finding, leasing, or acquiring commercial real estate through Habita's international office network.
• Business Brokerage Brokerage service for buying and selling existing businesses, complementing Habita's commercial real estate offering with valuation and transaction support for entrepreneurs.
• Free Property Valuation Complimentary valuation service that estimates the value of a property or apartment and the number of interested buyers, using market data and local Habita broker knowledge.
• Franchise Program Licensed franchise offering that lets entrepreneurs run their own real estate brokerage under the Habita brand, receiving the international brand, proven processes, Maija IT tools, and cross-border listing exposure.

Quantifiable outcome

• 120,000+ properties sold since 1989
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Maija International Software Oy LTDcoreTechnology or Integration · 1 January 1989Habita is powered by Maija International Software Oy LTD, which provides the proprietary real estate software platform used for property listings, sales management, internal sales lists, and brokerage operations. This is a parent-subsidiary relationship providing core technology infrastructure.
• International Housing PortalsminorChannel Partner/ Reseller/ DistributorHabita distributes property listings through 80+ international housing portals to reach buyers globally. These partnerships enable property visibility across multiple markets and platforms.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ERA Real Estate: International real estate franchise network operating in dozens of countries. Mirrors Habita's global franchise structure and residential brokerage offering, with similar commission-driven economics.
• RE/MAX: The world's largest franchised real estate brokerage network with global presence. Operates on a nearly identical franchise-led model, making it the closest structural comparable to Habita's international expansion playbook.
• Better Homes and Gardens Real Estate: International real estate franchise network with U.S. roots. Comparable franchise-driven expansion model, brand-backed brokerage support, and reliance on a parent technology platform.
• Century 21: Global franchise real estate brand with thousands of offices across dozens of countries. Shares Habita's franchise-driven international growth model and commission-based revenue structure.
• Sotheby's International Realty: Global luxury real estate franchise network. Comparable global franchise model and cross-border listing distribution, though oriented to higher-end properties than Habita's mass-market focus.
• Coldwell Banker: Long-established international real estate franchise network. Comparable in its global reach, brand-driven franchise model, and residential brokerage focus, with a presence in many of the same markets as Habita.
• Knight Frank: UK-headquartered international real estate consultancy with strong residential brokerage operations. Comparable in global cross-border residential services and European market presence.
• Engel & Völkers: European-headquartered international real estate franchise specializing in premium residential and commercial properties. Comparable in European market presence and franchised international expansion, though more weighted toward luxury.

Emerging players

• eXp Realty: Cloud-based international real estate brokerage operating on a low-overhead agent model. Comparable international footprint and tech-enabled brokerage approach, but uses a distributed agent model rather than physical franchise offices.

Regional players

• Huoneistokeskus: One of Finland's largest traditional real estate brokerages, bank-affiliated. Direct Finnish competitor to Habita in its core home market with comparable residential brokerage services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HabitaLkv
• LinkedInlinkedin.com/company/habita-finland

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habita